Culturematic

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Culturematic

Author : Grant David McCracken
Publisher : Harvard Business Press
ISBN 13 : 1422143295
Total Pages : 306 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Culturematic by : Grant David McCracken

Download or read book Culturematic written by Grant David McCracken and published by Harvard Business Press. This book was released on 2012 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: McCracken (Chief Culture Officer: How To Create a Living, Breathing Corporation) defines a "culturematic" as "a little machine for making culture" and a "what if" tool. They are small, cheap, open-ended, broadly focused experiments designed to uncover "ideas we can't possibly guess we need" and to generate a range of options. These experiments allow companies, marketers, innovators, and individuals to adapt to constant change and examine options with little risk or expense. Many will fail, but some will scale up. McCracken describes several successful culturematics, discusses the theory behind them, and includes instructions on how to tailor these experiments to specific industries, as well as how to use them personally for improvement or self-discovery and what they can mean to corporations. He makes clear the differences between culturematics and stunts or pranks and maintains a website (culturematic.com) in support of ongoing conversation on the subject. Verdict Engagingly written and accessible to both business and lay people, the book will have broad appeal to entrepreneurs, marketers, inventors, artists, and people looking for a creativity boost in their professional or personal lives.-Rachel Owens, Daytona State Coll. Lib., FL(c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Chief Culture Officer

Author : Grant McCracken
Publisher :
ISBN 13 : 0465022049
Total Pages : 274 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Chief Culture Officer by : Grant McCracken

Download or read book Chief Culture Officer written by Grant McCracken and published by . This book was released on 2011-05-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.

Culture and Consumption

Author : Grant David McCracken
Publisher : Indiana University Press
ISBN 13 : 9780253206282
Total Pages : 196 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Culture and Consumption by : Grant David McCracken

Download or read book Culture and Consumption written by Grant David McCracken and published by Indiana University Press. This book was released on 1990-11-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.

Transformations

Author : Grant David McCracken
Publisher : Indiana University Press
ISBN 13 : 0253219574
Total Pages : 930 pages
Book Rating : 4.2/5 (532 download)

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Book Synopsis Transformations by : Grant David McCracken

Download or read book Transformations written by Grant David McCracken and published by Indiana University Press. This book was released on 2008-05-12 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reinvention of identity in today's world.

Consumer-Brand Relationships

Author : Susan Fournier
Publisher : Routledge
ISBN 13 : 1136470972
Total Pages : 501 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Consumer-Brand Relationships by : Susan Fournier

Download or read book Consumer-Brand Relationships written by Susan Fournier and published by Routledge. This book was released on 2012-03-29 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.

Ametora

Author : W. David Marx
Publisher : Basic Books
ISBN 13 : 0465073875
Total Pages : 299 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Ametora by : W. David Marx

Download or read book Ametora written by W. David Marx and published by Basic Books. This book was released on 2015-12-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of how Japan adopted and ultimately revived traditional American fashion Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

Return of the Artisan

Author : Grant McCracken
Publisher : Simon and Schuster
ISBN 13 : 1982143983
Total Pages : 224 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Return of the Artisan by : Grant McCracken

Download or read book Return of the Artisan written by Grant McCracken and published by Simon and Schuster. This book was released on 2022-07-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture. In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American’s overall health and wellbeing. Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again—and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from being consumers of artisanal goods to being producers. People in the mainstream are baking bread, keeping bees, growing vegetables, and even raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left the cities for the countryside, and if their companies don’t require it, they might never return. Return of the Artisan is a collection of stories and interviews with artisanal businesses across America including family farms and collectives. This book explores their business models, their motivations, and explores how you can join them by turning your own hobby or passion into your work. Whether you want to make this a profession or simply enjoy providing artisanal goods to your family and friends, this book is a must-have for navigating the ups and downs of the latest artisanal revolution.

The Book of Probes

Author : Marshall McLuhan
Publisher :
ISBN 13 :
Total Pages : 582 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Book of Probes by : Marshall McLuhan

Download or read book The Book of Probes written by Marshall McLuhan and published by . This book was released on 2003 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'The Book of Probes' is a collection of Marshall McLuhan's finest words culled from his books, his more than 200 speeches, his classes at the University of Toronto ... and from nearly 700 shorter writings he published between 1945 and 1980"--Jacket.

The New Honor Code

Author : Grant McCracken
Publisher : Simon and Schuster
ISBN 13 : 1982154667
Total Pages : 208 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The New Honor Code by : Grant McCracken

Download or read book The New Honor Code written by Grant McCracken and published by Simon and Schuster. This book was released on 2020-12-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural anthropologist and thought leader Grant McCracken proposes a radical solution for our time of unprecedented scandal: a return to honor. What used to be shocking has somehow become the new normal. Sexual predators stalk interns at work. Parents try to buy a place for their kids in college. Leaders compromise morals for political advantage. It happens so frequently that we can no longer dismiss these cases as a few bad apples. Something in the system is rotten. How can someone get ahead and be successful in our modern culture without compromising their morality? What makes a good man or woman in this era of scandal? Respected cultural anthropologist Grant McCracken has the answer: a return to the ancient idea of honor. By looking at examples of honor and dishonor in popular culture and at institutions as diverse as Harvard, PBS, and Wells Fargo, he lays out not just how we got to where we are, but practical guidelines for how leaders and individuals can restore moral order to their organizations and personal lives. Grant takes on topics like masculinity and gender roles, as well as classism and elitist attitudes. Celebrities and corporate leaders get knocked down to size while exploring just why their lack of honor can be harmful or dangerous. New Honor Code is a sharp and insightful guide to what honor truly is, and how to incorporate it into your life.

Big Hair

Author : Grant McCracken
Publisher :
ISBN 13 : 9780756779108
Total Pages : 218 pages
Book Rating : 4.7/5 (791 download)

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Book Synopsis Big Hair by : Grant McCracken

Download or read book Big Hair written by Grant McCracken and published by . This book was released on 1995-04-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Marilyn, Twiggy & Farrah to Julia Roberts, Princess Di & Linda Evangelista, hair is a subject to be studied, coveted, & copied. In Big Hair,Ó the ultimate book about hair -- hair styles, hair color, hair stories & hair history, from beehives to bobs & beyond -- anthropologist McCracken spins a fun, hip cultural tale detailing how modern women use the power of hair to transform their lives. Hair, often dismissed as superficial girl stuff, is, in fact, loaded with a multitude of cultural signifiers. In the universe of hair, blondness is a resource & an opportunity for self-exploration. But brunettes & redheads won't be disappointed because they are also deconstructed. After reading this book, you won't look at hair the same way again. B&W photos.

Flock and Flow

Author : Grant David McCracken
Publisher : Indiana University Press
ISBN 13 : 9780253347596
Total Pages : 220 pages
Book Rating : 4.3/5 (475 download)

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Book Synopsis Flock and Flow by : Grant David McCracken

Download or read book Flock and Flow written by Grant David McCracken and published by Indiana University Press. This book was released on 2006-08-16 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, "Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can continue to live by damage control, or we can change the way we play the game." To survive our own world of collision and speed, marketers need to see the world as "flocks and flows." In this exciting new book, McCracken deploys "complex adaptive theory" to track the movement of trends and new groupings of consumers. He shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. McCracken's sage and witty advice could not come at a better time. His book will be a valuable aid for anyone trying to keep up with marketplace changes in our rapidly evolving world.

The Long Interview

Author : Grant David McCracken
Publisher : SAGE
ISBN 13 : 9780803933538
Total Pages : 112 pages
Book Rating : 4.9/5 (335 download)

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Book Synopsis The Long Interview by : Grant David McCracken

Download or read book The Long Interview written by Grant David McCracken and published by SAGE. This book was released on 1988-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Long Interview' focuses on one of the most powerful and efficient of these methods, the intensive interview. The intensive interview is a sharply focused and rapid process that seeks to diminish the indeterminacy and redundancy that attends more unstructured research processes.

Five Frequencies

Author : Tanya Mann
Publisher : Independently Published
ISBN 13 : 9781097432059
Total Pages : 232 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Five Frequencies by : Tanya Mann

Download or read book Five Frequencies written by Tanya Mann and published by Independently Published. This book was released on 2019-05-31 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your organization's culture: It's either an asset or a liability. At this very moment, it's either lifting your business performance or "eating your strategy for breakfast." How do you ensure it's the former, not the latter? Based on the authors' 20+ years of research, the answer couldn't be clearer: Intentionally or unintentionally, you create culture through the signals you transmit on Five Frequencies: 1/ Your decisions and actions. 2/ What you reward and recognize. 3/ What you tolerate (or don't). 4/ How you show up informally. 5/ Your formal communications. To make a bad culture good, or a good culture great, you've got to deliberately transmit strong and steady signals. This guide shows you how. Fast-paced and loaded with real-life examples, Five Frequencies prescribes more than 20 practical Signal Boosts for turning culture into competitive advantage. Check out early endorsements and download the introduction and a discussion guide at www.fivefrequencies.com.

Go Luck Yourself

Author : Andy Nairn
Publisher : Harriman House Limited
ISBN 13 : 0857198890
Total Pages : 221 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Go Luck Yourself by : Andy Nairn

Download or read book Go Luck Yourself written by Andy Nairn and published by Harriman House Limited. This book was released on 2021-06-08 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…

Little Bets

Author : Peter Sims
Publisher : Simon and Schuster
ISBN 13 : 1439170444
Total Pages : 226 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Little Bets by : Peter Sims

Download or read book Little Bets written by Peter Sims and published by Simon and Schuster. This book was released on 2011-04-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

Why Does The Pedlar Sing?

Author : Paul Feldwick
Publisher : Troubador Publishing Ltd
ISBN 13 : 1800468997
Total Pages : 234 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Why Does The Pedlar Sing? by : Paul Feldwick

Download or read book Why Does The Pedlar Sing? written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2021-02-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.

Feminist Critical Discourse Analysis

Author : M. Lazar
Publisher : Springer
ISBN 13 : 0230599907
Total Pages : 269 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Feminist Critical Discourse Analysis by : M. Lazar

Download or read book Feminist Critical Discourse Analysis written by M. Lazar and published by Springer. This book was released on 2005-01-07 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first collection to bring together well-known scholars writing from feminist perspectives within Critical Discourse Analysis. The theoretical structure of CDA is illustrated with empirical research from a range of locations (from Europe to Asia; the USA to Australasia) and domains (from parliament to the classroom; the media to the workplace).