Creating Digital Content

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Creating Digital Content

Author : John F. Rice
Publisher : McGraw Hill Professional
ISBN 13 : 0071420835
Total Pages : 514 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Creating Digital Content by : John F. Rice

Download or read book Creating Digital Content written by John F. Rice and published by McGraw Hill Professional. This book was released on 2001-10-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: JOIN THE DIGITAL PRODUCTION REVOLUTION! Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of this is "content," a stream of bits providing superior picture and audio quality and options for HDTV, interactivity, e-commerce, and new ways to create and consume the world's favorite forms of visual entertainment and information. The digital content creation revolution is ushering in an exciting -- and a confusing time in TV, motion-picture, and video production. A new generation of affordable digital cameras and video-recording systems is democratizing the production industry with new opportunities for talented film- and video-makers. At the same time, cable, satellite, and Internet distribution are multiplying program-distribution options. Creating Digital Content presents a series of chapters written by industry-leading experts and journalists to help you understand this exciting new era, which is impacting everyone from corporate video professionals and major movie studios to local TV stations and talented digital filmmakers.Edited by two industry experts at the forefront of the content revolution, Creating Digital Content includes chapters on: * Digital Cinema * High Definition (24P) Production * Streaming Media * Datacasting * Webcasting * Interactive television * Asset Management * DVD * Interviews with George Lucas and James Cameron *And much more Along with outstanding post-production tutorials, the authors also provide in-depth explanations of the new business models, revealing must-know information on surviving and profiting in a digital content creation environment. At a time when clear and accurate introductory information on the technology transitions sweeping the worlds of TV, motion-pictures, and the Web is hard to find, this is THE guidebook for surviving--and thriving--in the digital content-creation age.

Digital Relevance

Author : A. Albee
Publisher : Springer
ISBN 13 : 1137452811
Total Pages : 231 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Digital Relevance by : A. Albee

Download or read book Digital Relevance written by A. Albee and published by Springer. This book was released on 2018-11-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Managing Electronic Media

Author : Joan M. Van Tassel
Publisher : Taylor & Francis
ISBN 13 : 0240810201
Total Pages : 434 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Managing Electronic Media by : Joan M. Van Tassel

Download or read book Managing Electronic Media written by Joan M. Van Tassel and published by Taylor & Francis. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Confident Digital Content

Author : Adam Waters
Publisher : Kogan Page Publishers
ISBN 13 : 0749480955
Total Pages : 201 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Confident Digital Content by : Adam Waters

Download or read book Confident Digital Content written by Adam Waters and published by Kogan Page Publishers. This book was released on 2018-01-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits. Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice. This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.

The Elements of Content Strategy

Author : Erin Kissane
Publisher : Book Apart
ISBN 13 : 9781952616518
Total Pages : 0 pages
Book Rating : 4.6/5 (165 download)

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Book Synopsis The Elements of Content Strategy by : Erin Kissane

Download or read book The Elements of Content Strategy written by Erin Kissane and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.

Digital Content Creation

Author : Rae Earnshaw
Publisher : Springer Science & Business Media
ISBN 13 : 1447102932
Total Pages : 373 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Digital Content Creation by : Rae Earnshaw

Download or read book Digital Content Creation written by Rae Earnshaw and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The very word "digital" has acquired a status that far exceeds its humble dictionary definition. Even the prefix digital, when associ ated with familiar sectors such as radio, television, photography and telecommunications, has reinvented these industries, and provided a unique opportunity to refresh them with new start-up companies, equipment, personnel, training and working practices - all of which are vital to modern national and international economies. The last century was a period in which new media stimulated new job opportunities, and in many cases created totally new sectors: video competed with film, CDs transformed LPs, and computer graphics threatened traditional graphic design sectors. Today, even the need for a physical medium is in question. The virtual digital domain allows the capture, processing, transmission, storage, retrieval and display of text, images, audio and animation without familiar materials such as paper, celluloid, magnetic tape and plastic. But moving from these media to the digital domain intro duces all sorts of problems, such as the conversion of analog archives, multimedia databases, content-based retrieval and the design of new content that exploits the benefits offered by digital systems. It is this issue of digital content creation that we address in this book. Authors from around the world were invited to comment on different aspects of digital content creation, and their contributions form the 23 chapters of this volume.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 1259589668
Total Pages : 358 pages
Book Rating : 4.2/5 (595 download)

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Book Synopsis Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by : Joe Pulizzi

Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Creating a Successful Digital Presence

Author : Gordon Fletcher
Publisher : Routledge
ISBN 13 : 1000416550
Total Pages : 231 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Creating a Successful Digital Presence by : Gordon Fletcher

Download or read book Creating a Successful Digital Presence written by Gordon Fletcher and published by Routledge. This book was released on 2021-07-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.

Creating Digital Content

Author : John Rice
Publisher : McGraw-Hill Professional Publishing
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Creating Digital Content by : John Rice

Download or read book Creating Digital Content written by John Rice and published by McGraw-Hill Professional Publishing. This book was released on 2002 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the coming years, more and more stations will throw the switch on the DTV transmitters; cable programmers will begin to increasingly offer wide-screen and HDTV signals via satellite; cable systems will begin-however grudingly-to deliver digital television programming to homes; and non-broadcast applications from Digital Cinema to corporate presentations will explore ways these technologies can impact their businesses. This is a unique time in television and video production. Much of the process of creating images for the screen will be similar, if not identical, to the processes of the past and many of the processes will be radically different. The purpose of Creating Digital Content is to be a resource for the various production aspects of DTV, and, at the same time, will allow a discussion of differing techniques, ideas, and approaches to DTV production.

The Content Advantage (Clout 2.0)

Author : Colleen Jones
Publisher : New Riders
ISBN 13 : 0135159520
Total Pages : 253 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Content Advantage (Clout 2.0) by : Colleen Jones

Download or read book The Content Advantage (Clout 2.0) written by Colleen Jones and published by New Riders. This book was released on 2018-07-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts

Designing Connected Content

Author : Carrie Hane
Publisher : New Riders
ISBN 13 : 0134764048
Total Pages : 256 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Designing Connected Content by : Carrie Hane

Download or read book Designing Connected Content written by Carrie Hane and published by New Riders. This book was released on 2017-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

Student-generated Digital Media in Science Education

Author : Garry Hoban
Publisher : Routledge
ISBN 13 : 1317563247
Total Pages : 275 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Student-generated Digital Media in Science Education by : Garry Hoban

Download or read book Student-generated Digital Media in Science Education written by Garry Hoban and published by Routledge. This book was released on 2015-07-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This timely and innovative book encourages us to ‘flip the classroom’ and empower our students to become content creators. Through creating digital media, they will not only improve their communication skills, but also gain a deeper understanding of core scientific concepts. This book will inspire science academics and science teacher educators to design learning experiences that allow students to take control of their own learning, to generate media that will stimulate them to engage with, learn about, and become effective communicators of science." Professors Susan Jones and Brian F. Yates, Australian Learning and Teaching Council Discipline Scholars for Science "Represents a giant leap forward in our understanding of how digital media can enrich not only the learning of science but also the professional learning of science teachers." Professor Tom Russell, Queen’s University, Ontario, Canada "This excellent edited collection brings together authors at the forefront of promoting media creation in science by children and young people. New media of all kinds are the most culturally significant forms in the lives of learners and the work in this book shows how they can move between home and school and provide new contexts for learning as well as an understanding of key concepts." Dr John Potter, London Knowledge Lab, Dept. of Culture, Communication and Media, University College London, UK Student-generated Digital Media in Science Education supports secondary school teachers, lecturers in universities and teacher educators in improving engagement and understanding in science by helping students unleash their enthusiasm for creating media within the science classroom. Written by pioneers who have been developing their ideas in students’ media making over the last 10 years, it provides a theoretical background, case studies, and a wide range of assignments and assessment tasks designed to address the vital issue of disengagement amongst science learners. It showcases opportunities for learners to use the tools that they already own to design, make and explain science content with five digital media forms that build upon each other— podcasts, digital stories, slowmation, video and blended media. Each chapter provides advice for implementation and evidence of engagement as learners use digital tools to learn science content, develop communication skills, and create science explanations. A student team’s music video animation of the Krebs cycle, a podcast on chemical reactions presented as commentary on a boxing match, a wiki page on an entry in the periodic table of elements, and an animation on vitamin D deficiency among hijab-wearing Muslim women are just some of the imaginative assignments demonstrated. Student-generated Digital Media in Science Education illuminates innovative ways to engage science learners with science content using contemporary digital technologies. It is a must-read text for all educators keen to effectively convey the excitement and wonder of science in the 21st century.

Networked Creators, digital original edition

Author : Lee Rainie
Publisher : MIT Press
ISBN 13 : 026232766X
Total Pages : 24 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Networked Creators, digital original edition by : Lee Rainie

Download or read book Networked Creators, digital original edition written by Lee Rainie and published by MIT Press. This book was released on 2015-03-16 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life. In the new social operating system of “networked individualism,” anyone with an Internet connection and a bit of digital literacy can create online content that has the potential to reach a wide audience. This BIT explores how the boundaries between producers and consumers are becoming blurred, with noncredentialed amateurs participating in many of the arenas that were once limited to recognized and sanctioned experts.

Return on Engagement

Author : Tim Frick
Publisher : CRC Press
ISBN 13 : 113501292X
Total Pages : 300 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Return on Engagement by : Tim Frick

Download or read book Return on Engagement written by Tim Frick and published by CRC Press. This book was released on 2014-07-17 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Creating Digital Collections

Author : Allison Zhang
Publisher : Elsevier
ISBN 13 : 1780631383
Total Pages : 249 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Creating Digital Collections by : Allison Zhang

Download or read book Creating Digital Collections written by Allison Zhang and published by Elsevier. This book was released on 2014-01-23 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries recognize the importance of digitizing archival material to improve access to and preservation of their special collections. This book provides a step-by-step guide for creating digital collections, including examples and practical tips that have never been published before. - Illustrates concepts with an on-going case study at the end of each chapter - Provides detailed technical information and practical experience Discusses practitioners' insight in digitization - Can be used as a guide for creating digital collections

Digital Content Creation in Schools

Author : Karen S. Ivers
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Digital Content Creation in Schools by : Karen S. Ivers

Download or read book Digital Content Creation in Schools written by Karen S. Ivers and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how digital content creation supports 21st-century learning, providing new insights into organizing, synthesizing, and evaluating information. This practical guide will make it easy for you to engage your students through this powerful communications medium. Digital content creation supports the Common Core State Standards (CCSS) and 21st-century learning skills by helping students use their knowledge to analyze, create, solve problems, communicate, collaborate, and innovate. This update of the popular Multimedia Projects in Education, Fourth Edition emphasizes digital content creation and the use of the CCSS as benchmarks to help you create cutting-edge classroom instruction. The book begins by presenting research on student learning through multimedia and digital content creation. This introduction is followed by outlines of each stage of the practical, easy-to-use Decide, Design, Develop, and Evaluate (DDD-E) model, which is designed specifically for classroom use. Content also includes discussion of multiple intelligences, constructivist learning, and cooperative grouping; blackline masters to guide you and your students through the DDD-E process; and assessment and management strategies. In addition, you'll find sample activities using an array of development tools, information on mobile and web apps, and numerous other resources to support digital projects in your classroom. The book, which is most applicable to students in grades 4 through 12, will also serve as an ideal resource for media specialists who work with teachers and students.