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Creative Communication
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Book Synopsis Creative (Climate) Communications by : Maxwell Boykoff
Download or read book Creative (Climate) Communications written by Maxwell Boykoff and published by Cambridge University Press. This book was released on 2019-07-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
Download or read book Leadership written by Craig E. Johnson and published by Waveland Press. This book was released on 2018-01-26 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership: A Communication Perspective has been at the forefront of university and college leadership courses for nearly three decades, providing a compelling, authoritative introduction to leadership as a communication-based activity. The new edition continues the tradition of excellence with an up-to-date treatment of theory and research combined with practical, real-world advice for improving communication competence and leadership effectiveness. Relevant: The authors profile contemporary leaders and organizations like Alibaba’s Jack Ma, Zappos’ Tony Hsieh, Facebook’s Sheryl Sandberg, Uber, The Container Store, Airbnb, Chipotle, the Waffle House, Nordstrom, and Google. Their presentation balances current scholarship and trends with historical perspectives to provide a fuller understanding of the study and practice of leadership. Comprehensive: Leadership and followership are examined in multiple contexts, including organizational leadership, public leadership, and leadership in groups and teams. Topics new to this edition include transcendent followership, the leadership skills approach, team coaching, escalation of commitment, invisible leadership, cultural intelligence, trigger events, and resilience. Full-featured: Self-Assessments measure readers’ perceptions of personal leadership skills, communication style, cultural intelligence, motivation to lead, and more. Case Studies examine leadership situations and pose thoughtful questions that prompt students to apply their experiences and understandings. Research Highlights summarize seminal and recent scholarship. Chapter Takeaways reinforce important concepts and action steps. Application Exercises offer abundant opportunities to explore, practice, and reflect on chapter content. Cultural Connections discuss leadership expectations and behaviors in other cultures. Leadership on the Big Screen correlates chapter concepts with the themes of popular films and documentaries.
Book Synopsis Creative Research Communication by : Clare Wilkinson
Download or read book Creative Research Communication written by Clare Wilkinson and published by . This book was released on 2016 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at scholars interested in engaging the public with their research and postgraduate students exploring the practical aspects of research communication, this book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Split into three sections, the reader first explores the historical approaches and current drivers for public engagement with research. Part two explores practical approaches to research engagement, from face-to-face communication in novel settings, such as festivals, through to artistic approaches, before considering new and emerging digital tools and approaches. Each practical chapter is theoretically grounded, exploring issues such as audience, interactivity, and impact. The final section explores ethical considerations in relation to public engagement as well as discussing the way that research communication fits into wider discussions about the impact of research, before concluding with a discussion around disseminating the success (or otherwise) of novel approaches to public engagement to wider groups, including public engagement practitioners.
Book Synopsis Communication Design by : Derek Yates
Download or read book Communication Design written by Derek Yates and published by Bloomsbury Publishing. This book was released on 2015-02-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
Book Synopsis Creative English for Communication by : Krishnaswamy
Download or read book Creative English for Communication written by Krishnaswamy and published by Macmillan. This book was released on 2009-02 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative English for Communication is a course-book designed for intermediate and undergraduate learners of English. The book provides an interesting new approach to learning English through a wide range of activities that are meaningful, natural, authent
Book Synopsis Creative Communication by : Craig Edward Johnson
Download or read book Creative Communication written by Craig Edward Johnson and published by . This book was released on 1995 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text targets the synergistic process that includes the symbolic process of creating & our capacity to use symbols to create environments that nurture creativity.
Book Synopsis Unpacking Creativity by : Paula Pérez Sobrino
Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
Book Synopsis Neo-pragmatism, Communication, and the Culture of Creative Democracy by : Omar Swartz
Download or read book Neo-pragmatism, Communication, and the Culture of Creative Democracy written by Omar Swartz and published by Peter Lang. This book was released on 2009 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In exploring how John Dewey's notion of a «creative democracy» can be cultivated and advanced through a heightened awareness of the ways in which communication shapes individuals and society, this book helps scholars, activists, and citizens to rethink commonly accepted notions of community in order to imagine new possibilities for social, political, and economic organization - in short, new ways of imagining solidarity and citizenship with others, especially those who languish outside the range of our moral radar.
Book Synopsis Integrated Marketing Communication by : Robyn Blakeman
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Book Synopsis Social Media for Strategic Communication by : Karen Freberg
Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Book Synopsis Creativity and Communication in Persons with Dementia by : Claire Craig
Download or read book Creativity and Communication in Persons with Dementia written by Claire Craig and published by Jessica Kingsley Publishers. This book was released on 2011-09-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing people with dementia with opportunities to engage in creative activity can play a crucial role in maintaining and enhancing communication, and in reinforcing personhood and identity. This thoughtful book describes how people with dementia, and the people who work with and care for them, can foster and develop a creative approach, and provides rich and varied ideas for creative activities. The authors explore the concept of creativity - what exactly it is, its particular relevance for people with dementia and how to get into the creative 'flow'. They introduce a range of creative art forms, including poetry and story-telling, collage, drama, music-making, photography, textiles and working with wood and metal, and suggest possibilities for employing them in a range of settings, and with people of all abilities. Consideration is given to the practicalities of facilitating such creative work, including how to organise and run sessions, how to involve people with dementia and their carers, and how to reflect upon the experience. Practice examples are included throughout the book, as well as the comments and observations of people with dementia, and many examples of the artwork and poetry the authors have created with people with dementia over the years. Brimming with ideas, suggestions and helpful guidance, this is an essential resource for all those who work with people with dementia, and an inspiring read for people with dementia and their families.
Book Synopsis Creativity, Communication and Cultural Value by : Keith Negus
Download or read book Creativity, Communication and Cultural Value written by Keith Negus and published by SAGE. This book was released on 2004-06-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negus and Pickering provide a clear and logical way of understanding what we describe as creative, and how this term has become central to attaching cultural value.
Book Synopsis Communication and Aging: Creative Approaches to Improving the Quality of Life by : Linda S. Carozza
Download or read book Communication and Aging: Creative Approaches to Improving the Quality of Life written by Linda S. Carozza and published by Plural Publishing. This book was released on 2015-08-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and Aging: Creative Approaches to Improving the Quality of Life provides an overview of alternative approaches used to improve the quality of life of individuals with long-term chronic communication diseases associated with aging and neurogenic diseases. This text examines how professionals can inspire and develop programs that allow patients to live successfully with their disorders. -- from back cover.
Book Synopsis Cultural Capital and Creative Communication by : Oana Șerban
Download or read book Cultural Capital and Creative Communication written by Oana Șerban and published by Taylor & Francis. This book was released on 2023-01-25 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by Bourdieu’s thought, this book explores the notion of cultural capital, offering insights into its various definitions, its evolution and the critical theories that engage with it. Designed for use by students and teachers, it addresses the limitations and expansion of Bourdieu's theory of capital and power, considering the relationship between cultural, social and human capital, the distinctions between capital and capitalism, and the conflicts that exist among theories that have emerged in response to – or can be brought to bear on – Bourdieu’s work. Engaging with the thought of Max Weber, Fernand Braudel, Daniel Bell, Herbert Marcuse, Jean Baudrillard, Theodore Adorno, Max Horkheimer and Gilles Lipovetsky, Cultural Capital and Creative Communication represents the first book to develop a field of research and study that is devoted to cultural capital. Richly illustrated with empirical examples and offering assessment exercises, it will appeal not only to scholars and students of sociology, philosophy and social theory, but also to corporate communities who seek to develop training modules on the increase of their cultural capital.
Book Synopsis Inside Relationships by : Sandra L. Faulkner
Download or read book Inside Relationships written by Sandra L. Faulkner and published by . This book was released on 2021-12 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this book again uses original case studies as a means to bring home to students, through lived experiences, the theories and concepts of interpersonal communication. Each piece takes an arts-based approach--spanning essays, short stories, scripts, photographs, poetry-- and has been newly written for this edition by communication researchers, writers, and artists. The case studies focus on the aesthetic dimensions of relating to illustrate to students the workings of relationship management with regards to friendship, race, class, gender, family interaction, sexuality, and other key topics in relational communication. The case studies are framed from a critical interpersonal perspective to encourage students to consider how power and cultural discourses about relationships influence their relating. Faulkner's introduction to each section provides important pedagogical content to give context and meaning to the cases that follow. Each case closes with questions for discussion, activities, and additional resources to help students analyze the material. The book is suited as core or supplemental reading for courses in interpersonal or relational communication.
Book Synopsis Transcultural Experiments by : E. Berry
Download or read book Transcultural Experiments written by E. Berry and published by Springer. This book was released on 1999-10-28 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary processes of globalization have had a profound impact on cultural production and dissemination both intra- and cross-culturally. The dissemination of cultures on a global scale has led to multiple and complex effects, among them the formation of radical new modes of cultural interaction, transcultural flows, and hybridized knowledges, forms not easily understandable in terms of traditional models of discrete national or ethnic cultures/subcultures. Transcultural Experiments develops new scholarly and creative strategies out of this intersection of cultural traditions, specifically in Russia and the United States. Ellen E. Berry and Mikhail N. Epstein define and enact a transcultural method as an alternative to the legacies of cultural divisions and hegemony that have dominated both Western and Second Worlds. The book introduces a system of original concepts and genres of writing that will help in mapping twenty-first century global culture: 'transculture' (vs. multiculturalism), 'interference' (vs. difference), 'potentiation' (vs. deconstruction), ethics of imagination, and collective improvisation. The authors make a revolutionary argument in cultural studies that will be of profound interest to anyone concerned with finding new modes of intercultural communication between the former First and Second Worlds.
Book Synopsis Creative Communication; Teaching the Language Arts by : Lillian M. Logan
Download or read book Creative Communication; Teaching the Language Arts written by Lillian M. Logan and published by Toronto: McGraw-Hill Ryerson. This book was released on 1972 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grade level: 1, 2, 3, 4, 5, 6, 7, e, p, i, t.
