Customer Data Integration

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Publisher : John Wiley & Sons
ISBN 13 : 1118046471
Total Pages : 358 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Customer Data Integration by : Jill Dyché

Download or read book Customer Data Integration written by Jill Dyché and published by John Wiley & Sons. This book was released on 2011-01-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.

Customer Integration in Industrial Innovation Projects

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Publisher : Springer Science & Business Media
ISBN 13 : 3834997463
Total Pages : 280 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Customer Integration in Industrial Innovation Projects by : Patricia Sandmeier

Download or read book Customer Integration in Industrial Innovation Projects written by Patricia Sandmeier and published by Springer Science & Business Media. This book was released on 2008-08-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products.

A Risk-Benefit Perspective on Early Customer Integration

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Publisher : Springer Science & Business Media
ISBN 13 : 379081962X
Total Pages : 253 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis A Risk-Benefit Perspective on Early Customer Integration by : Christoph Kausch

Download or read book A Risk-Benefit Perspective on Early Customer Integration written by Christoph Kausch and published by Springer Science & Business Media. This book was released on 2007-08-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.

Empowering Brands with Customer Integration

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Publisher : Springer
ISBN 13 : 3658116390
Total Pages : 108 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Empowering Brands with Customer Integration by : Jörg Sesselmann

Download or read book Empowering Brands with Customer Integration written by Jörg Sesselmann and published by Springer. This book was released on 2015-10-30 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.

Corporate Social Responsibility and Customer Integration -

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Publisher : Diplomarbeiten Agentur
ISBN 13 : 3842822081
Total Pages : 162 pages
Book Rating : 4.8/5 (428 download)

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Book Synopsis Corporate Social Responsibility and Customer Integration - by : Heike Löber

Download or read book Corporate Social Responsibility and Customer Integration - written by Heike Löber and published by Diplomarbeiten Agentur. This book was released on 2011-11-09 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: There is a difference between a good company and a great company. A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place . As this quote clearly demonstrates, the importance of corporate social responsibility (CSR) is on the rise. Indeed, more and more companies are engaging in CSR-related activities such as cause-related marketing (CRM), employee volunteering (EV) or corporate philanthropy (CP). According to Bhattacharya and Sen more than 80% percent of Fortune 500 companies deal with CSR issues in the United States (US). In European countries such as Germany, the numbers of companies with CSR initiatives is similarly growing. Among those firms are famous examples such as Starbucks and The Body Shop as well as the German companies BMW or SAP. There are several reasons for this trend. On the one hand, companies are increasingly put under pressure to behave socially responsible from different sides. First, consumers today are more sensitive to business practices of companies and can exert their power by means of boycotts resulting in negative economic consequences for firms. This is especially the case in times of increasing media coverage and advances in information technology where bad business practices become more easily transparent. Particularly, recent corporate scandals like those of Enron, or Shell, among others, make a contribution to consumers skepticism. Then, globalization leads to new challenges for companies because on the one hand, they are operating in countries with lower standards of living resulting in higher needs for socially responsible behavior in the respective society. On the other hand, worldwide competition is being strengthened in markets, which are characterized by low levels of product differentiation. CSR offers a source of competitive advantage because it enhances the overall reputation of the company and provides a valuable basis for differentiation. Besides that, companies are feeling pressure by a rise in public standards for social performance (e.g. the United Nations Global Compact). On the other hand, there is evidence that CSR is not only the right thing to do but it also leads to doing better because there is a positive relationship between a company s CSR activities and its stakeholders; especially consumers can be positively influenced. For one thing, market [...]

Customer Integration

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Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Customer Integration by : Doug Daetz

Download or read book Customer Integration written by Doug Daetz and published by John Wiley & Sons. This book was released on 1995-10-20 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Integration Attaining higher levels of customer delight, increasing the speed and efficiency in the product development process, and increasing profits are goals many managers are struggling to achieve. Customer Integrated Decision Making, or CIDM, is a process that will show managers how to reach these goals by integrating the customer into the decision-making process and incorporating the customer's wants and needs into the design of new products and services. Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for Decision Making focuses on the complete CIDM/QFD process. The book details the reasons for using CIDM market identification techniques, and QFD idea generation methodologies, as well as some basic and advanced customer "choice" prediction approaches. This practical, structured, and replicable process will provide a company of any size with the tools to assure its teams' success as they move to become linked to the customer. Customer Integration opens with a comprehensive overview for executives, followed by a detailed discussion of how CIDM/QFD can increase profits for businesses in a variety of industries. The executive overview reviews the issues confronting companies today and gives reasons why executives will need to be linked to customers to compete. The second part of the book lays out some of the foundation knowledge that middle managers will need to have in order to commit to supporting individuals and teams and to complete CIDM/QFD projects. Part II also offers practical discussions on the critical role of leadership and the challenges of implementation. The third part of the book provides a step-by-step explanation of the process, along with a complete review of the necessary concepts and tools to make a CIDM/QFD project happen. Customer Integration is designed for the whole company. It provides the information executives and managers need to undertake a Customer Integrated Decision-Making project and the knowledge that team members need to assure success in their project. Advance praise for Customer Integration "Customer Integration is written for the entire management team, from the executive to the project team members, challenging all not only to decide to use CIDM/QFD, but to achieve maximum value from the process. This is a book for those who believe delighting customers is a state of the art." --Michael E. Holtzleiter Manager-Europe, Senco Fastening Systems "The CIDM concepts in this book go beyond the QFD matrix analysis to show how to introduce the process into a company and how to lead a multifunctional team through the process. These concepts are helping us balance the voice of the customer in our product development process. After just one project, it is adding clarity and objectivity to our decisions by highlighting the trade-offs that must be made between customer wants, competitive pressures, and our company's capabilities." --Ronald A. Weeks Corporate Planning Director, Cincom Systems, Inc. "Having completed a CIDM project, I found Customer Integration to be a comprehensive documentation of this incredible process. This very replicable methodology truly allows companies to get at the 'real' customer requirements. The way the book is divided into sections for the executive, project and middle manager, and team members provides a clear perspective on 'hands on' for each." --Steve Nelson Manager-Emerging Markets, Senco Fastening Systems "If you are looking for structured processes that provide you with a better understanding of your customers, an understanding about what they mean by value, that promotes 'leveling' of customer knowledge among the enterprise, that assures 'true' teaming and reduces the time to bring innovations into the marketplace, then Customer Integration is the book that you have been looking for." --John Edholm Vice President-Sales & Marketing, Pierce and Stevens

Operations Management

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Publisher : Psychology Press
ISBN 13 : 9780415249249
Total Pages : 540 pages
Book Rating : 4.2/5 (492 download)

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Book Synopsis Operations Management by : Michael Lewis

Download or read book Operations Management written by Michael Lewis and published by Psychology Press. This book was released on 2003 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The material is concerned with fundamental activities of organizations - how they provide goods and services. The increase in international competition has seen a resurgence of interest in the development of this field.

Innovation Heroes: Understanding Customers As A Valuable Innovation Resource

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Publisher : World Scientific
ISBN 13 : 1786345382
Total Pages : 308 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Innovation Heroes: Understanding Customers As A Valuable Innovation Resource by : Fiona Schweitzer

Download or read book Innovation Heroes: Understanding Customers As A Valuable Innovation Resource written by Fiona Schweitzer and published by World Scientific. This book was released on 2018-05-08 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.

Supply Chain Risk and Innovation Management in “The Next Normal”

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Publisher : Springer Nature
ISBN 13 : 9811914648
Total Pages : 149 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Supply Chain Risk and Innovation Management in “The Next Normal” by : Xiande Zhao

Download or read book Supply Chain Risk and Innovation Management in “The Next Normal” written by Xiande Zhao and published by Springer Nature. This book was released on 2022-04-21 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on latest cutting-edge research to address the interaction between risk and innovation management in supply chains. It is predicted that future operations and supply chain management will be more digital. The collection aims on investigating how digital technologies have helped or can help organisations and supply chains being more resilient. The work is a compilation of selected papers from the 2021 International Conference on Operations and Supply Chain Management: Supply Chain Risk & Innovation Management In “The Next Normal” (ICOSCM 2021). The contents make valuable contributions to academic researchers, practitioners in the industry, and policy makers of respective authorities. Those who lack digital capabilities will find the collection useful in improving their capabilities.

Supply Chain Management: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1466626755
Total Pages : 1880 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Supply Chain Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Supply Chain Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-12-31 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.

The Emerald Handbook of Multi-Stakeholder Communication

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Publisher : Emerald Group Publishing
ISBN 13 : 1800718993
Total Pages : 407 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Emerald Handbook of Multi-Stakeholder Communication by : Pantea Foroudi

Download or read book The Emerald Handbook of Multi-Stakeholder Communication written by Pantea Foroudi and published by Emerald Group Publishing. This book was released on 2022-10-21 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.

Disaster Relief Logistics

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Publisher : Haupt Verlag AG
ISBN 13 : 3258074429
Total Pages : 294 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis Disaster Relief Logistics by : Sabine Friederike Schulz

Download or read book Disaster Relief Logistics written by Sabine Friederike Schulz and published by Haupt Verlag AG. This book was released on 2009 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Process Management Workshops

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Publisher : Springer Science & Business Media
ISBN 13 : 3642281079
Total Pages : 534 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Business Process Management Workshops by : Florian Daniel

Download or read book Business Process Management Workshops written by Florian Daniel and published by Springer Science & Business Media. This book was released on 2012-01-25 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: LNBIP 99 and LNBIP 100 together constitute the thoroughly refereed proceedings of 12 international workshops held in Clermont-Ferrand, France, in conjunction with the 9th International Conference on Business Process Management, BPM 2011, in August 2011. The 12 workshops focused on Business Process Design (BPD 2011), Business Process Intelligence (BPI 2011), Business Process Management and Social Software (BPMS2 2011), Cross-Enterprise Collaboration (CEC 2011), Empirical Research in Business Process Management (ER-BPM 2011), Event-Driven Business Process Management (edBPM 2011), Process Model Collections (PMC 2011), Process-Aware Logistics Systems (PALS 2011), Process-Oriented Systems in Healthcare (ProHealth 2011), Reuse in Business Process Management (rBPM 2011), Traceability and Compliance of Semi-Structured Processes (TC4SP 2011), and Workflow Security Audit and Certification (WfSAC 2011). In addition, the proceedings also include the Process Mining Manifesto (as an Open Access Paper), which has been jointly developed by more than 70 scientists, consultants, software vendors, and end-users. LNBIP 99 contains the revised and extended papers from BPD 2011, BPI 2011 (including the Process Mining Manifesto), BPMS2 2011, CEC 2011, ER-BPM 2011, and edBPM 2011.

Gamification

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Publisher : Springer
ISBN 13 : 3319455575
Total Pages : 166 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Gamification by : Stefan Stieglitz

Download or read book Gamification written by Stefan Stieglitz and published by Springer. This book was released on 2016-10-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and developed for several large corporations. In its first part the book presents the fundamentals, concepts and theories of gamification. This is followed by separate application-oriented sections – each containing several cases – that focus on the use of gamification in customer management, innovation management, teaching and learning, mobile applications and as an element of virtual worlds. The book offers a valuable resource for readers looking for inspiration and guidance in finding a practical approach to gamification.

Serviceology for Services

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Publisher : Springer
ISBN 13 : 3319612409
Total Pages : 245 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Serviceology for Services by : Yoshinori Hara

Download or read book Serviceology for Services written by Yoshinori Hara and published by Springer. This book was released on 2017-06-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on Serviceology for Services, held in Vienna, Austria, in July 2017. The 21 full papers and one tutorial paper presented in this volume were carefully reviewed and selected from 75 submissions. The papers are organized around the following topics: human-centered service; customer satisfaction; service innovation and marketing; service design.

Operations and Service Management: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1522539107
Total Pages : 1812 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Operations and Service Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Operations and Service Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-11-30 with total page 1812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations of all types are consistently working on new initiatives, product lines, and workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task is essential to business success. Operations and Service Management: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest research on business operations and production processes. It examines the need for a customer focus and highlights a range of pertinent topics such as financial performance measures, human resource development, and business analytics, this multi-volume book is ideally designed for managers, professionals, students, researchers, and academics interested in operations and service management.

Augmented Reality and Virtual Reality

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Publisher : Springer Nature
ISBN 13 : 3030378691
Total Pages : 397 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Augmented Reality and Virtual Reality by : Timothy Jung

Download or read book Augmented Reality and Virtual Reality written by Timothy Jung and published by Springer Nature. This book was released on 2020-03-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.