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Corporate Discourse
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Book Synopsis Corporate Discourse by : Ruth Breeze
Download or read book Corporate Discourse written by Ruth Breeze and published by A&C Black. This book was released on 2013-08-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.
Book Synopsis Corporate Discourse by : Ruth Breeze
Download or read book Corporate Discourse written by Ruth Breeze and published by A&C Black. This book was released on 2013-10-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discurso corporativo examina las prácticas de comunicación de negocios desde la perspectiva del discurso, mirar en detalle la forma en que las empresas de todo el mundo se comunican con las personas, con otras entidades, colectivos y con el mundo en general. Tiene que ver con la comprensión de cómo funciona el lenguaje en contextos de negocios y cómo la identidad corporativa y de relaciones personales y profesionales se configuran a través del discurso. Usando una variedad de técnicas analíticas para examinar las diferentes formas de evidencia textual de las empresas que operan en varios sectores, este libro traza la evolución actual de discurso corporativo contra el complejo contexto de la globalización.
Book Synopsis Ethics in Professional and Corporate Discourse by : Giuliana Elena Garzone
Download or read book Ethics in Professional and Corporate Discourse written by Giuliana Elena Garzone and published by Frank & Timme GmbH. This book was released on 2022-07-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics. Whether explicit or implicit, it plays a key role in our lives, guiding our decisions and shaping our view of what the world – including the world of business – is or ought to be like. This volume provides a thorough description of the language that is used to encode ethics, to deal with ethical issues, and to express ethical values in business and professional discourses. It explores the relationship between ethics and ethos in a variety of professional and corporate texts and genres, and investigates the role and positioning of ethics in today’s cultural environment, shedding light on how it is negotiated vis-à-vis other values in the pursuit of business and professional goals. Thanks to its rigorous linguistic approach, the analysis fills a significant gap in the burgeoning scholarship on ethics in discourse, laying the ground for a better understanding of what ethical pronouncements do, linguistically and pragmatically.
Book Synopsis Business Discourse by : Francesca Bargiela-Chiappini
Download or read book Business Discourse written by Francesca Bargiela-Chiappini and published by Springer. This book was released on 2013-07-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Author :Francesca Bargiela-Chiappini Publisher :Edinburgh University Press ISBN 13 :0748631836 Total Pages :528 pages Book Rating :4.7/5 (486 download)
Book Synopsis Handbook of Business Discourse by : Francesca Bargiela-Chiappini
Download or read book Handbook of Business Discourse written by Francesca Bargiela-Chiappini and published by Edinburgh University Press. This book was released on 2009-05-12 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.
Book Synopsis Business Discourse by : Francesca Bargiela-Chiappini
Download or read book Business Discourse written by Francesca Bargiela-Chiappini and published by Palgrave Macmillan. This book was released on 2013-07-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Book Synopsis The Cambridge Handbook of Discourse Studies by : Anna De Fina
Download or read book The Cambridge Handbook of Discourse Studies written by Anna De Fina and published by Cambridge University Press. This book was released on 2020-10-15 with total page 889 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at equipping a new generation of scholars and students with the essential tools for analyzing discourse, this handbook provides an overview of key research fields and an introduction to the various methodologies, concepts and areas of investigation in discourse.
Book Synopsis Metaphor and Gender in Business Media Discourse by : V. Koller
Download or read book Metaphor and Gender in Business Media Discourse written by V. Koller and published by Springer. This book was released on 2004-05-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Book Synopsis Corporate Discourse by : Ruth Breeze
Download or read book Corporate Discourse written by Ruth Breeze and published by Bloomsbury Academic. This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Business Discourse by : E. Darics
Download or read book Digital Business Discourse written by E. Darics and published by Springer. This book was released on 2015-04-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.
Book Synopsis Managing Language by : Francesca Bargiela-Chiappini
Download or read book Managing Language written by Francesca Bargiela-Chiappini and published by John Benjamins Publishing. This book was released on 1997-01-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book attempts to answer the question: what do managers in multinational companies really do during meetings? Following fieldwork in three corporations in Britain and Italy, the picture that emerges is one that challenges the widespread understanding of meetings as boring, routine events in the life of an organisation. As the recordings analysed in the book show, organisational meanings and relations come into existence through verbal interaction; these are challenged and manipulated in a constant process of sense-making in search of coherence which engages managers in their daily work life. The pragmatics of pronominalisation, metaphors and discourse markers, as well as thematic development, reveal the dynamics of sense-making in both English and Italian. The 'native' perspective adopted in Part One of the book is complemented , in Part Two, by a contrastive study of the structural and pragmatic properties of meetings in the corporate and cultural contexts of the British and Italian multinationals, respectively. Finally, the intercultural dimension of corporate communication is vividly portrayed in the experience of managers of an Anglo-Italian joint venture examined in the concluding chapter.
Book Synopsis Teaching Business Discourse by : Cornelia Ilie
Download or read book Teaching Business Discourse written by Cornelia Ilie and published by Springer. This book was released on 2018-10-25 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.
Book Synopsis Business Discourse by : Anna Trosborg
Download or read book Business Discourse written by Anna Trosborg and published by Peter Lang. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today's globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.
Book Synopsis Asian Business Discourse(s) by : Francesca Bargiela-Chiappini
Download or read book Asian Business Discourse(s) written by Francesca Bargiela-Chiappini and published by Peter Lang. This book was released on 2005 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the vigorous interest in studies of business discourse(s) and culture(s) emerging from various Asian communities, this text examines linguistic, textual, cultural and pragmatic issues pertaining to the subject.
Book Synopsis Discourse, Communication and the Enterprise by : Giuliana Elena Garzone
Download or read book Discourse, Communication and the Enterprise written by Giuliana Elena Garzone and published by Cambridge Scholars Publishing. This book was released on 2019-01-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
Book Synopsis Handbook of Business Communication by : Gerlinde Mautner
Download or read book Handbook of Business Communication written by Gerlinde Mautner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-07-24 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Book Synopsis Discourse Perspectives on Organizational Communication by : Jolanta Aritz
Download or read book Discourse Perspectives on Organizational Communication written by Jolanta Aritz and published by Lexington Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse Perspectives in Organizational Communication brings together researchers from the social sciences and humanities to look at discourse and how it shapes organizations and their social actors. Unlike others in the field, this book assumes that language creates and constitutes reality, rather than simply mirroring or describing it. This collection illustrates the variety of organizational phenomena that might be studied and the range of epistemological and methodological approaches that might be used in discourse analysis techniques.
