Corporate Branding In Logistics And Transportation

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Corporate Branding in Logistics and Transportation

Author : Nor Aida Abdul Rahman
Publisher : Taylor & Francis
ISBN 13 : 1003857841
Total Pages : 248 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Corporate Branding in Logistics and Transportation by : Nor Aida Abdul Rahman

Download or read book Corporate Branding in Logistics and Transportation written by Nor Aida Abdul Rahman and published by Taylor & Francis. This book was released on 2024-03-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.

Logistics and Transportation

Author : Raja G. Kasilingam
Publisher : Springer Science & Business Media
ISBN 13 : 146155277X
Total Pages : 310 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Logistics and Transportation by : Raja G. Kasilingam

Download or read book Logistics and Transportation written by Raja G. Kasilingam and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logistics is a $700 billion industry in the USA and is the second largest employer of college graduates. Logistics costs account for nearly 30% of the sales dollar, and logistics activities are essential to satisfying the ever- changing customer demand in terms of variety and availability. Today the need for cutting edge, sophisticated logistics practices has never been greater. This unique text is squarely focused on the key activities within the functional areas of logistics and transportation, with emphasis placed on the quantitative treatment of the design and planning issues in logistics. In scope, Logistics and Transportation comprehensively covers almost all the elements of the supply chain. Moreover, it includes a number of topics that are generally not covered by most popular logistics texts. These include functional areas such as: vendor selection, inventory models with inventory costs, advanced transportation models, logistics metrics, and latest trends in logistics. The text is primarily designed for use in the classroom by senior undergraduate and graduate-level students. It is also a useful resource for practicing transportation and logistics professionals. Readers will appreciate the references for recommended further reading, related training aids and problem sets given at the end of each chapter, as well as the two comprehensive logistics cases presented at the end of the text.

Modern Logistics Management

Author : John F. Magee
Publisher : John Wiley & Sons
ISBN 13 : 9780471812616
Total Pages : 458 pages
Book Rating : 4.8/5 (126 download)

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Book Synopsis Modern Logistics Management by : John F. Magee

Download or read book Modern Logistics Management written by John F. Magee and published by John Wiley & Sons. This book was released on 1985-10-02 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.

Strategy Planning in Logistics and Transportation

Author : James Cooper
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Strategy Planning in Logistics and Transportation by : James Cooper

Download or read book Strategy Planning in Logistics and Transportation written by James Cooper and published by . This book was released on 1993 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is now recognized that a well-orchestrated logistics strategy plays an increasingly key role in an organization's success. Moreover, with the current emphasis on quality customer service being essential for a competitive edge, more organizations are investing in the development of superior distribution services.

Factors Affecting Transportation Logistics

Author : James Shuler
Publisher : Lulu.com
ISBN 13 : 1257922734
Total Pages : 86 pages
Book Rating : 4.2/5 (579 download)

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Book Synopsis Factors Affecting Transportation Logistics by : James Shuler

Download or read book Factors Affecting Transportation Logistics written by James Shuler and published by Lulu.com. This book was released on 2011-07-01 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book, Factors Affecting Transportation Logistics, is to provide the reader a basic understanding of various factors that logistics decision makers use when making logistic-related decisions. There are two major factor categories: internal environmental factors and external environmental factors. Internal environmental factors are divided into four levels: individual, service, functional and organizational levels. External environmental factors are divided into information technology, supply chain, globalization and corporate structure.

International Maritime Transport

Author : Heather Leggate
Publisher : Routledge
ISBN 13 : 1134270593
Total Pages : 320 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis International Maritime Transport by : Heather Leggate

Download or read book International Maritime Transport written by Heather Leggate and published by Routledge. This book was released on 2004-08-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of the international maritime transport industry is difficult to overstate. This new book presents an interdisciplinary approach from a wide range of internationally-based experts. International Maritime Transport represents a radical departure from previous works in its structure and approach. The section editors each discuss the state of the art in the opening chapter, before introducing a selection of works providing a wide-ranging analysis of the subject. Wide discretion of approach has provided literary freedom for individual opinion and analysis within the overall framework: this permits a level of innovation which is perhaps stifled by the more standardized model. Whilst each perspective can be seen as exclusive, together they form a comprehensive volume of issues in contemporary maritime transport. Topics covered include: ports as interfaces, logistics, manpower and skills, financial risk and opportunities, the regulatory framework. Each chapter contains an introduction which explains the context of the chapter within the book and the contemporary state of the art. Under the editorship of maritime experts James McConville, Alfonso Morvillo and Heather Leggate, the book is sure to be of interest to students and academics working on maritime studies, as well as being useful to professionals and policy makers in the maritime industry.

TA-Q-BIN

Author : Qizhang Liu
Publisher : Springer
ISBN 13 : 9812876731
Total Pages : 192 pages
Book Rating : 4.8/5 (128 download)

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Book Synopsis TA-Q-BIN by : Qizhang Liu

Download or read book TA-Q-BIN written by Qizhang Liu and published by Springer. This book was released on 2015-10-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the secrets of Yamato Transport’s success in maintaining and extending its leadership in Japan’s domestic parcel delivery market. It presents six cases that illustrate how Yamato's flagship service, TA-Q-BIN, has evolved since the 1970s to the benefit of consumers, particularly urban dwellers, and how TA-Q-BIN has become an integral part of Japanese daily life. Each of the six unique cases serves as an independent teaching case for undergraduate and graduate students, describing the particular service design, operations management, innovation, supplier management, and social responsibility within the context of an Asian last-mile logistics service provider. The book also includes insightful presentations of the challenges facing supply chain and logistics service providers in Asia, and their innovative responses to these challenges using real-world cases. Besides featuring interviews with Yamato’s key stakeholders and their strategic clients, Japan-based and other Asia-Pacific Yamato operational centers make up the field method included in this book, while secondary data is drawn from trade and academic domains. Some of the cases are written in a didactic fashion, with suitable stopping points for students to pause and deliberate over the managerial issues confronting the decisions that Yamato makes during the course of its business and operational strategies. The results are particularly useful to readers interested in how operations and logistics decision-making are practiced in a homogeneous Asian context and in an urban environment. This book is essential reading for undergraduate and MBA students, as well as practitioners in industry.

Plunkett's Transportation, Supply Chain & Logistics Industry Almanac

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 159392108X
Total Pages : 677 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Transportation, Supply Chain & Logistics Industry Almanac by : Jack W. Plunkett

Download or read book Plunkett's Transportation, Supply Chain & Logistics Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-03 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Market research guide to the transportation, supply chain and logistics industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It also includes one page profiles of transportation, supply chain and logistics industry firms.

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Author : Kacy Kyungok Kim
Publisher : Springer
ISBN 13 : 3319266470
Total Pages : 1006 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? by : Kacy Kyungok Kim

Download or read book Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? written by Kacy Kyungok Kim and published by Springer. This book was released on 2016-03-10 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Design for Stability in Transport Logistics - Definition, Concepts and Evaluation

Author : Kunert, Christoph
Publisher : KIT Scientific Publishing
ISBN 13 : 3731508060
Total Pages : 258 pages
Book Rating : 4.7/5 (315 download)

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Book Synopsis Design for Stability in Transport Logistics - Definition, Concepts and Evaluation by : Kunert, Christoph

Download or read book Design for Stability in Transport Logistics - Definition, Concepts and Evaluation written by Kunert, Christoph and published by KIT Scientific Publishing. This book was released on 2018-08-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Urban Logistics

Author : Michael Browne
Publisher : Kogan Page Publishers
ISBN 13 : 0749478721
Total Pages : 393 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Urban Logistics by : Michael Browne

Download or read book Urban Logistics written by Michael Browne and published by Kogan Page Publishers. This book was released on 2018-12-03 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately 80 per cent of European and American citizens live in an urban environment. Due to their large populations and extensive commercial establishments, urban areas require large quantities of goods and services for commercial and domestic use. This results in increasing levels of demand for freight transport services. Freight transport in towns and cities is a major contributor to environmental impacts, particularly to local air pollution and noise. Urban Logistics addresses public policy makers, freight transport companies and receivers of supplies, providing them with the information and guidance to affect change in the logistics of the city. Urban Logistics is written by an outstanding team of international editors combining their expertise and using their research from leading business schools in Sweden and the US. There are also valuable contributions from academics and industry experts from companies and universities from all over the world. The book includes clear examples of initiatives that work and business case developments, as well as toolkits for policymakers and managers who are devising new initiatives. There is an in-depth examination of different aspects of urban logistics, such as retail logistics for cities, urban food supply chains, services and the special logistics requirements involved, construction, waste management and e-commerce and home delivery. There is also a focus on networks and partnerships and an analysis of innovation as a new constant.

Handbook of Research on the Applications of International Transportation and Logistics for World Trade

Author : Ceyhun, Gökçe Çiçek
Publisher : IGI Global
ISBN 13 : 1799813983
Total Pages : 578 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Applications of International Transportation and Logistics for World Trade by : Ceyhun, Gökçe Çiçek

Download or read book Handbook of Research on the Applications of International Transportation and Logistics for World Trade written by Ceyhun, Gökçe Çiçek and published by IGI Global. This book was released on 2019-12-06 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s developing world, international trade is a field that is rapidly growing. Within this economic market, traders need to implement new approaches in order to satisfy consumers’ rising demands. Due to the high level of competition, merchants have focused on developing new transportation and logistics strategies. In order to execute effective transportation tactics, decision makers need to know the fundamentals, current developments, and future trends of intercontinental transportation. The Handbook of Research on the Applications of International Transportation and Logistics for World Trade provides emerging research exploring the effective and productive solutions to global transportation and logistics by applying fundamental and in-depth knowledge together with current applications and future aspects. Featuring coverage on a broad range of topics such as international regulations, inventory management, and distribution networks, this book is ideally designed for logistics authorities, trading companies, logistics operators, transportation specialists, government officials, managers, policymakers, researchers, academicians, and students.

BASICS OF DISTRIBUTION MANAGEMENT

Author : SATISH K. KAPOOR
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120321823
Total Pages : 276 pages
Book Rating : 4.3/5 (218 download)

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Book Synopsis BASICS OF DISTRIBUTION MANAGEMENT by : SATISH K. KAPOOR

Download or read book BASICS OF DISTRIBUTION MANAGEMENT written by SATISH K. KAPOOR and published by PHI Learning Pvt. Ltd.. This book was released on 2003-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool. Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a systems approach. An exclusive chapter is devoted to transportation functions, highlighting the features of interstate movement of goods and the legal procedures related to them. Sufficient coverage is also given to related topics such as distribution control, performance evaluation and organization of physical distribution, besides the 'trade-off' concept. The book, with its wide coverage of topics, should prove to be of immense value to undergraduate students in Business Administration and Business Management.

Transport & Logistic Glossary

Author : MAIER Sorin
Publisher : maier sorin
ISBN 13 : 9730070148
Total Pages : 921 pages
Book Rating : 4.7/5 (3 download)

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Book Synopsis Transport & Logistic Glossary by : MAIER Sorin

Download or read book Transport & Logistic Glossary written by MAIER Sorin and published by maier sorin. This book was released on 2017-01-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: I made the Transport & Logistic Glossary aprox. 33.000 terms, as author with this fund, contributions and sponsorship I intend to build a libraries for transporters and students. Transport & Logistic Glossary creates highly targeted content geared to globally fleet owners and transport owner operator associations which have a different products, career opportunities and marketing strategies in the same industries as is all type of transportation. The Transport & Logistic Glossary is a glossary of transportation, rail, shipping, aero, road, intermodal, containers, fleet management, warehousing, materials handling, hazardous materials, related manufacturing and supply chain management professional, global logistics from raw materials through production to the customer, international trade terms and definitions and standardized international terms of purchase / sale. The Transport & Logistic Glossary is a research types of professional industry experts material which are in the public domain included here for educational and course pack purposes for worldwide transport & logistics associations / organizations The Transport & Logistic Glossary includes all terminology, acronyms and terms used by experienced and professionals that are involved in supply chain management professional, logistics, warehousing, all transportation type, rail, shipping, aero, road and manufacturing, The Transport & Logistic Glossary help power global operations that is a integrated tool with key logistics and compliance processes for successful companies in the world in the science of planning, organizing and managing activities that provide goods or services. The Transport & Logistic Glossary contain, classify and compare 33.000 acronyms and terms with alternative is an invaluable tool to make better trade strategy decisions, faster, allow logistics providers to manage the spiraling costs associated with shipping by sea and airfreight.

Multi-objective Management in Freight Logistics

Author : Massimiliano Caramia
Publisher : Springer Nature
ISBN 13 : 3030508129
Total Pages : 206 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Multi-objective Management in Freight Logistics by : Massimiliano Caramia

Download or read book Multi-objective Management in Freight Logistics written by Massimiliano Caramia and published by Springer Nature. This book was released on 2020-07-30 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Multi-Objective Management in Freight Logistics builds upon the first, providing a detailed study of freight transportation systems, with a specific focus on multi-objective modelling. It offers decision-makers methods and tools for implementing multi-objective optimisation models in logistics. The second edition also includes brand-new chapters on green supply chain and hybrid fleet management problems. After presenting the general framework and multi-objective optimization, the book analyses green logistic focusing on two main aspects: green corridors and network design; next, it studies logistic issues in a maritime terminal and route planning in the context of hazardous material transportation. Finally, heterogeneous fleets distribution and coordination models are discussed. The book presents problems providing the mathematics, algorithms, implementations, and the related experiments for each problem. It offers a valuable resource for postgraduate students and researchers in transportation, logistics and operations, as well as practitioners working in service systems.

The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

Author : Hossein Bidgoli
Publisher : John Wiley & Sons
ISBN 13 : 047024948X
Total Pages : 961 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management by : Hossein Bidgoli

Download or read book The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners

The Handbook of Maritime Economics and Business

Author : Costas Grammenos
Publisher : Taylor & Francis
ISBN 13 : 1135134065
Total Pages : 1093 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Handbook of Maritime Economics and Business by : Costas Grammenos

Download or read book The Handbook of Maritime Economics and Business written by Costas Grammenos and published by Taylor & Francis. This book was released on 2013-07-04 with total page 1093 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the founding title in the Grammenos Library. The diversity of the subjects covered is unique and the results of research developed over many years are not only comprehensive, but also have important implications on real life issues in maritime business. The new edition covers a vast number of topics, including: • Shipping Economics and Maritime Nexus • International Seaborne Trade • Economics of Shipping Market and Shipping Cycles • Economics of Shipping Sectors • Issues in Liner Shipping • Economics of Maritime Safety and Seafaring Labour Market • National and International Shipping Policies • Aspects of Shipping Management and Operations• Shipping Investment and Finance • Port Economics and Management • Aspects of International Logistics