Crafting Your Digital Persona Guidelines For Thoughtful Social Media Sharing

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Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing

Author : Genalin Jimenez
Publisher : Genalin Jimenez
ISBN 13 :
Total Pages : 93 pages
Book Rating : 4./5 ( download)

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Book Synopsis Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing by : Genalin Jimenez

Download or read book Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing written by Genalin Jimenez and published by Genalin Jimenez. This book was released on with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing," readers are guided through the intricacies of building and maintaining a meaningful and authentic online presence. This comprehensive guide offers valuable insights and practical advice for navigating the digital landscape with intentionality, empathy, and responsibility. Readers will learn how to define their personal brand, understand their audience, and align their online presence with their values, interests, and goals. From practicing digital empathy and fostering constructive dialogue to taking breaks from social media and seeking feedback for growth, this guide covers a wide range of strategies and techniques for cultivating a thoughtful digital persona. Whether you're a seasoned social media user looking to refine your online presence or a newcomer navigating the complexities of the digital world, "Crafting Your Digital Persona" provides valuable guidance and inspiration for crafting a meaningful and impactful online identity. With practical tips, real-world examples, and actionable advice, this guide empowers readers to navigate the digital landscape with confidence, integrity, and authenticity.

Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing

Author : Genalin Jimenez
Publisher : Genalin Jimenez
ISBN 13 :
Total Pages : 93 pages
Book Rating : 4./5 ( download)

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Book Synopsis Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing by : Genalin Jimenez

Managing Your Professional Identity Online

Author : Kathryn E. Linder
Publisher : Taylor & Francis
ISBN 13 : 1000979679
Total Pages : 214 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Managing Your Professional Identity Online by : Kathryn E. Linder

Download or read book Managing Your Professional Identity Online written by Kathryn E. Linder and published by Taylor & Francis. This book was released on 2023-07-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In higher education, professional online identities have become increasingly important. A rightly worded tweet can cause an academic blog post to go viral. A wrongly worded tweet can get a professor fired. Regular news items in The Chronicle of Higher Education and Inside Higher Ed provide evidence that reputations are both built and crushed via online platforms. Ironically, given the importance of digital identities to job searches, the promotion and distribution of scholarly work, pedagogical innovation, and many other components of an academic life, higher education professionals receive little to no training about how to best represent themselves in a digital space.Managing Your Professional Identity Online: A Guide for Higher Education fills this gap by offering higher education professionals the information and guidance they need to:- craft strong online biographical statements for a range of platforms;- prioritize where and how they want to represent themselves online in a professional capacity;- intentionally and purposefully create an effective brand for their professional identity online;- develop online profiles that are consistent, professional, accurate, organized, of good quality, and representative of their academic lives;- regularly update and maintain an online presence;- post appropriately in a range of online platforms and environments; and- successfully promote their professional accomplishments.Managing Your Professional Identity Online is practical and action-oriented. In addition to offering a range of case studies demonstrating concrete examples of effective practices, the book is built around activities, templates, worksheets, rubrics, and bonus materials that walk readers through a step-by-step guide of how to design, build, and maintain professional online identities.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

THE 4TH WAVE

Author : Honghyun JUNG (정홍현)
Publisher : 정 홍현 (Honghyun JUNG)
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4./5 ( download)

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Book Synopsis THE 4TH WAVE by : Honghyun JUNG (정홍현)

Download or read book THE 4TH WAVE written by Honghyun JUNG (정홍현) and published by 정 홍현 (Honghyun JUNG). This book was released on 2024-11-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive exploration of the transformative impact of artificial intelligence on our world. Divided into key sections, it begins by detailing the history and evolution of AI, tracing its journey from early concepts to the pivotal Fourth Wave, where AI emerges as a game-changing force across all industries. The second part examines AI’s extensive influence, covering its effects on economics, society, culture, politics, and education, while also addressing the ethical and environmental challenges it introduces. Through examples and analysis, readers will understand the shifts in labor markets, the evolution of social interactions, and the changing landscape of international relations in an AI-driven age. In its final section, the book offers strategies for navigating this fast-evolving AI era, focusing on the need for workforce reskilling, lifelong learning, and the development of ethical, inclusive AI practices. It also emphasizes the importance of AI governance, regulation, and collaborative innovation, positioning humanity at the heart of AI’s future. Whether you're an AI professional, a student, or simply curious about the future, this book provides insightful perspectives on the opportunities and responsibilities that come with AI’s rapid rise.

Author : CIPR (Chartered Institute of Public Relations)
Publisher : John Wiley & Sons
ISBN 13 : 1118404874
Total Pages : 260 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Share This by : CIPR (Chartered Institute of Public Relations)

Download or read book Share This written by CIPR (Chartered Institute of Public Relations) and published by John Wiley & Sons. This book was released on 2012-07-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

The B2B Social Media Book

Author : Kipp Bodnar
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Designing for the Digital Age

Author : Kim Goodwin
Publisher : John Wiley & Sons
ISBN 13 : 1118079884
Total Pages : 770 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing for the Digital Age by : Kim Goodwin

Download or read book Designing for the Digital Age written by Kim Goodwin and published by John Wiley & Sons. This book was released on 2011-03-25 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Basics Interactive Design: User Experience Design

Author : Gavin Allanwood
Publisher : Bloomsbury Publishing
ISBN 13 : 1474238726
Total Pages : 184 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Basics Interactive Design: User Experience Design by : Gavin Allanwood

Download or read book Basics Interactive Design: User Experience Design written by Gavin Allanwood and published by Bloomsbury Publishing. This book was released on 2015-01-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed. User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love. With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.

Engage!, Revised and Updated

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118072790
Total Pages : 341 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Engage!, Revised and Updated by : Brian Solis

Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

It's Complicated

Author : Danah Boyd
Publisher : Yale University Press
ISBN 13 : 0300166311
Total Pages : 296 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis It's Complicated by : Danah Boyd

Download or read book It's Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470379286
Total Pages : 290 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Digital Storytelling

Author : Joe Lambert
Publisher : Routledge
ISBN 13 : 1136239383
Total Pages : 224 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Digital Storytelling by : Joe Lambert

Download or read book Digital Storytelling written by Joe Lambert and published by Routledge. This book was released on 2013-01-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley California, which, since 1998 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edition of the CDS's popular guide to digital storytelling, co-founder Joe Lambert details the history and methods of digital storytelling practices. Using a "7 Steps" approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling--from seeing the story, assembling it, and sharing it. As in the last edition, readers of the fourth edition will also find new explorations of the applications of digital storytelling and updated appendices that provide resources for budding digital storytellers, including information about past and present CDS-affiliated projects and place-based storytelling, a narrative-based approach to understanding experience and landscape. A companion website further brings the entire storytelling process to life. Over the years, the CDS's work has transformed the way that community activists, educators, health and human services agencies, business professionals, and artists think about story, media, culture, and the power of personal voice in creating change. For those who yearn to tell multimedia stories, Digital Storytelling is the place to begin.

Web Analytics 2.0

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470596449
Total Pages : 517 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Web Analytics 2.0 by : Avinash Kaushik

Download or read book Web Analytics 2.0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Status Update

Author : Alice E. Marwick
Publisher : Yale University Press
ISBN 13 : 0300176724
Total Pages : 369 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Status Update by : Alice E. Marwick

Download or read book Status Update written by Alice E. Marwick and published by Yale University Press. This book was released on 2013-11-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

How to Sell Anything to Anybody

Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.