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Crafting Media Personas
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Book Synopsis Crafting Media Personas by : Jon Leon Torn
Download or read book Crafting Media Personas written by Jon Leon Torn and published by BRILL. This book was released on 2019-07-22 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the crafting of media personas in celebrity culture and war films, their focus on extreme situations, and how media consumers judge them and learn from them.
Book Synopsis Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing by : Genalin Jimenez
Download or read book Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing written by Genalin Jimenez and published by Genalin Jimenez. This book was released on with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing," readers are guided through the intricacies of building and maintaining a meaningful and authentic online presence. This comprehensive guide offers valuable insights and practical advice for navigating the digital landscape with intentionality, empathy, and responsibility. Readers will learn how to define their personal brand, understand their audience, and align their online presence with their values, interests, and goals. From practicing digital empathy and fostering constructive dialogue to taking breaks from social media and seeking feedback for growth, this guide covers a wide range of strategies and techniques for cultivating a thoughtful digital persona. Whether you're a seasoned social media user looking to refine your online presence or a newcomer navigating the complexities of the digital world, "Crafting Your Digital Persona" provides valuable guidance and inspiration for crafting a meaningful and impactful online identity. With practical tips, real-world examples, and actionable advice, this guide empowers readers to navigate the digital landscape with confidence, integrity, and authenticity.
Book Synopsis A Self Made of Words by : Carl H. Klaus
Download or read book A Self Made of Words written by Carl H. Klaus and published by University of Iowa Press. This book was released on 2013-11-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confident or fretful, solemn or sassy, tough or tender, casual or formal: the self you project in writing—your persona—is the byproduct of numerous decisions you make about what to say and how to say it. Though any single word or phrase or sentence might make little difference within the scope of an entire essay or book, collectively they create an impression of who you are or seem to be—an impression that’s sure to influence how readers respond to your work. Thus it’s essential to take charge of how you come across on the page, to craft an appropriate persona for whatever you’re writing, whether it’s a personal essay, a blog, a technical report, a letter to the editor, or a memoir. In this wise and ingenious little guide, noted essayist Carl Klaus shows you how to adapt your self to the needs of such varied nonfiction, by varying his own persona to illustrate the distinctive effect produced by each aspect and element of writing. Klaus divides his book into two parts: first, an introduction to the nature and function of a persona, then a survey of the most important elements of writing that contribute to the character of a persona, from point of view and organization to diction and sentence structure. Both parts contain exercises that will give you practice in developing a persona of your choice. Challenging and stimulating, each of his exercises focuses on a distinctly different aspect of composition and style, so as to help you develop the skills of a versatile and personable writer. By focusing on the most important ways of projecting your self in nonfiction prose, you can learn to craft a distinctive self in your writing.
Book Synopsis Account-Based Marketing For Dummies by : Sangram Vajre
Download or read book Account-Based Marketing For Dummies written by Sangram Vajre and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book." —David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." —Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." —Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." —Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." —Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." —Scott Vaughan, CMO, Integrate
Book Synopsis From Social Butterfly to Engaged Citizen by : Marcus Foth
Download or read book From Social Butterfly to Engaged Citizen written by Marcus Foth and published by MIT Press. This book was released on 2011 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: I. Theories of Engagement -- Foreword / Phoebe Sengers -- 1. The Ideas and Ideals in Urban Media / Martijn de Waal -- 2. The Moral Economy of Social Media / Paul Dourish and Christine Satchell -- 3. The Protocological Surround: Reconceptualizing Radio and Architecture in the Wireless City / Gillian Fuller and Ross Harley -- 4. Mobile Media and the Strategies of Urban Citizenship: Control, Responsibilization, Politicization / Kurt Iveson -- II. Civic Engagement -- Foreword / Yvonne Rogers -- 5. Advancing Design for Sustainable Food Cultures / Jaz Hee-jeong Choi and Eli Blevis -- 6. Building Digital Participation Hives: Toward a Local Public Sphere / Fiorella De Cindio and Cristian Peraboni -- 7. Between Experience, Affect, and Information: Experimental Urban Interfaces in the Climate Change Debate / Jonas Fritsch and Martin Brynskov -- 8. More Than Friends: Social and Mobile Media for Activist Organizations / Tad Hirsch -- 9. Gardening Online: A Tale of Suburban Informatics / Bjorn Nansen, Jon M. Pearce and Wally Smith -- 10. The Rise of the Expert Amateur: Citizen Science and Microvolunteerism / Eric Paulos, Sunyoung Kim, and Stacey Kuznetsov -- III. Creative Engagement -- Foreword / Gary Marsden -- 11. Street Haunting: Sounding the Invisible City / Sarah Barns -- 12. Family Worlds: Technological Engagement for Families Negotiating Urban Traffic / Hilary Davis ... [et al.] -- 13. Urban Media: New Complexities, New Possibilities -- A Manifesto / Christopher Kirwan and Sven Travis -- 14. Bjørnetjeneste: Using the City as a Backdrop for Location-Based Interactive Narratives / Jeni Paay and Jesper Kjeldskov -- 15. Mobile Interactions as Social Machines: Poor Urban Youth at Play in Bangladesh / Andrew Wong and Richard Ling -- IV. Technologies of Engagement -- Foreword / Atau Tanaka -- 16. Sensing, Projecting, and Interpreting Digital Identity through Bluetooth: From Anonymous Encounters to Social Engagement / Ava Fatah gen. Schieck ... [et al.] -- 17. The Policy and Export of Ubiquitous Place: Investigating South Korean U-Cities / Germaine Halegoua -- 18. Engaging Citizens and Community with the UBI Hotspots / Timo Ojala ... [et al.] -- 19. Crowdsensing in the Web: Analyzing the Citizen Experience in the Urban Space / Franscisco C. Pereira ... [et al.] -- 20. Empowering Urban Communities through Social Commonalities / Laurianne Sitbon ... [et al.] -- V. Design Engagement -- Foreword / Mark Blythe -- 21. A Streetscape Portal / Michael Arnold -- 22. Nonanthropocentrism and the Nonhuman in Design: Possibilities for Designing New Forms of Engagement with and through Technology / Carl DiSalvo and Jonathan Lukens -- 23. Building the Open-Source City: Changing Work Environments for Collaboration and Innovation / Laura Forlano -- 24. Dramatic Character Development Personas to Tailor Apartment Designs for Different Residential Lifestyles / Mark Foth ... [et al.].
Book Synopsis The Art of Small Business Social Media by : Peg Fitzpatrick
Download or read book The Art of Small Business Social Media written by Peg Fitzpatrick and published by Rowman & Littlefield. This book was released on 2024-11-19 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting. Whether you’re a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.
Book Synopsis How to Create a Personal Brand That Stands Out: Crafting Your Unique Identity for Success by : David Morgan
Download or read book How to Create a Personal Brand That Stands Out: Crafting Your Unique Identity for Success written by David Morgan and published by Field Books. This book was released on with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, standing out is more important than ever. Whether you're an entrepreneur, creative professional, or corporate leader, building a strong personal brand is the key to success. How to Create a Personal Brand That Stands Out is your ultimate guide to developing a unique identity that resonates with your audience, grows your influence, and opens doors to endless opportunities. This book provides practical strategies, real-world examples, and expert advice to help you uncover your strengths, define your niche, and market yourself like a pro.
Book Synopsis Digital Marketing Demystified: A Beginner's Guide to Social Media Success by : Hannibal Wayne
Download or read book Digital Marketing Demystified: A Beginner's Guide to Social Media Success written by Hannibal Wayne and published by Hannibal Wayne. This book was released on 2024-04-17 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquering the Social Media Jungle: A Captivating Guide to Engagement and Growth Struggling to navigate the ever-evolving social media landscape? Wish you could craft magnetic content, cultivate a loyal community, and finally crack the code to social media success? This book is your adventure guide! Packed with actionable strategies and insightful tips, Conquering the Social Media Jungle equips you with the essential tools to: Craft captivating content that stops the scroll and sparks engagement Build a thriving social media community that becomes your biggest cheerleader Harness the power of data analytics to optimize your strategy and achieve real results Stay ahead of the curve with the latest trends and tactics Whether you're a seasoned entrepreneur or a complete social media newbie, this book offers a clear roadmap to achieving your goals. Stop feeling overwhelmed and start making a genuine impact! Download your copy today and embark on your social media conquest!
Download or read book How To Be Viral? written by T.Z Benny and published by Dark Phoenix Publishing. This book was released on 2023-09-23 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world saturated with content and creators, standing out is easier said than done. "How To Be Viral? A Guide to Becoming a Sensation on Social Media" demystifies the complex landscape of viral content, offering aspiring influencers, seasoned veterans, and curious brands a treasure trove of insights, strategies, and actionable advice. This comprehensive guide begins by diving into the foundational aspect of any successful online journey: crafting a captivating online persona. It explores the nuances of branding and the importance of a consistent, authentic identity across platforms like TikTok, Instagram, YouTube, and Twitch. The book then segues into the nitty-gritty of creating 'Content That Converts.' Readers will learn to identify the types of posts and videos that have the highest likelihood of going viral. This section offers tailored advice for optimizing content across various platforms, touching on their unique algorithms and user behaviors. This guide is not just another self-help book; it's a comprehensive playbook for anyone eager to make their mark in the digital age. With its blend of theory, real-world examples, and actionable advice, this book is your one-stop-shop for all things viral.
Book Synopsis Persona Studies by : P. David Marshall
Download or read book Persona Studies written by P. David Marshall and published by John Wiley & Sons. This book was released on 2019-03-15 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposes Discusses the mediated blending of media and different types of interpersonal communication Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization Translates new research, concept, theories, methods, and approaches into clear case studies and applications Examines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.
Book Synopsis 07 GRASPED Personas in Digital PR by : Steven Brough
Download or read book 07 GRASPED Personas in Digital PR written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-21 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book journeys through the transformative world of Digital Public Relations, highlighting the strategic roles and creative tactics essential for crafting compelling online brand narratives. It provides insights into the synergy between digital innovation and public relations expertise. The book uniquely focuses on the personas integral to Digital PR, offering a behind-the-scenes look at how these professionals shape public perception and drive brand engagement in the digital age. Delves into the evolving landscape of Digital PR, introducing the professionals who navigate this dynamic field to amplify brand stories, engage audiences, and manage online reputations. List of Personas The Digital PR Manager The Content Creator/Writer The Media Relations Specialist The Social Media Coordinator The Crisis Manager The Analytics Expert These personas represent the core of Digital PR efforts, highlighting the diverse skills and strategies employed to navigate the digital landscape effectively.
Book Synopsis GRASPED Harmony in Balance by : Steven Brough
Download or read book GRASPED Harmony in Balance written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-29 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Harmony in Balance" is a comprehensive guide aimed at mastering personal and professional boundaries for success. It offers actionable strategies for establishing and maintaining effective boundaries across various life aspects, enhancing work relationships, and promoting self-care in harmony. The book emphasizes the importance of work-life balance, drawing clear lines between personal and work lives, which is essential for well-being and success. What sets this book apart is its holistic approach to balancing personal and professional boundaries, providing readers with practical tools to navigate their lives more effectively. Unlike other resources, it combines insights on personal well-being with professional success strategies, emphasizing the synergy between the two for a fulfilled life. This engaging introduction sets the stage for a journey towards achieving a harmonious balance between personal well-being and professional success. It prepares readers to explore practical strategies for setting boundaries, managing work relationships, and prioritizing self-care.
Book Synopsis How to Create Digital Portfolios to Apply for College and Jobs by : Natalie Chomet
Download or read book How to Create Digital Portfolios to Apply for College and Jobs written by Natalie Chomet and published by The Rosen Publishing Group, Inc. This book was released on 2017-07-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this title, readers will learn to create digital portfolios for future-ready success! Electronic portfolios enable college- and career-bound students to curate and demonstrate their skills and academic achievements in a way that can be continually updated and expanded upon using hyperlinks. Readers will learn how to make a digital portfolio that puts their best foot forward, from what content to include to pro tips that will take it to the next level. Whether applying to college or for a new job, or showcasing a body of work, readers will learn how to make a digital portfolio sure to set them apart.
Book Synopsis HowExpert Guide to Ventriloquism by : HowExpert
Download or read book HowExpert Guide to Ventriloquism written by HowExpert and published by HowExpert. This book was released on 2024-09-13 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're passionate about ventriloquism and ready to take your skills to the next level, then HowExpert Guide to Ventriloquism is the perfect resource to guide you! Whether you're a beginner eager to explore the art or an experienced performer looking to refine your craft, this guide offers a comprehensive, step-by-step journey from foundational skills to advanced techniques. Chapter 1: Introduction to Ventriloquism – Explore the history of ventriloquism, the art of voice throwing, and the essential skills every ventriloquist needs. Chapter 2: Understanding the Basics – Learn the fundamentals of speaking without moving your lips, voice modulation, and creating distinct voices for your characters. Chapter 3: Puppet Basics – Discover how to choose the perfect puppet, understand different puppet types, and take care of your puppet to keep it in top shape. Chapter 4: Mastering Character Voices – Craft unique personalities for your puppets, create realistic dialogues, and switch between voices seamlessly during performances. Chapter 5: Lip Control Techniques – Practice key exercises for controlling lip movements, avoiding common mistakes, and perfecting natural-sounding conversations. Chapter 6: Puppet Manipulation and Movement – Learn the techniques for manipulating your puppet's body and face to make it appear lifelike, synchronized with your voice. Chapter 7: Developing a Comedy Routine – Write jokes, time your punchlines, and infuse humor into your act to keep your audience engaged and entertained. Chapter 8: Performing on Stage – Overcome stage fright, engage with your audience, and handle unexpected situations while performing live. Chapter 9: Building Your Act – Structure your performance, rehearse effectively, and add variety to your routine to ensure your act stays fresh and exciting. Chapter 10: Expanding Your Skills – Explore improvisation techniques, incorporate multiple characters into your performance, and use props to enhance your act. Chapter 11: Advanced Ventriloquism Techniques – Master complex dialogues with multiple puppets, tackle challenging sounds, and create immersive thematic shows. Chapter 12: Marketing and Promoting Yourself – Build your personal brand, grow an online presence, and network with other performers to land paid gigs. Chapter 13: The Business of Ventriloquism – Learn the business side of ventriloquism, including managing finances, booking gigs, and working with agents and venues. Chapter 14: Continuing to Grow as a Ventriloquist – Connect with ventriloquism communities, attend conventions, and keep up with industry trends to enhance your skills. Chapter 15: Ventriloquism in the Digital Age – Learn how to leverage platforms like YouTube and TikTok to build a fanbase and monetize your performances online. Chapter 16: Lessons from Iconic Ventriloquists (Based on Public Sources) – Discover insights and key takeaways from famous ventriloquists based on publicly available information. Chapter 17: The Future of Ventriloquism – Explore the role of AI, virtual puppetry, and other technological advancements in shaping the future of ventriloquism. Chapter 18: Conclusion – Final tips for success as you continue your ventriloquism journey, embracing creativity and passion for the craft. Appendices – Access downloadable resources, scripts, tools, and additional materials to support your ventriloquism practice and performances. With its blend of traditional techniques and modern strategies—including digital tools, online performance tips, and future-facing AI integration—HowExpert Guide to Ventriloquism will not only teach you the art of ventriloquism but also prepare you for the evolving landscape of the craft. Whether performing live or online, you'll be fully equipped to take the stage with confidence, captivate audiences, and bring your puppets to life! HowExpert publishes how to guides on all topics from A to Z.
Book Synopsis Copywriting for Conversions: Crafting Words that Drive Results by : Zahid Ameer
Download or read book Copywriting for Conversions: Crafting Words that Drive Results written by Zahid Ameer and published by Zahid Ameer. This book was released on 2024-07-31 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock successful marketing secrets with "Copywriting for Conversions: Crafting Words that Drive Results." This comprehensive guide dives deep into the art of persuasive copywriting, providing actionable insights and proven strategies to turn your words into powerful conversion tools. Learn how to captivate your audience with attention-grabbing headlines, craft compelling body copy, and create irresistible calls to action that drive real results. Discover techniques to understand your audience, overcome objections, and optimize your copy across various platforms including websites, emails, and social media. Whether you're a seasoned marketer or a budding copywriter, this eBook equips you with the skills to boost engagement, increase conversions, and achieve your business goals. Perfect for digital marketers, content creators, and entrepreneurs looking to enhance their copywriting prowess and achieve measurable success.
Book Synopsis Advanced Instructional Design Techniques by : Jill E. Stefaniak
Download or read book Advanced Instructional Design Techniques written by Jill E. Stefaniak and published by Taylor & Francis. This book was released on 2023-09-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Instructional Design Techniques provides comprehensive coverage of advanced topics in instructional design and development. This ideal resource for upper-level graduate coursework presents a thorough overview of theoretical foundations that support learning design beyond basic information processing and behaviorist principles, along with innovative strategies and problem-solving techniques to support designing for complex situations. Twelve wide-ranging chapters cover challenging topics such as needs assessment, sustainability, ethics, cognitive load, and more. Emphasizing reflective practice and decision-making in design environments, the book attends to the models and constructs that support context-specific instructional design across learning and training, from higher education and K-12 schooling to business and industry training to health care and public-sector services.
Book Synopsis Killers, Clients and Kindred Spirits by : Lindsay Coleman
Download or read book Killers, Clients and Kindred Spirits written by Lindsay Coleman and published by Edinburgh University Press. This book was released on 2019-05-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only Japanese director to have won the Palme d'Or from Cannes more than once, and second only to Ozu Yasujiro in the number of times he has won the prestigious Kinema Jumpo Best One award, the late Imamura Shohei was one of Japan's leading and most controversial film directors. This book is one of the first to study all of Imamura's major films alongside his television and theatrical documentaries, focusing on his major themes and concerns. By giving shape to Imamura's career, the book positions him as a stylistic innovator as well as an ethnographic investigator into Japanese culture and tradition; the preeminent examiner of the hidden, barely repressed underpinnings of Japanese society.
