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Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655895664
Total Pages : 0 pages
Book Rating : 4.8/5 (956 download)
Download or read book Customer Journey Maps A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655845676
Total Pages : 302 pages
Book Rating : 4.8/5 (456 download)
Download or read book Customer Journey Maps A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-08-10 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you tackle the cause or the symptom? How can skill-level changes improve Customer Journey Maps? What is the scope of the Customer Journey Maps effort? What are you verifying? How do you verify and validate the Customer Journey Maps data? This breakthrough Customer Journey Maps self-assessment will make you the accepted Customer Journey Maps domain auditor by revealing just what you need to know to be fluent and ready for any Customer Journey Maps challenge. How do I reduce the effort in the Customer Journey Maps work to be done to get problems solved? How can I ensure that plans of action include every Customer Journey Maps task and that every Customer Journey Maps outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Journey Maps costs are low? How can I deliver tailored Customer Journey Maps advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Journey Maps essentials are covered, from every angle: the Customer Journey Maps self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Journey Maps outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Journey Maps practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Journey Maps are maximized with professional results. Your purchase includes access details to the Customer Journey Maps self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Journey Maps Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655813552
Total Pages : 306 pages
Book Rating : 4.8/5 (135 download)
Download or read book Customer Journey Map A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-07-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are decisions made in a timely manner? What should be considered when identifying available resources, constraints, and deadlines? How would you define the culture at your organization, how susceptible is it to customer journey map changes? What details are required of the customer journey map cost structure? What is your organizations system for selecting qualified vendors? This instant Customer Journey Map self-assessment will make you the established Customer Journey Map domain auditor by revealing just what you need to know to be fluent and ready for any Customer Journey Map challenge. How do I reduce the effort in the Customer Journey Map work to be done to get problems solved? How can I ensure that plans of action include every Customer Journey Map task and that every Customer Journey Map outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Journey Map costs are low? How can I deliver tailored Customer Journey Map advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Journey Map essentials are covered, from every angle: the Customer Journey Map self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Journey Map outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Journey Map practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Journey Map are maximized with professional results. Your purchase includes access details to the Customer Journey Map self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Journey Map Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655811589
Total Pages : 302 pages
Book Rating : 4.8/5 (115 download)
Download or read book Journey Map A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-07-03 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will the data be analyzed and what form will the report take? How will you take your journey map from theory to process to practice? Does any of this matter to business performance? Do you have a well defined customer journey map? What are the implications of customer experience technology? This best-selling Journey Map self-assessment will make you the dependable Journey Map domain visionary by revealing just what you need to know to be fluent and ready for any Journey Map challenge. How do I reduce the effort in the Journey Map work to be done to get problems solved? How can I ensure that plans of action include every Journey Map task and that every Journey Map outcome is in place? How will I save time investigating strategic and tactical options and ensuring Journey Map costs are low? How can I deliver tailored Journey Map advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Journey Map essentials are covered, from every angle: the Journey Map self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Journey Map outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Journey Map practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Journey Map are maximized with professional results. Your purchase includes access details to the Journey Map self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Journey Map Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Jennifer L. Clinehens
Publisher : Jennifer Clinehens
ISBN 13 :
Total Pages : 161 pages
Book Rating : 4./5 ( download)
Download or read book CX That Sings: An Introduction to Customer Journey Mapping written by Jennifer L. Clinehens and published by Jennifer Clinehens. This book was released on 2019-01-15 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4.5/5 star rating on Goodreads - Includes FREE access to online resources with large, full-color downloadable images of all example Journey Maps and Personas - All content from the example Journey Maps and Personas is also included in the text, making it easy to see, read, and highlight important passages - Includes access to FREE video companion course launching July 6th on CXThatSings.com Do you know what makes your customers tick? This book lays out, in actionable detail, the process of creating a Customer Journey Map - a visual story about how people experience your brand. A bridge between your business and its buyers, Journey Maps can empower your team to understand customer motivations, fears, and challenges. "CX That Sings" will guide you, step-by-step, through the mapping process. You’ll finish feeling ready to engage stakeholders and design a Customer Journey Map that makes an impact. In CX That Sings, you’ll discover: - Actionable advice, checklists, and tactics that will make you confident to start journey mapping right away - Customer Journey Map Examples including eCommerce, Mixed Retail and Fast-Casual Dining - How to create user and customer personas, with examples, and a “how-to guide” for creating supporting user and customer personas - Free bonus material, including customer experience case studies - Free access to online resources What readers are saying: "Very clear with lots of useful online resources." "This is a great step by step guide that anyone can follow with some really solid logic behind why each element is important." About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency and holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, Adidas, and more, she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of Choice Hacking: How to use psychology and behavioral science to create an experience that sings. You can find more information about this book, additional materials, and supporting resources at CXThatSings.com
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655916666
Total Pages : 308 pages
Book Rating : 4.9/5 (166 download)
Download or read book Customer Journey Map A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: playing to win -- were you generally playing defense and have now gone of the offensive? Mass customization; what customers need a lot? What are the difficulties marketing faces with this approach? Which are the most frequent journeys? How can you identify and remediate gaps in customer experience and pave the way for active, loyal customer relationships? This premium Customer Journey Map self-assessment will make you the principal Customer Journey Map domain veteran by revealing just what you need to know to be fluent and ready for any Customer Journey Map challenge. How do I reduce the effort in the Customer Journey Map work to be done to get problems solved? How can I ensure that plans of action include every Customer Journey Map task and that every Customer Journey Map outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Journey Map costs are low? How can I deliver tailored Customer Journey Map advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Journey Map essentials are covered, from every angle: the Customer Journey Map self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Journey Map outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Journey Map practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Journey Map are maximized with professional results. Your purchase includes access details to the Customer Journey Map self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Journey Map Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Jim Kalbach
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491923482
Total Pages : 770 pages
Book Rating : 4.4/5 (919 download)
Download or read book Mapping Experiences written by Jim Kalbach and published by "O'Reilly Media, Inc.". This book was released on 2016-04-25 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655808657
Total Pages : 314 pages
Book Rating : 4.8/5 (86 download)
Download or read book Customer Journey A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you sustain excellence over time? Does marketing automation hurt or help customer intimacy? How do you cost effectively measure perceptions of your brand in every market you operate in? How well are you prepared to use it? Which best describes your organizations approach to customer experience improvement today? This astounding Customer Journey self-assessment will make you the established Customer Journey domain veteran by revealing just what you need to know to be fluent and ready for any Customer Journey challenge. How do I reduce the effort in the Customer Journey work to be done to get problems solved? How can I ensure that plans of action include every Customer Journey task and that every Customer Journey outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Journey costs are low? How can I deliver tailored Customer Journey advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Journey essentials are covered, from every angle: the Customer Journey self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Journey outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Journey practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Journey are maximized with professional results. Your purchase includes access details to the Customer Journey self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Journey Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655513742
Total Pages : 328 pages
Book Rating : 4.5/5 (137 download)
Download or read book Customer Journey Analytics a Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-12-20 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are people searching for? Is the diversity information up-to-date? What does the communication do? What does success looks like? What technical skills do the administrators and user individuals hold? This limited edition Customer Journey Analytics self-assessment will make you the established Customer Journey Analytics domain visionary by revealing just what you need to know to be fluent and ready for any Customer Journey Analytics challenge. How do I reduce the effort in the Customer Journey Analytics work to be done to get problems solved? How can I ensure that plans of action include every Customer Journey Analytics task and that every Customer Journey Analytics outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Journey Analytics costs are low? How can I deliver tailored Customer Journey Analytics advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Journey Analytics essentials are covered, from every angle: the Customer Journey Analytics self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Journey Analytics outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Journey Analytics practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Journey Analytics are maximized with professional results. Your purchase includes access details to the Customer Journey Analytics self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Journey Analytics Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655801498
Total Pages : 314 pages
Book Rating : 4.8/5 (14 download)
Download or read book Customer Journey Management A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-22 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you assess the Customer Journey Management pitfalls that are inherent in implementing it? Is there any additional Customer Journey Management definition of success? What are your Customer Journey Management processes? What can you control? What causes extra work or rework? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Journey Management investments work better. This Customer Journey Management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer Journey Management Self-Assessment. Featuring 942 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Journey Management improvements can be made. In using the questions you will be better able to: - diagnose Customer Journey Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Journey Management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Journey Management Scorecard, you will develop a clear picture of which Customer Journey Management areas need attention. Your purchase includes access details to the Customer Journey Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Journey Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Jim Tincher
Publisher : PMP
ISBN 13 : 9781941688649
Total Pages : 188 pages
Book Rating : 4.6/5 (886 download)
Download or read book How Hard Is It to Be Your Customer? written by Jim Tincher and published by PMP. This book was released on 2019-06-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create journey maps that actually get resultsNearly two out of three journey maps fail to drive customer-focused change. Find out how to make your initiative successful, and avoid the pitfalls that doom so many others, with this authoritative new book. With insights from dozens of CX pros, extensive research, and real-world case studies and examples, How Hard Is It to Be Your Customer will help you understand why some maps drive action - leading to an improved customer experience, greater customer loyalty, and impressive ROI - while others just gather dust on a shelf.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655825319
Total Pages : 306 pages
Book Rating : 4.8/5 (253 download)
Download or read book Full Customer Journey A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-07-17 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have past full customer journey successes? What were the criteria for evaluating a full customer journey pilot? Who should make the full customer journey decisions? How will the full customer journey data be captured? Are procedures documented for managing full customer journey risks? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Full Customer Journey investments work better. This Full Customer Journey All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Full Customer Journey Self-Assessment. Featuring 951 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Full Customer Journey improvements can be made. In using the questions you will be better able to: - diagnose Full Customer Journey projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Full Customer Journey and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Full Customer Journey Scorecard, you will develop a clear picture of which Full Customer Journey areas need attention. Your purchase includes access details to the Full Customer Journey self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Full Customer Journey Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Jerry Angrave
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311064133X
Total Pages : 156 pages
Book Rating : 4.1/5 (16 download)
Download or read book The Journey Mapping Playbook written by Jerry Angrave and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-10-12 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK
Author : Jennifer L. Clinehens
Publisher : Jennifer L. Clinehens
ISBN 13 :
Total Pages : 219 pages
Book Rating : 4./5 ( download)
Download or read book Choice Hacking written by Jennifer L. Clinehens and published by Jennifer L. Clinehens. This book was released on 2020-06-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com
Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655963264
Total Pages : 0 pages
Book Rating : 4.9/5 (632 download)
Download or read book Customer Journey Analytics A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Kalbach
Publisher : O'Reilly Media
ISBN 13 : 1492076600
Total Pages : 438 pages
Book Rating : 4.4/5 (92 download)
Download or read book Mapping Experiences written by James Kalbach and published by O'Reilly Media. This book was released on 2020-11-23 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655818120
Total Pages : 304 pages
Book Rating : 4.8/5 (181 download)
Download or read book Customer Journeys A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-07-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the customer journeys Driver? Is the customer journeys solution sustainable? Who manages customer journeys risk? What customer journeys coordination do you need? What are current customer journeys paradigms? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Journeys investments work better. This Customer Journeys All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer Journeys Self-Assessment. Featuring 921 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Journeys improvements can be made. In using the questions you will be better able to: - diagnose Customer Journeys projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Journeys and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Journeys Scorecard, you will develop a clear picture of which Customer Journeys areas need attention. Your purchase includes access details to the Customer Journeys self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Journeys Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
