Understanding Digital Marketing

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Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

13th International Conference on Theory and Application of Fuzzy Systems and Soft Computing — ICAFS-2018

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Publisher : Springer
ISBN 13 : 3030041646
Total Pages : 988 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis 13th International Conference on Theory and Application of Fuzzy Systems and Soft Computing — ICAFS-2018 by : Rafik A. Aliev

Download or read book 13th International Conference on Theory and Application of Fuzzy Systems and Soft Computing — ICAFS-2018 written by Rafik A. Aliev and published by Springer. This book was released on 2018-12-28 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 13th International Conference on Application of Fuzzy Systems and Soft Computing (ICAFS 2018), held in Warsaw, Poland on August 27–28, 2018. It includes contributions from diverse areas of soft computing such as uncertain computation, Z-information processing, neuro-fuzzy approaches, evolutionary computing and others. The topics of the papers include theory of uncertainty computation; theory and application of soft computing; decision theory with imperfect information; neuro-fuzzy technology; image processing with soft computing; intelligent control; machine learning; fuzzy logic in data analytics and data mining; evolutionary computing; chaotic systems; soft computing in business, economics and finance; fuzzy logic and soft computing in the earth sciences; fuzzy logic and soft computing in engineering; soft computing in medicine, biomedical engineering and the pharmaceutical sciences; and probabilistic and statistical reasoning in the social and educational sciences. The book covers new ideas from theoretical and practical perspectives in economics, business, industry, education, medicine, the earth sciences and other fields. In addition to promoting the development and application of soft computing methods in various real-life fields, it offers a useful guide for academics, practitioners, and graduates in fuzzy logic and soft computing fields.

The Student-Physician

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Publisher :
ISBN 13 : 9780674366824
Total Pages : 372 pages
Book Rating : 4.3/5 (668 download)

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Book Synopsis The Student-Physician by : Robert K. Merton

Download or read book The Student-Physician written by Robert K. Merton and published by . This book was released on 2013-10-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cardiovascular Computing—Methodologies and Clinical Applications

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Author :
Publisher : Springer
ISBN 13 : 9811050929
Total Pages : 354 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Cardiovascular Computing—Methodologies and Clinical Applications by : Spyretta Golemati

Download or read book Cardiovascular Computing—Methodologies and Clinical Applications written by Spyretta Golemati and published by Springer. This book was released on 2019-02-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive guide to the state-of-the-art in cardiovascular computing and highlights novel directions and challenges in this constantly evolving multidisciplinary field. The topics covered span a wide range of methods and clinical applications of cardiovascular computing, including advanced technologies for the acquisition and analysis of signals and images, cardiovascular informatics, and mathematical and computational modeling.

Advanced Machine Learning Approaches in Cancer Prognosis

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Publisher : Springer Nature
ISBN 13 : 3030719758
Total Pages : 461 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advanced Machine Learning Approaches in Cancer Prognosis by : Janmenjoy Nayak

Download or read book Advanced Machine Learning Approaches in Cancer Prognosis written by Janmenjoy Nayak and published by Springer Nature. This book was released on 2021-05-29 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a variety of advanced machine learning approaches covering the areas of neural networks, fuzzy logic, and hybrid intelligent systems for the determination and diagnosis of cancer. Moreover, the tactical solutions of machine learning have proved its vast range of significance and, provided novel solutions in the medical field for the diagnosis of disease. This book also explores the distinct deep learning approaches that are capable of yielding more accurate outcomes for the diagnosis of cancer. In addition to providing an overview of the emerging machine and deep learning approaches, it also enlightens an insight on how to evaluate the efficiency and appropriateness of such techniques and analysis of cancer data used in the cancer diagnosis. Therefore, this book focuses on the recent advancements in the machine learning and deep learning approaches used in the diagnosis of different types of cancer along with their research challenges and future directions for the targeted audience including scientists, experts, Ph.D. students, postdocs, and anyone interested in the subjects discussed.

World Malaria Report 2014

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Author :
Publisher : World Health Organization
ISBN 13 : 9241564830
Total Pages : 241 pages
Book Rating : 4.2/5 (415 download)

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Book Synopsis World Malaria Report 2014 by : World Health Organization

Download or read book World Malaria Report 2014 written by World Health Organization and published by World Health Organization. This book was released on 2015-07-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World malaria report 2014 summarizes information received from 97 malaria endemic countries and other sources and updates the analyses presented in 2013. It assesses global and regional malaria trends highlights progress made towards global targets and describes opportunities and challenges in controlling and eliminating the disease. Most of the data presented in this report are for 2013.

Proceedings of International Conference on Recent Trends in Machine Learning, IoT, Smart Cities and Applications

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Author :
Publisher : Springer Nature
ISBN 13 : 9811572348
Total Pages : 998 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Proceedings of International Conference on Recent Trends in Machine Learning, IoT, Smart Cities and Applications by : Vinit Kumar Gunjan

Download or read book Proceedings of International Conference on Recent Trends in Machine Learning, IoT, Smart Cities and Applications written by Vinit Kumar Gunjan and published by Springer Nature. This book was released on 2020-10-17 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected research papers presented at the International Conference on Recent Trends in Machine Learning, IOT, Smart Cities & Applications (ICMISC 2020), held on 29–30 March 2020 at CMR Institute of Technology, Hyderabad, Telangana, India. Discussing current trends in machine learning, Internet of things, and smart cities applications, with a focus on multi-disciplinary research in the area of artificial intelligence and cyber-physical systems, this book is a valuable resource for scientists, research scholars and PG students wanting formulate their research ideas and find the future directions in these areas. Further, it serves as a reference work anyone wishing to understand the latest technologies used by practicing engineers around the globe.

A Clinical Guide to the Treatment of the Human Stress Response

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 0306478005
Total Pages : 482 pages
Book Rating : 4.3/5 (64 download)

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Book Synopsis A Clinical Guide to the Treatment of the Human Stress Response by : George S. Jr. Everly

Download or read book A Clinical Guide to the Treatment of the Human Stress Response written by George S. Jr. Everly and published by Springer Science & Business Media. This book was released on 2006-02-20 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition covers a range of new topics, including stress and the immune system, post-traumatic stress and crisis intervention, Eye Movement Desensitization and Reprocessing (EMDR), Critical Incident Stress Debriefing (CISD), Crisis Management Briefings in response to mass disasters and terrorism, Critical Incident Stress Management (CISM), spirituality and religion as stress management tools, dietary factors and stress, and updated information on psychopharmacologic intervention in the human stress response. It is a comprehensive and accessible guide for students, practitioners, and researchers in the fields of psychology, psychiatry, medicine, nursing, social work, and public health.

Economic Psychology

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Publisher : John Wiley & Sons
ISBN 13 : 1118926390
Total Pages : 651 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Economic Psychology by : Rob Ranyard

Download or read book Economic Psychology written by Rob Ranyard and published by John Wiley & Sons. This book was released on 2017-06-22 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take more responsibility for their household and personal economic decisions. The text will, in addition to reviewing current knowledge on each topic presented, consider the practical and policy implications for supporting economic decision making. Economic Psychology examines the central aspects of adult decision making in everyday life and includes the theories of economic decision making based on risk, value and affect, and theories of intertemporal choice. The text reviews the nature and behavioral consequences of economic mental representations about such things as material possessions, money and the economy. The editor Robert Ranyard—a noted expert on economic psychology—presents a life-span developmental approach, from childhood to old age. He also reviews the important societal issues such as charitable giving and economic sustainability. This vital resource: Reviews the economic psychology in everyday life including financial behaviour such as saving and tax-paying and matters such as entrepreneurial activity Offers an introduction to the field and traces the emergence of the discipline, from Adam Smith to George Katona and Herbert Simon Includes information on societal issues such as charitable giving and pro-environmental behaviour Considers broader perspectives on economic psychology: life-span psychological development from childhood to old age Written for students of psychology, Economic Psychology reviews the most important information on contemporary economic psychology with a focus on individual and household economic decision making, ranging widely across financial matters such as borrowing and saving, and economic activities such as buying, trading, and working.

Assessing COVID-19 and Other Pandemics and Epidemics using Computational Modelling and Data Analysis

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Author :
Publisher : Springer Nature
ISBN 13 : 3030797538
Total Pages : 416 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Assessing COVID-19 and Other Pandemics and Epidemics using Computational Modelling and Data Analysis by : Subhendu Kumar Pani

Download or read book Assessing COVID-19 and Other Pandemics and Epidemics using Computational Modelling and Data Analysis written by Subhendu Kumar Pani and published by Springer Nature. This book was released on 2021-12-13 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively covers the topic of COVID-19 and other pandemics and epidemics data analytics using computational modelling. Biomedical and Health Informatics is an emerging field of research at the intersection of information science, computer science, and health care. The new era of pandemics and epidemics bring tremendous opportunities and challenges due to the plentiful and easily available medical data allowing for further analysis. The aim of pandemics and epidemics research is to ensure high-quality, efficient healthcare, better treatment and quality of life by efficiently analyzing the abundant medical, and healthcare data including patient’s data, electronic health records (EHRs) and lifestyle. In the past, it was a common requirement to have domain experts for developing models for biomedical or healthcare. However, recent advances in representation learning algorithms allow us to automatically learn the pattern and representation of the given data for the development of such models. Medical Image Mining, a novel research area (due to its large amount of medical images) are increasingly generated and stored digitally. These images are mainly in the form of: computed tomography (CT), X-ray, nuclear medicine imaging (PET, SPECT), magnetic resonance imaging (MRI) and ultrasound. Patients’ biomedical images can be digitized using data mining techniques and may help in answering several important and critical questions related to health care. Image mining in medicine can help to uncover new relationships between data and reveal new and useful information that can be helpful for scientists and biomedical practitioners. Assessing COVID-19 and Other Pandemics and Epidemics using Computational Modelling and Data Analysis will play a vital role in improving human life in response to pandemics and epidemics. The state-of-the-art approaches for data mining-based medical and health related applications will be of great value to researchers and practitioners working in biomedical, health informatics, and artificial intelligence..

Active and Assisted Living

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Author :
Publisher : IET
ISBN 13 : 1849199876
Total Pages : 496 pages
Book Rating : 4.8/5 (491 download)

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Book Synopsis Active and Assisted Living by : Francisco Florez-Revuelta

Download or read book Active and Assisted Living written by Francisco Florez-Revuelta and published by IET. This book was released on 2016-08-10 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a broad introductory handbook, for academic and industry researchers, covering the major technologies and applications in Ambient Assisted Living (AAL). Set out in three main sections: Part 1 focuses on current state-of-the-art technology and critical analysis: Part 2 covers the applications of these technologies; and Part 3 includes general issues such as usability, accessibility, privacy and ethics. With contributions from around the world, topics covered include: smart homes, environmental sensors and data fusion, wearable sensors, devices and smart clothes, standards and interoperability, computer vision for AAL, reasoning systems, person-environment interaction, networks and integration platforms, assistive and service robotics, tele-care and telehealth, gait analysis, fall prevention, detection and intervention, prevention and management of chronic conditions, support to activities of daily living, mental health and cognitive stimulation, indoor and outdoor mobility, well being, social interaction and isolation, usability, accessibility, privacy and ethical issues. Active and Assisted Living is an essential resource for researchers in academia and industry developing AAL technologies. Students, healthcare practitioners and engineers, in this cross-disciplinary field, which includes robotics and automation, telecommunications, computing and healthcare, will find this handbook of use.

Soft Computing for Biomedical Applications and Related Topics

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Author :
Publisher : Springer Nature
ISBN 13 : 3030495361
Total Pages : 322 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Soft Computing for Biomedical Applications and Related Topics by : Vladik Kreinovich

Download or read book Soft Computing for Biomedical Applications and Related Topics written by Vladik Kreinovich and published by Springer Nature. This book was released on 2020-06-29 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents innovative intelligent techniques, with an emphasis on their biomedical applications. Although many medical doctors are willing to share their knowledge – e.g. by incorporating it in computer-based advisory systems that can benefit other doctors – this knowledge is often expressed using imprecise (fuzzy) words from natural language such as “small,” which are difficult for computers to process. Accordingly, we need fuzzy techniques to handle such words. It is also desirable to extract general recommendations from the records of medical doctors’ decisions – by using machine learning techniques such as neural networks. The book describes state-of-the-art fuzzy, neural, and other techniques, especially those that are now being used, or potentially could be used, in biomedical applications. Accordingly, it will benefit all researchers and students interested in the latest developments, as well as practitioners who want to learn about new techniques.

8th European Medical and Biological Engineering Conference

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Publisher : Springer Nature
ISBN 13 : 3030646106
Total Pages : 1198 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis 8th European Medical and Biological Engineering Conference by : Tomaz Jarm

Download or read book 8th European Medical and Biological Engineering Conference written by Tomaz Jarm and published by Springer Nature. This book was released on 2020-11-29 with total page 1198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims at informing on new trends, challenges and solutions, in the multidisciplinary field of biomedical engineering. It covers traditional biomedical engineering topics, as well as innovative applications such as artificial intelligence in health care, tissue engineering , neurotechnology and wearable devices. Further topics include mobile health and electroporation-based technologies, as well as new treatments in medicine. Gathering the proceedings of the 8th European Medical and Biological Engineering Conference (EMBEC 2020), held on November 29 - December 3, 2020, in Portorož, Slovenia, this book bridges fundamental and clinically-oriented research, emphasizing the role of education, translational research and commercialization of new ideas in biomedical engineering. It aims at inspiring and fostering communication and collaboration between engineers, physicists, biologists, physicians and other professionals dealing with cutting-edge themes in and advanced technologies serving the broad field of biomedical engineering.

Proceedings of the International e-Conference on Intelligent Systems and Signal Processing

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Author :
Publisher : Springer Nature
ISBN 13 : 9811621233
Total Pages : 799 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Proceedings of the International e-Conference on Intelligent Systems and Signal Processing by : Falgun Thakkar

Download or read book Proceedings of the International e-Conference on Intelligent Systems and Signal Processing written by Falgun Thakkar and published by Springer Nature. This book was released on 2021-08-13 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the Third International Conference on Intelligent Systems and Signal Processing (eISSP 2020) held By Electronics & Communication Engineering Department of G H Patel College of Engineering & Technology, Gujarat, India, during 28–30 December 2020. The book comprises contributions by the research scholars and academicians covering the topics in signal processing and communication engineering, applied electronics and emerging technologies, Internet of Things (IoT), robotics, machine learning, deep learning and artificial intelligence. The main emphasis of the book is on dissemination of information, experience and research results on the current topics of interest through in-depth discussions and contribution of researchers from all over world. The book is useful for research community, academicians, industrialists and postgraduate students across the globe.

Computers and Games for Mental Health and Well-Being

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889454967
Total Pages : 311 pages
Book Rating : 4.8/5 (894 download)

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Book Synopsis Computers and Games for Mental Health and Well-Being by : Yasser Khazaal

Download or read book Computers and Games for Mental Health and Well-Being written by Yasser Khazaal and published by Frontiers Media SA. This book was released on 2018-07-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen important developments in the computer and game industry, including the emergence of the concept of serious games. It is hypothesized that tools such as games, virtual reality, or applications for smartphones may foster learning, enhance motivation, promote behavioral change, support psychotherapy, favor empowerment, and improve some cognitive functions. Computers and games may create supports for training or help people with cognitive, emotional, or behavioral change. Games take various formats, from board games to informatics to games with interactive rules of play. Similarly, computer tools may vary widely in format, from self-help or assisted computerized training to virtual reality or applications for smartphones. Some tools that may be helpful for mental health were specifically designed for that goal, whereas others were not. Gamification of computer-related products and games with a numeric format tend to reduce the gap between games and computers tools and increase the conceptual synergy in such fields. Games and computer design share an opportunity for creativity and innovation to help create, specifically design, and assess preventive or therapeutic tools. Computers and games share a design conception that allows innovative approaches to overcome barriers of the real world by creating their own rules. Yet, despite the potential interest in such tools to improve treatment of mental disorders and to help prevent them, the field remains understudied and information is under-disseminated in clinical practice. Some studies have shown, however, that there is potential interest and acceptability of tools that support various vehicles, rationales, objectives, and formats. These tools include traditional games (e.g., chess games), popular electronic games, board games, computer-based interventions specifically designed for psychotherapy or cognitive training, virtual reality, apps for smartphones, and so forth. Computers and games may offer a true opportunity to develop, assess, and disseminate new prevention and treatment tools for mental health and well-being. Currently, there is a strong need for state-of-the-art information to answer questions such as the following: Why develop such tools for mental health and well-being? What are the potential additions to traditional treatments? What are the best strategies or formats to improve the possible impact of these tools? Are such tools useful as a first treatment step? What is the potential of a hybrid model of care that combines traditional approaches with games and/or computers as tools? What games and applications have already been designed and studied? What is the evidence from previous studies? How can such tools be successfully designed for mental health and well-being? What is rewarding or attractive for patients in using such treatments? What are the worldwide developments in the field? Are some protocols under development? What are the barriers and challenges related to such developments? How can these tools be assessed, and how can the way that they work, and for whom, be measured? Are the potential benefits of such products specific, or can these additions be attributed to nonspecific factors? What are the users’ views on such tools? What are the possible links between such tools and social networks? Is there a gap between evidence-based results and market development? Are there any quality challenges? What future developments and studies are needed in the field?

Fundamentals of Telemedicine and Telehealth

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Author :
Publisher : Academic Press
ISBN 13 : 012814310X
Total Pages : 400 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Fundamentals of Telemedicine and Telehealth by : Shashi Gogia

Download or read book Fundamentals of Telemedicine and Telehealth written by Shashi Gogia and published by Academic Press. This book was released on 2019-10-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Telemedicine and Telehealth provides an overview on the use of information and communication technologies (ICTs) to solve health problems, especially for people living in remote and underserviced areas. With the advent of new technologies and improvement of internet connectivity, telehealth has become a new subject requiring a new understanding of IT devices and how to utilize them to fulfill health needs. The book discusses topics such as digitizing patient information, technology requirements, existing resources, planning for telehealth projects, and primary care and specialized applications. Additionally, it discusses the use of telemedicine for patient empowerment and telecare in remote locations. Authored by IMIA Telehealth working group, this book is a valuable source for graduate students, healthcare workers, researchers and clinicians interested in using telehealth as part of their practice or research. - Presents components of healthcare that can be benefitted from remote access and when to rely on them - Explains the current technologies and tools and how to put them to effective use in daily healthcare - Provides legal provisions for telehealth implementation, discussing the risks of remote healthcare provision and cross border care

Using and programming the Epson HX-20 portable computer

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 940094862X
Total Pages : 350 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Using and programming the Epson HX-20 portable computer by : E. Balkan

Download or read book Using and programming the Epson HX-20 portable computer written by E. Balkan and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why this book? Other than the fact that I like writing about computers more than just about anything else, this book fills several real needs. No matter how many manuals a computer manufacturer puts out to accompany a syste- and some of Epson America's are very good - not everything can be covered. This book fills in the gaps. This book is unbiased, having been written independently of Epson. So, I won't be telling you to drop everything and run out to buy an HX-20. The HX- 20 is good for some uses, not so good for some others. This book is a guide to out of the machine and/or pointing you towards a different getting the most machine that might better suit your needs. At the start of this project I had to decide who was my target audience: novices, experts, or those in between? Because HX-20 owners and prospective owners don't fall into neat categories, I tried to 'cover all the bases'. Or at least as many as possible. As with any attempt to do everything, I didn't always succeed. But I did succeed in providing at least something for everyone. For those who haven't yet bought a portable - or are unsure if buying an HX-20 was the right move - there are descriptions of 20 other portables on the market. For those who have used other computers before, there's information on how Epson BASIC differs from other BASICs, with tips on converting programs.