Corporate Social Responsibility As An International Marketing Approach

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Corporate Social Responsibility

Author : Kolja Paetzold
Publisher : Diplomica Verlag
ISBN 13 : 3836696150
Total Pages : 96 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Corporate Social Responsibility by : Kolja Paetzold

Download or read book Corporate Social Responsibility written by Kolja Paetzold and published by Diplomica Verlag. This book was released on 2010 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud. This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.

Corporate Social Responsibility as an International Marketing Approach

Author : Kolja Paetzold
Publisher : diplom.de
ISBN 13 : 3836642980
Total Pages : 96 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Corporate Social Responsibility as an International Marketing Approach by : Kolja Paetzold

Download or read book Corporate Social Responsibility as an International Marketing Approach written by Kolja Paetzold and published by diplom.de. This book was released on 2010-02-24 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: The purpose of this paper Corporate Social Responsibility (CSR) as an International Marketing Approach is to identify an approach to merchandize corporate social responsibility on an international level. Solely promoting a company s CSR initiatives and its philosophy globally has not yet been attempted. My intention is to illustrate the possibilities of promoting CSR internationally, due to the fact of the rising interest in the subject and the resulting pressure from the outside world. To pursue this goal, general information about corporate social responsibility will have to be illustrated, along with two basic examples at the beginning, so the reader can understand the main framework of CSR. It is shown how companies can evaluate the potential that lie behind the implementation, demonstrating benefits for the company itself and other parties that can profit from CSR initiatives. Is CSR a product, a service or non of it? Is it possible to promote it as a whole? If not, how can something that is not a product or service be merchandized? These questions will be answered during the course of the paper. Possible problems of this approach during the analysis will be illustrated and swept aside with countermeasures. To demonstrate the possibilities of using CSR as an international marketing tool, the aspects which can be of use to this approach will be identified. The approaches are underlined by examples making it easier for the reader to follow. Moreover parallels of CSR aspects will be demonstrated to clarify the similarities between them. It has to be mentioned as well that there are approaches by companies to mislead consumers with false claims for their own profit. But countermeasures against these black sheep have been taken and the result will be revealed. What role does marketing really play for CSR? The relationship between a company s CSR philosophy and its possible marketing approaches involve different kinds of commitment which will be looked at in detail. But companies also have the possibility to find prominent partners for their efforts to show their social involvement. As a consequence several parties can profit from it due to mutual engagement and goals. In today s times in which globalization plays a big role, a company s CSR initiatives cannot be kept solely on a small scale but must be transferred onto an international level. The question how CSR aspects can be merchandized globally will [...]

Corporate Social Responsibility as an International Strategy

Author : Christina Keinert
Publisher : Physica
ISBN 13 : 9783790825480
Total Pages : 153 pages
Book Rating : 4.8/5 (254 download)

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Book Synopsis Corporate Social Responsibility as an International Strategy by : Christina Keinert

Download or read book Corporate Social Responsibility as an International Strategy written by Christina Keinert and published by Physica. This book was released on 2010-10-19 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

International Business, Sustainability and Corporate Social Responsibility

Author : Maria Alejandra Gonzalez-Perez
Publisher : Emerald Group Publishing
ISBN 13 : 1781906254
Total Pages : 283 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis International Business, Sustainability and Corporate Social Responsibility by : Maria Alejandra Gonzalez-Perez

Download or read book International Business, Sustainability and Corporate Social Responsibility written by Maria Alejandra Gonzalez-Perez and published by Emerald Group Publishing. This book was released on 2013-02-27 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in a two volume study of Corporate Social Responsibility and corporate behaviour from around the world, taking in viewpoints from five continents and over ten countries. These case studies present a detailed analysis of best practice in the corporate world in the areas of social ethics and community engagement.

Global Corporate Social Responsibility Initiatives for Reluctant Businesses

Author : Khan, Syed Abdul Rehman
Publisher : IGI Global
ISBN 13 : 1799839893
Total Pages : 280 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Global Corporate Social Responsibility Initiatives for Reluctant Businesses by : Khan, Syed Abdul Rehman

Download or read book Global Corporate Social Responsibility Initiatives for Reluctant Businesses written by Khan, Syed Abdul Rehman and published by IGI Global. This book was released on 2021-06-25 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undeniably, the concept of corporate social responsibility (CSR) is not new, but there is a huge difference between understanding the concept of CSR in developed and developing nations. In developing countries, firms have little interest in adopting CSR as a strategy in their business goals. The best practices, techniques, and empirical studies conducted around the globe must be discussed in detail in order to encourage the incorporation of the best CSR strategies for regionally diverse businesses. Global Corporate Social Responsibility Initiatives for Reluctant Businesses is a critical reference source that covers the scope of global corporate social responsibility, which has continued to increase in the last couple of decades. The book includes core aspects of corporate social responsibility philosophy and practices in different European, North American, and Asian countries. This authored book helps readers to understand the corporate social responsibility practices in different countries and also provides a holistic picture of global CSR and emerging trends with the support of empirical studies. Covering topics including internationalization, Islamic CSR, green public procurement, CSR strategy, and sustainability, this book is essential for managers, executives, human resources managers, policymakers, academicians, researchers, students, and practitioners.

Handbook of Research on Marketing and Corporate Social Responsibility

Author : Ronald Paul Hill
Publisher : Edward Elgar Publishing
ISBN 13 : 1783476095
Total Pages : 433 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Handbook of Research on Marketing and Corporate Social Responsibility by : Ronald Paul Hill

Download or read book Handbook of Research on Marketing and Corporate Social Responsibility written by Ronald Paul Hill and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f

Social Responsibility in the Global Market

Author : Mary Ann Littrell
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Social Responsibility in the Global Market by : Mary Ann Littrell

Download or read book Social Responsibility in the Global Market written by Mary Ann Littrell and published by SAGE Publications, Incorporated. This book was released on 1999-07-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An alternative for conducting business, which bridges the consumer's social concerns and the producer's financial concerns. Mary Ann Littrell and Marsha Ann Dickson utilize case studies to introduce past successes and failures for seven Alternative Trading Organizations (ATO's).

CSR Strategies

Author : Sri Urip
Publisher : John Wiley & Sons
ISBN 13 : 0470826290
Total Pages : 262 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis CSR Strategies by : Sri Urip

Download or read book CSR Strategies written by Sri Urip and published by John Wiley & Sons. This book was released on 2010-08-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation: Profit People Planet Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation. Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community. As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies.

A Stakeholder Approach to Corporate Social Responsibility

Author : Dr François Maon
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409456404
Total Pages : 758 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis A Stakeholder Approach to Corporate Social Responsibility by : Dr François Maon

Download or read book A Stakeholder Approach to Corporate Social Responsibility written by Dr François Maon and published by Gower Publishing, Ltd.. This book was released on 2012-08-01 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.

Strategic Corporate Social Responsibility

Author : William B. Werther, Jr.
Publisher : SAGE
ISBN 13 : 1412974534
Total Pages : 449 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Strategic Corporate Social Responsibility by : William B. Werther, Jr.

Download or read book Strategic Corporate Social Responsibility written by William B. Werther, Jr. and published by SAGE. This book was released on 2011 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.

The Oxford Handbook of Corporate Social Responsibility

Author : Andrew Crane
Publisher : Oxford Handbooks Online
ISBN 13 : 0199211590
Total Pages : 609 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis The Oxford Handbook of Corporate Social Responsibility by : Andrew Crane

Download or read book The Oxford Handbook of Corporate Social Responsibility written by Andrew Crane and published by Oxford Handbooks Online. This book was released on 2008-02-14 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.

Good Corporation, Bad Corporation

Author : Guillermo C. Jimenez
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (959 download)

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Book Synopsis Good Corporation, Bad Corporation by : Guillermo C. Jimenez

Download or read book Good Corporation, Bad Corporation written by Guillermo C. Jimenez and published by . This book was released on 2016 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.

Socially Responsible International Business

Author : Leonidas C. Leonidou
Publisher : Edward Elgar Publishing
ISBN 13 : 1788114124
Total Pages : 557 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Socially Responsible International Business by : Leonidas C. Leonidou

Download or read book Socially Responsible International Business written by Leonidas C. Leonidou and published by Edward Elgar Publishing. This book was released on 2019 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.

Managing Corporate Social Responsibility

Author : W. Timothy Coombs
Publisher : John Wiley & Sons
ISBN 13 : 1444336290
Total Pages : 208 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Managing Corporate Social Responsibility by : W. Timothy Coombs

Download or read book Managing Corporate Social Responsibility written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2011-10-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Legal Approaches and Corporate Social Responsibility

Author : Adaeze Okoye
Publisher :
ISBN 13 : 9781138838499
Total Pages : 0 pages
Book Rating : 4.8/5 (384 download)

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Book Synopsis Legal Approaches and Corporate Social Responsibility by : Adaeze Okoye

Download or read book Legal Approaches and Corporate Social Responsibility written by Adaeze Okoye and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction- viewing CSR through legal lens? -- Defining corporate social responsibility -- Legitimacy of power as core to CSR -- Law, structure, and legitimacy -- Why not corporate law? -- Proposing a law-jobs approach -- Exemplifying a law-jobs approach : Shell in Nigeria

Approaches to Corporate Social Responsibility

Author : Stefan Markovic
Publisher : Taylor & Francis
ISBN 13 : 1000935825
Total Pages : 295 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Approaches to Corporate Social Responsibility by : Stefan Markovic

Download or read book Approaches to Corporate Social Responsibility written by Stefan Markovic and published by Taylor & Francis. This book was released on 2023-08-25 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center of their business strategies and actions. Whilst this has resulted in many firms meeting their broader responsibilities toward society and the environment, some firms have used CSR in a manipulative and insincere way. As stakeholders become aware of such misuse of CSR, largely thanks to the rapid evolution of information technologies, they start to penalize firms by spreading negative word of mouth about them, and specifically about their CSR knowledge, values, and actions. Now, more than ever before, stakeholders are increasingly critical and cautious in their assessments of firms’ CSR knowledge, values, and actions. On this background, this edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions. It shares theoretical, practical, and case-based insights on the broader topic and can be of interest to researchers, academics, practitioners, and advanced students in the fields of CSR and business ethics, knowledge management, strategy, and marketing.

Ethics in Marketing

Author : Patrick E. Murphy
Publisher : Taylor & Francis
ISBN 13 : 1317235657
Total Pages : 213 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Ethics in Marketing by : Patrick E. Murphy

Download or read book Ethics in Marketing written by Patrick E. Murphy and published by Taylor & Francis. This book was released on 2016-12-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.