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Customer Management Scorecard
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Book Synopsis Customer Management Scorecard by : Neil Woodcock
Download or read book Customer Management Scorecard written by Neil Woodcock and published by Kogan Page Publishers. This book was released on 2005-12-03 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.
Book Synopsis The Customer Management Scorecard by : Neil Woodcock
Download or read book The Customer Management Scorecard written by Neil Woodcock and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing, Sales and Customer Management (MSC) by : Richard Hofmaier
Download or read book Marketing, Sales and Customer Management (MSC) written by Richard Hofmaier and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
Book Synopsis Business Process Management and the Balanced Scorecard by : Ralph F. Smith
Download or read book Business Process Management and the Balanced Scorecard written by Ralph F. Smith and published by John Wiley & Sons. This book was released on 2010-06-03 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Process Management and the Balanced Scorecard shows managers how to optimally use the balanced scorecard to achieve and sustain strategic success even as the business environment changes. It exceptionally fills the gap between theory and application to facilitate the use of processes as a strategic weapon to deliver world-class performance.
Book Synopsis Personal Balanced Scorecard by : Hubert K. Rampersad
Download or read book Personal Balanced Scorecard written by Hubert K. Rampersad and published by IAP. This book was released on 2006-06-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Personal Balanced Scorecard (PBSC) is a journey into the inner self, where values, hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as an individual allows you to view your life objectively and authentically as a whole person and provides a roadmap of your dreams and aspirations translated into manageable and measurable milestones. As a part of the Total Performance Scorecard (TPS) process which I introduced in 2003 in Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity, and which has been translated into more than 20 languages, the Personal Balanced Scorecard can also be an effective way for managers to coach others to achieve integrity and alignment between work and life. The benefit comes from changing individual behavior in order to drive organizational effectiveness, enhance performance, and increase self-awareness, personal responsibility and motivation. PBSC is an integral part of this organic and holistic Total Performance Scorecard process, which is an organizational and cultural change tool and a method for ongoing effectiveness. Its uniqueness lies in aligning and a combination of Personal and Organizational goals to result in Individual Performance Plans for each employee. The focus of this book is the PBSC portion, which comprises a search for self-knowledge, self-discovery and self-mastery.
Book Synopsis The Balanced Scorecard by : Robert S. Kaplan
Download or read book The Balanced Scorecard written by Robert S. Kaplan and published by . This book was released on 2005 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Balanced Scorecard by : Robert S. Kaplan
Download or read book The Balanced Scorecard written by Robert S. Kaplan and published by Harvard Business Review Press. This book was released on 1996-08-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Book Synopsis Customer Management Scorecard by : Neil Woodcock
Download or read book Customer Management Scorecard written by Neil Woodcock and published by . This book was released on 2000-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark best practice standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.
Book Synopsis Customer Relationship Management by : Gerhard Raab
Download or read book Customer Relationship Management written by Gerhard Raab and published by CRC Press. This book was released on 2016-05-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
Book Synopsis The Balanced Scorecard by : 50minutes,
Download or read book The Balanced Scorecard written by 50minutes, and published by 50 Minutes. This book was released on 2015-08-17 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your data into a roadmap to success! This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time. In 50 minutes you will be able to: • Evaluate company performance and management efficiency • Focus on all perspectives of the business at once • Successfully apply the Balanced Scorecard to your business ABOUT 50MINUTES | Management & Marketing 50MINUTES provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Book Synopsis Beyond the Balanced Scorecard by : Mark Graham Brown
Download or read book Beyond the Balanced Scorecard written by Mark Graham Brown and published by CRC Press. This book was released on 2007-01-12 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve the "Health" of Your Organization by Using the Right Metrics! The vast majority of companies use some form of balanced scorecard to measure performance measu, yet recent research suggests that most scorecards are based on singular, unsophisticated measurements, providing flawed data on the state of the organization. Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics, by Mark Graham Brown, provides managers with the right metrics for evaluating important aspects of performance that are not accurately tracked by most companies and government organizations. Leaders will learn how to objectively measure: Relationships with Customers Employee Satisfaction External Business Environment Supplier/Vendor performance Strategy and Financials This book will show you how to construct a performance index, as well as provide you with example metrics of various aspects of performance that are difficult to measure.
Book Synopsis PERFORMANCE DRIVEN CRM: HOW TO MAKE YOUR CUSTOMER RELATIONSHIP MANAGEMENT VISION A REALITY by : Stanley Brown & Moosha Gulycz
Download or read book PERFORMANCE DRIVEN CRM: HOW TO MAKE YOUR CUSTOMER RELATIONSHIP MANAGEMENT VISION A REALITY written by Stanley Brown & Moosha Gulycz and published by John Wiley & Sons. This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: · Senior Managers and Upper and Mid-Level Managers in marketing, relationship marketing, and customer care Special Features: · Case studies and best practice examples from PwC's global CRM practice--including FedEx, NEC, and Sears· Includes questionnaires, assessment tools, exercises, and action plans· Measurement tools are applicable to the firm's internal culture as well as external customer care· Features e-business applications--using Web tools in research and assessment; what to measure in an Internet environment· Brown is a partner in PwC's Global Customer Relationship Management Practice, an international authority on the subject of customer care, and the author of several books About The Book: This book picks up where Customer Relationship Management left off. That book laid the foundation, the vision of CRM-what it is and what it can do for your organization-whereas this book shows clearly and quantifiably how to get there and how to ensure that you stay there. Many organizations have embraced CRM as the way of the future and have invested millions of dollars in CRM technology and processes. But how effective is that investment? What should you measure to determine the value your CRM initiatives are delivering to the organization? Performance-Driven CRM shows you how to apply a balanced scorecard approach to your customer care initiatives. It gives you the tools and techniques to measure and monitor, not for control purposes, but to help you make your vision of CRM a reality.
Book Synopsis The Customer Management Scorecard by : IBM
Download or read book The Customer Management Scorecard written by IBM and published by . This book was released on 2005-10-31 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategy Maps written by Robert S. Kaplan and published by Harvard Business Press. This book was released on 2004 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of "The Balanced Scorecard" and "The Strategy-Focused Organization" present a blueprint any organization can follow to align processes, people, and information technology for superior performance.
Book Synopsis Customer Relationship Management, 2/e by : Ed Peelen
Download or read book Customer Relationship Management, 2/e written by Ed Peelen and published by Pearson Education. This book was released on 2006 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gids voor bestuurders en managers voor strategie, beleid, instrumenten en operationele toepassingen van CRM.
Book Synopsis The HR Scorecard by : Brian E. Becker
Download or read book The HR Scorecard written by Brian E. Becker and published by Harvard Business Press. This book was released on 2001-04-11 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance. Drawing from the authors' ongoing study of nearly 3,000 firms, this book describes a seven-step process for embedding HR systems within the firm's overall strategy--what the authors describe as an HR Scorecard--and measuring its activities in terms that line managers and CEOs will find compelling. Analyzing how each element of the HR system can be designed to enhance firm performance and maximize the overall quality of human capital, this important book heralds the emergence of HR as a strategic powerhouse in today's organizations.
Download or read book Alignment written by Robert S. Kaplan and published by Harvard Business Press. This book was released on 2006 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to align all organisational units to the organisational strategy. Amplifies the ideas in the Balanced Scorecord and Strategy Maps.
