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Corporate Logos
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Book Synopsis The Big Book of Logos 4 by : David E. Carter
Download or read book The Big Book of Logos 4 written by David E. Carter and published by Harper Collins. This book was released on 2006-05-23 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.
Book Synopsis Logos Redesigned by : David E. Carter
Download or read book Logos Redesigned written by David E. Carter and published by Harper Collins. This book was released on 2005-07-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
Book Synopsis Logo, revised edition by : Michael Evamy
Download or read book Logo, revised edition written by Michael Evamy and published by Laurence King Publishing. This book was released on 2020-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' – Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use.
Download or read book Logotype written by Michael Evamy and published by Laurence King Publishing. This book was released on 2012-09-24 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
Book Synopsis The International Politics of Logos by : Matteo C.M. Casiraghi
Download or read book The International Politics of Logos written by Matteo C.M. Casiraghi and published by Taylor & Francis. This book was released on 2023-12-12 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Politics of Logos provides the first systematic analysis of logos and the role they play in international politics. Whilst there is growing scholarly interest in visual politics, logos have largely remained hidden in plain sight despite being the most important symbol of a variety of organizations. Visual artefacts, such as logos, play an increasingly central role in politics. Candidates running for office carefully choose the images they share on social media, political parties devise effective brands, and NGOs use visual artefacts for advocacy and advertisement. Visual artefacts are also vital for violent non-state actors, ranging from private military and security companies (PMSCs) to terrorists. This book provides a wealth of data on the logos chosen by a variety of organizations, examining how they vary between actors, across types of organizations, and over time. It offers methodological innovations to the study of logos and visual politics, highlighting the potential of combining quantitative and qualitative methodologies to study the colours, symbols, and types of logos and other visual artefacts. The book examines the role of colours as cues and the causal connection between chromatic choices and ideology, the influence of socialization and norm diffusion dynamics in the choice to showcase (or scrap) specific symbols, and the relationship between branding decisions and the structure and strategies of specific organizations. This book will appeal to students and scholars of visual politics and visual communication, as well as those researching political parties, PMSCs, and terrorist groups. It will also be of interest to political, security, and marketing professionals.
Book Synopsis African Dress by : Karen Tranberg Hansen
Download or read book African Dress written by Karen Tranberg Hansen and published by A&C Black. This book was released on 2013-08-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dress and fashion practices in Africa and the diaspora are dynamic and diverse, whether on the street or on the fashion runway. Focusing on the dressed body as a performance site, African Dress explores how ideas and practices of dress contest or legitimize existing power structures through expressions of individual identity and the cultural and political order. Drawing on innovative, interdisciplinary research by established and up and coming scholars, the book examines real life projects and social transformations that are deeply political, revolving around individual and public goals of dignity, respect, status, and morality. With its remarkable scope, this book will attract students and scholars of fashion and dress, material culture and consumption, performance studies, and art history in relation to Africa and on a global scale.
Book Synopsis Creating Corporate Reputations : Identity, Image and Performance by : Grahame Dowling
Download or read book Creating Corporate Reputations : Identity, Image and Performance written by Grahame Dowling and published by OUP Oxford. This book was released on 2000-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
Book Synopsis The Practical Guide to Corporate Social Responsibility by : Stephen Asbury
Download or read book The Practical Guide to Corporate Social Responsibility written by Stephen Asbury and published by Routledge. This book was released on 2016-04-14 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit. First published in 2009 as ‘Do the Right Thing’, The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a business-focussed way. This new edition helps readers get to grips with improving their organisation's environmental management, sustainability, health and safety and trading ethics with straightforward guidance and tips. A new ‘Do The Right Thing’ Model assists organisations with identifying risks and frames corporate social responsibility in a business context accessible to all. Features include: An updated Do the Right Thing Model aligned to the new ISO high level structure for management system standards 20 global case studies to demonstrate how the model can impact performance A corporate social responsibility policy template for your organisation’s use Helpful 'Test your thinking' exercises to check your understanding and stretch your working knowledge 100 practical actions for you to start implementing today This is an essential introduction to the complex areas of corporate social responsibility that affect health and safety practitioners, environmental managers, human resources personnel and those working with quality and business assurance. It will also be critical reading for those looking to understand how CSR fits into the new high level structure of ISO 9001, ISO 14001 and ISO 45001.
Book Synopsis Marks of Excellence by : Per Mollerup
Download or read book Marks of Excellence written by Per Mollerup and published by Phaidon Press. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.
Download or read book Now See Hear! written by Ian Wedde and published by Victoria University Press. This book was released on 1990 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now See Hear! has been assembled around the central rubric of translation, and essays address translations between art, language, advertising, television, graphic design, comics, video, film, history, art-history, signs and symbols, landscape and architecture, within the context of the current conditions of the market place.
Book Synopsis Giving Kids The Business by : Alex Molnar
Download or read book Giving Kids The Business written by Alex Molnar and published by Routledge. This book was released on 2018-03-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giving Kids the Business exposes the ways in which corporate America is turning schools into profit centers, the curriculum into an advertising vehicle, and children into a cash crop. Learn how market-oriented school reforms take money out of your pocket and lower the quality of public education. This book sounds the alarm over schools being used by marketers to pitch their products to our nations children. }The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and social commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences.Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermic eruption (compliments of General Mills). Imagine your daughter being taught a lesson about self-esteem by being asked to think about good hair days and bad hair days (compliments of Revlon.) Imagine that to cap off a day of world class learning, your childs teacher shows a videotape that explains that the Valdez oil spill wasnt so bad after all (compliments of Exxon). Giving Kids the Business explains why hot-button proposals like Channel One, an advertising-riddled television program for schools; for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; and the relentless interference of corporations in the school curriculum spell trouble for Americas future. Anyone curious about how schools are being turned into marketing vehicles, how education is being recast as a commercial transaction, and how children are being cultivated as a cash crop will want to read Giving Kids the Business. } The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and social commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences.Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermic eruption (compliments of General Mills). Imagine your daughter being taught a lesson about self-esteem by being asked to think about good hair days and bad hair days (compliments of Revlon.) Imagine that to cap off a day of world class learning, your childs teacher shows a videotape that explains that the Valdez oil spill wasnt so bad after all (compliments of Exxon). Giving Kids the Business explains why hot-button proposals like Channel One, an advertising-riddled television program for schools; for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc. ; taxpayer-financed vouchers for private schools; and the relentless interference of corporations in the school curriculum spell trouble for Americas children.With political races, legislative issues, and judicial challenges regarding education reform from Massachusetts to California, this book will explain whats behind the headlines in every state.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Book Synopsis Passive and Active Measurement by : Oliver Hohlfeld
Download or read book Passive and Active Measurement written by Oliver Hohlfeld and published by Springer Nature. This book was released on 2022-03-21 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 23rd International Conference on Passive and Active Measurement, PAM 2022, held in March 2022. Due to COVID-19 pandemic, the conference was held virtually. The 15 full papers and 15 short papers presented in this volume were carefully reviewed and selected from 62 submissions. The papers present emerging and early-stage research in network measurements – work that seeks to better understand complex, real-world networked systems and offer critical empirical foundations and support to network research.
Book Synopsis Understanding the War Industry by : Christian Sorensen
Download or read book Understanding the War Industry written by Christian Sorensen and published by SCB Distributors. This book was released on 2020-08-01 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To an ever-increasing extent, the business of America is the business of war. But although Americans live in the shadow of a war economy, few understand the full extent of its power and influence. Thanks to Christian Sorenson's deeply researched book into the military-industrial complex that envelops our society, such ignorance can no longer be an excuse." - ANDREW COCKBURN, author of 'Kill Chain, The Rise of the High Tech Assassins.' “A devastating account of American militarism, brilliantly depicted, and exhaustively researched in an authoritative manner. Sorensen’s book is urgent, fascinating reading..." RICHARD FALK "“I’m adding Christian Sorensen’s new book, Understanding the War Industry , to the list of books I think will convince you to help abolish war and militaries.." DAVID SWANSON World Without War “This meticulously researched book lays out in painstaking detail exactly how our nation has been captured by a war industry that profits from endless conflict and pursues profit at all costs. It will shock you, infuriate you, and hopefully inspire you."MEDEA BENJAMIN, co-director, CODE PINK The War Industry infests the American economy like a cancer, sapping its strength and distorting its creativity while devouring its treasure. Stunning in the depth of its research, Understanding the War Industry documents how the war industry commands the other two sides of the military-industrial-congressional triangle. It lays bare the multiple levers enabling the vast and proliferating war industry to wield undue influence, exploiting financial and legal structures, while co-opting Congress, academia and the media. Spiked with insights into how corporate boardrooms view the troops, overseas bases, and warzones, it assiduously delineates how corporations reap enormous profits by providing a myriad of goods and services devoted to making war, which must be rationalized and used if the game is to go on: advanced weaponry, drones and nukes; invasive information technology; space-based weapons; and special operations—with contracts stuffed with ongoing and proliferating developmental, tertiary and maintenance products for all of it.
Book Synopsis Experimental Approaches to the Study of Charity by : Daniel M. Oppenheimer
Download or read book Experimental Approaches to the Study of Charity written by Daniel M. Oppenheimer and published by Psychology Press. This book was released on 2011-01-19 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans donate over 300 billion dollars a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood. Our understanding of charitable giving is based primarily upon the intuitions of fundraisers or correlational data which cannot establish causal relationships. By contrast, the chapters in this book study charity using experimental methods in which the variables of interest are experimentally manipulated. As a result, it becomes possible to identify the causal factors that underlie giving, and to design effective intervention programs that can help increase the likelihood and amount that people contribute to a cause. For charitable organizations, this book examines the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make capital campaigns more efficient and effective. Moreover, a number of novel factors that influence giving are identified and explored, opening the door to exciting new avenues in fundraising. For researchers, this book breaks novel theoretical ground in our understanding of how charitable decisions are made. While the chapters focus on applications to charity, the emotional, social, and cognitive mechanisms explored herein all have more general implications for the study of psychology and behavioral economics. This book highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior, opening up exciting pathways to cross-cutting the divide between theory and practice.
Book Synopsis Nonprofit Management: Principles and Practice by : Michael J. Worth
Download or read book Nonprofit Management: Principles and Practice written by Michael J. Worth and published by SAGE. This book was released on 2014 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Management: Principles and Practice is a comprehensive textbook written for the Nonprofit Management course, covering the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, earned income strategies, financial management, nonprofit lobbying and advocacy, managing international and global organizations, and social entrepreneurship. Written specifically for students, this text integrates research, theory, and the practitioner literature and includes more than is found in the more prescriptive, practitioner-oriented alternatives. Providing an overview suitable for students enrolled in their first course in the field, the book also includes cases and discussions of advanced issues for those with experience. Key Features: - Includes a chapter on Social Entrepreneurship, which examines the theories behind this concept as well as the successful practices of high-impact nonprofits around the world - Takes a balanced approach to varied perspectives and controversial issues and encompasses traditional concepts as well as new approaches and thinking - Integrates social sciences research, management theory, and practitioner literature Includes mini-cases to enhance student understanding of the issues involved in real-world situations - Chapter-ending suggestions for further reading and questions for discussion at the end of each chapter help students apply chapter content to actual nonprofit organizations.
Book Synopsis Fairways and Greens by : Dan Jenkins
Download or read book Fairways and Greens written by Dan Jenkins and published by Anchor. This book was released on 1995-05-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tell me about plumbing, fine. Tell me about carpentry, terrace gardening, the timer on VCRs. Go ahead and explain cellophane. Tell me about all of these things, but don't try to tell me about golf, okay? Golf I know."--Dan Jenkins After four decades of covering golf-not to mention "playing scratch from the blues and gambling for my own money when I didn't have any", Dan Jenkins most definitely knows golf. He may, in fact, know the game better than anyone on the planet. Now, his latest and long awaited collection brings together his best writing on the game, from serious pieces on timeless classics like the 1954 Masters and the 1960 Open to humorous takes on everything from the best things in golf-the best bar is Club XIX in the Pebble Beach Lodge-to his unrequited love of golf carts. With a cast that includes everyone from Hogan, Palmer, and Nicklaus to all of the lurkers and spoilers on the PGA Tour, the book is a timeless addition to great golf literature.
