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Author : Ray Eldon Hiebert
Publisher :
ISBN 13 :
Total Pages : 351 pages
Book Rating : 4.:/5 (16 download)
Download or read book Courtier to the Crowd written by Ray Eldon Hiebert and published by . This book was released on 1968 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ray Eldon Hiebert
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.F/5 ( download)
Download or read book Courtier to the crowd written by Ray Eldon Hiebert and published by . This book was released on 1966 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ray Eldon Hiebert
Publisher :
ISBN 13 : 9780999024508
Total Pages : 472 pages
Book Rating : 4.0/5 (245 download)
Download or read book Courtier to the Crowd written by Ray Eldon Hiebert and published by . This book was released on 2017-06-30 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Courtier to the Crowd is the first full-length biography of the public relations pioneer Ivy Ledbetter Lee. This book traces the story of Lee through his early training in the family of a Methodist minister and in schools, in the newspaper office, as a fledgling publicist, and then as a pioneer public relations counsel for some of the greatest corporations in the world. Ivy Lee was born at a crucial moment in history. In the last half of the nineteenth century, the industrial revolution brought exploitative capitalism to a crisis. Unbridled competition was suffocating business from the inside, while public clamor for more control was stifling it from the outside. Lee understood that organization and cooperation were indispensable for success in the new order. And he realized that public acceptance was necessary in a democratic society. To win acceptance, the public had to be fully informed, but it also had to be fully understood. Lee¿s own success in persuading corporate adoption of these new methods of dealing with the business public made him one of the most influential and controversial men of his time. The use of these techniques eventually became known as the practice of public relations. Lee helped bring professional status to those who devoted their time to this kind of activity, and those who have followed in his footsteps regard him as a founder of ¿modern public relations.¿Lee often said he didn¿t know how to describe his work, perhaps because there was as yet no glossary for what he did. Looking back, says author Ray Hiebert, Ivy Lee was practicing social responsibility, conflict resolution, and with his international interests, public diplomacy long before those terms were conceived. These pages are a stimulating combination of history, biography, economics, theology, and journalism. The book should have a place on the shelf of every person who practices in the fields of public relations or journalism, and readily available as a source of information and guidance for corporate executives, businessmen, clergymen, politicians, lawyers, newsmen, and editors.
Author : Melissa Aronczyk
Publisher : Oxford University Press
ISBN 13 : 0190055375
Total Pages : 321 pages
Book Rating : 4.1/5 (9 download)
Download or read book A Strategic Nature written by Melissa Aronczyk and published by Oxford University Press. This book was released on 2021-11-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.
Author : Margot Opdycke Lamme
Publisher : Routledge
ISBN 13 : 1135022623
Total Pages : 218 pages
Book Rating : 4.1/5 (35 download)
Download or read book Public Relations and Religion in American History written by Margot Opdycke Lamme and published by Routledge. This book was released on 2014-02-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.
Author : Cecelia Tichi
Publisher : UNC Press Books
ISBN 13 : 146962267X
Total Pages : 296 pages
Book Rating : 4.4/5 (696 download)
Download or read book Jack London, Enhanced Ebook written by Cecelia Tichi and published by UNC Press Books. This book was released on 2015-09-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack London (1876-1916) found fame with his wolf-dog tales and sagas of the frozen North, but Cecelia Tichi challenges the long-standing view of London as merely a mass-market producer of potboilers. A onetime child laborer, London led a life of poverty in the Gilded Age before rising to worldwide acclaim for stories, novels, and essays designed to hasten the social, economic, and political advance of America. In this major reinterpretation of London's career, Tichi examines how the beloved writer leveraged his written words as a force for the future. Tracing the arc of London's work from the late 1800s through the 1910s, Tichi profiles the writer's allies and adversaries in the cities, on the factory floor, inside prison walls, and in the farmlands. Thoroughly exploring London's importance as an artist and as a political and public figure, Tichi brings to life a man who merits recognition as one of America's foremost public intellectuals. This enhanced e-book edition of Jack London features significant archival motion picture footage. Eight ebook enhancements take readers into the motion-picture world of Jack London's 1900s--to the very sights that impacted his bestselling writings. Readers get front row seats to the terrifying San Francisco earthquake of 1906, to the Hawaiian beachfront where London first saw the Waikiki "surf riders," to ringside where prizefighters battled for championships. These and other historic film footage clips make this an ebook for the twenty-first century.
Author : Robert E. Brown
Publisher : Routledge
ISBN 13 : 1136181032
Total Pages : 219 pages
Book Rating : 4.1/5 (361 download)
Download or read book The Public Relations of Everything written by Robert E. Brown and published by Routledge. This book was released on 2014-10-30 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.
Author : Ron Chernow
Publisher : Vintage
ISBN 13 : 0307429776
Total Pages : 834 pages
Book Rating : 4.3/5 (74 download)
Download or read book Titan written by Ron Chernow and published by Vintage. This book was released on 2007-12-18 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Critics Circle Award Finalist From the acclaimed, award-winning author of Alexander Hamilton: here is the essential, endlessly engrossing biography of John D. Rockefeller, Sr.—the Jekyll-and-Hyde of American capitalism. In the course of his nearly 98 years, Rockefeller was known as both a rapacious robber baron, whose Standard Oil Company rode roughshod over an industry, and a philanthropist who donated money lavishly to universities and medical centers. He was the terror of his competitors, the bogeyman of reformers, the delight of caricaturists—and an utter enigma. Drawing on unprecedented access to Rockefeller’s private papers, Chernow reconstructs his subjects’ troubled origins (his father was a swindler and a bigamist) and his single-minded pursuit of wealth. But he also uncovers the profound religiosity that drove him “to give all I could”; his devotion to his father; and the wry sense of humor that made him the country’s most colorful codger. Titan is a magnificent biography—balanced, revelatory, elegantly written.
Author : Ivy Ledbetter Lee
Publisher :
ISBN 13 : 9780999024522
Total Pages : 400 pages
Book Rating : 4.0/5 (245 download)
Download or read book Mr. Lee's Publicity Book written by Ivy Ledbetter Lee and published by . This book was released on 2017-06-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, newly discovered from the archives of his biographer, is Ivy Lee¿s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of ¿information overload.¿ Lee advises the reader how to identify and cope with the seemingly relentless flow of messages¿emanating from radio, newsreels and other new media¿in order to separate out truth from reality, news from propaganda. He coaches the reader how to be a smart consumer of media, and shield himself from the newly emerging influence of motivational research and consumer crowd behavior. Although the book was written just as ¿talkies¿ were consuming the screen, the guidance it offers is just as valuable, perhaps even moreso, as YouTube and Twitter consume our screens, 90 years later.Readers of Mr. Lee¿s Publicity Book: A Citizen¿s Guide to Public Relations will also enjoy fascinating observations from some of today¿s pre-eminent scholars and historians of media and public relations. Their comments point to fascinating parallels between Lee¿s day and today, and also explore the progress, or lack thereof, in the public¿s comprehension of publicity¿s impact today.
Author : Sue Simpson
Publisher : Routledge
ISBN 13 : 1317054725
Total Pages : 299 pages
Book Rating : 4.3/5 (17 download)
Download or read book Sir Henry Lee (1533-1611): Elizabethan Courtier written by Sue Simpson and published by Routledge. This book was released on 2016-04-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: A favourite of Queen Elizabeth I, Sir Henry Lee was known as ’the most accomplished cavaliero’ in England. This handsome, entertaining and highly convivial gentleman was an important participant in life at court as Elizabeth’s tournament champion. He created the spectacular Accession Day tournaments held annually before London crowds of more than 8,000 people, was Lieutenant of Elizabeth’s palace at Woodstock, and Master of the Armoury at the Tower of London during the Spanish Armada. This is the only biography of Sir Henry Lee in print, and explores the interaction of politics, culture and society of the Elizabethan court through the eyes of a popular and long-serving courtier. Indeed, few other courtiers managed to live such a long and satisfying life, and although this study of Sir Henry’s life shows a diverse nature typical of many Elizabethan gentlemen - his travels to the courts of Italy, his knowledge of arms and armour, his delight in the world of emblems and symbolism, his close association with Philip Sidney, and his intimate relationship with a notorious woman at least thirty years his junior - it also questions what it meant to be a courtier. Was the game actually worth the candle?
Author : conte Baldassarre Castiglione
Publisher :
ISBN 13 :
Total Pages : 526 pages
Book Rating : 4.F/5 ( download)
Download or read book The Book of the Courtier written by conte Baldassarre Castiglione and published by . This book was released on 1903 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 968 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Atlantic Monthly written by and published by . This book was released on 1911 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Map
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)
Download or read book Master Walter Map's Book, De Nugis Curialium (Courtier's Trifles) written by Walter Map and published by . This book was released on 1924 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Javitch
Publisher : Princeton University Press
ISBN 13 : 1400869633
Total Pages : 176 pages
Book Rating : 4.4/5 (8 download)
Download or read book Poetry and Courtliness in Renaissance England written by Daniel Javitch and published by Princeton University Press. This book was released on 2015-03-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Model court conduct in the Renaissance shared many rhetorical features with poetry. Analyzing these stylistic affinities, Professor Javitch shows that the rise of the courtly ideal enhanced the status of poetic art. He suggests a new explanation for the fostering of poetic talents by courtly establishments and proposes that the court stimulated these talents more decisively than the Renaissance school. The author focuses on late Tudor England and considers how Queen Elizabeth's court helped poetry gain strength by subscribing to a code of behavior as artificial as that prescribed by Castiglione. Elizabethan writers, however, could benefit from the court's example only so long as their contemporaries continued to respect its social and moral authority. The author shows how the weakening of the courtly ideal led eventually to the poet's emergence as the maker of manners, a role first subtly indicated by Spenser in the Sixth Book of The Faerie Queene. Originally published in 1978. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author : Clemence Dane
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (2 download)
Download or read book Naboth's Vineyard written by Clemence Dane and published by . This book was released on 1925 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mario Biagioli
Publisher : University of Chicago Press
ISBN 13 : 022621897X
Total Pages : 417 pages
Book Rating : 4.2/5 (262 download)
Download or read book Galileo Courtier written by Mario Biagioli and published by University of Chicago Press. This book was released on 2018-12-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by currents in sociology, cultural anthropology, and literary theory, Galileo, Courtier is neither a biography nor a conventional history of science. In the court of the Medicis and the Vatican, Galileo fashioned both his career and his science to the demands of patronage and its complex systems of wealth, power, and prestige. Biagioli argues that Galileo's courtly role was integral to his science—the questions he chose to examine, his methods, even his conclusions. Galileo, Courtier is a fascinating cultural and social history of science highlighting the workings of power, patronage, and credibility in the development of science.
Author : Elias Canetti
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374607761
Total Pages : 496 pages
Book Rating : 4.3/5 (746 download)
Download or read book Crowds and Power written by Elias Canetti and published by Farrar, Straus and Giroux. This book was released on 2021-11-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crowds and Power is a revolutionary work in which Elias Canetti finds a new way of looking at human history and psychology. Breathtaking in its range and erudition, it explores Shiite festivals and the English Civil war, the finger exercises of monkeys and the effects of inflation in Weimar Germany. In this study of the interplay of crowds, Canetti offers one of the most profound and startling portraits of the human condition.
