Crush On Obama A Case Study On The Impact Of Youtube Videos On Political Campaigning

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"Crush on Obama." A Case Study on the Impact of YouTube-Videos on Political Campaigning

Author : Anna Poppen
Publisher : GRIN Verlag
ISBN 13 : 3656667144
Total Pages : 37 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis "Crush on Obama." A Case Study on the Impact of YouTube-Videos on Political Campaigning by : Anna Poppen

Download or read book "Crush on Obama." A Case Study on the Impact of YouTube-Videos on Political Campaigning written by Anna Poppen and published by GRIN Verlag. This book was released on 2014-06-06 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Didactics for the subject English - Applied Geography, grade: 1,0, Carl von Ossietzky University of Oldenburg, language: English, abstract: The video sharing website YouTube has become a phenomenon that is part of an increasing number of people’s lives and also a part of the usual presidential rhetoric. Before the launch of YouTube in 2005, the enormous effects of this online phenomenon on all aspects of society could hardly be foreseen. In 2011, however, it is obvious that YouTube and other online media affect every day life, including political decision making, in many ways. The 2004 US presidential election is often referred to as the first internet election as the candidates (Howard Dean in particular) started to use blogs and websites to raise money and convince voters online (Zielmann, Röttger 2009: 77). By 2008, the internet had become even more diverse and complex and offered a lot of new online functions like social networking sites (Facebook) and video sharing sites (YouTube). These new opportunities were used by most of the candidates in the 2008 presidential election. The later US President Barack Obama as well as his internal opponent Hillary Clinton made use of the internet to spread their political messages and address especially the younger voters. A study that was conducted by the Pew Internet & American Life Project during the 2008 election campaign proved that 40% of all adults accessed information about politics on the internet. It also showed that “viewers of politically relevant YouTube videos ha[d] become a key part of at least some campaign events” (Rainie, Smith 2008). In 2008, the online world was not new to most people, but it was used as a major propaganda tool by most politicians and their campaign teams for the first time. In the Democratic primary elections several candidates did not announce their candidacy in the traditional press but online. On July 23, 2007, the first ever political debate took place on YouTube.

Handbook of Research on Recent Developments in Internet Activism and Political Participation

Author : Ibrahim, Yasmin
Publisher : IGI Global
ISBN 13 : 1799847977
Total Pages : 368 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Recent Developments in Internet Activism and Political Participation by : Ibrahim, Yasmin

Download or read book Handbook of Research on Recent Developments in Internet Activism and Political Participation written by Ibrahim, Yasmin and published by IGI Global. This book was released on 2020-06-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: International politics is witnessing a rapid transformation due to the emerging impact of the internet and digital media. Activists in various countries have been given a new medium to voice their views and opinions, resulting in governments adapting to the digital environment in which we currently live. As the role of social media and online communities continue to grow, empirical research is needed on their specific impact on governmental policies and reform. Recent Developments in Internet Activism and Political Participation is an essential reference source that explores the modern role that digital media plays within community engagement and political development. This book discusses real-world case studies in various regions of the world on how the internet is affecting government agendas and promoting the voice of the community. Featuring research on topics such as digital ecosystems, information technology, and foreign policy, this book is ideally designed for researchers, strategists, government officials, policymakers, sociologists, administrators, scholars, educators, and students seeking coverage on the societal impact of social media in modern global politics.

The Impact of YouTube on U.S. Politics

Author : LaChrystal D. Ricke
Publisher : Lexington Books
ISBN 13 : 0739183508
Total Pages : 219 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis The Impact of YouTube on U.S. Politics by : LaChrystal D. Ricke

Download or read book The Impact of YouTube on U.S. Politics written by LaChrystal D. Ricke and published by Lexington Books. This book was released on 2014-08-14 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.

How to Win Campaigns

Author : Chris Rose
Publisher : Routledge
ISBN 13 : 1849711143
Total Pages : 402 pages
Book Rating : 4.8/5 (497 download)

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Book Synopsis How to Win Campaigns by : Chris Rose

Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2010 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

The Hybrid Media System

Author : Andrew Chadwick
Publisher : Oxford University Press
ISBN 13 : 0190696753
Total Pages : 304 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Hybrid Media System by : Andrew Chadwick

Download or read book The Hybrid Media System written by Andrew Chadwick and published by Oxford University Press. This book was released on 2017-08-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System is a sweeping new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Chadwick terms a hybrid system. From American presidential campaigns to WikiLeaks, from live prime ministerial debates to hotly contested political scandals, from the daily practices of journalists and campaign workers to the struggles of new activist organizations, the clash of media logics causes chaos and disintegration but also surprising new patterns of order and integration. The updated second edition features a new preface and an extensive new chapter applying the conceptual framework to the extraordinary 2016 U.S. presidential campaign, the rise of Donald Trump, and the anti-Trump resistance protests.

The Iconic Obama, 2007-2009

Author : Nicholas A. Yanes
Publisher : McFarland
ISBN 13 : 0786492694
Total Pages : 271 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis The Iconic Obama, 2007-2009 by : Nicholas A. Yanes

Download or read book The Iconic Obama, 2007-2009 written by Nicholas A. Yanes and published by McFarland. This book was released on 2014-01-10 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is Barack Obama represented in popular culture? More than the United States' 44th president, he is also a lens through which we can examine politics, art, comics, and music in various contexts. The essays in this collection focus on the buildup to the 2008 election as well as Obama's first year as president, a brief historical moment in which "Obama" was synonymous with possibility. The contributors represent a variety of scholarly fields such as film, journalism, mass communication, popular culture and African American studies, each adding a unique perspective on Obama's relationship to American culture.

Learning How to Fall

Author : T Nikki Cesare Schotzko
Publisher : Routledge
ISBN 13 : 1317633571
Total Pages : 197 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Learning How to Fall by : T Nikki Cesare Schotzko

Download or read book Learning How to Fall written by T Nikki Cesare Schotzko and published by Routledge. This book was released on 2014-12-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with Richard Drew’s controversial photograph of a man falling from the North Tower of the World Trade Center on September 11, Learning How to Fall investigates the changing relationship between world events and their subsequent documentation, asking: Does the mediatization of the event overwhelm the fact of the event itself? How does the mode by which information is disseminated alter the way in which we perceive such information? How does this impact upon our memory of an event? T. Nikki Cesare Schotzko posits contemporary art and performance as not only a stylized re-envisioning of daily life but, inversely, as a viable means by which one might experience and process real-world political and social events. This approach combines two concurrent and contradictory trends in aesthetics, narrative, and dramaturgy: the dramatization of real-world events so as to broaden the commercial appeal of those events in both mainstream and alternative media, and the establishment of a more holistic relationship between politically and aesthetically motivated modes of disseminating and processing information. By presenting engaging and diverse case studies from both the art world and popular culture – including Aliza Shvarts’s censored senior thesis at Yale University, Kerry Skarbakka’s provocative photographs of falling, Didier Morelli’s crawl through Toronto, and Aaron Sorkin’s The Newsroom – Learning How to Fall creates a new understanding of the relationship between the event and its documentation, where even the truth of an event might be called into question.

Watching YouTube

Author : Michael Strangelove
Publisher : University of Toronto Press
ISBN 13 : 1442610670
Total Pages : 281 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Watching YouTube by : Michael Strangelove

Download or read book Watching YouTube written by Michael Strangelove and published by University of Toronto Press. This book was released on 2010-01-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. He describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation. --from publisher description.

Obama Vs. McCain

Author : Barack Obama
Publisher : ARC Manor
ISBN 13 : 9781604502497
Total Pages : 0 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis Obama Vs. McCain by : Barack Obama

Download or read book Obama Vs. McCain written by Barack Obama and published by ARC Manor. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book lists every legislation considered by the U.S. Senate between January 6, 2995 and May 22, 2008 and shows you how Senator Obama and Senator McCain voted on each of these issues.

Politics Moves Online

Author : Michael Cornfield
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Politics Moves Online by : Michael Cornfield

Download or read book Politics Moves Online written by Michael Cornfield and published by . This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularization of the Internet has shepherded a revolution in business and personal communication. But how has online technology been used in mainstream American politics? In Politics Moves Online, Michael Cornfield provides a comprehensive guide to how the Internet has been used in political campaigns. He shows, for example, how candidates such as George Bush and John McCain in 2000 —as well as political action committees and the media —struggled to figure out how to fit the Internet into their ongoing operations. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters. He finds that while many political pundits have argued that the Internet can be a revolutionary force in politics, citizens and politicians alike have yet to find innovative uses that go beyond conventional political operations.

Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy

Author : Guillermo C. Jimenez
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (131 download)

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Book Synopsis Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy by : Guillermo C. Jimenez

Download or read book Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy written by Guillermo C. Jimenez and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

It's Complicated

Author : Danah Boyd
Publisher : Yale University Press
ISBN 13 : 0300166311
Total Pages : 296 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis It's Complicated by : Danah Boyd

Download or read book It's Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.

Betamax vs VHS. A Case Study of the Competitive Battle of Video Cassette Recording Systems

Author : Giulia Lucarelli
Publisher : GRIN Verlag
ISBN 13 : 3668109664
Total Pages : 22 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis Betamax vs VHS. A Case Study of the Competitive Battle of Video Cassette Recording Systems by : Giulia Lucarelli

Download or read book Betamax vs VHS. A Case Study of the Competitive Battle of Video Cassette Recording Systems written by Giulia Lucarelli and published by GRIN Verlag. This book was released on 2015-12-14 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Miscellaneous, grade: A, University of Southern Denmark, language: English, abstract: In 1975 Sony introduced into the market the Betamax video cassette recorder (VCR). This has been the main actor of an interesting competitive battle in the consumer electronics industry. In detail, this industry was at its early stage, and standards were not defined yet. Apparently Sony built a valid and good strategy that was supposed to win the standard war against its main competitor VHS, a VCR provided by Matsushita. However, Matsushita performed a different strategy that have lead it as winner (Raynor 2007). Even if Sony’s strategy was well-built, Sony lost this standard war due to other unpredictable factors such as market and technological uncertainties. This paper aims to analyze these factors in detail, with a complementary identification of the rationale beyond Sony’s strategic choices, and a consequential identification of the strategic choices that it would have done differently. Furthermore, rationale beyond Matsushita’s strategic choices will be studied as well, and the competitive battle will be analyzed also from the technology point of view. Hence, it’s interesting to observe how these two firms have adopted so different strategies, in alignment with the firm corporate strategy, and how they focused in different product attributes. So, the outcome of this paper will be understandings of the insight of Sony’s strategy in relation to relevant literature.

Culture Jamming

Author : Marilyn DeLaure
Publisher : NYU Press
ISBN 13 : 147987096X
Total Pages : 481 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Culture Jamming by : Marilyn DeLaure

Download or read book Culture Jamming written by Marilyn DeLaure and published by NYU Press. This book was released on 2017-02-28 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collaboration of political activism and participatory culture seeking to upend consumer capitalism, including interviews with The Yes Men, The Guerrilla Girls, among others. Coined in the 1980s, “culture jamming” refers to an array of tactics deployed by activists to critique, subvert, and otherwise “jam” the workings of consumer culture. Ranging from media hoaxes and advertising parodies to flash mobs and street art, these actions seek to interrupt the flow of dominant, capitalistic messages that permeate our daily lives. Employed by Occupy Wall Street protesters and the Russian feminist punk band Pussy Riot alike, culture jamming scrambles the signal, injects the unexpected, and spurs audiences to think critically and challenge the status quo. The essays, interviews, and creative work assembled in this unique volume explore the shifting contours of culture jamming by plumbing its history, mapping its transformations, testing its force, and assessing its efficacy. Revealing how culture jamming is at once playful and politically transgressive, this accessible collection explores the degree to which culture jamming has fulfilled its revolutionary aims. Featuring original essays from prominent media scholars discussing Banksy and Shepard Fairey, foundational texts such as Mark Dery’s culture jamming manifesto, and artwork by and interviews with noteworthy culture jammers including the Guerrilla Girls, The Yes Men, and Reverend Billy, Culture Jamming makes a crucial contribution to our understanding of creative resistance and participatory culture.

You Shook Me All Campaign Long

Author : Eric T. Kasper
Publisher : University of North Texas Press
ISBN 13 : 1574417452
Total Pages : 368 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis You Shook Me All Campaign Long by : Eric T. Kasper

Download or read book You Shook Me All Campaign Long written by Eric T. Kasper and published by University of North Texas Press. This book was released on 2018-11-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music has long played a role in American presidential campaigns as a mode of both expressing candidates’ messages and criticizing the opposition. The relevance of music in the 2016 campaign for the White House took various forms in a range of American media: a significant amount of popular music was used by campaigns, many artist endorsements were sought by candidates, ever changing songs were employed at rallies, instances of musicians threatening legal action against candidates burgeoned, and artists and others increasingly used music as a form of political protest before and after Election Day. The 2016 campaign was a game changer, similar to the development of music in the 1840 campaign, when “Tippecanoe and Tyler Too” helped sing William Harrison into the White House. The ten chapters in this collection place music use in 2016 in historical perspective before examining musical messaging, strategy, and parody. The book ultimately explores causality: how do music and musicians affect presidential elections, and how do politicians and campaigns affect music and musicians? The authors explain this interaction from various perspectives, with methodological approaches from several fields, including political science, legal studies, musicology, cultural studies, rhetorical studies, and communications and journalism. These chapters will help the reader understand music in the 2016 election to realize how music will be relevant in 2020 and beyond.

The New Sultan

Author : Soner Cagaptay
Publisher : Bloomsbury Publishing
ISBN 13 : 1786722364
Total Pages : 324 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The New Sultan by : Soner Cagaptay

Download or read book The New Sultan written by Soner Cagaptay and published by Bloomsbury Publishing. This book was released on 2017-04-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of rising tensions between Russia and the United States, the Middle East and Europe, Sunnis and Shiites, Islamism and liberalism, Turkey is at the epicentre. And at the heart of Turkey is its right-wing populist president, Recep Tayyip Erdo?an. Since 2002, Erdo?an has consolidated his hold on domestic politics while using military and diplomatic means to solidify Turkey as a regional power. His crackdown has been brutal and consistent - scores of journalists arrested, academics officially banned from leaving the country, university deans fired and many of the highest-ranking military officers arrested. In some senses, the nefarious and failed 2016 coup has given Erdo?an the licence to make good on his repeated promise to bring order and stability under a 'strongman'. Here, leading Turkish expert Soner Cagaptay will look at Erdo?an's roots in Turkish history, what he believes in and how he has cemented his rule, as well as what this means for the world. The book will also unpick the 'threats' Erdogan has worked to combat - from the liberal Turks to the Gulen movement, from coup plotters to Kurdish nationalists - all of which have culminated in the crisis of modern Turkey.

Mobilizing Generation 2.0

Author : Ben Rigby
Publisher : John Wiley & Sons
ISBN 13 : 0470290951
Total Pages : 288 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Mobilizing Generation 2.0 by : Ben Rigby

Download or read book Mobilizing Generation 2.0 written by Ben Rigby and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins. Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas. Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.