Covid 19s Impact On The Cryptocurrency Market And The Digital Economy

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COVID-19's Impact on the Cryptocurrency Market and the Digital Economy

Author : Mansour, Nadia
Publisher : IGI Global
ISBN 13 : 1799891194
Total Pages : 251 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis COVID-19's Impact on the Cryptocurrency Market and the Digital Economy by : Mansour, Nadia

Download or read book COVID-19's Impact on the Cryptocurrency Market and the Digital Economy written by Mansour, Nadia and published by IGI Global. This book was released on 2022-05-20 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution is impacting not only organizations but all areas of society. No sector of activity has been spared, and the survival of many organizations depends on their ability to transform and reinvent themselves in a new digital paradigm that is still very uncertain and relatively anxiety-provoking. Before tackling technological issues, it is important to ask the right questions and to acquire a minimum of digital culture that will enable the implementation of a transformation strategy and the use of appropriate technological tools. COVID-19’s Impact on the Cryptocurrency Market and the Digital Economy proposes a dive into the digital ecosystem through a historical, sociological, political, and economic approach that supplies readers with a foundation they can build their future digital skills on. Covering topics such as cryptocurrency and economic resiliency, it is ideal for industry professionals, researchers, practitioners, scholars, academicians, and students.

Cryptofinance: A New Currency For A New Economy

Author : Stephane Goutte
Publisher : World Scientific
ISBN 13 : 9811239681
Total Pages : 232 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Cryptofinance: A New Currency For A New Economy by : Stephane Goutte

Download or read book Cryptofinance: A New Currency For A New Economy written by Stephane Goutte and published by World Scientific. This book was released on 2021-10-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid advancement in encryption and network computing gave birth to new tools and products that have influenced the local and global economy alike. One recent and notable example is the emergence of virtual currencies, also known as cryptocurrencies or digital currencies. Virtual currencies, such as Bitcoin, introduced a fundamental transformation that affected the way goods, services, and assets are exchanged. Virtual currencies are experiencing an increasing popularity in the financial markets and in portfolio management as can be classified as financial asset or commodities on a scale from pure medium of exchange advantages to pure store of value advantages. As a result of its distributed ledgers based on blockchain, cryptocurrencies offer some unique advantages to the economy, investors, and consumers, but also pose considerable risks to users and challenges for regulators when fitting the new technology into the old legal framework. Bitcoin for example may be useful in risk management and ideal for risk-averse investors in anticipation of negative shocks to the market. The core objective of this proposed book is to provide a comprehensive discussion on the important issues related to cryptocurrencies ranging from pricing, financial, legal to technological aspects.

Digital Economy, Business Analytics, and Big Data Analytics Applications

Author : Saad G. Yaseen
Publisher : Springer Nature
ISBN 13 : 3031052587
Total Pages : 723 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Digital Economy, Business Analytics, and Big Data Analytics Applications by : Saad G. Yaseen

Download or read book Digital Economy, Business Analytics, and Big Data Analytics Applications written by Saad G. Yaseen and published by Springer Nature. This book was released on 2022-09-26 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about turning data into smart decisions, knowledge into wisdom and business into business intelligence and insight. It explores diverse paradigms, methodologies, models, tools and techniques of the emerging knowledge domain of digitalized business analytics applications. The book covers almost every crucial aspect of applied artificial intelligence in business, smart mobile and digital services in business administration, marketing, accounting, logistics, finance and IT management. This book aids researchers, practitioners and decisions makers to gain enough knowledge and insight on how to effectively leverage data into competitive intelligence.

Blockchain Technology and Applications for Digital Marketing

Author : Bansal, Rohit
Publisher : IGI Global
ISBN 13 : 1799880834
Total Pages : 329 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Blockchain Technology and Applications for Digital Marketing by : Bansal, Rohit

Download or read book Blockchain Technology and Applications for Digital Marketing written by Bansal, Rohit and published by IGI Global. This book was released on 2021-06-25 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.

Tourism Innovation in the Digital Era

Author : Marco Valeri
Publisher : Emerald Group Publishing
ISBN 13 : 1837971668
Total Pages : 177 pages
Book Rating : 4.8/5 (379 download)

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Book Synopsis Tourism Innovation in the Digital Era by : Marco Valeri

Download or read book Tourism Innovation in the Digital Era written by Marco Valeri and published by Emerald Group Publishing. This book was released on 2023-10-23 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

Impact of Sensory Marketing on Buying Behavior

Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Impact of Sensory Marketing on Buying Behavior by : Malik, Reena

Download or read book Impact of Sensory Marketing on Buying Behavior written by Malik, Reena and published by IGI Global. This book was released on 2024-10-22 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessight, sound, smell, taste, and touchbrands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in todays sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Artificial Intelligence-Augmented Digital Twins

Author : Abdalmuttaleb M. A. Musleh Al-Sartawi
Publisher : Springer Nature
ISBN 13 : 3031434900
Total Pages : 673 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Artificial Intelligence-Augmented Digital Twins by : Abdalmuttaleb M. A. Musleh Al-Sartawi

Download or read book Artificial Intelligence-Augmented Digital Twins written by Abdalmuttaleb M. A. Musleh Al-Sartawi and published by Springer Nature. This book was released on 2024-01-19 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presently, we stand on the threshold of a technological revolution that will drastically change the way we live, work, and communicate with each other. By the current rate, scope, and complexity, this transformation will be as fundamental for society as any other technological paradigm change from the past. The industries which are more susceptible to change are technologically oriented industries including banking, finance, accounting, and auditing. One of the technological concepts of the technological revolution is the concept of the digital twin. The application of digital twins and AI as paired with Internet of Things technologies makes it possible to solve ESG problems on a completely different level (Li, 2019) for accounting firms and financial institutions. These include recycling on demand, rational energy consumption, smart surveillance cameras for crime tracking, and smart branch parking solutions, monitoring the wear and tear and conditions of financial technology infrastructures. Moreover, numerous researchers and practitioners emphasize the significance of innovating sustainable business models and operations (Geissdoerfer et al., 2018). The digital twin will allow businesses and financial institutions to minimize costs, boost customer service, and find new ways to generate revenue. DTW is accessible now more than ever, and many reputable and innovative companies such as Tesla, Ericsson, and Siemens have adopted it with varying success. Therefore, this book examines the opportunities, challenges, and risks of artificial intelligence-augmented digital twins for financial operations, innovation, and sustainable development. It focuses on AI and digital twin technologies to furnish solutions for the current industrial revolution including the Metaverse. Henceforth, this book aims to encourage authors to submit multi-disciplinary chapters indicating the current scholarly challenges about the applications and potential of artificial intelligence and digital twins in accounting, finance, and banking.

Entrepreneurial Motivations

Author : Marco Valeri
Publisher : Springer Nature
ISBN 13 : 3031544358
Total Pages : 211 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Entrepreneurial Motivations by : Marco Valeri

Download or read book Entrepreneurial Motivations written by Marco Valeri and published by Springer Nature. This book was released on with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 : 1668493268
Total Pages : 338 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by : Teixeira, Sandrina

Download or read book The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service

Author : Fernandes, Gonçalo Poeta
Publisher : IGI Global
ISBN 13 : 1668469871
Total Pages : 410 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service by : Fernandes, Gonçalo Poeta

Download or read book Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service written by Fernandes, Gonçalo Poeta and published by IGI Global. This book was released on 2023-08-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Digital trade and U.S. trade policy

Author : Rachel F. Fefer
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (21 download)

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Book Synopsis Digital trade and U.S. trade policy by : Rachel F. Fefer

Download or read book Digital trade and U.S. trade policy written by Rachel F. Fefer and published by . This book was released on 2018 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Integrating Digital Health Strategies for Effective Administration

Author : Bouarar, Ahmed Chemseddine
Publisher : IGI Global
ISBN 13 : 1668483386
Total Pages : 467 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Integrating Digital Health Strategies for Effective Administration by : Bouarar, Ahmed Chemseddine

Download or read book Integrating Digital Health Strategies for Effective Administration written by Bouarar, Ahmed Chemseddine and published by IGI Global. This book was released on 2023-05-18 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of health, digital health has assumed significant importance in recent years due to its contribution to enhancing the overall healthcare system performance in terms of alleviating the ever-growing pressure on the healthcare system, reducing healthcare costs, improving working conditions and job satisfaction of health professionals, improving patients’ satisfaction, and providing a holistic view of patient health through access to data and giving patients more control over their health. Therefore, it is of vital importance to understand the overwhelming possibilities and promise it can offer for better health services. Similarly, exploring barriers to digital health engagement is an important tool to guarantee an effective adoption and transition that can meet all healthcare stakeholders’ objectives. Integrating Digital Health Strategies for Effective Administration explores recent writings and original research findings in the field of digital health with a special focus on digital health adoption strategies and challenges. This book is intellectually situated between digital health management and digital health technologies. Covering topics such as digital health literacy, machine learning, and procedural law, this premier reference source is an essential resource for app developers, healthcare administrators, healthcare professionals, students and educators of higher education, researchers, and academicians.

The Digital Economy

Author : Don Tapscott
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070633421
Total Pages : 342 pages
Book Rating : 4.6/5 (334 download)

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Book Synopsis The Digital Economy by : Don Tapscott

Download or read book The Digital Economy written by Don Tapscott and published by McGraw-Hill Companies. This book was released on 1996 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how the Internet is affecting businesses, education, and government, touching on the twelve themes of the new economy and privacy issues

Sensible Selling Through Sensory Neuromarketing

Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 455 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sensible Selling Through Sensory Neuromarketing by : Malik, Reena

Download or read book Sensible Selling Through Sensory Neuromarketing written by Malik, Reena and published by IGI Global. This book was released on 2024-08-09 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

Business Continuity Management and Resilience: Theories, Models, and Processes

Author : Rouco, José Carlos
Publisher : IGI Global
ISBN 13 :
Total Pages : 353 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Business Continuity Management and Resilience: Theories, Models, and Processes by : Rouco, José Carlos

Download or read book Business Continuity Management and Resilience: Theories, Models, and Processes written by Rouco, José Carlos and published by IGI Global. This book was released on 2024-03-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), organizations are faced with an ever-changing array of crises that pose a threat to both their reputation and operational continuity. From unforeseen disruptions to intense market competition, the need for robust business continuity management and resilience has never been more pressing. Strategic success hinges on an organization's ability to weather the storm and swiftly recover from disasters. Those who fail to know the existing organizational models of continuity and appropriately plan for their business to encounter VUCA may not survive it. Business Continuity Management and Resilience: Theories, Models, and Processes provides an exhaustive overview of business continuity management but also offers innovative methodologies to enhance organizational and personal resilience. By delving into theories, models, and processes, it equips readers with the knowledge needed to navigate crises successfully. Covering crisis communication plans, the role of artificial intelligence, risk management, information technologies in crisis management, leadership skills in a crisis context, emergency response, competency models, virtual and augmented reality centers in training, and stress management, this reference book will help to prepare organizations for VUCA in the future. By fostering awareness, providing best practices, and drawing on lessons learned, this book presents a solution through a strategic imperative for those seeking to fortify organizations against the challenges of today's dynamic business environment.

Compelling Storytelling Narratives for Sustainable Branding

Author : Rodrigues, Paula
Publisher : IGI Global
ISBN 13 :
Total Pages : 437 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Compelling Storytelling Narratives for Sustainable Branding by : Rodrigues, Paula

Download or read book Compelling Storytelling Narratives for Sustainable Branding written by Rodrigues, Paula and published by IGI Global. This book was released on 2024-07-16 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.

Geriatric Dentistry in the Age of Digital Technology

Author : Martínez Asanza, Dachel
Publisher : IGI Global
ISBN 13 :
Total Pages : 363 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Geriatric Dentistry in the Age of Digital Technology by : Martínez Asanza, Dachel

Download or read book Geriatric Dentistry in the Age of Digital Technology written by Martínez Asanza, Dachel and published by IGI Global. This book was released on 2023-12-18 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geriatric Dentistry in the Age of Digital Technology is a comprehensive guide that addresses the crucial role of dental professionals in providing specialized care for aging patients in today's digital era. As the world's population continues to age, it is imperative to prioritize the health promotion, prevention, and recovery of older individuals, especially concerning their oral health. Drawing upon relevant theoretical frameworks and the latest empirical research, this book offers invaluable insights for professionals seeking to enhance their understanding of Geriatric Dentistry and Gerodontology, as well as their application within the international context of digital transformation. Whether you are a dentist, dental student, researcher, or involved in the management of elderly dental care, this book provides a comprehensive exploration of the discipline's key topics. Delving into a range of subjects, the book covers essential areas such as the integration of Geriatrics and Gerontology into dental training, teaching methodologies for Geriatric Dentistry and Gerodontology, prevalent systemic diseases among the elderly, oral conditions commonly observed in this population, changes in the oral cavity during aging, and holistic dental care for geriatric patients in the digital age. Additionally, the book explores the dynamic relationship between oral health and the quality of life of older individuals, strategies for health promotion and disease prevention, salutogenic marketing approaches, and the challenges faced in providing dental care for elderly patients, including physical, psychosocial, and geographical barriers.