Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Copywriting That Sells High Tech full books in PDF, epub, and Kindle. Read online Copywriting That Sells High Tech ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Janice M. King
Publisher : WriteSpark Press
ISBN 13 : 0976639602
Total Pages : 367 pages
Book Rating : 4.9/5 (766 download)
Download or read book Copywriting that Sells High Tech written by Janice M. King and published by WriteSpark Press. This book was released on 2006 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author : Nick Usborne
Publisher : McGraw Hill Professional
ISBN 13 : 0071415777
Total Pages : 274 pages
Book Rating : 4.0/5 (714 download)
Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw Hill Professional. This book was released on 2001-12-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author : Maria Veloso
Publisher : AMACOM
ISBN 13 : 0814432522
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)
Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author : Maria VELOSO
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814413056
Total Pages : 338 pages
Book Rating : 4.8/5 (144 download)
Download or read book Web Copy That Sells written by Maria VELOSO and published by AMACOM Div American Mgmt Assn. This book was released on 2009-04-29 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
Author : Jeff Korhan
Publisher : John Wiley & Sons
ISBN 13 : 1118840054
Total Pages : 646 pages
Book Rating : 4.1/5 (188 download)
Download or read book Social Marketing Digital Book Set written by Jeff Korhan and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
Author : Gail F. Goodman
Publisher : John Wiley & Sons
ISBN 13 : 1118101022
Total Pages : 224 pages
Book Rating : 4.1/5 (181 download)
Download or read book Engagement Marketing written by Gail F. Goodman and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1000527379
Total Pages : 673 pages
Book Rating : 4.0/5 (5 download)
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2019-11-19 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media. This new edition updates and expands its coverage of writing for digital and social media—including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career. Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations. Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.
Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1250238005
Total Pages : 302 pages
Book Rating : 4.2/5 (52 download)
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author : Jonathan Kranz
Publisher : John Wiley & Sons
ISBN 13 : 1118069935
Total Pages : 390 pages
Book Rating : 4.1/5 (18 download)
Download or read book Writing Copy For Dummies written by Jonathan Kranz and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
Author : Robert W. Bly
Publisher : Kallisti Publishing
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4./5 ( download)
Download or read book The AXIOMS of Copywriting written by Robert W. Bly and published by Kallisti Publishing. This book was released on 2021-12-21 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The AXIOMS of Copywriting are – Offer > Brand Long Copy Works More Research = Better Copy More Experiences = Better Copy Effectiveness = 1/# People Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time. More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles? Many copywriters don’t understand the fundamentals of sales writing. Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated. Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof. What you’ll learn in this book How to generate 1 OX more sales for your ad dollars. Page 3. The 6 characteristics of winning offers. Page 4. Using offers that support the brand. Page 6. 10 questions to ask before testing your offer. Page 11. Gevalia Coffee’s amazing offer. Page 13. What should your ad sell-the product or the offer?Page 19. 79 tested offers. Page 20. What works best-long copy or short copy? Page 28. How research can help you write kick-butt copy. Page 37. 7 ways to prove claims in your copy. Page 46. The 4-step discovery process for copywriting. Page 50. 11 ways to use life experience to make your copy stronger. Page 67. The best process for copy reviews. Page 71. The 25-50-25 rule for making edits. Page 77.
Author : Robert W. Bly
Publisher : Amacom Books
ISBN 13 : 9780814472811
Total Pages : 260 pages
Book Rating : 4.4/5 (728 download)
Download or read book Magnetic Selling written by Robert W. Bly and published by Amacom Books. This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What is it that makes some sales professionals irresistible, while others can't even get their feet in the door? Successful salespeople have a magnetic attraction that draws prospects in, and makes them want to do business with you. The good news is that the elements of sales magnetism are something anyone can learn...and this book shows you how. Magnetic Selling reveals the simple but powerful truths you need to entice more prospects and close more sales. You'll find out how to immediately create an irresistible attraction -- not only to your products, but also to yourself. You'll learn how to: * Develop and exhibit the qualities that will appeal to people. * Develop a telephone voice people won't hang up on. * Master the principle of ""continuing the conversation."" * Use words and phrases that make people more open to what you're selling. * Exclude the nonessential information people consider irrelevant or boring. This book gives you proven techniques for attracting more potential buyers, improving response rates while prospecting, and intensifying interest when closing the deal to encourage bigger orders. From making memorable sales presentations...to using inexpensive deal sweeteners...to accurately assessing customers' requirements...to overcoming buyer skepticism and price objections...Magnetic Selling provides the key for closing more sales more often -- and achieving unprecedented success."
Author :
Publisher :
ISBN 13 :
Total Pages : 542 pages
Book Rating : 4.3/5 (512 download)
Download or read book High-tech Marketing written by and published by . This book was released on 1987 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Sugarman
Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.1/5 (184 download)
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Author : Victor O. Schwab
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 303 pages
Book Rating : 4./5 ( download)
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author : Dan S Kennedy
Publisher : Simon and Schuster
ISBN 13 : 1605508276
Total Pages : 174 pages
Book Rating : 4.6/5 (55 download)
Download or read book The Ultimate Sales Letter 3rd Editon E-Book written by Dan S Kennedy and published by Simon and Schuster. This book was released on 2008-11-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
