Current Trends In Public Affairs

Download Current Trends In Public Affairs full books in PDF, epub, and Kindle. Read online Current Trends In Public Affairs ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Public Relations and Communication Management

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1136159258
Total Pages : 472 pages
Book Rating : 4.1/5 (361 download)

DOWNLOAD NOW!

Book Synopsis Public Relations and Communication Management by : Krishnamurthy Sriramesh

Download or read book Public Relations and Communication Management written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2013-06-07 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Current Trends in Public Affairs

Author : William R. Bradt
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (731 download)

DOWNLOAD NOW!

Book Synopsis Current Trends in Public Affairs by : William R. Bradt

Download or read book Current Trends in Public Affairs written by William R. Bradt and published by . This book was released on 1972 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Current Trends in Public Affairs

Author : Conference Board
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!

Book Synopsis Current Trends in Public Affairs by : Conference Board

Download or read book Current Trends in Public Affairs written by Conference Board and published by . This book was released on 1972 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

PR Women with Influence

Author : Juan Meng
Publisher : Peter Lang Us
ISBN 13 : 9781433165108
Total Pages : 220 pages
Book Rating : 4.1/5 (651 download)

DOWNLOAD NOW!

Book Synopsis PR Women with Influence by : Juan Meng

Download or read book PR Women with Influence written by Juan Meng and published by Peter Lang Us. This book was released on 2020-12-22 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: PR Women with Influence: Breaking Through the Ethical and Leadership Challengesmakes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.

Current Trends in International Public Relations

Author : Adela Rogojinaru
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.:/5 (756 download)

DOWNLOAD NOW!

Book Synopsis Current Trends in International Public Relations by : Adela Rogojinaru

Download or read book Current Trends in International Public Relations written by Adela Rogojinaru and published by . This book was released on 2009 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pitch, Tweet, or Engage on the Street

Author : Kara Alaimo
Publisher : Routledge
ISBN 13 : 0429583753
Total Pages : 444 pages
Book Rating : 4.4/5 (295 download)

DOWNLOAD NOW!

Book Synopsis Pitch, Tweet, or Engage on the Street by : Kara Alaimo

Download or read book Pitch, Tweet, or Engage on the Street written by Kara Alaimo and published by Routledge. This book was released on 2020-12-29 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

New Media and Public Relations

Author : Sandra C. Duhé
Publisher : Peter Lang
ISBN 13 : 9780820488011
Total Pages : 492 pages
Book Rating : 4.4/5 (88 download)

DOWNLOAD NOW!

Book Synopsis New Media and Public Relations by : Sandra C. Duhé

Download or read book New Media and Public Relations written by Sandra C. Duhé and published by Peter Lang. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.

Current Debates in Public Relations & Communication Studies First Edition, April 2018 IJOPEC Publication No: 2018/19 ISBN: 978-

Author : Nuran Öze
Publisher : IJOPEC
ISBN 13 : 1912503409
Total Pages : 215 pages
Book Rating : 4.9/5 (125 download)

DOWNLOAD NOW!

Book Synopsis Current Debates in Public Relations & Communication Studies First Edition, April 2018 IJOPEC Publication No: 2018/19 ISBN: 978- by : Nuran Öze

Download or read book Current Debates in Public Relations & Communication Studies First Edition, April 2018 IJOPEC Publication No: 2018/19 ISBN: 978- written by Nuran Öze and published by IJOPEC. This book was released on 2018 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is a combination of public relations and communication studies. Especially new trends in communication studies have drawn the main borders of this book. Different aspects of communication studies have been discussed, evaluated and explained in this study with theories and case studies. Consumption culture, main stream media, life styles, virtual life, branding via new media technologies, cross-cultural subjects, health and communicaTion relations have been analysed both practically and theoretically. The book can be considered as an examplary study to the interdisciplinary approach to communication studies.

Reconfiguring Public Relations

Author : David McKie
Publisher : Routledge
ISBN 13 : 1134161115
Total Pages : 195 pages
Book Rating : 4.1/5 (341 download)

DOWNLOAD NOW!

Book Synopsis Reconfiguring Public Relations by : David McKie

Download or read book Reconfiguring Public Relations written by David McKie and published by Routledge. This book was released on 2007-05-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Global Perspectives on the Emerging Trends in Public Diplomacy

Author : Kavo?lu, Samet
Publisher : IGI Global
ISBN 13 : 1668491621
Total Pages : 297 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Global Perspectives on the Emerging Trends in Public Diplomacy by : Kavo?lu, Samet

Download or read book Global Perspectives on the Emerging Trends in Public Diplomacy written by Kavo?lu, Samet and published by IGI Global. This book was released on 2023-08-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 20th century, when modern democracies gained more strength, governments have carried out their internal and foreign affairs policies with society's approval. For that reason, all organizations that want to influence governments try to gain a reputation in the eyes of the public. Similarly, states also attempt to build a reputation and trust in the public opinion of a target country or within particular target communities through public diplomacy activities. It is seen that remarkable public diplomacy studies and works have been carried out for more than half a century, and the field has advanced. However, the public diplomacy literature is mainly USA-dominated due to its pioneering role in the emergence of the concept and its institutionalization. Public diplomacy perceptions and practices in other countries also develop under the influence of this experience. With this effect, each country determines its practice areas and actors for public diplomacy considering its power, sphere of influence, opportunities, and risks. Global Perspectives on the Emerging Trends in Public Diplomacy offers insights into the approaches taken by countries in different geographies and how they tailor their public diplomacy activities based on their unique opportunities and risks. By examining the practices of various countries, this book provides a global picture of public diplomacy activities and identifies emerging trends shaping the field. This book is essential for researchers, academicians, undergraduate and postgraduate students, and non-government and government organizations looking to enhance their understanding of public diplomacy. The diverse range of perspectives offered in this book will enable readers to understand how different countries approach public diplomacy and how these activities are evolving in the current global landscape.

Corporate Public Relations

Author : Marvin N. Olasky
Publisher : Routledge
ISBN 13 : 1136696571
Total Pages : 200 pages
Book Rating : 4.1/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Corporate Public Relations by : Marvin N. Olasky

Download or read book Corporate Public Relations written by Marvin N. Olasky and published by Routledge. This book was released on 2013-10-16 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

Public Relations Campaigns and Techniques

Author : Fran R. Matera
Publisher : Addison-Wesley Longman
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.0/5 ( download)

DOWNLOAD NOW!

Book Synopsis Public Relations Campaigns and Techniques by : Fran R. Matera

Download or read book Public Relations Campaigns and Techniques written by Fran R. Matera and published by Addison-Wesley Longman. This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.

Straight Talk About Public Relations, Revised and Updated

Author : Robert Wynne
Publisher :
ISBN 13 : 9781947540033
Total Pages : pages
Book Rating : 4.5/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Straight Talk About Public Relations, Revised and Updated by : Robert Wynne

Download or read book Straight Talk About Public Relations, Revised and Updated written by Robert Wynne and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges - and opportunities - to inform and persuade. Most books on public relations are useless. They're boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks "guaranteeing" that you'll go viral and instantly obtain fame and fortune. Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence - it explains how the game of communications is played today. Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work - and you'll find them in this revised edition. Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into: finding and engaging your audience successfully pitching the media writing an editorial that wows creating a persuasive social media campaign dealing with fake news measuring PR success This witty, no-holds-barred introduction to the art of public relations is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. The foreword by Emmy Award-winning writer Dave Boone sets the stage for the book, where you'll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.

Public Relations Planning

Author : Edward T. Vieira, Jr.
Publisher : Taylor & Francis
ISBN 13 : 1040020143
Total Pages : 685 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Public Relations Planning by : Edward T. Vieira, Jr.

Download or read book Public Relations Planning written by Edward T. Vieira, Jr. and published by Taylor & Francis. This book was released on 2024-06-10 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension. Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications. Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies. Public Relations Planning is featured on the International Public Relations Association website.

Political Public Relations

Author : Jesper Stromback
Publisher : Routledge
ISBN 13 : 1351053124
Total Pages : 459 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!

Book Synopsis Political Public Relations by : Jesper Stromback

Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2019-07-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

The Social Media Communication Matrix

Author : Kenneth D. Plowman
Publisher : Business Expert Press
ISBN 13 : 1606497936
Total Pages : 196 pages
Book Rating : 4.6/5 (64 download)

DOWNLOAD NOW!

Book Synopsis The Social Media Communication Matrix by : Kenneth D. Plowman

Download or read book The Social Media Communication Matrix written by Kenneth D. Plowman and published by Business Expert Press. This book was released on 2015-09-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve communication. This work used the strategic communication plan based on Wilson and Ogden's (2014) work for basic structure and an operational definition of strategic communication developed by one of the authors. The steps in a typical strategic communication campaign that will be affected include goals, measurable objectives, the big idea, key publics, message design, strategies and tactics and evaluation or return on investment. This book covers the major social media platforms and addresses branding, crisis communications, entertainment and sports, citizen journalism, and analytics. The contribution to the body of knowledge should be highly significant, affecting the way PR professionals go about devising and conducting strategic communication campaigns in light of the effect of social media as well as how academics teach the process in their classrooms.

Media and Public Relations Research in Post-Socialist Societies

Author : Maureen C. Minielli
Publisher : Rowman & Littlefield
ISBN 13 : 1793607370
Total Pages : 275 pages
Book Rating : 4.7/5 (936 download)

DOWNLOAD NOW!

Book Synopsis Media and Public Relations Research in Post-Socialist Societies by : Maureen C. Minielli

Download or read book Media and Public Relations Research in Post-Socialist Societies written by Maureen C. Minielli and published by Rowman & Littlefield. This book was released on 2021-03-17 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate various issues of disciplinary roots and tensions, institutional constraints, study development, and contemporary status. This book also illustrates diverse types of traditional and contemporary communication studies from humanities and social science perspectives, ranging from linguistics to health communication. This collection focuses on both traditional and modern scholarship that has arisen due to international scholarly efforts, the advent of technology, and national research interests. Readers will have the opportunity to intellectually discuss the conceptual, theoretical, and practical issues that have occurred within the past twenty years regarding public relations, mass communication, and media studies in post-socialist societies. The analyses in this book lead readers to consider potential resolutions to some of the current dialectical tensions that are affecting post-socialist communication studies and contemplate how reflecting on these tensions informs the broader field of communication worldwide.