Author : Yuhong He
Publisher :
ISBN 13 : 9781321020694
Total Pages : 123 pages
Book Rating : 4.0/5 (26 download)
Book Synopsis Cooperative and Non-cooperative Game Theory Models in Supply Chain Management by : Yuhong He
Download or read book Cooperative and Non-cooperative Game Theory Models in Supply Chain Management written by Yuhong He and published by . This book was released on 2014 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis addresses issues in supply chain management through cooperative and non-cooperative game theory models. It is composed of three essays. The first essay aims to understand how competition in supply chains would impact joint selling partnerships among complementary component suppliers. It models competition from two perspectives: brand competition generated from the existence of multiple partially substitutable brands (or suppliers) for a particular component, and retail competition caused by decentralization among retailers who assemble suppliers' components into final products and sell them to customers. The second essay studies how the durability of the end product and the purchasing behavior of end consumers, in terms of consumer's forward looking behavior and patience, affect the alliance decisions of complementary firms. It also comments on how results are affected by scenarios like manufacturers directly selling to the end consumers or them having multiple alliance formation opportunities. The third essay employs a bargaining framework to investigate a manufacturer's preference over its retailers' market composition within a supply chain. In addition, it also aims to understand how such business relationships are influenced by the bargaining approach, dominant retailer and competition from other supply chains providing similar competitive products.