Culture As Soft Power

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Soft Power

Author : Joseph S Nye Jr
Publisher : PublicAffairs
ISBN 13 : 0786738960
Total Pages : 216 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Soft Power by : Joseph S Nye Jr

Download or read book Soft Power written by Joseph S Nye Jr and published by PublicAffairs. This book was released on 2009-04-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Structure, Audience and Soft Power in East Asian Pop Culture

Author : Beng Huat Chua
Publisher : Hong Kong University Press
ISBN 13 : 9888139037
Total Pages : 199 pages
Book Rating : 4.8/5 (881 download)

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Book Synopsis Structure, Audience and Soft Power in East Asian Pop Culture by : Beng Huat Chua

Download or read book Structure, Audience and Soft Power in East Asian Pop Culture written by Beng Huat Chua and published by Hong Kong University Press. This book was released on 2012-03-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments' efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country's population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People's Republic of China to shape products through co-production strategies and other indirect modes of intervention.

Soft Power Superpowers

Author : Yasushi Watanabe
Publisher : Routledge
ISBN 13 : 1317459644
Total Pages : 346 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Soft Power Superpowers by : Yasushi Watanabe

Download or read book Soft Power Superpowers written by Yasushi Watanabe and published by Routledge. This book was released on 2015-01-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

Soft Power and Its Perils

Author : Takeshi Matsuda
Publisher : Stanford University Press
ISBN 13 : 9780804700405
Total Pages : 422 pages
Book Rating : 4.7/5 (4 download)

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Book Synopsis Soft Power and Its Perils by : Takeshi Matsuda

Download or read book Soft Power and Its Perils written by Takeshi Matsuda and published by Stanford University Press. This book was released on 2007 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the cultural aspects of U.S.-Japan relations during the postwar Occupation and the early Cold War

Cities, Museums and Soft Power

Author : Gail Dexter Lord
Publisher : Rowman & Littlefield
ISBN 13 : 1442276770
Total Pages : 272 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Cities, Museums and Soft Power by : Gail Dexter Lord

Download or read book Cities, Museums and Soft Power written by Gail Dexter Lord and published by Rowman & Littlefield. This book was released on 2016-07-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of our time.Soft power is the exercise of influence through attraction, persuasion, and agenda-setting rather than military or economic coercion.Thirteen of the world's leading museum and cultural experts from six continents explore the many facets of soft power in cities and museums to include: how it amplifies civic discourse, accelerates cultural change, and contributes to contextual intelligence among the great diversity of city dwellers, visitors, and policy makers. The authors urge city governments to embrace museums which so often are the signifiers of their cities, increasing real estate values while attracting investment, tourists, and creative workers. Lord and Blankenberg propose 32 practical strategies for museums and cities to activate their soft power and create thriving and sustainable communities. Follow the link below to watch co-author Gail Lord speaking about soft power on The Agenda, a popular public affairs program on TVO, a leading educational television broadcaster http://tvo.org/video/programs/the-agenda-with-steve-paikin/a-cultural-sleeping-giant. To Read More: http://tvo.org/article/current-affairs/shared-values/how-museums-help-cities-realize-their-soft-power

Soviet Soft Power in Poland

Author : Patryk Babiracki
Publisher : UNC Press Books
ISBN 13 : 1469620901
Total Pages : 364 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Soviet Soft Power in Poland by : Patryk Babiracki

Download or read book Soviet Soft Power in Poland written by Patryk Babiracki and published by UNC Press Books. This book was released on 2015-05-15 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concentrating on the formative years of the Cold War from 1943 to 1957, Patryk Babiracki reveals little-known Soviet efforts to build a postwar East European empire through culture. Babiracki argues that the Soviets involved in foreign cultural outreach tried to use "soft power" in order to galvanize broad support for the postwar order in the emerging Soviet bloc. Populated with compelling characters ranging from artists, writers, journalists, and scientists to party and government functionaries, this work illuminates the behind-the-scenes schemes of the Stalinist international propaganda machine. Based on exhaustive research in Russian and Polish archives, Babiracki's study is the first in any language to examine the two-way interactions between Soviet and Polish propagandists and to evaluate their attempts at cultural cooperation. Babiracki shows that the Stalinist system ultimately undermined Soviet efforts to secure popular legitimacy abroad through persuasive propaganda. He also highlights the limitations and contradictions of Soviet international cultural outreach, which help explain why the Soviet empire in Eastern Europe crumbled so easily after less than a half-century of existence.

The Rhetoric of Soft Power

Author : Craig Hayden
Publisher : Lexington Books
ISBN 13 : 0739142585
Total Pages : 309 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis The Rhetoric of Soft Power by : Craig Hayden

Download or read book The Rhetoric of Soft Power written by Craig Hayden and published by Lexington Books. This book was released on 2012 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.

Global Ibsen

Author : Erika Fischer-Lichte
Publisher : Routledge
ISBN 13 : 1136918892
Total Pages : 399 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Global Ibsen by : Erika Fischer-Lichte

Download or read book Global Ibsen written by Erika Fischer-Lichte and published by Routledge. This book was released on 2012-03-27 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ibsen’s plays rank among those most frequently performed world-wide, rivaled only by Brecht, Chekhov, Shakespeare, and the Greek tragedies. By the time Ibsen died in 1906, his plays had already conquered the theaters of the Western world. Inviting rapturous praise as well as fierce controversy, they were performed in Europe, North America, and Australia, contributing greatly to the theater, culture, and social life of these continents. Soon after Ibsen’s death, his plays entered the stages of East Asia - Japan, China, Korea - as well as Africa and Latin America. . But while there exist countless studies on Ibsen the dramatist and the significance of his plays within different cultures written mainly by literary scholars, none of them examine the ways in which Ibsen's plays were performed, or the impact of such performances on the theater, social life, and politics of these cultures. In Global Ibsen, contributors look at the way performances of Ibsen's plays address problems typical to modern societies all over the world, including: the inferior social status of women, the decay of bourgeois family life and values, religious fundamentalism, industrial pollution and corporate cover-up, and/or the loss of and search for identity.

Africa's Soft Power

Author : Oluwaseun Tella
Publisher : Routledge
ISBN 13 : 1000402177
Total Pages : 226 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Africa's Soft Power by : Oluwaseun Tella

Download or read book Africa's Soft Power written by Oluwaseun Tella and published by Routledge. This book was released on 2021-05-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa’s progressive constitution and expanding multinational corporations, to Nigeria’s Nollywood film industry and Technical Aid Corps (TAC) scheme, Kenya’s sport diplomacy, fashion and tourism industries, and finally Egypt’s Pan-Arabism and its reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria’s Omolúwàbí, South Africa’s Ubuntu, Kenya’s Harambee, and Egypt’s Pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/ 9781003176022, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

Communicating India’s Soft Power

Author : D. Thussu
Publisher : Springer
ISBN 13 : 1137027894
Total Pages : 369 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Communicating India’s Soft Power by : D. Thussu

Download or read book Communicating India’s Soft Power written by D. Thussu and published by Springer. This book was released on 2013-10-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

Soft Power

Author : Hendrik W. Ohnesorge
Publisher : Springer Nature
ISBN 13 : 3030299228
Total Pages : 323 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Soft Power by : Hendrik W. Ohnesorge

Download or read book Soft Power written by Hendrik W. Ohnesorge and published by Springer Nature. This book was released on 2019-11-22 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power

Research Outline for China’s Cultural Soft Power

Author : Guozuo Zhang
Publisher : Springer
ISBN 13 : 9811033986
Total Pages : 136 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Research Outline for China’s Cultural Soft Power by : Guozuo Zhang

Download or read book Research Outline for China’s Cultural Soft Power written by Guozuo Zhang and published by Springer. This book was released on 2016-12-28 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first theoretical book on Chinese Cultural Soft Power. It focuses on the inner logical relations between Chinese cultural soft power and the realization of the China Dream, while also offering detailed explanations of the scope of and essential questions concerning Chinese cultural soft power. The book is divided into six parts, which, taken together, concisely yet thoroughly examine the theoretical roots of soft power and the current status of China’s soft power as illustrated in concrete cases. On this basis, the author subsequently draws a cautious overall conclusion on the development of China’s soft power.

Bound to Lead

Author : Joseph S Nye Jr
Publisher : Basic Books
ISBN 13 : 0465094163
Total Pages : 329 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Bound to Lead by : Joseph S Nye Jr

Download or read book Bound to Lead written by Joseph S Nye Jr and published by Basic Books. This book was released on 2016-03-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is America still Number 1? A leading scholar of international politics and former State Department official takes issue with Paul Kennedy and others and clearly demonstrates that the United States is still the dominant world power, with no challenger in sight. But analogies about decline only divert policy makers from creating effective strategies for the future, says Nye. The nature of power has changed. The real-and unprecedented-challenge is managing the transition to growing global interdependence.

Screening China's Soft Power

Author : Paola Voci
Publisher : Routledge
ISBN 13 : 1317209435
Total Pages : 302 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Screening China's Soft Power by : Paola Voci

Download or read book Screening China's Soft Power written by Paola Voci and published by Routledge. This book was released on 2017-10-02 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists, and so on, and often manifesting itself in clumsy and awkward ways, for example, the concept of "the Chinese dream," intended to rival and perhaps appeal more strongly than "the American dream," modern Chinese values are in fact put forward in many ways by many different cultural actors. Through analyses of film festivals, CCTV, Confucius Institutes, auteurs, blockbusters, reality TV, and online digital cultures, this book exposes the limitations of China's officially promoted soft power in both conception and practice, and proposes a pluralistic approach to understanding Chinese soft power in local, regional, and transnational contexts. As such, the book demonstrates the limitations of existing theories of soft power, and argues that the US-derived concept of soft power can benefit from being examined from a China perspective.

Modern Italy

Author : Anna Cento Bull
Publisher : Oxford University Press
ISBN 13 : 0198726511
Total Pages : 161 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Modern Italy by : Anna Cento Bull

Download or read book Modern Italy written by Anna Cento Bull and published by Oxford University Press. This book was released on 2016 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Very Short Introduction considers the history of Italy from the Risorgimento (the movement leading to Italian Unification in 1861) to the present. It also discusses Italy's political system and style of government; economic modernisation; emigration, internal migration and immigration; and the modern Italian culture and lifestyle.

East Asian Pop Culture

Author : Beng Huat Chua
Publisher : Hong Kong University Press
ISBN 13 : 9789622098923
Total Pages : 328 pages
Book Rating : 4.0/5 (989 download)

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Book Synopsis East Asian Pop Culture by : Beng Huat Chua

Download or read book East Asian Pop Culture written by Beng Huat Chua and published by Hong Kong University Press. This book was released on 2008-02-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors analyse the subject of Asian pop culture arranged under three headings: 'Television Industry in East Asia', 'Transnational-Crosscultural Receptions of TV Dramas' and 'Nationalistic reactions'.

Hong Kong Soft Power

Author : Frank Vigneron
Publisher : The Chinese University of Hong Kong Press
ISBN 13 : 9629968045
Total Pages : 490 pages
Book Rating : 4.6/5 (299 download)

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Book Synopsis Hong Kong Soft Power by : Frank Vigneron

Download or read book Hong Kong Soft Power written by Frank Vigneron and published by The Chinese University of Hong Kong Press. This book was released on 2018-03-15 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In late 2014, the prodemocracy demonstrations that were called the "Umbrella Movement" revealed to the world that Hong Kong was not the moneyobsessed society it had often been portrayed as. Hong Kong Soft Power is a description of the complex relationship the artists and activists of this city have had with the country it has been part of since 1997. Trying to understand all the varied forms of art practices possible in the Special Administrative Region by locating them within a relational model, and situating them within the dynamic and changing art ecosystem that has developed over the last decade, Hong Kong Soft Power describes the local art field as a site of struggle where the connections with Chinese Mainland institutions and art practices play a fundamental role. This is not to say that this influence has entirely dominated the local art field, and this book also emphasizes how the artists of the city have engaged in practices ranging from the most personal to the most sociallyoriented. With the analysis of the works of about fifty local art practitioners and a representative range of art institutions, Hong Kong Soft Power is the portrait of a culture going through the trials and tribulations of rapid political and economic changes in both its negative and positive effects.