Cross Channel Predictive Analytics For Retail Distribution Decisions

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Cross-channel Predictive Analytics for Retail Distribution Decisions

Author : James B. Coles
Publisher :
ISBN 13 :
Total Pages : 93 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Cross-channel Predictive Analytics for Retail Distribution Decisions by : James B. Coles

Download or read book Cross-channel Predictive Analytics for Retail Distribution Decisions written by James B. Coles and published by . This book was released on 2017 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution demand forecasting at Zara currently considers historical sales of products modified by expert knowledge inputs in an algorithm developed to calculate the shipment required to meet demand for the next sales period. In 2010, the introduction of Zara.com provided customers an additional channel to complete purchases and interact with the brand while providing Zara significant insight into changing customer preferences to supplement the expert knowledge of the Zara team. This thesis investigates the utility of the data collected in the online sales channel for increasing the accuracy of the distribution demand forecasts. Two forecast types are considered: Initial Shipments for which no historical data exists, and Replenishment Shipments which have historical data. Forecasts are performed for both brick-and-mortar and e-commerce sales channels to demonstrate cross-channel utility of the data. The study presents a review of available datasets to identify those of potential interest and describes meaningful features engineered from raw datasets. By applying machine learning algorithms, significant features are identified and a predictive model is developed demonstrating significant WMAPE improvement for initial shipments to brick-and-mortar stores ( 0.23), moderate improvement for replenishment shipments to e-commerce ( 0.05) and limited improvement for replenishments to brick-and-mortar stores (

Getting Multi-Channel Distribution Right

Author : Kusum L. Ailawadi
Publisher : John Wiley & Sons
ISBN 13 : 1119632889
Total Pages : 387 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Getting Multi-Channel Distribution Right by : Kusum L. Ailawadi

Download or read book Getting Multi-Channel Distribution Right written by Kusum L. Ailawadi and published by John Wiley & Sons. This book was released on 2020-04-14 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.

Retail and Channel Marketing

Author : Sandro Castaldo
Publisher : Edward Elgar Publishing
ISBN 13 : 1782546197
Total Pages : 278 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Retail and Channel Marketing by : Sandro Castaldo

Download or read book Retail and Channel Marketing written by Sandro Castaldo and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔUndoubtedly a must-read for anyone interested in channel and retail marketing. Finally, the first book which integrates Ð in a comprehensive set of managerial tools Ð the channel and the retail perspectives. This book is a unique compendium for managers and business students intending to develop high-end skills on delivering successful marketing distribution.Õ Ð Fabrizio Zerbini, ESCP Europe This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributorsÕ and the manufacturersÕ perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing. Key features: ¥ Managerial examples through short practical cases ¥ Theoretical insights in boxes for further investigation ¥ Main research evidences highlighted in a chapter summary ¥ Questions that can be used to promote discussion or set as an assignment ¥ Specified learning objectives ¥ Detailed glossary This detailed text is ideal for courses introducing the channel and retail marketing domain to graduate marketing and management programmes.

Industrial Engineering and Operations Management

Author : Antônio Márcio Tavares Thomé
Publisher : Springer Nature
ISBN 13 : 3030569209
Total Pages : 633 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Industrial Engineering and Operations Management by : Antônio Márcio Tavares Thomé

Download or read book Industrial Engineering and Operations Management written by Antônio Márcio Tavares Thomé and published by Springer Nature. This book was released on 2020-10-29 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume gathers selected peer-reviewed papers presented at the XXVI International Joint Conference on Industrial Engineering and Operations Management (IJCIEOM), held on July 8-11, 2020 in Rio de Janeiro, Brazil. The respective chapters address a range of timely topics in industrial engineering, including operations and process management, global operations, managerial economics, data science and stochastic optimization, logistics and supply chain management, quality management, product development, strategy and organizational engineering, knowledge and information management, work and human factors, sustainability, production engineering education, healthcare operations management, disaster management, and more. These topics broadly involve fields like operations, manufacturing, industrial and production engineering, and management. Given its scope, the book offers a valuable resource for those engaged in optimization research, operations research, and practitioners alike.

Predictive Marketing

Author : Omer Artun
Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Toward Cross-Channel Management

Author : Thomas Rudolph
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110417162
Total Pages : 84 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Toward Cross-Channel Management by : Thomas Rudolph

Download or read book Toward Cross-Channel Management written by Thomas Rudolph and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-12-16 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

Retail Analytics

Author : Emmett Cox
Publisher : John Wiley & Sons
ISBN 13 : 1118148320
Total Pages : 176 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Retail Analytics by : Emmett Cox

Download or read book Retail Analytics written by Emmett Cox and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Helps retailers and analysts to use analytics to sell more merchandise Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level Reveals how retailers can begin using their data as a strategic advantage Includes examples from many retail departments illustrating successful use of data and analytics Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.

Demand Prediction in Retail

Author : Maxime C. Cohen
Publisher : Springer Nature
ISBN 13 : 3030858553
Total Pages : 166 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Demand Prediction in Retail by : Maxime C. Cohen

Download or read book Demand Prediction in Retail written by Maxime C. Cohen and published by Springer Nature. This book was released on 2022-01-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers. Each step is illustrated with the relevant code and implementation details to demystify how historical data can be leveraged to predict future demand. The tools and methods presented can be applied to most retail settings, both online and brick-and-mortar, such as fashion, electronics, groceries, and furniture. This book is intended to help students in business analytics and data scientists better master how to leverage data for predicting demand in retail applications. It can also be used as a guide for supply chain practitioners who are interested in predicting demand. It enables readers to understand how to leverage data to predict future demand, how to clean and pre-process the data to make it suitable for predictive analytics, what the common caveats are in terms of implementation and how to assess prediction accuracy.

Mathematical Models of Distribution Channels

Author : Charles A. Ingene
Publisher : Springer Science & Business Media
ISBN 13 : 9781402071638
Total Pages : 608 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Mathematical Models of Distribution Channels by : Charles A. Ingene

Download or read book Mathematical Models of Distribution Channels written by Charles A. Ingene and published by Springer Science & Business Media. This book was released on 2004-10-29 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

The Predictive Retailer

Author : Andrew Pearson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781979079525
Total Pages : 404 pages
Book Rating : 4.0/5 (795 download)

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Book Synopsis The Predictive Retailer by : Andrew Pearson

Download or read book The Predictive Retailer written by Andrew Pearson and published by Createspace Independent Publishing Platform. This book was released on 2017-10-23 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Predictive Retailer is a retail company that utilizes the latest technological developments to deliver an exceptional personalized experience to each and every customer. Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, and wearables are altering the Customer Experience (CX) landscape and retailers need to jump aboard this fast moving technology or run the risk of being left out in the cold. The Predictive Retailer reveals how these and other technologies can help shape the customer journey. The book details how the five types of analytics-descriptive, diagnostic, predictive, prescriptive, and edge analytics-affect not only the customer journey, but also just about every operating function of the retailer. An IoT connected retailer can make its operations smart. Connected devices can help with inventory optimization, supply chain management, labor management, waste management, as well as keep the retailer's data centers green and its energy use smart. Social media is no longer a vanity platform, but rather it is a place to both connect with current customers as well as court new ones. It is also a powerful branding channel that can be utilized to both understand a retailer's position in the market, as well as a place to benchmark its position against its competitors. Today, technology moves at break-neck speed and it can offer the potential of anticipatory capabilities, but it also comes with a confusing variety of technological terms--Big Data, Cognitive Computing, CX, Data Lakes, Hadoop, Kafka, Personalization, Spark, etc., etc. The Predictive Retailer will help make sense of it all, so that a retail executive can cut through the confusing technological jargon and understand why a Spark-based real-time stream processing data stream might be preferable to a TIBCO Streambase one, or an IBM Streaming Analytics one. This book will help retail executives break through the technological clutter so that they can deliver an unrivaled customer experience to each and every patron that comes through their doors.

Style and Statistics

Author : Brittany Bullard
Publisher : John Wiley & Sons
ISBN 13 : 1119271258
Total Pages : 210 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Style and Statistics by : Brittany Bullard

Download or read book Style and Statistics written by Brittany Bullard and published by John Wiley & Sons. This book was released on 2016-11-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. Learn how analytics can help you be better at your job Dig deeper into the customer's needs, wants, and dreams Streamline merchandise management, pricing, marketing, and more Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.

Consumer Cross-channel Free Riding

Author : Daria Bohli
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Consumer Cross-channel Free Riding by : Daria Bohli

Download or read book Consumer Cross-channel Free Riding written by Daria Bohli and published by . This book was released on 2013 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Toward Cross-Channel Management

Author : Thomas Rudolph
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110417227
Total Pages : 93 pages
Book Rating : 4.1/5 (14 download)

DOWNLOAD NOW!

Book Synopsis Toward Cross-Channel Management by : Thomas Rudolph

Download or read book Toward Cross-Channel Management written by Thomas Rudolph and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-12-16 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

Consumption-Based Forecasting and Planning

Author : Charles W. Chase
Publisher : John Wiley & Sons
ISBN 13 : 111980986X
Total Pages : 275 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Consumption-Based Forecasting and Planning by : Charles W. Chase

Download or read book Consumption-Based Forecasting and Planning written by Charles W. Chase and published by John Wiley & Sons. This book was released on 2021-08-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies. Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.

Multichannel Retailing

Author : Huan Liu
Publisher : Foundations and Trends (R) in Marketing
ISBN 13 : 9781680834949
Total Pages : 92 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Multichannel Retailing by : Huan Liu

Download or read book Multichannel Retailing written by Huan Liu and published by Foundations and Trends (R) in Marketing. This book was released on 2018-12-19 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.

Retail Location Planning in an Era of Multi-Channel Growth

Author : Mark Birkin
Publisher : Routledge
ISBN 13 : 1317064534
Total Pages : 269 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Retail Location Planning in an Era of Multi-Channel Growth by : Mark Birkin

Download or read book Retail Location Planning in an Era of Multi-Channel Growth written by Mark Birkin and published by Routledge. This book was released on 2017-03-27 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.

Cases on Emerging Market Responses to the COVID-19 Pandemic

Author : Kovid, Raj K.
Publisher : IGI Global
ISBN 13 : 1668435063
Total Pages : 357 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Cases on Emerging Market Responses to the COVID-19 Pandemic by : Kovid, Raj K.

Download or read book Cases on Emerging Market Responses to the COVID-19 Pandemic written by Kovid, Raj K. and published by IGI Global. This book was released on 2022-05-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic was an extreme exogenous shock that had an adverse impact on every facet of human lives, including business. However, the pandemic has also provided an opportunity for companies to alter their business models by adopting digitalization, innovative customer interfaces, and innovative cost and revenue structures. In order to continue not only surviving but thriving through the effects of the pandemic, businesses will have to further improve and realign their models to engage clients, reskill their workforce, and advance the use of supportive technologies. Cases on Emerging Market Responses to the COVID-19 Pandemic provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. It highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic. Covering topics such as crisis management, innovative management strategy, and social entrepreneurship, this book is an essential resource for business leaders, government organizations, hospital administration, educational administration, computer scientists, researchers, and academicians.