Creating Strategic Value

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Creating Strategic Value

Author : Joseph Calandro
Publisher : Columbia University Press
ISBN 13 : 0231550677
Total Pages : 266 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Creating Strategic Value by : Joseph Calandro

Download or read book Creating Strategic Value written by Joseph Calandro and published by Columbia University Press. This book was released on 2020-09-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles of value investing have resonated with savvy practitioners in the world of finance for a long time. In Creating Strategic Value, Joseph Calandro Jr. explores how the core ideas and methods of value investing can be profitably applied to corporate strategy and management. Calandro builds from an analysis of traditional value investing concepts to their strategic applications. He surveys value investing’s past, present, and future, drawing on influential texts, from Graham and Dodd’s time-tested works to more recent studies, to reveal potent managerial lessons. He explains the theoretical aspects of value investing-consistent approaches to corporate strategy and management and details how they can be successfully employed through practical case studies that demonstrate value realization in action. Calandro analyzes the applicability of key ideas such as the margin-of-safety principle to corporate strategy in a wide range of areas beyond stocks and bonds. He highlights the importance of an “information advantage”—knowing something that a firm’s competitors either do not know or choose to ignore—and explains how corporate managers can apply this key value investing differentiator. Offering expert insight into the use of time-tested value investing principles in new fields, Creating Strategic Value is an important book for corporate strategy and management practitioners at all levels as well as for students and researchers.

Creating Strategic Value through Financial Technology

Author : Jay D. Wilson, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1119243874
Total Pages : 288 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Creating Strategic Value through Financial Technology by : Jay D. Wilson, Jr.

Download or read book Creating Strategic Value through Financial Technology written by Jay D. Wilson, Jr. and published by John Wiley & Sons. This book was released on 2017-03-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons in innovation from key FinTech trends and successes Creating Strategic Value through Financial Technology explores the growing Financial Technology (FinTech) industry to provide insight on how traditional financial institutions and FinTech companies can boost innovation and enhance valuation in a complex regulatory environment. In plumbing the depth and breadth of several niches within in the FinTech sector, author Jay Wilson uncovers key themes that have contributed to the industry's success; in this book, he maps them together to provide useful guideposts for investors, entrepreneurs, and traditional institutions looking to facilitate growth as technology and financial services collide. With an expert's perspective on FinTech history and outlook, certain trends and examples of value-enhancing strategies stand out. FinTech niches covered include: payments, crowdfunding, alternative/marketplace lending, the blockchain, and technology solutions in the context of banking, insurance, and investment companies. There is no denying the growing importance of technology in the financial services industry, and the FinTech sector offers valuable solutions for a diverse array of financial services providers and their customers. This book guides you through several niches of the FinTech sector, and highlights the most important takeaways from recent endeavors. Navigate the financial technology sector Enhance customer and product offerings Improve efficiency and cost structure Enhance profitability and company valuation from the intersection of technology and finance Innovation and customer preference is a key driver of FinTech's growth. Customers are demanding better value and convenience, and the organizations that provide it are reaping the rewards of growth. As financial regulations grow more and more complex, and customers are presented with more and more options, it is becoming imperative for traditional institutions to modernize processes and carve out a place in the future of financial services. Creating Strategic Value through Financial Technology provides a handbook for navigating that space, with practical guidance on how FinTech companies and traditional financial institutions can enhance profitability and valuation from the trends.

Strategic Value Management

Author : Juan Pablo Stegmann
Publisher : John Wiley & Sons
ISBN 13 : 047046710X
Total Pages : 396 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Strategic Value Management by : Juan Pablo Stegmann

Download or read book Strategic Value Management written by Juan Pablo Stegmann and published by John Wiley & Sons. This book was released on 2009-10-05 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative strategic management solutions for today's market Strategic Value Management addresses common problems among business managers and other professionals involved in thinking about developing and managing organizations. In it, author Juan Pablo Stegmann integrates all strategic management and business strategy into an innovative standard that introduces key metrics to strategic management and stock value creation. He argues that most complex business issues can be reduced to the three dimensions of stock value creation-profits, sales growth, and capital-that are linked to three critical strategic management decisions-competition, innovation, and resources. His new approach indicates that every strategy has a clear dollar metric, which can measure its consequences of the strategies in terms of stock value. Competitive and growth strategies are analyzed along with economic, financial, dynamic, and contingent approaches Includes a companion CD-ROM, which contains Stegmann's proven model for strategic management and stock value creation Ethical consequences of strategic decisions are introduced-showing how ethics are linked to long-term stock value creation Explains the roots of the current financial crisis by examining the link between the financial world and strategic management, and proposes possible solutions For any looking to enhance their understanding of this discipline, Strategic Value Management offers a new conceptual model for thinking about business strategy and its link to stock value creation.

Creating Public Value

Author : Mark H. Moore
Publisher : Harvard University Press
ISBN 13 : 0674248783
Total Pages : 420 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Creating Public Value by : Mark H. Moore

Download or read book Creating Public Value written by Mark H. Moore and published by Harvard University Press. This book was released on 1997-03-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: A seminal figure in the field of public management, Mark H. Moore presents his summation of fifteen years of research, observation, and teaching about what public sector executives should do to improve the performance of public enterprises. Useful for both practicing public executives and those who teach them, this book explicates some of the richest of several hundred cases used at Harvard’s Kennedy School of Government and illuminates their broader lessons for government managers. Moore addresses four questions that have long bedeviled public administration: What should citizens and their representatives expect and demand from public executives? What sources can public managers consult to learn what is valuable for them to produce? How should public managers cope with inconsistent and fickle political mandates? How can public managers find room to innovate? Moore’s answers respond to the well-understood difficulties of managing public enterprises in modern society by recommending specific, concrete changes in the practices of individual public managers: how they envision what is valuable to produce, how they engage their political overseers, and how they deliver services and fulfill obligations to clients. Following Moore’s cases, we witness dilemmas faced by a cross-section of public managers: William Ruckelshaus and the Environmental Protection Agency; Jerome Miller and the Department of Youth Services; Miles Mahoney and the Park Plaza Redevelopment Project; David Sencer and the swine flu scare; Lee Brown and the Houston Police Department; Harry Spence and the Boston Housing Authority. Their work, together with Moore’s analysis, reveals how public managers can achieve their true goal of producing public value.

Creating Customer Value Through Strategic Marketing Planning

Author : Edwin J. Nijssen
Publisher : Springer Science & Business Media
ISBN 13 : 1475732775
Total Pages : 148 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Creating Customer Value Through Strategic Marketing Planning by : Edwin J. Nijssen

Download or read book Creating Customer Value Through Strategic Marketing Planning written by Edwin J. Nijssen and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Strategic Value Management

Author : Marek Jablonski
Publisher : Nova Science Publishers
ISBN 13 : 9781536140897
Total Pages : 0 pages
Book Rating : 4.1/5 (48 download)

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Book Synopsis Strategic Value Management by : Marek Jablonski

Download or read book Strategic Value Management written by Marek Jablonski and published by Nova Science Publishers. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue of value-based management is present in many areas of business and management. Value as an economic category determines strategic choices, the investment attractiveness of business models, competitive advantage, and the effectiveness and efficiency of the organization. Value is a key factor that determines the occurrence of business transactions. It is subject to valuation in terms of company purchases and sales, mergers or restructuring. It determines the rationality of designing business models. A value proposition is a factor that determines whether a company with a particular business model will succeed or not. Value is also important in non-profit organizations and building smart cities. It is everywhere. The exchange of value is the basis for an economic and social approach to the modern economy. The dynamic perspective of value-based management is particularly evident in the emergence of new concepts related to the Digital Economy. New trends in value migration, value capture, and value retention are the features of a network economy, where the exchange of value has not only an economic aspect, but a social aspect above all. Difficulties in valuing companies in the digital economy are unambiguous. Intangible values are currently a decisive factor in shaping the approach to building new and innovative business models. The reason for deciding to produce a book entitled Strategic Value Management and the Dynamic Perspective was due to the great interest in scientific research concerning this area. Substantial needs in the field of discovering the determinants responsible for effective value-based management also result from the needs of business practice. Therefore, the monograph issued to the readers is highly interdisciplinary. It presents the findings of scientific research and the analyses of authors from many research centers. The authors of individual chapters, indicating modern trends and directions of the development of value-based management, prove how broad the concept is and how important it is in terms of contemporary management. This book is intended for management theoreticians and business practitioners interested in effective value-based management in a dynamically changing environment. It can also be an inspiration for business consultants in terms of the implementation of the modern concepts of value-based management in modern companies.

The Strategic CFO

Author : Ulrich Hommel
Publisher : Springer Science & Business Media
ISBN 13 : 3642043496
Total Pages : 323 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis The Strategic CFO by : Ulrich Hommel

Download or read book The Strategic CFO written by Ulrich Hommel and published by Springer Science & Business Media. This book was released on 2011-10-20 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the Chief Financial Officer (CFO) has substantially changed in a world characterized by globalized financial markets and truly global products. The accelerated development of new technologies, products, and markets has led to an increasingly dynamic and uncertain competitive situation. The book demonstrates and discusses the impact of this changing corporate environment on the role and responsibilities of the CFO. A more holistic view that integrates business and financial decisions is required in order to manage these challenges of globalization. The book shows how the CFO can adopt and implement this management approach and thus play a vital role in the firm’s value creation.

Strategic Management

Author : Peter FitzRoy
Publisher : Routledge
ISBN 13 : 1317534999
Total Pages : 653 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Strategic Management by : Peter FitzRoy

Download or read book Strategic Management written by Peter FitzRoy and published by Routledge. This book was released on 2016-12-19 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies. Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group. Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.

Think Beyond Value

Author : David Flint
Publisher : Morgan James Publishing
ISBN 13 : 1683506103
Total Pages : 188 pages
Book Rating : 4.6/5 (835 download)

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Book Synopsis Think Beyond Value by : David Flint

Download or read book Think Beyond Value written by David Flint and published by Morgan James Publishing. This book was released on 2017-12-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building winning strategy doesn’t need to be complicated. Think Beyond Value provides a simple, memorable framework to help readers think beyond the value proposition to form sound business and personal strategy. Dr. David Flint’s simple framework is thorough yet practical, and quickly focuses strategic thinking on the issues of most concern to a particular situation. Think Beyond Value uses easy-to-remember terms that resonate with seasoned strategists, while also opening the world of critical thinking to those new to the process. Whether business or personal, the V-REEL framework guides strategic thinking for anyone seeking a clear plan forward.

Better, Simpler Strategy

Author : Felix Oberholzer-Gee
Publisher : Harvard Business Press
ISBN 13 : 1633699706
Total Pages : 348 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Better, Simpler Strategy by : Felix Oberholzer-Gee

Download or read book Better, Simpler Strategy written by Felix Oberholzer-Gee and published by Harvard Business Press. This book was released on 2021-04-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.

Creating Strategic Value through Financial Technology

Author : Jay D. Wilson, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1119243750
Total Pages : 288 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Creating Strategic Value through Financial Technology by : Jay D. Wilson, Jr.

Download or read book Creating Strategic Value through Financial Technology written by Jay D. Wilson, Jr. and published by John Wiley & Sons. This book was released on 2017-04-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons in innovation from key FinTech trends and successes Creating Strategic Value through Financial Technology explores the growing Financial Technology (FinTech) industry to provide insight on how traditional financial institutions and FinTech companies can boost innovation and enhance valuation in a complex regulatory environment. In plumbing the depth and breadth of several niches within in the FinTech sector, author Jay Wilson uncovers key themes that have contributed to the industry's success; in this book, he maps them together to provide useful guideposts for investors, entrepreneurs, and traditional institutions looking to facilitate growth as technology and financial services collide. With an expert's perspective on FinTech history and outlook, certain trends and examples of value-enhancing strategies stand out. FinTech niches covered include: payments, crowdfunding, alternative/marketplace lending, the blockchain, and technology solutions in the context of banking, insurance, and investment companies. There is no denying the growing importance of technology in the financial services industry, and the FinTech sector offers valuable solutions for a diverse array of financial services providers and their customers. This book guides you through several niches of the FinTech sector, and highlights the most important takeaways from recent endeavors. Navigate the financial technology sector Enhance customer and product offerings Improve efficiency and cost structure Enhance profitability and company valuation from the intersection of technology and finance Innovation and customer preference is a key driver of FinTech's growth. Customers are demanding better value and convenience, and the organizations that provide it are reaping the rewards of growth. As financial regulations grow more and more complex, and customers are presented with more and more options, it is becoming imperative for traditional institutions to modernize processes and carve out a place in the future of financial services. Creating Strategic Value through Financial Technology provides a handbook for navigating that space, with practical guidance on how FinTech companies and traditional financial institutions can enhance profitability and valuation from the trends.

Ownership and Value Creation

Author : Rolf H. Carlsson
Publisher : Wiley
ISBN 13 : 9780471632191
Total Pages : 0 pages
Book Rating : 4.6/5 (321 download)

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Book Synopsis Ownership and Value Creation by : Rolf H. Carlsson

Download or read book Ownership and Value Creation written by Rolf H. Carlsson and published by Wiley. This book was released on 2001-02-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Who owns the modern company? And how should owners behave? Rolf H. Carlsson brings a fresh eye and historical depth to the issue of ownership, management and value creation that every firm and its owners must consider." Frances Cairncross, Management Editor, The Economist "Rolf H. Carlsson gives a valuable historical review and illustrates with cases how active ownership has played an important role in company development...gives...interesting views on where corporate governance is heading and...advice on how to make it work well." Percy Barnevik, Chairman of ABB, AstraZeneca, Investor, and Sandvik; Director (non-exec.) of GM "The nuanced and rich analysis of ownership competence which can be found in Rolf H. Carlsson's book goes far beyond the traditional debate and provides truly interesting and valuable insights for investors, industrialists, entrepreneurs, and owners both in the private and the public sectors." Richard Normann, Professor, Chairman of SMG "Rolf H. Carlsson (analyses the) process...of (creating) long-term shareholder value...in which our model for corporate governance is key, and provides valuable insights into our approach to business." Marcus Wallenberg, CEO, Investor AB "Rolf H. Carlsson's...book on ownership (has been) eagerly awaited by the governance community. Carlsson is uniquely able to illumine those areas in which Swedish corporate structuring has been ahead of the world. It is a book that we all look forward to reading." Robert A. G. Monks, Principal, Lens Investment Management "Carlsson...outlines a powerful frame of reference and analytical tools to address issues of value creation and the role of active owners. This book is a significant contribution to the all-important issues of corporate governance. I was intrigued and pleased to read it." Richard H. Koppes, Jones Day and Stanford Law School; former General Counsel, CalPERS "...adds new perspectives by highlighting the demanding challenges of globalisation. A remarkable new book on the crucial issues of ownership and corporate governance." Dr R. Marsch-Barner, Senior Counsel, Deutsche Bank AG "This innovative book puts the spotlight on those who have the ultimate responsibility for corporate governance, the owners. It provides useful insight into the ways of effective ownership." Professor Jay W. Lorsch, Harvard Business School

From Enigma to Paradigm

Author : Amnon DANZIG
Publisher :
ISBN 13 : 9781790411375
Total Pages : 182 pages
Book Rating : 4.4/5 (113 download)

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Book Synopsis From Enigma to Paradigm by : Amnon DANZIG

Download or read book From Enigma to Paradigm written by Amnon DANZIG and published by . This book was released on 2018-11-27 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Reader,I have a few questions for you:How many times were you bothered by the direction your company is taking?How many times have you heard mumbo jumbo corporate strategy?How many times have consultants spewed jargon on how to steer your company, and you didn't have a clue what to do next?The Enigma is the mystery of management-in-action; a few domains that we treat as silos, separate entities: strategy, corporate finance, human behavior, managerial concepts, accounting, economics, and more.In this book, we fuse these management domains into one body of knowledge: the Paradigm.I encapsulate three interrelated fields:1.StrategyHow your company can measure its Competitive Advantage in three dimensions: technology, brand, and finance.2.FinanceHow your company can create Shareholder Value by taking into account its stakeholders.3.ManagementHow to make it happen.✽✽✽This book was written as a journey:I.Strategic dimensionThe most fundamental aspects of leading an organization. How to understand the competitive advantage of the product line within the appropriate markets. Then, what should be done to improve it, framed within two time horizons:1.Operation Strategies (OS)2.Growth Strategies (GS)II.Financial dimension:How to better understand the differences between the following bodies of knowledge:a.Accountingb.The economics of the companyc.Finance looking forward: how to deal with risk and uncertainty.What are the merits one should earn from each body of knowledge?III.Managerial dimension:Taking into account the strategic and financial dimensions, what are the concepts and practices to manage the firm forward? Here, you will find practical examples to support you.You can read this cover-to-cover, or choose chapters at your convenience to solve specific dilemmas.

Strategic Value Creation: Design and Execute a Strategy for Breakthrough Returns

Author : Rupert Morrison
Publisher : Kogan Page
ISBN 13 : 9781398615939
Total Pages : 0 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis Strategic Value Creation: Design and Execute a Strategy for Breakthrough Returns by : Rupert Morrison

Download or read book Strategic Value Creation: Design and Execute a Strategy for Breakthrough Returns written by Rupert Morrison and published by Kogan Page. This book was released on 2024-05-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and execute a competitive strategy for your organization that ensures that value creation is focused on the customer segments most integral to business success.

Strategic Management

Author : Page West
Publisher :
ISBN 13 : 9780991155224
Total Pages : pages
Book Rating : 4.1/5 (552 download)

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Book Synopsis Strategic Management by : Page West

Download or read book Strategic Management written by Page West and published by . This book was released on 2014-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Management: Value Creation, Sustainability, and Performance" provides a theory-based, but hands-on approach to the study of strategic management. Emphasizing strategy development in highly competitive environments, it applies traditional theoretical principles and frameworks to today's dynamic business climate. It uses value creation and resource-based sustainability as central integrating concepts, enabling a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the foundation of superior long term performance. This book is strongly grounded in contemporary strategic management theory, but it also has a very practical bent. Chapters provide guidance on actually putting the frameworks to use (e.g., steps to conduct an industry analysis, how to do a resource analysis, how to conduct a value chain analysis) along with examples of how to do so. Classroom-tested and peer-reviewed, the author employs a lively and engaging writing style that will appeal to students and instructors alike.

Strategic Project Management Transformation

Author : Marc Resch
Publisher : J. Ross Publishing
ISBN 13 : 1604270640
Total Pages : 273 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Strategic Project Management Transformation by : Marc Resch

Download or read book Strategic Project Management Transformation written by Marc Resch and published by J. Ross Publishing. This book was released on 2011-06-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's challenging commercial environment, many business projects are now categorized as strategic investment with the primary concern being value impact on an organization's bottom line. This title equips project managers with the skills necessary to effectively manage projects as strategic investments.

Superior Customer Value

Author : Art Weinstein
Publisher : Routledge
ISBN 13 : 1351214322
Total Pages : 218 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Superior Customer Value by : Art Weinstein

Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.