Corporate Social Responsibility Public Relations And Community Engagement

Download Corporate Social Responsibility Public Relations And Community Engagement full books in PDF, epub, and Kindle. Read online Corporate Social Responsibility Public Relations And Community Engagement ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Corporate Social Responsibility, Public Relations and Community Engagement

Author : Marianne Sison
Publisher : Routledge
ISBN 13 : 1317561643
Total Pages : 263 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis Corporate Social Responsibility, Public Relations and Community Engagement by : Marianne Sison

Download or read book Corporate Social Responsibility, Public Relations and Community Engagement written by Marianne Sison and published by Routledge. This book was released on 2018-09-03 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Public Relations

Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110554259
Total Pages : 656 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!

Book Synopsis Public Relations by : Chiara Valentini

Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

The Palgrave Handbook of Corporate Social Responsibility

Author :
Publisher :
ISBN 13 : 9783030224387
Total Pages : pages
Book Rating : 4.2/5 (243 download)

DOWNLOAD NOW!

Book Synopsis The Palgrave Handbook of Corporate Social Responsibility by :

Download or read book The Palgrave Handbook of Corporate Social Responsibility written by and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of Public Sector Communication

Author : Vilma Luoma-aho
Publisher : John Wiley & Sons
ISBN 13 : 111926314X
Total Pages : 517 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!

Book Synopsis The Handbook of Public Sector Communication by : Vilma Luoma-aho

Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Corporate Social Responsibility, Sustainability, and Ethical Public Relations

Author : Donnalyn Pompper
Publisher : Emerald Group Publishing
ISBN 13 : 1787438406
Total Pages : 270 pages
Book Rating : 4.7/5 (874 download)

DOWNLOAD NOW!

Book Synopsis Corporate Social Responsibility, Sustainability, and Ethical Public Relations by : Donnalyn Pompper

Download or read book Corporate Social Responsibility, Sustainability, and Ethical Public Relations written by Donnalyn Pompper and published by Emerald Group Publishing. This book was released on 2017-11-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.

Corporate Social Responsibility and Local Community in Asia

Author : Kyoko Fukukawa
Publisher : Routledge
ISBN 13 : 1317818687
Total Pages : 191 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis Corporate Social Responsibility and Local Community in Asia by : Kyoko Fukukawa

Download or read book Corporate Social Responsibility and Local Community in Asia written by Kyoko Fukukawa and published by Routledge. This book was released on 2014-04-03 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of corporations exercising corporate social responsibility has spread from the West and is now firmly embedded in Asian countries and in Asian corporations. The latest trend in corporate social responsibility, evident also in Asia, is for corporations to apply corporate social responsibility to local communities and to those at the bottom of the social hierarchy. This book explores corporations’ social responsibility engagement with local communities in a range of Asian countries. It provides examples of corporate social responsibility in a wide range of industrial sectors, focuses extensively on "social enterprises" and on governments’ and corporations’ schemes to encourage them, considers how relations with employees and with local workforces fit into the pattern of corporate social responsibility, and discusses the question as to how far corporations engage with local communities as a way of developing new markets for their products.

The SAGE Handbook of Public Relations

Author : Robert Lawrence Heath
Publisher : SAGE
ISBN 13 : 1412977819
Total Pages : 793 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!

Book Synopsis The SAGE Handbook of Public Relations by : Robert Lawrence Heath

Download or read book The SAGE Handbook of Public Relations written by Robert Lawrence Heath and published by SAGE. This book was released on 2010 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Human Security and the Politics of Corporate Social Responsibility in China

Author : Hanlon, Robert J.
Publisher : Edward Elgar Publishing
ISBN 13 : 1788971949
Total Pages : 225 pages
Book Rating : 4.7/5 (889 download)

DOWNLOAD NOW!

Book Synopsis Human Security and the Politics of Corporate Social Responsibility in China by : Hanlon, Robert J.

Download or read book Human Security and the Politics of Corporate Social Responsibility in China written by Hanlon, Robert J. and published by Edward Elgar Publishing. This book was released on 2022-10-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring themes associated with corruption, sustainable development, and human rights and security, Robert J. Hanlon considers the political dynamics of corporate social responsibility (CSR) within the context of the ‘Asian Century’ and its place in an increasingly multipolar world.

The Handbook of Financial Communication and Investor Relations

Author : Alexander V. Laskin
Publisher : John Wiley & Sons
ISBN 13 : 1119240816
Total Pages : 708 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!

Book Synopsis The Handbook of Financial Communication and Investor Relations by : Alexander V. Laskin

Download or read book The Handbook of Financial Communication and Investor Relations written by Alexander V. Laskin and published by John Wiley & Sons. This book was released on 2017-09-14 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.

Artificial Intelligence (AI) and Customer Social Responsibility (CSR)

Author : Reem Khamis Hamdan
Publisher : Springer Nature
ISBN 13 : 3031509390
Total Pages : 1093 pages
Book Rating : 4.0/5 (315 download)

DOWNLOAD NOW!

Book Synopsis Artificial Intelligence (AI) and Customer Social Responsibility (CSR) by : Reem Khamis Hamdan

Download or read book Artificial Intelligence (AI) and Customer Social Responsibility (CSR) written by Reem Khamis Hamdan and published by Springer Nature. This book was released on with total page 1093 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of Communication Engagement

Author : Kim A. Johnston
Publisher : John Wiley & Sons
ISBN 13 : 1119167515
Total Pages : 603 pages
Book Rating : 4.1/5 (191 download)

DOWNLOAD NOW!

Book Synopsis The Handbook of Communication Engagement by : Kim A. Johnston

Download or read book The Handbook of Communication Engagement written by Kim A. Johnston and published by John Wiley & Sons. This book was released on 2018-04-27 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Challenging Corporate Social Responsibility

Author : Jessalynn R. Strauss
Publisher : Routledge
ISBN 13 : 1134566468
Total Pages : 180 pages
Book Rating : 4.1/5 (345 download)

DOWNLOAD NOW!

Book Synopsis Challenging Corporate Social Responsibility by : Jessalynn R. Strauss

Download or read book Challenging Corporate Social Responsibility written by Jessalynn R. Strauss and published by Routledge. This book was released on 2015-05-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.

Corporate Social Responsibility

Author : Mark S. Schwartz
Publisher : Routledge
ISBN 13 : 1351948407
Total Pages : 663 pages
Book Rating : 4.3/5 (519 download)

DOWNLOAD NOW!

Book Synopsis Corporate Social Responsibility by : Mark S. Schwartz

Download or read book Corporate Social Responsibility written by Mark S. Schwartz and published by Routledge. This book was released on 2017-03-02 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this volume examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility to explore the business/society relationship. The first section traces the emergence of the concept of corporate social responsibility as a way of understanding and framing the business/society relationship. Section two of the volume looks at "Definitions and ethical justifications" with a view to exploring current discussions of the nature, scope and source of the social responsibilities of corporations. Section three, "CSR and Management: Critical Reflections", explores the integration of CSR theories and justifications into business management and business management theories. Articles in the final section of the volume apply the concept of corporate social responsibility, and the theoretical frameworks and analytical tools to which it has given rise, to the examination and resolution of specific social issues arising out of the economic activities of corporations.

Public Relations

Author : Ellen Gunning
Publisher : Bloomsbury Publishing
ISBN 13 : 1350304751
Total Pages : 281 pages
Book Rating : 4.3/5 (53 download)

DOWNLOAD NOW!

Book Synopsis Public Relations by : Ellen Gunning

Download or read book Public Relations written by Ellen Gunning and published by Bloomsbury Publishing. This book was released on 2018-09-26 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the 21st century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on public relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory public relations modules at universities. New to this Edition: - A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland - A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and 'What You've Learned' sections at the end of each chapter - Extensively updated from the second edition to include increased coverage of social media and the latest PR practices

Public Relations Theory

Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
ISBN 13 : 111937314X
Total Pages : 325 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!

Book Synopsis Public Relations Theory by : Brigitta R. Brunner

Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-01-31 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Public Relations and Online Engagement

Author : Amber L. Hutchins
Publisher : Routledge
ISBN 13 : 1000437604
Total Pages : 108 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Public Relations and Online Engagement by : Amber L. Hutchins

Download or read book Public Relations and Online Engagement written by Amber L. Hutchins and published by Routledge. This book was released on 2021-06-24 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.

Business Studies - Class 12 - English

Author : Navneet Singh
Publisher : Navneet Singh
ISBN 13 :
Total Pages : 497 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Business Studies - Class 12 - English by : Navneet Singh

Download or read book Business Studies - Class 12 - English written by Navneet Singh and published by Navneet Singh. This book was released on with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Management is the process of coordinating and overseeing the activities of an organization to achieve specific goals efficiently and effectively through the efficient use of resources. It involves planning, organizing, leading, and controlling resources to achieve objectives. Key Aspects of Management: Planning: Setting objectives and determining the best course of action to achieve them. Planning involves analysing current situations, forecasting future trends, and developing strategies to bridge the gap between where the organization is and where it wants to be. Organizing: Arranging resources and tasks in a structured way to achieve organizational goals. This includes organizing human resources, allocating responsibilities, creating organizational structures, and establishing communication channels. Leading: Motivating and guiding employees towards the achievement of organizational goals. Effective leadership involves inspiring trust, communicating a vision, providing guidance, and empowering employees to perform at their best. Controlling: Monitoring and evaluating performance to ensure that goals are achieved. This involves setting performance standards, measuring actual performance, comparing results with standards, and taking corrective actions as necessary. Importance of Management: Achievement of Objectives: Management ensures that organizational goals are clearly defined and systematically pursued. Optimal Resource Utilization: It involves efficient allocation and utilization of resources—human, financial, technological, and informational—maximizing productivity and minimizing waste. Enhancing Efficiency: By streamlining processes and workflows, management improves efficiency and reduces redundancy, leading to cost savings and higher output. Facilitating Innovation: Effective management fosters a culture of innovation by encouraging creativity, risk-taking, and continuous improvement. Ensuring Organizational Survival and Growth: In a competitive environment, good management practices are crucial for organizational survival and sustainable growth. Improving Decision-Making: Managers play a pivotal role in making informed decisions based on data, analysis, and strategic insights. Creating a Positive Work Environment: Management influences organizational culture and employee morale, fostering a conducive work environment that promotes productivity and employee satisfaction. Overall, management is essential for coordinating the efforts of individuals and groups within organizations to achieve common goals effectively and efficiently. It encompasses a range of activities and functions aimed at maximizing organizational success and ensuring its long-term sustainability.