Cultural Mediations Of Brands

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Cultural Mediations of Brands

Author : Caroline Marti
Publisher : John Wiley & Sons
ISBN 13 : 1119694663
Total Pages : 266 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Cultural Mediations of Brands by : Caroline Marti

Download or read book Cultural Mediations of Brands written by Caroline Marti and published by John Wiley & Sons. This book was released on 2020-01-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it.

Cultural Mediations of Brands

Author : Caroline Marti
Publisher : John Wiley & Sons
ISBN 13 : 1119694701
Total Pages : 177 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Cultural Mediations of Brands by : Caroline Marti

Download or read book Cultural Mediations of Brands written by Caroline Marti and published by John Wiley & Sons. This book was released on 2020-01-08 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it.

Handbook of Brand Relationships

Author : Deborah J. MacInnis
Publisher : M.E. Sharpe
ISBN 13 : 0765637782
Total Pages : 449 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Handbook of Brand Relationships by : Deborah J. MacInnis

Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by M.E. Sharpe. This book was released on 2009-07-06 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. The Handbook of Brand Relationships includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.

Advances in Industrial Design

Author : Cliff Sungsoo Shin
Publisher : Springer Nature
ISBN 13 : 3030808297
Total Pages : 1144 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Advances in Industrial Design by : Cliff Sungsoo Shin

Download or read book Advances in Industrial Design written by Cliff Sungsoo Shin and published by Springer Nature. This book was released on 2021-07-08 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses current research trends and practice in industrial design. Going beyond the traditional design focus, it explores a range of recent and emerging aspects concerning service design, human–computer interaction and user experience design, sustainable design, virtual and augmented reality, as well as inclusive/universal design, and design for all. A further focus is on apparel and fashion design: here, innovations, developments and challenges in the textile industry, including applications of material engineering, are taken into consideration. Papers on pleasurable and affective design, covering studies on emotional user experience, emotional interaction design and topics related to social networks, are also included. Based on the AHFE 2021 International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, held virtually on 25–29 July 2021, from USA, this book provides, researchers and professionals in engineering, design, human factors and ergonomics, human computer interaction and materials science with extensive information on research trends, innovative methods and best practices, and is expected to foster collaborations between experts from different disciplines and sectors.

Names in the Economy

Author : Terhi Ainiala
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443864153
Total Pages : 365 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Names in the Economy by : Terhi Ainiala

Download or read book Names in the Economy written by Terhi Ainiala and published by Cambridge Scholars Publishing. This book was released on 2014-07-18 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and changes in cultures may affect commercial names on the other. The world of the economy and business has created its own culture of names, but this naming culture may also affect other names; even place names and personal names are influenced by it. Names in the Economy: Cultural Prospects is composed of 20 articles that were produced from a collection of papers presented in 2012 at the fourth Names in the Economy symposium in Turku, Finland. These articles will equally be of interest to both academics and professionals. The goal of this book is multidisciplinary and theoretically diverse: it contemplates commercial-bound names from the viewpoints of linguistics and onomastics, as well as marketing and branding research. In addition to traditional onomastic standpoints, there are newer linguistic theories, sociological and communicational views, multimodality theory, and branding theories. The authors are scholars from three continents and from ten different countries.

Marketing and Smart Technologies

Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9819903335
Total Pages : 686 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Physical, Social & Occupational Ergonomics

Author : Ravindra S. Goonetilleke
Publisher : Springer Nature
ISBN 13 : 3030807134
Total Pages : 521 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Advances in Physical, Social & Occupational Ergonomics by : Ravindra S. Goonetilleke

Download or read book Advances in Physical, Social & Occupational Ergonomics written by Ravindra S. Goonetilleke and published by Springer Nature. This book was released on 2021-07-07 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on cutting-edge findings and developments in physical, social and occupational ergonomics. It covers a broad spectrum of studies and evaluation procedures concerning physical and mental workload, work posture and ergonomic risk. Further, it reports on significant advances in the design of services and systems, including those addressing special populations, for purposes such as health, safety and education, and discusses solutions for a better and safer integration of humans, automated systems and digital technologies. The book also analyzes the impact of culture on people’s cognition and behavior, providing readers with timely insights into theories on cross-cultural decision-making, and their diverse applications for a number of purposes in businesses and societies. Based on the AHFE 2021 conferences on Physical Ergonomics and Human Factors, Social & Occupational Ergonomics, and Cross-Cultural Decision Making, held virtually on 25–29 July, 2021, from USA, it provides readers with a comprehensive overview of the current challenges in physical, social and occupational ergonomics, including those imposed by technological developments, highlights key connections between them, and puts forward optimization strategies for sociotechnical systems, including their organizational structures, policies and processes.

Cultural Mediation for Museums

Author : Michela Addis
Publisher : Taylor & Francis
ISBN 13 : 1000860558
Total Pages : 117 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Cultural Mediation for Museums by : Michela Addis

Download or read book Cultural Mediation for Museums written by Michela Addis and published by Taylor & Francis. This book was released on 2023-01-31 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors’ market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors’ market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences. This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.

Global Culture Industry

Author : Scott Lash
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.:/5 (126 download)

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Book Synopsis Global Culture Industry by : Scott Lash

Download or read book Global Culture Industry written by Scott Lash and published by . This book was released on 2006 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telling the story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols in the form of globally-recognized brands has become a central goal of capitalism, this book is suitable for students and scholars across the social sciences.

Social Computing and Social Media. Communication and Social Communities

Author : Gabriele Meiselwitz
Publisher : Springer
ISBN 13 : 3030219054
Total Pages : 545 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Social Computing and Social Media. Communication and Social Communities by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media. Communication and Social Communities written by Gabriele Meiselwitz and published by Springer. This book was released on 2019-07-10 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.

Perspectives on Design II

Author : Daniel Raposo
Publisher : Springer Nature
ISBN 13 : 3030798798
Total Pages : 403 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Perspectives on Design II by : Daniel Raposo

Download or read book Perspectives on Design II written by Daniel Raposo and published by Springer Nature. This book was released on 2021-10-01 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on interdisciplinary research and practices in communication, interior, fashion and product design, highlighting strategies for systematizing the design approach in a global, digital world. It gathers a selection of chapters written by the authors of the best articles presented at the 7th EIMAD conference, held online on May 14–15, 2020, from Portugal. The works were chosen for their particular link to contemporary concerns in terms of identity, health and well-being, social inclusion, sustainability, education and environment and, among others. They cover and bridges between important aspects of design education, research and practice, as well as creativity and emerging technology, offering a timely perspective and a source of inspiration to researchers, professionals and educators in design, product development and related fields.

Cross-Cultural Brand Personality and Brand Desirability

Author : Corinna Colette Vellnagel
Publisher : Springer Nature
ISBN 13 : 3658311789
Total Pages : 251 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Cross-Cultural Brand Personality and Brand Desirability by : Corinna Colette Vellnagel

Download or read book Cross-Cultural Brand Personality and Brand Desirability written by Corinna Colette Vellnagel and published by Springer Nature. This book was released on 2020-08-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.

The Value of Design in Retail and Branding

Author : Katelijn Quartier
Publisher : Emerald Group Publishing
ISBN 13 : 1800715811
Total Pages : 176 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Value of Design in Retail and Branding by : Katelijn Quartier

Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

Brands and Cultural Analysis

Author : Arthur Asa Berger
Publisher : Springer Nature
ISBN 13 : 3030247090
Total Pages : 177 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Brands and Cultural Analysis by : Arthur Asa Berger

Download or read book Brands and Cultural Analysis written by Arthur Asa Berger and published by Springer Nature. This book was released on 2019-10-25 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Global Culture Industry

Author : Scott Lash
Publisher : Polity
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Global Culture Industry by : Scott Lash

Download or read book Global Culture Industry written by Scott Lash and published by Polity. This book was released on 2007-04-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first half of the twentieth century, Theodor Adorno wrote about the 'culture industry'. For Adorno, culture too along with the products of factory labour was increasingly becoming a commodity. Now, in what they call the 'global culture industry', Scott Lash and Celia Lury argue that Adorno's worst nightmares have come true. Their new book tells the compelling story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols, in the form of globally recognized brands, has now become a central goal of capitalism. Global Culture Industry provides an empirically and theoretically rich examination of the ways in which these objects - from Nike shoes to Toy Story, from global football to conceptual art - metamorphose and move across national borders. This book is set to become a dialectic of enlightenment for the age of globalization. It will be essential reading for students and scholars across the social sciences.

Cultural Tourism and Tourism Cultures

Author : Can-Seng Ooi
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763000918
Total Pages : 306 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Cultural Tourism and Tourism Cultures by : Can-Seng Ooi

Download or read book Cultural Tourism and Tourism Cultures written by Can-Seng Ooi and published by Copenhagen Business School Press DK. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators. The mediation process is complex, and the various products are mediated differently. A number of different products are investigated, including destination brand identities, ""living"" cultures and everyday life, art and history. "

Branding Books Across the Ages

Author : Helleke van den Braber
Publisher : Amsterdam University Press
ISBN 13 : 9048544408
Total Pages : 372 pages
Book Rating : 4.0/5 (485 download)

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Book Synopsis Branding Books Across the Ages by : Helleke van den Braber

Download or read book Branding Books Across the Ages written by Helleke van den Braber and published by Amsterdam University Press. This book was released on 2021-04-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.