Customer Analytics A Complete Guide 2019 Edition

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Marketing Analytics

Author : Mike Grigsby
Publisher : Kogan Page Publishers
ISBN 13 : 0749482176
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Marketing Analytics by : Mike Grigsby

Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

Marketing Analytics

Author : Mike Grigsby
Publisher : Kogan Page Publishers
ISBN 13 : 0749474181
Total Pages : 248 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Marketing Analytics by : Mike Grigsby

Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2015-06-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure and improve upon the effectiveness of marketing programs. Marketing Analytics demonstrates how statistics, analytics and modeling can be put to optimal use to increase the effectiveness of every day marketing activities, from targeted list creation and data segmentation to testing campaign effectiveness and forecasting demand. The author explores many common marketing challenges and demonstrates how to apply different data models to arrive at viable solutions. Business cases and critical analysis are included to illustrate and reinforce key concepts throughout. Beginners will benefit from clear, jargon-free explanations of methodologies relating to statistics, marketing strategy and consumer behaviour. More experienced practitioners will appreciate the more complex aspects of data analytics and data modeling, discovering new applications of various techniques in every day practice. Readers of Marketing Analytics will come away with a firm foundation in markets analytics and the tools they need to gain competitive edge and increase market share. Online supporting resources for this book include a bank of test questions as well as data sets relating to many of the chapters.

Highly Effective Marketing Analytics

Author : Mu Hu
Publisher :
ISBN 13 : 9781951527082
Total Pages : 244 pages
Book Rating : 4.5/5 (27 download)

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Book Synopsis Highly Effective Marketing Analytics by : Mu Hu

Download or read book Highly Effective Marketing Analytics written by Mu Hu and published by . This book was released on 2019-12-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.

Decision Management Systems

Author : James Taylor
Publisher : Pearson Education
ISBN 13 : 0132884445
Total Pages : 387 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Decision Management Systems by : James Taylor

Download or read book Decision Management Systems written by James Taylor and published by Pearson Education. This book was released on 2011-10-13 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A very rich book sprinkled with real-life examples as well as battle-tested advice.” —Pierre Haren, VP ILOG, IBM "James does a thorough job of explaining Decision Management Systems as enablers of a formidable business transformation.” —Deepak Advani, Vice President, Business Analytics Products and SPSS, IBM Build Systems That Work Actively to Help You Maximize Growth and Profits Most companies rely on operational systems that are largely passive. But what if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Learn, not just report? Empower users to take action instead of simply escalating their problems? Evolve without massive IT investments? Decision Management Systems can do all that and more. In this book, the field’s leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth. Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges. Coverage includes Understanding how Decision Management Systems can transform your business Planning your systems “with the decision in mind” Identifying, modeling, and prioritizing the decisions you need to optimize Designing and implementing robust decision services Monitoring your ongoing decision-making and learning how to improve it Proven enablers of effective Decision Management Systems: people, process, and technology Identifying and overcoming obstacles that can derail your Decision Management Systems initiative

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633694291
Total Pages : 169 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) by : Harvard Business Review

Download or read book HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-03-13 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes

A Practitioner's Guide to Business Analytics (PB)

Author : Randy Bartlett
Publisher : McGraw Hill Professional
ISBN 13 : 0071807608
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis A Practitioner's Guide to Business Analytics (PB) by : Randy Bartlett

Download or read book A Practitioner's Guide to Business Analytics (PB) written by Randy Bartlett and published by McGraw Hill Professional. This book was released on 2013-01-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the competitive edge with the smart use of business analytics In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics—statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.

Research Methods in Library and Information Science

Author : Lynn Silipigni Connaway
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 351 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Research Methods in Library and Information Science by : Lynn Silipigni Connaway

Download or read book Research Methods in Library and Information Science written by Lynn Silipigni Connaway and published by Bloomsbury Publishing USA. This book was released on 2021-05-24 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of this frequently adopted textbook features new or expanded sections on social justice research, data analysis software, scholarly identity research, social networking, data science, and data visualization, among other topics. It continues to include discipline experts' voices. The revised seventh edition of this popular text provides instruction and guidance for professionals and students in library and information science who want to conduct research and publish findings, as well as for practicing professionals who want a broad overview of the current literature. Providing a broad introduction to research design, the authors include principles, data collection techniques, and analyses of quantitative and qualitative methods, as well as advantages and limitations of each method and updated bibliographies. Chapters cover the scientific method, sampling, validity, reliability, and ethical concerns along with quantitative and qualitative methods. LIS students and professionals will consult this text not only for instruction on conducting research but also for guidance in critically reading and evaluating research publications, proposals, and reports. As in the previous edition, discipline experts provide advice, tips, and strategies for completing research projects, dissertations, and theses; writing grants; overcoming writer's block; collaborating with colleagues; and working with outside consultants. Journal and book editors discuss how to publish and identify best practices and understudied topics, as well as what they look for in submissions.

Getting Started with Salesforce Einstein Analytics

Author : Johan Yu
Publisher : Apress
ISBN 13 : 1484252004
Total Pages : 193 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Getting Started with Salesforce Einstein Analytics by : Johan Yu

Download or read book Getting Started with Salesforce Einstein Analytics written by Johan Yu and published by Apress. This book was released on 2019-09-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build interactive dashboards using Salesforce Einstein analytics. Explore all of your data quickly and easily by providing AI-powered advanced analytics, right in Salesforce. You will manage datasets, query data with Salesforce Analytics Query Language (SAQL), and customize dashboards. Because Einstein Analytics is new, the curve to learn this technology can be difficult. This book guides you step-by-step in simple, easy-to-understand terms to get data from the Salesforce platform to the Einstein Analytics platform and also shows you how to import external data (e.g., CSV files). Core chapters focus on understanding data sources, dataflow, dataset, and lens leading up to building dashboards from scratch. Advanced features such as data transformation using computeExpression and computeRelative as well as dataflow with a multi-value lookup are explored. What You Will Learn Use data from Salesforce and external sources Create a dataflow to build a flexible datasetBuild dashboards using Einstein Analytics Explore and analyze data using Einstein Analytics Utilize SAQL and binding to create advance dashboards Who This Book Is For IT users getting started with Einstein Analytics, Salesforce consultants starting new Einstein Analytics projects, and power users familiar with Salesforce reporting and dashboards who want to get up to speed on new analytics features

AWS Certified Data Analytics Study Guide with Online Labs

Author : Asif Abbasi
Publisher : John Wiley & Sons
ISBN 13 : 1119819458
Total Pages : 416 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis AWS Certified Data Analytics Study Guide with Online Labs by : Asif Abbasi

Download or read book AWS Certified Data Analytics Study Guide with Online Labs written by Asif Abbasi and published by John Wiley & Sons. This book was released on 2021-04-13 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual, hands-on learning labs allow you to apply your technical skills in realistic environments. So Sybex has bundled AWS labs from XtremeLabs with our popular AWS Certified Data Analytics Study Guide to give you the same experience working in these labs as you prepare for the Certified Data Analytics Exam that you would face in a real-life application. These labs in addition to the book are a proven way to prepare for the certification and for work as an AWS Data Analyst. AWS Certified Data Analytics Study Guide: Specialty (DAS-C01) Exam is intended for individuals who perform in a data analytics-focused role. This UPDATED exam validates an examinee's comprehensive understanding of using AWS services to design, build, secure, and maintain analytics solutions that provide insight from data. It assesses an examinee's ability to define AWS data analytics services and understand how they integrate with each other; and explain how AWS data analytics services fit in the data lifecycle of collection, storage, processing, and visualization. The book focuses on the following domains: • Collection • Storage and Data Management • Processing • Analysis and Visualization • Data Security This is your opportunity to take the next step in your career by expanding and validating your skills on the AWS cloud. AWS is the frontrunner in cloud computing products and services, and the AWS Certified Data Analytics Study Guide: Specialty exam will get you fully prepared through expert content, and real-world knowledge, key exam essentials, chapter review questions, and much more. Written by an AWS subject-matter expert, this study guide covers exam concepts, and provides key review on exam topics. Readers will also have access to Sybex's superior online interactive learning environment and test bank, including chapter tests, practice exams, a glossary of key terms, and electronic flashcards. And included with this version of the book, XtremeLabs virtual labs that run from your browser. The registration code is included with the book and gives you 6 months of unlimited access to XtremeLabs AWS Certified Data Analytics Labs with 3 unique lab modules based on the book.

The Definitive Guide to DAX

Author : Alberto Ferrari
Publisher : Microsoft Press
ISBN 13 : 0735698376
Total Pages : 1515 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis The Definitive Guide to DAX by : Alberto Ferrari

Download or read book The Definitive Guide to DAX written by Alberto Ferrari and published by Microsoft Press. This book was released on 2015-10-14 with total page 1515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authoritative guide will teach you the DAX language for business intelligence, data modeling, and analytics. Leading Microsoft BI consultants Marco Russo and Alberto Ferrari help you master everything from table functions through advanced code and model optimization. You’ll learn exactly what happens under the hood when you run a DAX expression, how DAX behaves differently from other languages, and how to use this knowledge to write fast, robust code. If you want to leverage all of DAX’s remarkable power and flexibility, this no-compromise “deep dive” is exactly what you need. Perform powerful data analysis with DAX for Microsoft SQL Server Analysis Services, Excel, and Power BI Master core DAX concepts, including calculated columns, measures, and error handling Understand evaluation contexts and the CALCULATE and CALCULATETABLE functions Perform time-based calculations: YTD, MTD, previous year, working days, and more Work with expanded tables, complex functions, and elaborate DAX expressions Perform calculations over hierarchies, including parent/child hierarchies Use DAX to express diverse and unusual relationships Measure DAX query performance with SQL Server Profiler and DAX Studio

Database Management using AI: A Comprehensive Guide

Author : A Purushotham Reddy
Publisher : A Purushotham Reddy
ISBN 13 :
Total Pages : 2066 pages
Book Rating : 4./5 ( download)

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Book Synopsis Database Management using AI: A Comprehensive Guide by : A Purushotham Reddy

Download or read book Database Management using AI: A Comprehensive Guide written by A Purushotham Reddy and published by A Purushotham Reddy. This book was released on 2024-10-20 with total page 2066 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database Management Using AI: A Comprehensive Guide is a professional yet accessible exploration of how artificial intelligence (AI) is reshaping the world of database management. Designed for database administrators, data scientists, and tech enthusiasts, this book walks readers through the transformative impact of AI on modern data systems. The guide begins with the fundamentals of database management, covering key concepts such as data models, SQL, and the principles of database design. From there, it delves into the powerful role AI plays in optimizing database performance, enhancing security, and automating complex tasks like data retrieval, query optimization, and schema design. The book doesn't stop at theory. It brings AI to life with practical case studies showing how AI-driven database systems are being used in industries such as e-commerce, healthcare, finance, and logistics. These real-world examples demonstrate AI's role in improving efficiency, reducing errors, and driving intelligent decision-making. Key topics covered include: Introduction to Database Systems: Fundamentals of database management, from relational databases to modern NoSQL systems. AI Integration: How AI enhances database performance, automates routine tasks, and strengthens security. Real-World Applications: Case studies from diverse sectors like healthcare, finance, and retail, showcasing the practical impact of AI in database management. Predictive Analytics and Data Mining: How AI tools leverage data to make accurate predictions and uncover trends. Future Trends: Explore cutting-edge innovations like autonomous databases and cloud-based AI solutions that are shaping the future of data management. With its clear explanations and actionable insights, Database Management Using AI equips readers with the knowledge to navigate the fast-evolving landscape of AI-powered databases, making it a must-have resource for those looking to stay ahead in the digital age.

Quasi-Experimentation

Author : Charles S. Reichardt
Publisher : Guilford Publications
ISBN 13 : 1462540201
Total Pages : 382 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Quasi-Experimentation by : Charles S. Reichardt

Download or read book Quasi-Experimentation written by Charles S. Reichardt and published by Guilford Publications. This book was released on 2019-09-02 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring engaging examples from diverse disciplines, this book explains how to use modern approaches to quasi-experimentation to derive credible estimates of treatment effects under the demanding constraints of field settings. Foremost expert Charles S. Reichardt provides an in-depth examination of the design and statistical analysis of pretest-posttest, nonequivalent groups, regression discontinuity, and interrupted time-series designs. He details their relative strengths and weaknesses and offers practical advice about their use. Reichardt compares quasi-experiments to randomized experiments and discusses when and why the former might be a better choice. Modern moethods for elaborating a research design to remove bias from estimates of treatment effects are described, as are tactics for dealing with missing data and noncompliance with treatment assignment. Throughout, mathematical equations are translated into words to enhance accessibility.

A Comprehensive Guide to Hidradenitis Suppurativa - EBook

Author : Vivian Y. Shi
Publisher : Elsevier Health Sciences
ISBN 13 : 0323777252
Total Pages : 371 pages
Book Rating : 4.3/5 (237 download)

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Book Synopsis A Comprehensive Guide to Hidradenitis Suppurativa - EBook by : Vivian Y. Shi

Download or read book A Comprehensive Guide to Hidradenitis Suppurativa - EBook written by Vivian Y. Shi and published by Elsevier Health Sciences. This book was released on 2021-10-20 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being a relatively straightforward clinical diagnosis, recognition of hidradenitis suppurativa (HS) is highly variable, and clinical management is challenging and complex. Written by the world's leading experts in HS, A Comprehensive Guide to Hidradenitis Suppurativa brings together up-to-date scientific evidence on the diagnosis, patho-mechanisms, comorbidities, and multi-faceted medical and surgical interventions for this debilitating condition—in one convenient reference. - Covers every aspect of this complex skin disorder: etiology, pathophysiology, epidemiology, medical, alternative therapies, a range of surgical options, laser treatments, and comorbidities. - Discusses specific patient populations such as children, women of childbearing potential, and pregnant and breastfeeding women. Because HS has higher prevalence in people of skin of color, this patient population is well-documented in the text. - Offers insights into multi-disciplinary care, patient support and education, patients at risk for rapid disease progression, and clinical and translational research. - Features procedural videos covering laser therapies, de-roofing procedures, excisions and closure techniques, cryoinsufflation techniques, and special wound care material selection and techniques. - Includes recent FDA-approved drugs as well as those drugs and therapies that show future promise. - Identifies evidence gaps that provide a springboard to the future innovations in HS care to come. - Edited and authored by global experts who have co-authored 2019 U.S. and Canadian guidelines on hidradenitis suppurativa.

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 1789666023
Total Pages : 449 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2020-11-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Marketing Analytics: Creating Customer Centric Culture

Author : Joseph B. Rivera
Publisher : Joseph B. Rivera
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Analytics: Creating Customer Centric Culture by : Joseph B. Rivera

Download or read book Marketing Analytics: Creating Customer Centric Culture written by Joseph B. Rivera and published by Joseph B. Rivera. This book was released on 2020-02-17 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing approach to marketing by an experienced author, speaker and businessman Joseph B. Rivera. Joseph B. Rivera has first-hand experience in business. He has learned everything through hard work and perseverance, and has inspired quite a lot of entrepreneurs, businessmen, executives, employees, and business students to challenge themselves in this modern era of commerce. For the first time, Joseph B. Rivera offers his years of experience and wisdom in this one compact, very accessible and enduring masterpiece. MARKETING ANALYTICS: CREATING CUSTOMER-CENTRIC CULTURE helps you to create a transformative culture toward excellence in your business. Whether you are an executive, businessman, business owner, investor, marketer, trainer, speaker or a student of marketing, you will be proud of what you will learn. When applied right, you will change the way products and services are designed, created and offered to the world. This book teaches you how to meaningfully connect emotionally and practically to your consumers. Remember, it is not just all about the money. Here, Joseph has put together his passion, insights, observation and experience to mentor you: ✔️How to understand the needs of the market. ✔️How to position your business. ✔️How to overcome competition. ✔️How to revolutionize your business. Learn the art or marketing analytics, and be a game changer.

The Effortless Experience

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 0698137582
Total Pages : 258 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Effortless Experience by : Matthew Dixon

Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

Social Media Marketing

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1529738016
Total Pages : 561 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.