Customer Loyalty In Retail Case Study Of Marks And Spencer

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Customer loyalty in retail. Case study of Marks and Spencer

Author : Katarzyna Szydlowska
Publisher : GRIN Verlag
ISBN 13 : 3346101878
Total Pages : 62 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Customer loyalty in retail. Case study of Marks and Spencer by : Katarzyna Szydlowska

Download or read book Customer loyalty in retail. Case study of Marks and Spencer written by Katarzyna Szydlowska and published by GRIN Verlag. This book was released on 2020-01-23 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer’s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.

Retail Management

Author : U. C. Mathur
Publisher : I. K. International Pvt Ltd
ISBN 13 : 9380578660
Total Pages : 496 pages
Book Rating : 4.3/5 (85 download)

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Book Synopsis Retail Management by : U. C. Mathur

Download or read book Retail Management written by U. C. Mathur and published by I. K. International Pvt Ltd. This book was released on 2010 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business i

Factors impacting on customers’ loyalty in retail sector. Case study of Waitrose

Author : Kat Szydlowska
Publisher : GRIN Verlag
ISBN 13 : 3668719217
Total Pages : 19 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Factors impacting on customers’ loyalty in retail sector. Case study of Waitrose by : Kat Szydlowska

Download or read book Factors impacting on customers’ loyalty in retail sector. Case study of Waitrose written by Kat Szydlowska and published by GRIN Verlag. This book was released on 2018-06-06 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.1, Cardiff Metropolitan University, language: English, abstract: The objectives of this study are: 1. To examine the impact of customer service on the customer loyalty in Waitrose store. 2. To analyse the role of corporate social responsibility in the selecting particular products among the customers of Waitrose. 3. To investigate the influence of the loyalty programs on the customers loyalty in Waitrose. Nowadays, when the competition is high and it’s difficult to get through to the market, it’s important to invest in relationship with customers. People, who are loyal to a particular brand, have high level of satisfaction, therefore world of mouth is important to gain more customers in the future. Waitrose is one of the largest grocery retailers in the United Kingdom. In 2011, the store introduced My Waitrose card- the type of loyalty scheme. This service enables customers to drink tea or coffee for free, discounts on specific products, free food magazine and access to other promotions in particular period. The store focus mainly on sales from quality, organic, free range products, what distinguishes it from other supermarkets. Within couple of years, Waitrose received many awards and acclaims e.g. Big Society Award and Best Loyalty Scheme.

Scoring Points

Author : Clive Humby
Publisher : Kogan Page Publishers
ISBN 13 : 9780749447526
Total Pages : 324 pages
Book Rating : 4.4/5 (475 download)

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Book Synopsis Scoring Points by : Clive Humby

Download or read book Scoring Points written by Clive Humby and published by Kogan Page Publishers. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.

Strategic Retail Management

Author : Joachim Zentes
Publisher : Springer Science & Business Media
ISBN 13 : 3834967408
Total Pages : 441 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Strategic Retail Management by : Joachim Zentes

Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer Science & Business Media. This book was released on 2012-02-02 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Marketing Research

Author : Riccardo Benzo
Publisher : SAGE
ISBN 13 : 1526422352
Total Pages : 549 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Marketing Research by : Riccardo Benzo

Download or read book Marketing Research written by Riccardo Benzo and published by SAGE. This book was released on 2017-11-27 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

A Case Study Ascertaining the Effectiveness of Marks & Spencer's Retail Marketing Mix in Projecting a Favorable Store Image

Author : Christopher Broadhurst
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis A Case Study Ascertaining the Effectiveness of Marks & Spencer's Retail Marketing Mix in Projecting a Favorable Store Image by : Christopher Broadhurst

Download or read book A Case Study Ascertaining the Effectiveness of Marks & Spencer's Retail Marketing Mix in Projecting a Favorable Store Image written by Christopher Broadhurst and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management Case Study Amazon. Analysis and Decision Making

Author : Ricardo Escoda
Publisher : GRIN Verlag
ISBN 13 : 3668705100
Total Pages : 29 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Management Case Study Amazon. Analysis and Decision Making by : Ricardo Escoda

Download or read book Management Case Study Amazon. Analysis and Decision Making written by Ricardo Escoda and published by GRIN Verlag. This book was released on 2018-05-17 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand. This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.

The Retailing Reader

Author : John Dawson
Publisher : Routledge
ISBN 13 : 1000100944
Total Pages : 481 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Retailing Reader by : John Dawson

Download or read book The Retailing Reader written by John Dawson and published by Routledge. This book was released on 2020-07-24 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: consumers and shoppers retail branding and marketing merchandising and buying; strategy, power and policy international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

Driving Loyalty in Convenience Retail

Author : Paula Thomas
Publisher :
ISBN 13 : 9781695899322
Total Pages : 267 pages
Book Rating : 4.8/5 (993 download)

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Book Synopsis Driving Loyalty in Convenience Retail by : Paula Thomas

Download or read book Driving Loyalty in Convenience Retail written by Paula Thomas and published by . This book was released on 2019-10-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: For convenience retailers, driving customer loyalty has never been more important, and yet this is the first book dedicated to the art and science of loyalty marketing in the convenience retail industry. Turning casual customer visits in to connected and trusted relationships is uniquely challenging in an industry where time and attention are the most difficult yet the most critical assets to nurture.Whether you already run a structured loyalty programme, or you are at just beginning to plan your customer loyalty strategy, this book is the definitive source of insights and ideas for marketers focused on building world-class loyalty marketing and customer connection programmes. The author, Paula Thomas, has almost a decade of experience as a loyalty marketing consultant, combined with a first class MBA in business. In this book of articles, she deconstructs loyalty strategy, operations and insights from some of the world's best programmes. It features case studies from all over the world, dedicated to helping you build exceptional loyalty with your customer base. From Starbucks and Domino's in the USA, to Shell and BP in the UK, to Repsol in Spain and 7-Eleven in Asia, she shares what's working, for whom and why and showcases the latest innovations in retail technology as well as some fascinating facts driving success for the world's greatest convenience brands. This book is destined to educate, inspire and transform your ideas about how to drive your customer's loyalty by learning from the best in the business.

Logistics And Retail Management insights Into Current Practice And Trends From Leading Experts

Author : John Fernie
Publisher : CRC Press
ISBN 13 : 1000893804
Total Pages : 256 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Logistics And Retail Management insights Into Current Practice And Trends From Leading Experts by : John Fernie

Download or read book Logistics And Retail Management insights Into Current Practice And Trends From Leading Experts written by John Fernie and published by CRC Press. This book was released on 2023-01-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1980s witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990s have experienced further changes that have been mainly concerned with incremental improvements and relationship changes. Academic researchers and industry specialists share their research into retail logistics providing a state-of-the-art report on the key issues. Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts covers changes in retail distribution and the recent transformation of retail logistics features company profiles of Safeway and Tesco, two of the most respected grocery logistics operations in the UK. It also discusses the internationalization of retailing and its impact on logistics strategy and proves that logistics excellence provides a fundamental competitive advantage.

The Retail Value Chain

Author : Sami Finne
Publisher : Kogan Page Publishers
ISBN 13 : 0749455799
Total Pages : 384 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Retail Value Chain by : Sami Finne

Download or read book The Retail Value Chain written by Sami Finne and published by Kogan Page Publishers. This book was released on 2008-12-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.

EBOOK: Retail Marketing

Author : ENNIS, SEAN
Publisher : McGraw Hill
ISBN 13 : 0077157664
Total Pages : 373 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Retail Marketing by : ENNIS, SEAN

Download or read book EBOOK: Retail Marketing written by ENNIS, SEAN and published by McGraw Hill. This book was released on 2015-10-16 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Retail Marketing

Handbook of Research on Global Fashion Management and Merchandising

Author : Vecchi, Alessandra
Publisher : IGI Global
ISBN 13 : 1522501118
Total Pages : 899 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Global Fashion Management and Merchandising by : Vecchi, Alessandra

Download or read book Handbook of Research on Global Fashion Management and Merchandising written by Vecchi, Alessandra and published by IGI Global. This book was released on 2016-05-03 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Retail Power Plays

Author : Michael Jary
Publisher : Springer
ISBN 13 : 1349143782
Total Pages : 293 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis Retail Power Plays by : Michael Jary

Download or read book Retail Power Plays written by Michael Jary and published by Springer. This book was released on 2016-07-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.

Employee Engagement

Author : Emma Bridger
Publisher : Kogan Page Publishers
ISBN 13 : 0749483520
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Employee Engagement by : Emma Bridger

Download or read book Employee Engagement written by Emma Bridger and published by Kogan Page Publishers. This book was released on 2018-08-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaged workforce is critical to the high performance and success of any organization. Employee Engagement offers a complete, practical resource for understanding and creating an effective engagement strategy that is aligned to wider business objectives. Supported by a variety of practical tools, features and templates, as well as numerous real-life examples and case studies from organizations such as AXA PPP Healthcare, Capital One, Charles Stanley, EDF Energy and Marks & Spencer, this handbook provides comprehensive coverage of all stages of the engagement process, from planning initiatives to building and measuring their success. This updated second edition of Employee Engagement considers the increasing use of technology in engagement, the role and importance of purpose and trust and the relationship between employee experience and engagement. New online supporting resources include diagnostic tools, templates and additional best-practice case studies. HR Fundamentals is a series of succinct, practical guides for students and those in the early stages of their HR careers. They are endorsed by the Chartered Institute of Personnel and Development (CIPD), the UK professional body for HR and people development, which has over 145,000 members worldwide.

Code/Space

Author : Rob Kitchin
Publisher : MIT Press
ISBN 13 : 0262525917
Total Pages : 306 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Code/Space by : Rob Kitchin

Download or read book Code/Space written by Rob Kitchin and published by MIT Press. This book was released on 2014-01-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the ways that software creates new spatialities in everyday life, from supermarket checkout lines to airline flight paths. After little more than half a century since its initial development, computer code is extensively and intimately woven into the fabric of our everyday lives. From the digital alarm clock that wakes us to the air traffic control system that guides our plane in for a landing, software is shaping our world: it creates new ways of undertaking tasks, speeds up and automates existing practices, transforms social and economic relations, and offers new forms of cultural activity, personal empowerment, and modes of play. In Code/Space, Rob Kitchin and Martin Dodge examine software from a spatial perspective, analyzing the dyadic relationship of software and space. The production of space, they argue, is increasingly dependent on code, and code is written to produce space. Examples of code/space include airport check-in areas, networked offices, and cafés that are transformed into workspaces by laptops and wireless access. Kitchin and Dodge argue that software, through its ability to do work in the world, transduces space. Then Kitchin and Dodge develop a set of conceptual tools for identifying and understanding the interrelationship of software, space, and everyday life, and illustrate their arguments with rich empirical material. And, finally, they issue a manifesto, calling for critical scholarship into the production and workings of code rather than simply the technologies it enables—a new kind of social science focused on explaining the social, economic, and spatial contours of software.