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Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (327 download)
Download or read book Self-assessment Guide for Organizational Performance and Customer Satisfaction written by and published by . This book was released on 1993 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Akin Arikan
Publisher : John Wiley & Sons
ISBN 13 : 1118059530
Total Pages : 291 pages
Book Rating : 4.1/5 (18 download)
Download or read book Multichannel Marketing written by Akin Arikan and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Author : Himss
Publisher : CRC Press
ISBN 13 : 131534999X
Total Pages : 221 pages
Book Rating : 4.3/5 (153 download)
Download or read book CPHIMS Review Guide written by Himss and published by CRC Press. This book was released on 2016-08-05 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're taking the CPHIMS exam, or simply want the most current and comprehensive overview in healthcare information and management systems today - this completely revised and updated third edition has it all. But for those preparing for the CPHIMS exam, this book is an ideal study partner. The content reflects the exam content outline covering healthcare and technology environments; systems analysis, design, selection, implementation, support, maintenance, testing, evaluation, privacy and security; and administration leadership management. Candidates can challenge themselves with the sample multiple choice questions at the end of the book.
Author : Corporation for National Service (U.S.)
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.3/5 (121 download)
Download or read book Handbook for Continuous Improvement written by Corporation for National Service (U.S.) and published by . This book was released on 1994 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Anirban Chowdhury
Publisher : Partridge Publishing
ISBN 13 : 1543707653
Total Pages : 116 pages
Book Rating : 4.5/5 (437 download)
Download or read book A Pocket Guide to Hci and Ux Design written by Dr. Anirban Chowdhury and published by Partridge Publishing. This book was released on 2022-10-23 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, the Human Computer Interaction (HCI) and User Experience (UX) design is a hot topic to nurture and practice in various industry as related knowledge is very relevant to create best quality consumer experiences and thus increases the chance of product/service/software acceptance in the market. This book provides concise information on HCI and UX Design. A practice-oriented contents are presented inside this book in these fields of study. This book covers principles of interaction design, Information Design, System design, user interface (UI) design, human factors engineering, essential UX process & methods, usability engineering etc. and fundamentals of UI prototyping is also covered in this book. Strategies to design interfaces for augmented reality (AR), virtual reality (VR), extended reality (ER), AI based Virtual Agents and Chatbots are also elaborated in this book. This book is also serving as a guide for design ethics and intellectual property rights (IPR). It is worth to have this book by the UX & UI design Practionars, and Aspirants of HCI and UX Design, to gain the knowledge in these domains very quickly. The UX design students and the students of Computer Science & Engineering can also refer this book as a tutorial for their curriculum.
Author : Matthew R. Marvel
Publisher : SAGE
ISBN 13 : 1412990815
Total Pages : 545 pages
Book Rating : 4.4/5 (129 download)
Download or read book Encyclopedia of New Venture Management written by Matthew R. Marvel and published by SAGE. This book was released on 2012-05-18 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.
Author :
Publisher :
ISBN 13 :
Total Pages : 748 pages
Book Rating : 4.U/5 (183 download)
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Information Systems Audit and Control Association
Publisher : ISACA
ISBN 13 : 1604202386
Total Pages : 78 pages
Book Rating : 4.6/5 (42 download)
Download or read book COBIT 5 written by Information Systems Audit and Control Association and published by ISACA. This book was released on 2012 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sebastiano Bagnara
Publisher : Springer
ISBN 13 : 3319960717
Total Pages : 2166 pages
Book Rating : 4.3/5 (199 download)
Download or read book Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) written by Sebastiano Bagnara and published by Springer. This book was released on 2018-08-10 with total page 2166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018), held on August 26-30, 2018, in Florence, Italy. By highlighting the latest theories and models, as well as cutting-edge technologies and applications, and by combining findings from a range of disciplines including engineering, design, robotics, healthcare, management, computer science, human biology and behavioral science, it provides researchers and practitioners alike with a comprehensive, timely guide on human factors and ergonomics. It also offers an excellent source of innovative ideas to stimulate future discussions and developments aimed at applying knowledge and techniques to optimize system performance, while at the same time promoting the health, safety and wellbeing of individuals. The proceedings include papers from researchers and practitioners, scientists and physicians, institutional leaders, managers and policy makers that contribute to constructing the Human Factors and Ergonomics approach across a variety of methodologies, domains and productive sectors. This volume includes papers addressing the following topics: Ergonomics in Design, Activity Theories for Work Analysis and Design, and Affective Design.
Author : David L. Cannon
Publisher : John Wiley & Sons
ISBN 13 : 0470610107
Total Pages : 700 pages
Book Rating : 4.4/5 (76 download)
Download or read book CISA Certified Information Systems Auditor Study Guide written by David L. Cannon and published by John Wiley & Sons. This book was released on 2011-03-22 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry-leading study guide for the CISA exam, fully updated More than 27,000 IT professionals take the Certified Information Systems Auditor exam each year. SC Magazine lists the CISA as the top certification for security professionals. Compliances, regulations, and best practices for IS auditing are updated twice a year, and this is the most up-to-date book available to prepare aspiring CISAs for the next exam. CISAs are among the five highest-paid IT security professionals; more than 27,000 take the exam each year and the numbers are growing Standards are updated twice a year, and this book offers the most up-to-date coverage as well as the proven Sybex approach that breaks down the content, tasks, and knowledge areas of the exam to cover every detail Covers the IS audit process, IT governance, systems and infrastructure lifecycle management, IT service delivery and support, protecting information assets, disaster recovery, and more Anyone seeking Certified Information Systems Auditor status will be fully prepared for the exam with the detailed information and approach found in this book. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase
Author : Bruce Walz
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284137732
Total Pages : 308 pages
Book Rating : 4.2/5 (841 download)
Download or read book Foundations of EMS Systems written by Bruce Walz and published by Jones & Bartlett Learning. This book was released on 2016-09-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of EMS Systems, Third Edition is an introductory text in the Fire and Emergency Services Higher Education (FESHE) emergency medical services (EMS) series. It provides an overview for students, administrators, government officials, and others who need to know about the emergency medical services system.
Author : Harris
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284068021
Total Pages : 919 pages
Book Rating : 4.2/5 (84 download)
Download or read book Handbook of Home Health Care Administration written by Harris and published by Jones & Bartlett Publishers. This book was released on 2015-10 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional reference for Nurses on Home Health Care
Author : Oliver Gassmann
Publisher : Pearson UK
ISBN 13 : 1292327146
Total Pages : 436 pages
Book Rating : 4.2/5 (923 download)
Download or read book The Business Model Navigator written by Oliver Gassmann and published by Pearson UK. This book was released on 2020-08-12 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
Author : Chirag Parmar
Publisher : Chirag Parmar
ISBN 13 :
Total Pages : 129 pages
Book Rating : 4.3/5 (346 download)
Download or read book Retention Simplified written by Chirag Parmar and published by Chirag Parmar. This book was released on 2024-07-31 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital landscape, mastering marketing automation is crucial for businesses aiming to thrive. "Chaos to Clarity," crafted by WebEngage, is a beacon of guidance for CMOs, CEOs, and Retention Marketers navigating the complex realm of marketing automation. Key Takeaways: Loyalty Beyond Transactions: Shift focus from mere transactions to nurturing relationships built on empathy and understanding, establishing a unified vision that resonates with your audience. Data-Driven Insights: Harness the power of data to inform strategic decisions, understanding the significance of Customer Lifetime Value (CLTV) as the North Star metric guiding your efforts. Marketing Automation Maturity: Grasp the significance of the Marketing Automation Maturity Index (MAMI), moving from basic data collection to advanced segmentation, omnichannel engagement, personalization, and insightful analytics. Segmentation Strategies: Embrace a new segmentation approach that is Mutually Exclusive & Collectively Exhaustive (MECE), avoiding operational chaos and ensuring tailored communication. Personalization at Scale: Utilize derived attributes and propensity modeling to propel personalization efforts, crafting adaptive dynamic microsegments for targeted promotional campaigns. Omnichannel Engagement: Orchestrate seamless experiences across multiple channels, understanding the nuances between multi-channel and omnichannel strategies to create a winning channel mix. Content Personalization: Progress from attribute-level personalization to catalog and recommendation-level personalization, leveraging AI-powered insights for hyper-personalized engagements. Dashboard & Analytics: Evolve your analytical capabilities from basic funnels to advanced filters and hypothesis-based experimentation, leveraging AI for predictive intelligence and continuous optimization. AI in User Engagement: Leverage AI as a strategic partner, not a replacement, for human touch, constant experimentation, and measuring campaign effectiveness. Optimization and Growth: Identify growth levers and optimize user journeys, converting unknown users to known users, driving repeat transactions, and building a sustainable 12-month growth charter. Why Read This Book: "Chaos to Clarity" offers a comprehensive roadmap for mastering marketing automation, tailored specifically for the E-Commerce/D2C domain. By delving into the intricacies of data-driven insights, segmentation, personalization, omnichannel engagement, and AI-powered optimization, this book equips leaders with the tools necessary to navigate the evolving landscape of digital marketing successfully. For CMOs, CEOs, and Retention Marketers, this book serves as an indispensable guide to not only understand the nuances of marketing automation but also to implement actionable strategies that drive sustainable growth and foster lasting customer relationships. Whether you're seeking to refine your segmentation approach, enhance personalization efforts, or leverage AI for predictive insights, "Chaos to Clarity" empowers you to transform chaos into clarity, unlocking the full potential of your marketing endeavors.
Author :
Publisher : DIANE Publishing
ISBN 13 : 1428923640
Total Pages : 473 pages
Book Rating : 4.4/5 (289 download)
Download or read book Computerized manufacturing automation : employment, education, and the workplace. written by and published by DIANE Publishing. This book was released on 1984 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Laws
Publisher : Routledge
ISBN 13 : 1136434232
Total Pages : 256 pages
Book Rating : 4.1/5 (364 download)
Download or read book Hospitality, Tourism, and Lifestyle Concepts written by Eric Laws and published by Routledge. This book was released on 2012-11-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You’ll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists’ needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.
Author : Su Mi Dahlgaard-Park
Publisher : SAGE Publications
ISBN 13 : 1483346358
Total Pages : 992 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE Encyclopedia of Quality and the Service Economy written by Su Mi Dahlgaard-Park and published by SAGE Publications. This book was released on 2015-05-29 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society, globally, has entered into what might be called the “service economy.” Services now constitute the largest share of GDP in most countries and provide the major source of employment in both developed and developing countries. Services permeate all aspects of peoples’ lives and are becoming inseparable from most aspects of economic activity. “Quality management” has been a dominating managerial practice since World War II. With quality management initially associated with manufacturing industries, one might assume the relevance of quality management might decrease with the emergence of the service economy. To the contrary, the emergence of the service economy strengthened the importance of quality issues, which no longer are associated only with manufacturing industries but are increasingly applied in all service sectors, as well. Today, we talk not only about product or service quality but have even expanded the framework of quality to quality of life and quality of environment. Thus, quality and services have emerged in parallel as closely interrelated fields. The Encyclopedia of Quality and the Service Economy explores such relevant questions as: What are the characteristics, nature, and definitions of quality and services? How do we define quality of products, quality of services, or quality of life? How are services distinguished from goods? How do we measure various aspects of quality and services? How can products and service quality be managed most effectively and efficiently? What is the role of customers in creation of values? These questions and more are explored within the pages of this two-volume, A-to-Z reference work.
