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Creating Ever Cool
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Book Synopsis Creating Ever-cool by : Del Vecchio, Gene
Download or read book Creating Ever-cool written by Del Vecchio, Gene and published by Pelican Publishing. This book was released on 2010-09-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY "Fantastic! Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel Toys By its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain consistently cool year-in and year-out. In their quest for a share of the $171 billion of purchases that kids influence every year, marketers strive to develop such cool products. These the author terms "Ever-Cools." The Barbie doll represents a perfect example of an "Ever-Cool" product. Barbie rides the trends and fads, assuming various guises to reflect current coolness. Mothers who had Malibu Barbie dolls now buy Baywatch Barbies for their daughters. This is an exploration of achieving the elusive Ever-Cool status.
Download or read book Do Cool Sh*t written by Miki Agrawal and published by Harper Collins. This book was released on 2013-08-06 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring, irreverent manifesto for those seeking to blaze their own path to entrepreneurship and find fulfillment and happiness through bold action and big ideas. With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children's multimedia company called Super Sprowtz, and launched a patented high-tech underwear business called THINX. Miki, a successful serial social entrepreneur and angel investor, pulls back the curtain to reveal how you can live out loud, honor your hunches, and leave nothing on the table. Start your business on a shoestring budget, nail your brainstorming sessions and product testing, and get free press coverage—all while living your best life. Whether you’re a recent college graduate trying to find your way in the world, or a professional with a dead-end job and big dreams, Do Cool Sh*t will make you open your eyes, laugh out loud, and shout, "I can do that!" Do Cool Sh*t features a foreword by Tony Hsieh, the founder and CEO of Zappos.
Book Synopsis Creating Blockbusters! by : Gene Del Vecchio
Download or read book Creating Blockbusters! written by Gene Del Vecchio and published by Pelican Publishing Company, Inc.. This book was released on 2012-03-08 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.
Book Synopsis What's a Christian to Do with Harry Potter? by : Connie Neal
Download or read book What's a Christian to Do with Harry Potter? written by Connie Neal and published by WaterBrook. This book was released on 2012-01-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Answers to the Burning Questions Christian Parents, Educators, and Others Are Asking about Harry Potter. In the world of publishing, few successes have equaled that of J. K. Rowling’s Harry Potter series—magical stories centered on one boy’s adventures at Hogwarts, a school for witchcraft and wizardry. Yet this popular series presents a perplexing—even divisive—challenge to the Christian community. Although the books present a clear picture of the epic battle between good and evil, they appear to support the use of magic and have had a controversial impact on our culture. As a result, many of us are wondering, “How should I respond to this Harry Potter thing?” Find out what the Harry Potter books really say about witchcraft and wizardry. Hear what Christians on both sides of the debate are saying about Harry Potter—and decide what you believe. Learn how you can use the series to protect your child from real occult influences. In What’s a Christian to Do with Harry Potter?, you’ ll explore the valid concerns some Christians have about the series, sort out the fact and fiction at the center of the debate, discover biblical answers that may surprise you, and learn how you can tap into this powerful cultural phenomenon to help advance the kingdom of God. This book has not been prepared, approved, or licensed by any person or entity that created, published, or produced the Harry Potter books or related properties.
Download or read book Con$umed written by Benjamin R. Barber and published by W. W. Norton & Company. This book was released on 2007 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Offers a vivid portrait of a global economy that overproduces goods and targets children as consumers ... where the primary goal is no longer to manufacture goods but needs." - cover.
Book Synopsis Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole by : Benjamin R. Barber
Download or read book Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole written by Benjamin R. Barber and published by W. W. Norton & Company. This book was released on 2008-03-17 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book." —Jackson Lears A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of a global economy that overproduces goods and targets children as consumers in a market where there are never enough shoppers—and where the primary goal is no longer to manufacture goods but needs. Disturbing, provocative, and compelling, this book examines phenomena as seemingly disparate as adolescent fashion trends for adults, megachurches, declining voter participation, the privatization of the public sphere, branding, and the rise of online shopping to show how the freedoms of the free market have undermined the freedoms of the deliberative adult citizen. Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament.
Book Synopsis Create a Culture of Kindness in Elementary School by : Naomi Drew
Download or read book Create a Culture of Kindness in Elementary School written by Naomi Drew and published by Free Spirit Publishing. This book was released on 2021-08-30 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase empathy in the elementary classroom with ready-to-use lessons that teach students positive skills and attitudes. Kids learn better and feel better about themselves in an atmosphere of safety and respect. This book shows you how to help students in grades three through six: Foster kindness, compassion, and empathy Manage anger Prevent conflict Respond to conflict Address name-calling and teasing Deal with bullying Accept differences With mini lessons that span those seven topic areas, you can build community and student relationships in 20 minutes or less per day. The prep work is already done: each of the 126 lessons has a script, and worksheets are available with the downloadable digital content. Included in the book are anger management activities, conflict resolution strategies, and character-building lessons. And with concrete ideas about how to address bullying in the classroom, these lessons help students understand what bullying is and how they can stand up to bullies. Based on a nationwide survey of more than 2,000 students and teachers, this resource can be used alone or as a complement to anti-bullying or character education programs already in place. The digital content in this book includes reproducible handouts, bonus activities, forms for parents, and information on schoolwide responses to bullying.
Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull
Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Book Synopsis How I Met My Monster by : Amanda Noll
Download or read book How I Met My Monster written by Amanda Noll and published by Flashlight Press. This book was released on 2019-11-03 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: One night, when Ethan reaches under his bed for a toy truck, he finds this note instead: "Monsters! Meet here for final test." Ethan is sure his parents are trying to trick him into staying under the covers, until he sees five colorful sets of eyes blinking at him from beneath the bed. Soon, a colorful parade of quirky, squeaky little monsters compete to become Ethan's monster. But only the little green monster, Gabe, has the perfect blend of stomach-rumbling and snorting needed to get Ethan into bed and keep him there so he falls asleep—which as everyone knows, is the real reason for monsters under beds. With its perfect balance of giggles and shivers, this silly-spooky prequel to the award-winning I Need My Monster and Hey, That's MY Monster! will keep young readers entertained.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522571175 Total Pages :1590 pages Book Rating :4.5/5 (225 download)
Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Book Synopsis Engaging the Soul of Youth Culture by : Walt Mueller
Download or read book Engaging the Soul of Youth Culture written by Walt Mueller and published by InterVarsity Press. This book was released on 2009-09-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before we can reach today's youth with the turth of the gospel, we need to see what they see and hear what they hear. We need to catch the messages encrypted in their culture and understand what's really being communicated. In Engaging the Soul of Youth Culture Walt Mueller, founder and president of the Center for Parent/Youth Understanding, helps us to navigate the troubling and confusing terrain of teen worldviews so that we can effectively and compassionately pass along good news: our God is their God, our Savior can be their Savior.
Book Synopsis Handbook of Research on Managerial Practices and Disruptive Innovation in Asia by : Ordoñez de Pablos, Patricia
Download or read book Handbook of Research on Managerial Practices and Disruptive Innovation in Asia written by Ordoñez de Pablos, Patricia and published by IGI Global. This book was released on 2019-08-30 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration in business allows for equitable opportunities and inclusive growth as the economy rises while also permitting partnering organizations to adopt and utilize the latest successful practices and management. However, a market in stasis may require a displacement in order to allow businesses to grow and create new alliances and partnerships toward a shared economy. There is a need for studies that seek to understand the necessity of market disruption and the best supervisory methods for remaining relevant and profitable in a time of change. The Handbook of Research on Managerial Practices and Disruptive Innovation in Asia is an essential reference source that explores successful executive behavior and business operations striving toward a more inclusive economy. Featuring research on topics such as employee welfare, brand orientation, and entrepreneurship, this publication is ideally designed for human resources developers, policymakers, IT specialists, economists, executives, managers, corporate directors, information technologists, and academicians seeking current research focusing on innovative business factors and sustainable economies in Asia.
Book Synopsis The Blockbuster Toy! by : Del Vecchio, Gene
Download or read book The Blockbuster Toy! written by Del Vecchio, Gene and published by Pelican Publishing. This book was released on 2003-09-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status: the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful marketing and, sometimes, the toy�s serendipitous rendezvous with powerful, random events The Blockbuster Toy! How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in today�s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture. Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts. Six chapters discuss blockbuster marketing strategies, all designed tohelp toy-industry professionals ignite te smiles that can make their careers.
Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Download or read book The Sword of Anton written by and published by Pelican Publishing. This book was released on 2006 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jason Del has died and passed beyond Trinity, where he triumphed over Pure Evil in the Final Contest, but an ancient power remains that wants Trinity for its own, and this time Jason's daughter, Megani, must lead the fight.
Book Synopsis Children and the World Wide Web by : Samuel Joshua Friedman
Download or read book Children and the World Wide Web written by Samuel Joshua Friedman and published by University Press of America. This book was released on 2000 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children and the World Wide Web examines both the legal issues, specifically the regulation of the Internet, and the behavioral issues that are central to a discussion of children and the Internet.
Download or read book The New Good Life written by John Robbins and published by Ballantine Books. This book was released on 2010-05-25 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you define the good life? For many, success is measured not by health and happiness but by financial wealth. But such a worldview overlooks the important things in life: personal contentment, family time, spirituality, and the health of the planet and those living on it. A preoccupation with money and possessions is not only unhealthy, it can also drain the true joy from life. In recent years, millions have watched their American Dreams go up in smoke. The international financial collapse, inflation, massive layoffs, and burgeoning consumer debt have left people in dire financial straits—including John Robbins, a crusader for planet-friendly food and lifestyle choices, who lost his entire savings in an investment scam. But Robbins soon realized that there was an upside to our collective financial downturn: Curtailed consumerism could lead us to reassess our lives and values. The New Good Life provides a philosophical and prescriptive path from conspicuous consumption to conscious consumption. Where the old view of success was measured by cash, stocks, and various luxuries, the new view will be guided by financial restraint and a new awareness of what truly matters. A passionate manifesto on finding meaning beyond money and status, this book delivers a sound blueprint for living well on less. Discover how to • create your own definition of success based on your deepest beliefs and life experience • alleviate depression, lower blood pressure, and stay fit with inexpensive alternatives for high-cost medications • develop a diet that promotes better health—and saves you money • plan for—and protect yourself from—future economic catastrophes • cut down on your housing and transportation costs • live frugally without deprivation • follow in the footsteps of real people who have effectively forged new financial identities The New Good Life provides much-needed hope and comfort in a time of fear and uncertainty. Here is everything you need to develop high-joy, low-cost solutions to life’s challenges. Practical and timely, this book equips you with the skills needed not only to survive but to thrive in these challenging times.
