Creating Business Magic

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Creating Business Magic

Author : David Morey
Publisher : Mango
ISBN 13 : 9781633537347
Total Pages : 0 pages
Book Rating : 4.5/5 (373 download)

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Book Synopsis Creating Business Magic by : David Morey

Download or read book Creating Business Magic written by David Morey and published by Mango. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve Exceptional Results and Beat Your Competition "... how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition." ―David Copperfield, American magician #1 New Release in Organizational Change First comes the magic, and then the magic becomes the reality We are all capable of magic. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It's just that some do it a lot better than others. Key business strategy secrets from the world's greatest magicians. This book takes everything that three remarkable authors―a corporate strategist, a former acting CIA director, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians; bolstering innovation, energizing leadership, and sparking business success. Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition. Learn how to: Anticipate the next trends Create remarkable new products Launch marketing and advertising campaigns that will mesmerize Make dazzling sales presentations Resolve seemingly unsolvable business dilemmas Inspire teams with resilient change leadership If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.

Creating Magic

Author : Lee Cockerell
Publisher : Crown Currency
ISBN 13 : 0385528280
Total Pages : 290 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Creating Magic by : Lee Cockerell

Download or read book Creating Magic written by Lee Cockerell and published by Crown Currency. This book was released on 2008-10-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Creating Business Magic

Author : David Morey
Publisher : Mango Media Inc.
ISBN 13 : 1633537358
Total Pages : 236 pages
Book Rating : 4.6/5 (335 download)

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Book Synopsis Creating Business Magic by : David Morey

Download or read book Creating Business Magic written by David Morey and published by Mango Media Inc.. This book was released on 2018-05-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations. Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers—like Disney, Apple, and Amazon—you are not the innovation leader you need to be in today’s marketplace. In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act—from Harry Houdini to Pen and Teller—and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition. "The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us.” —from the introduction by David Copperfied

Predictable Magic

Author : Deepa Prahalad
Publisher : Pearson Prentice Hall
ISBN 13 : 0131388045
Total Pages : 206 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis Predictable Magic by : Deepa Prahalad

Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.

The Magic of Tiny Business

Author : Sharon Rowe
Publisher : National Geographic Books
ISBN 13 : 1523094788
Total Pages : 0 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Magic of Tiny Business by : Sharon Rowe

Download or read book The Magic of Tiny Business written by Sharon Rowe and published by National Geographic Books. This book was released on 2018-05-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a powerful book--tiny is mighty. Sharon Rowe's simple shift in thinking is a profound idea, precisely what we need to hear." --Seth Godin, author of Linchpin Too many of us feel trapped by work that keeps us from living our purpose. We fantasize about starting our own business, yet we're warned against falling into debt, working eighty hours a week, and coping with the pressure to grow. Eco-Bags Products founder Sharon Rowe says there's another way: go tiny. Like a tiny house, a tiny business is built on maintaining a laser focus on what is essential by living an intentional life. As an entrepreneur and mother, Rowe is most concerned with putting family first, maintaining financial security, and doing something that makes an impact in the world. Using the success story of Eco-Bags Products, Rowe distills the step-by-step process of building a profitable, right-scaled, sustainable venture that doesn't compromise your values. She shows you how to test your concept, manage your money and priorities, and more, while staying true to the "tiny" ethos.

Moments of Magic

Author : Shep Hyken
Publisher : Shepard Presentations, LLC
ISBN 13 : 0963782002
Total Pages : 80 pages
Book Rating : 4.9/5 (637 download)

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Book Synopsis Moments of Magic by : Shep Hyken

Download or read book Moments of Magic written by Shep Hyken and published by Shepard Presentations, LLC. This book was released on 1993 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Magic Books & Paper Toys

Author : Esther K. Smith
Publisher : Three Rivers Press
ISBN 13 : 0307407098
Total Pages : 146 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Magic Books & Paper Toys by : Esther K. Smith

Download or read book Magic Books & Paper Toys written by Esther K. Smith and published by Three Rivers Press. This book was released on 2008 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read from front to back, 77 p. section includes pop-ups, flip books, and paper folding. Read from back to front, 69 p. section includes items with hidden aspects, accordion folding, and snap wallets.

Writing Magic

Author : Gail Carson Levine
Publisher : Harper Collins
ISBN 13 : 0062253557
Total Pages : 117 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Writing Magic by : Gail Carson Levine

Download or read book Writing Magic written by Gail Carson Levine and published by Harper Collins. This book was released on 2013-08-27 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fairy-tale master Gail Carson, the bestselling author of Ella Enchanted, guides writers of all ages on how to develop their craft, with practical advice and heartfelt encouragement. In Writing Magic, Newbery Honor author Gail Carson Levine shares her tricks of the trade. She shows how you can get terrific ideas for stories, invent great beginnings and endings, write sparkling dialogue, develop memorable characters—and much, much more. She advises you about what to do when you feel stuck—and how to use helpful criticism. Best of all, she offers writing exercises that will set your imagination on fire. With humor, honesty, and wisdom, Gail Carson Levine shows you that you, too, can make magic with your writing.

Alchemy

Author : Rory Sutherland
Publisher : HarperCollins
ISBN 13 : 0062388436
Total Pages : 706 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Alchemy by : Rory Sutherland

Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

Systematic Magic

Author : Vance Morris
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781721677177
Total Pages : 172 pages
Book Rating : 4.6/5 (771 download)

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Book Synopsis Systematic Magic by : Vance Morris

Download or read book Systematic Magic written by Vance Morris and published by Createspace Independent Publishing Platform. This book was released on 2018-06-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: 80% of companies say they give great service... Only 8% of customers say those companies give great service 3 in 5 Americans would try a new brand or company for a better service experience Customer service has gotten so bad that 7 in 10 Americans said they were willing to spend more with companies that they believe provide excellent customer service These statistics are as scary as being stuck on It's A Small World for anything more than a minute. But they do not have to define you and your company. You can create a service powerhouse in your company that your competitors will never copy, they are too lazy and slothful. Trust me, if all companies emulated the service provided at Walt Disney World, Ritz Carlton or Zappos, these companies would not stand out as they do. They know: Customer service is not a department. Customer service is not an afterthought. So what can you do? Where do you start? You start right here. In this little book, you will learn many of the secrets of how Disney creates such magical experiences every day, year after year, decade after decade. This is not theory being spewed by some corporate trainer or human resources person that has never worked a day in operations. (No offense to trainers and HR professionals intended) This book covers the exact strategies that I used when I was a Disney Leader. If you have the dedication and drive, you can implement these same strategies in your business or practice. Essentially, if you serve people, this book is for you. Dentist, Day Care, Carpet Cleaner, Computer Repair, Bank, Hotel, or Plummer, it does not matter. You can be the Disney of your industry. I now conduct intensive interactive 3 day "in-the-parks" workshops designed to reveal the secrets that the Walt Disney Company uses on a daily basis to create happiness for guests and profits for shareholders. You get the exact model (Strategies, Tactics and Workbooks) that I used to manage and design some of Disney's iconic restaurants and attractions that delivered world class service and profitability.

Making Magic Together

Author : Micheal Kitchens
Publisher : In the Place Where Trees Sleep
ISBN 13 : 9781667819396
Total Pages : 42 pages
Book Rating : 4.8/5 (193 download)

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Book Synopsis Making Magic Together by : Micheal Kitchens

Download or read book Making Magic Together written by Micheal Kitchens and published by In the Place Where Trees Sleep. This book was released on 2022-01-31 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with vibrant colors and detailed illustrations, Making Magic Together is a wonderful story that early readers will love! Filled with vibrant colors and detailed illustrations, Making Magic Together is a wonderful story that early readers will love! This book tells the story of a beautifully diverse set of loving and unique, but somehow familiar and very comforting woodland characters. They discover each other and build friendships in a magical forest glen that they think of as the place where trees sleep.

Yearbook of Experts, Authorities & Spokespersons 2022 Edition

Author : Mitchell P. Davis
Publisher : Broadcast Interview Source, Inc.
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Yearbook of Experts, Authorities & Spokespersons 2022 Edition by : Mitchell P. Davis

Download or read book Yearbook of Experts, Authorities & Spokespersons 2022 Edition written by Mitchell P. Davis and published by Broadcast Interview Source, Inc.. This book was released on 2022-07-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Yearbook of Experts, Authorities & Spokespersons started in 1984 as the Talk Show Guest Directory. Mitchell P. Davis won the Georgetown University Bunn Award for Excellence in Journalism and graduated from their business school. Started his PR business in 1984 with publication of the Talks Show Guest Directory. Served on the board of the National Association of Radio Talk Show Hosts. Now in it’s 37 annual edition the Yearbook of Experts, Authorities & Spokespersons has been requested by tens of thousands of journalists. See and download a free copy of the 37th Yearbook of Experts at www.ExpertBook.com -- his website: www.ExpertClick.com hosts all the expert profiles and hundreds of thousands of news releases. His resources are loved by the new media. --- The New York Times called it: 'Dial-an-Expert.' The Associated Press called it: 'An Encyclopedia of Sources,' and PRWEEK called it: 'a dating service of PR.' He also founded The News Council, to help non-profit groups use the power of his networking.

Creating Business Magic

Author : David Morey
Publisher : Mango Media Inc.
ISBN 13 : 1633537358
Total Pages : 238 pages
Book Rating : 4.6/5 (335 download)

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Book Synopsis Creating Business Magic by : David Morey

Download or read book Creating Business Magic written by David Morey and published by Mango Media Inc.. This book was released on 2018-05-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations. Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers—like Disney, Apple, and Amazon—you are not the innovation leader you need to be in today’s marketplace. In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act—from Harry Houdini to Pen and Teller—and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition. "The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us.” —from the introduction by David Copperfied

The Process of Magic

Author : Taylor Ellwood
Publisher : Taylor Ellwood
ISBN 13 : 1720827303
Total Pages : 284 pages
Book Rating : 4.7/5 (28 download)

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Book Synopsis The Process of Magic by : Taylor Ellwood

Download or read book The Process of Magic written by Taylor Ellwood and published by Taylor Ellwood. This book was released on 2018-06-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how magic works and how to get consistent results. There are lots of books about magic, but how many of them actually explain how magic works or more importantly how to get a consistent result that meaningfully changes your life? The Process of Magic strips away the glamour and image of magic to focus on the reality of how magic works and what you can do to customize your magical workings. Instead of relying on prescriptive spells and rituals, why not learn the fundamental mechanics of magic and design your own workings? With the Process of Magic you’ll learn exactly that and much more: · What the 11 principles of magic are and how they create your magical workings. · What the 8 types of magic workings are and how to customize them. · How to methodically approach magic as a process that produces results. · How to troubleshoot and fix your magical workings. · How to get results that last. If you’ve ever gotten results that don’t stick, or tried to do a working and come away feeling like nothing worked, then The Process of Magic will help you demystify magic and make it into a spiritual practice you can use to improve and enhance your life.

Magical Identity

Author : Taylor Ellwood
Publisher : Taylor Ellwood
ISBN 13 : 1723885525
Total Pages : 359 pages
Book Rating : 4.7/5 (238 download)

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Book Synopsis Magical Identity by : Taylor Ellwood

Download or read book Magical Identity written by Taylor Ellwood and published by Taylor Ellwood. This book was released on 2018-10-13 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the power of your identity... In Magical Identity, Taylor Ellwood explores how you can change your identity and why making changes to your identity is the most effective magical practice you'll ever learn for getting results. In this book you will learn: Advanced neuro-magic techniques for working with your body consciousness and neurotransmitter entities. The web of Time and Space, a space/time magic technique for changing your identity. Space/time tarot magic techniques or evoking possibilities into results. Imagination and memory techniques for manifesting possibilities into results using your identity. How to use non-linear time to transform possibilities into results. And much, much more. Effective practical magic is magic that includes identity, and in this book you'll learn why. Magical Identity shows you how to transform who you are, to get the results you want.

Leapfrog

Author : Nathalie Molina Niño
Publisher : Penguin
ISBN 13 : 0525503927
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Leapfrog by : Nathalie Molina Niño

Download or read book Leapfrog written by Nathalie Molina Niño and published by Penguin. This book was released on 2018-08-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: For women entrepreneurs (and anyone sick of the status quo), this smart, unapologetic collection delivers fifty proven hacks to leapfrog over obstacles and succeed in business. "A must-read for any woman who has a great idea and the nagging thought that doors are closed to her; Molina Niño helps to blow them open."--Publishers Weekly Think the most critical factor for becoming a great entrepreneur is grit, risk-taking, or technical skills? Think again. Despite what every other business book might say, historical data show the real secret ingredients to getting ahead in business are being rich, white, and male. Until now. Leapfrog is the decades-overdue startup bible for the rest of us. It's filled with uncompromising guidance for winning at business, your way. Leapfrog is for entrepreneurs of all stripes who are fed up with status quo advice--the kind that assumes you have rich friends and family and a public relations team. Refreshingly frank and witty, author Nathalie Molina Niño is a serial tech entrepreneur, the founder and CEO of BRAVA Investments, and a proud daughter of Latinx immigrants. While teaching budding entrepreneurs at Barnard College at Columbia University and searching the globe for investment-worthy startups, she has met or advised thousands of entrepreneurs who've gone from zero to scalable business. Here she shares their best secrets in the form of fifty "leapfrogs"--clever loopholes and shortcuts to outsmart, jump over, or straight up annihilate the seemingly intractable hurdles facing entrepreneurs who don't have family money, cultural capital, or connections.

Small Business Management

Author : Timothy S. Hatten
Publisher : SAGE Publications
ISBN 13 : 1544356102
Total Pages : 620 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Small Business Management by : Timothy S. Hatten

Download or read book Small Business Management written by Timothy S. Hatten and published by SAGE Publications. This book was released on 2019-01-02 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with SAGE Publishing, Timothy S. Hatten’s Seventh Edition of Small Business Management equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. This title is accompanied by a complete teaching and learning package.