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Creating Distinctiveness
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Book Synopsis Distinctiveness and Memory by : R. Reed Hunt
Download or read book Distinctiveness and Memory written by R. Reed Hunt and published by Oxford University Press. This book was released on 2006-04-06 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research relevant to the topic of distinctiveness and memory dates back over 100 years and boasts a literature of well over 2,000 published articles. Throughout this history, numerous theories of distinctiveness and memory have been offered and subsequently refined. There has, however, never been a book that brings this rich history together with the latest research. This volume is the first to present an historical overview, the results of the current research, and several new theories on distinctiveness and memory. Each chapter contains a review of the relevant literature and latest research on its topic. The book includes sections that cover basic theory and behavioral research on distinctiveness, bizarreness effects, distinctiveness effects on implicit memory, the development of distinctiveness across the lifespan, distinctiveness in social context, and the neuroscience of distinctiveness and memory. In the concluding chapter, Fergus Craik offers his current perspective on distinctiveness and evaluates the various other theories of distinctiveness presented in the volume. Distinctiveness and Memory will be a valuable resource for student and professional researchers in neuroscience and cognitive, developmental, and social psychology.
Book Synopsis Advertising Procedure by : Otto Kleppner
Download or read book Advertising Procedure written by Otto Kleppner and published by . This book was released on 1925 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Building Distinctive Brand Assets by : Jenni Romaniuk
Download or read book Building Distinctive Brand Assets written by Jenni Romaniuk and published by . This book was released on 2018-03-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
Book Synopsis Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines by : Mih?e?, Lorena Clara
Download or read book Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines written by Mih?e?, Lorena Clara and published by IGI Global. This book was released on 2021-01-15 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Book Synopsis Disease and Distinctiveness in the American South by : Todd L. Savitt
Download or read book Disease and Distinctiveness in the American South written by Todd L. Savitt and published by Univ. of Tennessee Press. This book was released on 1991 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at disease entities (yellow fever, hookworm, pellagra) especially associated with the American South and wrestles with the relation of diseases to an issue of perennial concern to southern historians, that of southern distinctiveness.
Book Synopsis The Psychology of Learning and Motivation by : Brian H. Ross
Download or read book The Psychology of Learning and Motivation written by Brian H. Ross and published by Academic Press. This book was released on 2012-02-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Learning and Motivation series publishes empirical and theoretical contributions in cognitive and experimental psychology, ranging from classical and instrumental conditioning to complex learning and problem solving. Each chapter thoughtfully integrates the writings of leading contributors, who present and discuss significant bodies of research relevant to their discipline. Volume 56 includes chapters on such varied topics as emotion and memory interference, electrophysiology, mathematical cognition, and reader participation in narrative. Volume 56 of the highly regarded Psychology of Learning and Motivation series An essential reference for researchers and academics in cognitive science Relevant to both applied concerns and basic research
Book Synopsis Distinctiveness in Church Schools by : David W. Lankshear
Download or read book Distinctiveness in Church Schools written by David W. Lankshear and published by Church House Publishing. This book was released on 1998 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of Looking for Quality in a Church School there have been many changes in the world of education, and every Church school has been inspected by Ofsted. This booklet reflects those changes and takes the issues raised in Looking for Quality a stage further. All involved in the management and organization of Church schools, and those who teach within them should read this booklet as part of their professional development.
Book Synopsis EBook: Social Psychology 3e by : David Myers
Download or read book EBook: Social Psychology 3e written by David Myers and published by McGraw Hill. This book was released on 2020-08-21 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychology has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. It seeks to answer questions that we often think and talk about; questions such as: - What circumstances prompt people to help, or not to help? - What factors influence the ups and downs of our close relationships? - Why do some people behave differently when on their own compared to in a group? - What leads individuals sometimes to hurt, and other times to help one another? - Why are we attracted to certain types of people? - How do some persuade others to do what they want? This new edition of Social Psychology has been revised to introduce a more flexible structure for teaching and studying. It includes up-to-date, international research with an emphasis throughout on its critical evaluation. Applied examples across the chapters help to highlight the relevance, and hence the impact, that the theories and methods of this fascinating subject have upon the social world. Key Features Include: - Research Close-Up: Following a brand-new style, this feature matches the layout used in research papers, providing an accessible introduction to journal articles and the research methods used by social psychologists. - Focus On: Fully revised, these boxes look at opposing viewpoints, controversial research or alternative approaches to the topics. This offers a more critical outlook and prompts the questioning of the validity of published research - Recommended Readings: New to this edition, recommended further readings of both classic and contemporary literature have been added to each chapter, providing a springboard for further consideration of the topics. Connect Psychology is McGraw-Hill’s digital learning and teaching environment. Students – You get easy online access to homework, tests and quizzes designed by your instructor. You receive immediate feedback on how you’re doing, making it the perfect platform to test your knowledge. Lecturers – Connect gives you the power to create auto-graded assignments, tests and quizzes online. The detailed visual reporting allows you to easily monitor your students’ progress. In addition, you can access key support materials for your teaching, including a testbank, seminar materials and lecture support. Visit: http://connect.mcgraw-hill.com for more details. Professor David N. Myers holds the Sady and Ludwig Kahn Chair in Jewish History. As of fall 2017, he serves as the director of the Luskin Center for History and Policy. He previously served as chair of the UCLA History Department (2010-2015) and as director of the UCLA Center for Jewish Studies (1996-2000 and 2004-2010). Dr Jackie Abell is a Reader in Social Psychology with the Research Centre for Agroecology, Water and Resilience, based at Coventry University, UK. Her current areas of research interest include the application of social psychology to wildlife conservation and environmental issues to facilitate resilience and sustainable development, place attachment and identity, social cohesion and inclusion. Professor Fabio Sani holds a Chair in Social and Health Psychology at the University of Dundee. His general research interest concerns the mental and physical health implications of group processes, social identity and sense of belonging. He has been an associate editor of the European Journal of Social Psychology.
Book Synopsis Scientists Making a Difference by : Robert J. Sternberg
Download or read book Scientists Making a Difference written by Robert J. Sternberg and published by Cambridge University Press. This book was released on 2016-08-15 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the most important contributions to modern psychological science and explains how the contributions came to be.
Book Synopsis Issues in Social Psychology and Conflict Resolution: 2011 Edition by :
Download or read book Issues in Social Psychology and Conflict Resolution: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Social Psychology and Conflict Resolution: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Social Psychology and Conflict Resolution. The editors have built Issues in Social Psychology and Conflict Resolution: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Social Psychology and Conflict Resolution in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Social Psychology and Conflict Resolution: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Book Synopsis Thriving in a New World Economy by : Kirk Plangger
Download or read book Thriving in a New World Economy written by Kirk Plangger and published by Springer. This book was released on 2015-10-20 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Social Media, Organizational Identity and Public Relations by : Amy Thurlow
Download or read book Social Media, Organizational Identity and Public Relations written by Amy Thurlow and published by Routledge. This book was released on 2018-10-10 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.
Download or read book Planning for Higher Education written by and published by . This book was released on 1993 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Positive Psychology Across the Lifespan by : Piers Worth
Download or read book Positive Psychology Across the Lifespan written by Piers Worth and published by Routledge. This book was released on 2022-02-22 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive Psychology Across the Life Span provides an insight into how we are affected by the different stages of adult development and gives us the opportunity to change through choice rather than leaving change to chance. The science of positive psychology offers a wealth of research and evidence-based interventions and shares insights into which habits and behaviours contribute to how to live a flourishing life. This book aims to extend that knowledge by introducing and incorporating key aspects of existential and humanistic psychology and explores positive psychology with a lifespan perspective. It goes beyond theory to look at practical application, with insightful reflective questions. Whilst acknowledging the differences and disagreements between some of the key figures in the subject areas of the book, it seeks to highlight the areas where there is agreement and congruence which have been previously overlooked or ignored. The book will be essential reading for students and practitioners of positive psychology as well as other mental health professionals.
Book Synopsis International Dictionary of Public Management and Governance by : Gambhir Bhatta
Download or read book International Dictionary of Public Management and Governance written by Gambhir Bhatta and published by M.E. Sharpe. This book was released on 2005 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Concepts, theories and vocabulary from many areas of theory and practice including law, economics, management, politics, psychology, and military planning." - book review.
Book Synopsis Why Kierkegaard Matters by : Marc Alan Jolley
Download or read book Why Kierkegaard Matters written by Marc Alan Jolley and published by Mercer University Press. This book was released on 2010 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monographs on philosophers multiply daily but on occasion the question of why a particular philosopher matters. If we stop thinking about them by asking why, then will they cease to exist? When Mercer University Press opened its doors more than thirty years ago, it committed itself to religious studies in general, and to several thinkers. One of those was Soslash;ren Kierkegaard. Now, as the Press concludes a major publishing event with the completion of the International Kierkegaard Commentary, it seeks to honor the only series editor it has known: Robert Perkins. The method of this honor is by asking Why Kierkegaard Matters. The leading Kierkegaard scholars have contributed essays that range from the very personal and memoir-esque to the academic and analytical. As a result, this festshcrift is not only a book to honor an extraordinary editor, but is in it's own right a major contribution to the assessment of the importance of Kierkegaard. Written with the general reader in mind, this collection will prove useful by both scholar and student, and will lead the general reader to encounter one of the most original Christian philosophers in the history of the world.
Book Synopsis The Coaching Process by : Lynn Kidman
Download or read book The Coaching Process written by Lynn Kidman and published by Routledge. This book was released on 2010-12-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops an "athlete-centred approach" to sports coaching, which allows€athletes to€take ownership of their learning, €strengthening their ability to retain key skills and to make effective decisions during competition
