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Author : Jim McGuigan
Publisher : Pluto Press (UK)
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.3/5 (97 download)
Download or read book Cool Capitalism written by Jim McGuigan and published by Pluto Press (UK). This book was released on 2009-12-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has 'coolness' conquered our economy?
Author : Afdhel Aziz
Publisher : Simon and Schuster
ISBN 13 : 1682450473
Total Pages : 304 pages
Book Rating : 4.6/5 (824 download)
Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author : Yann Moulier-Boutang
Publisher : Polity
ISBN 13 : 0745647324
Total Pages : 258 pages
Book Rating : 4.7/5 (456 download)
Download or read book Cognitive Capitalism written by Yann Moulier-Boutang and published by Polity. This book was released on 2011 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that we are undergoing a transition from industrial capitalism to a new form of capitalism - what the author calls & lsquo; cognitive capitalism & rsquo;
Author : Thomas Frank
Publisher : University of Chicago Press
ISBN 13 : 9780226260129
Total Pages : 340 pages
Book Rating : 4.2/5 (61 download)
Download or read book The Conquest of Cool written by Thomas Frank and published by University of Chicago Press. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
Author : Luc Boltanski
Publisher : Verso
ISBN 13 : 9781859845547
Total Pages : 664 pages
Book Rating : 4.8/5 (455 download)
Download or read book The New Spirit of Capitalism written by Luc Boltanski and published by Verso. This book was released on 2005 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: A century after the publication of Max Weber's The Protestant Ethic and the "Spirit" of Capitalism , a major new work examines network-based organization, employee autonomy and post-Fordist horizontal work structures.
Author : Shoshana Zuboff
Publisher : PublicAffairs
ISBN 13 : 1610395700
Total Pages : 683 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Author : Keith Wailoo
Publisher : University of Chicago Press
ISBN 13 : 022679427X
Total Pages : 411 pages
Book Rating : 4.2/5 (267 download)
Download or read book Pushing Cool written by Keith Wailoo and published by University of Chicago Press. This book was released on 2021-11-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of “I can’t breathe” that ring out in our era—because of police violence, COVID-19, or menthol smoking—are intimately connected to a post-1960s history of race and exploitation. In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry’s targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren’t and how they remain so popular with Black smokers.
Author : Paul Collier
Publisher : HarperCollins
ISBN 13 : 0062748661
Total Pages : 369 pages
Book Rating : 4.0/5 (627 download)
Download or read book The Future of Capitalism written by Paul Collier and published by HarperCollins. This book was released on 2018-12-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bill Gates's Five Books for Summer Reading 2019 From world-renowned economist Paul Collier, a candid diagnosis of the failures of capitalism and a pragmatic and realistic vision for how we can repair it. Deep new rifts are tearing apart the fabric of the United States and other Western societies: thriving cities versus rural counties, the highly skilled elite versus the less educated, wealthy versus developing countries. As these divides deepen, we have lost the sense of ethical obligation to others that was crucial to the rise of post-war social democracy. So far these rifts have been answered only by the revivalist ideologies of populism and socialism, leading to the seismic upheavals of Trump, Brexit, and the return of the far-right in Germany. We have heard many critiques of capitalism but no one has laid out a realistic way to fix it, until now. In a passionate and polemical book, celebrated economist Paul Collier outlines brilliantly original and ethical ways of healing these rifts—economic, social and cultural—with the cool head of pragmatism, rather than the fervor of ideological revivalism. He reveals how he has personally lived across these three divides, moving from working-class Sheffield to hyper-competitive Oxford, and working between Britain and Africa, and acknowledges some of the failings of his profession. Drawing on his own solutions as well as ideas from some of the world’s most distinguished social scientists, he shows us how to save capitalism from itself—and free ourselves from the intellectual baggage of the twentieth century.
Author : Ron Kitchens
Publisher : AuthorHouse
ISBN 13 : 1434381730
Total Pages : 130 pages
Book Rating : 4.4/5 (343 download)
Download or read book Community Capitalism written by Ron Kitchens and published by AuthorHouse. This book was released on 2008 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps you thought it was fantasy. Perhaps you thought it was a ruse. Perhaps you thought it was the actions of an immature heart and love that had yet to be "educated" by reality. Wrong! Actually your first answer was right. Now you have to be unschooled and learn love all over again, and you might want to start here at that foundation of love. But you forgot, after all it only lasted a couple of seconds, a couple of days and then that place that those eyes took you disappeared like a mirage. You no longer have what it takes to graduate to love's stage seven. Don't worry, Illuminations will take you back. If infatuation is oft the cornerstone with which we set the foundation of love, why do we throw away that foundation when we build the school of our convictions as to what love is? But remember when we thought a love was perfect and we thought that love was supreme? Remember when we thought love would find ourselves in a perfect plot and we could reside there forever? Remember when love was the most beautiful thing in existence and so was our love? Might I ask, what is wrong with that? And if there is nothing wrong with that, why isn't it considered right? If the school of love in which the world learns fails, and we are unable to graduate to love's better vision. If indeed, we fail to take our love to a higher grade, perhaps we aught to find a better school. Love instinctively knows better, and the new foundation upon which love will be reschooled goes back to our original convictions when we thought love was perfect, that love was supreme, that love would deliver and that love is perfect. There is a reason for that original conviction and it is because, love is.
Author : Ellen Meiksins Wood
Publisher : Verso Books
ISBN 13 : 1784787787
Total Pages : 224 pages
Book Rating : 4.7/5 (847 download)
Download or read book The Origin of Capitalism written by Ellen Meiksins Wood and published by Verso Books. This book was released on 2016-02-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the dynamic economic system we know as capitalism develop among the peasants and lords of feudal Europe? In The Origin of Capitalism, a now-classic work of history, Ellen Meiksins Wood offers readers a clear and accessible introduction to the theories and debates concerning the birth of capitalism, imperialism, and the modern nation state. Capitalism is not a natural and inevitable consequence of human nature, nor simply an extension of age-old practices of trade and commerce. Rather, it is a late and localized product of very specific historical conditions, which required great transformations in social relations and in the relationship between humans and nature.
Author : Carl Rhodes
Publisher : Policy Press
ISBN 13 : 1529211670
Total Pages : 240 pages
Book Rating : 4.5/5 (292 download)
Download or read book Woke Capitalism written by Carl Rhodes and published by Policy Press. This book was released on 2022-11-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the corporate takeover of public morality, or ‘woke capitalism’. Discussing the political causes that it has adopted, and the social causes that it has not, it argues that this extension of capitalism has negative implications for democracy’s future.
Author : Ron Roberts
Publisher : John Hunt Publishing
ISBN 13 : 1782796533
Total Pages : 116 pages
Book Rating : 4.7/5 (827 download)
Download or read book Psychology and Capitalism written by Ron Roberts and published by John Hunt Publishing. This book was released on 2015-02-27 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology and Capitalism is a critical and accessible account of the ideological and material role of psychology in supporting capitalist enterprise and holding individuals entirely responsible for their fate through the promotion of individualism.
Author : Rebecca Henderson
Publisher : PublicAffairs
ISBN 13 : 1541730135
Total Pages : 336 pages
Book Rating : 4.5/5 (417 download)
Download or read book Reimagining Capitalism in a World on Fire written by Rebecca Henderson and published by PublicAffairs. This book was released on 2020-04-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A renowned Harvard professor debunks prevailing orthodoxy with a new intellectual foundation and a practical pathway forward for a system that has lost its moral and ethical foundation. Free market capitalism is one of humanity's greatest inventions and the greatest source of prosperity the world has ever seen. But this success has been costly. Capitalism is on the verge of destroying the planet and destabilizing society as wealth rushes to the top. The time for action is running short. Rebecca Henderson's rigorous research in economics, psychology, and organizational behavior, as well as her many years of work with companies around the world, give us a path forward. She debunks the worldview that the only purpose of business is to make money and maximize shareholder value. She shows that we have failed to reimagine capitalism so that it is not only an engine of prosperity but also a system that is in harmony with environmental realities, the striving for social justice, and the demands of truly democratic institutions. Henderson's deep understanding of how change takes place, combined with fascinating in-depth stories of companies that have made the first steps towards reimagining capitalism, provide inspiring insight into what capitalism can be. Together with rich discussions of important role of government and how the worlds of finance, governance, and leadership must also evolve, Henderson provides the pragmatic foundation for navigating a world faced with unprecedented challenge, but also with extraordinary opportunity for those who can get it right.
Author : Ethan B. Kapstein
Publisher : Harvard University Press
ISBN 13 : 0674251636
Total Pages : 305 pages
Book Rating : 4.6/5 (742 download)
Download or read book Exporting Capitalism written by Ethan B. Kapstein and published by Harvard University Press. This book was released on 2022-06-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The US government has long sought investment opportunities for US companies in developing countries. But the results have been mixed: firms have preferred to invest in the industrial world and developing-world leaders have not always welcomed foreign investment. Violence and the presence of natural resources have also hindered foreign development.
Author : L. Hunter Lovins
Publisher : Hill and Wang
ISBN 13 : 1429966653
Total Pages : 402 pages
Book Rating : 4.4/5 (299 download)
Download or read book Climate Capitalism written by L. Hunter Lovins and published by Hill and Wang. This book was released on 2011-04-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Believe in climate change. Or don't. It doesn't matter. But you'd better understand this: the best route to rebuilding our economy, our cities, and our job markets, as well as assuring national security, is doing precisely what you would do if you were scared to death about climate change. Whether you're the head of a household or the CEO of a multinational corporation, embracing efficiency, innovation, renewables, carbon markets, and new technologies is the smartest decision you can make. It's the most profitable, too. And, oh yes—you'll help save the planet. In Climate Capitalism, L. Hunter Lovins, coauthor of the bestselling Natural Capitalism, and the sustainability expert Boyd Cohen prove that the future of capitalism in a recession-riddled, carbon-constrained world will be built on innovations that cutting-edge leaders are bringing to the market today. These companies are creating jobs and driving innovation. Climate Capitalism delivers hundreds of indepth case studies of international corporations, small businesses, NGOs, and municipalities to prove that energy efficiency and renewable resources are already driving prosperity. While highlighting business opportunities across a range of sectors—including energy, construction, transportation, and agriculture technologies—Lovins and Cohen also show why the ex–CIA director Jim Woolsey drives a solar-powered plugin hybrid vehicle. His bumper sticker says it all: "Osama bin Laden hates my car." Corporate executives, entrepreneurs, environmentalists, and concerned citizens alike will find profitable ideas within these pages. In ten information-packed chapters, Climate Capitalism gives tangible examples of early adopters across the globe who see that the low-carbon economy leads to increased profits and economic growth. It offers a clear and concise road map to the new energy economy and a cooler planet.
Author : Ernst Ulrich von Weizsäcker
Publisher : Springer
ISBN 13 : 149397419X
Total Pages : 232 pages
Book Rating : 4.4/5 (939 download)
Download or read book Come On! written by Ernst Ulrich von Weizsäcker and published by Springer. This book was released on 2017-11-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current worldwide trends are not sustainable. The Club of Rome’s warnings published in the book Limits to Growth are still valid. Remedies that are acceptable for the great majority tend to make things worse. We seem to be in a philosophical crisis. Pope Francis says it clearly: our common home is in deadly danger. Analyzing the philosophical crisis, the book comes to the conclusion that the world may need a “new enlightenment”; one that is not based solely on doctrine, but instead addresses a balance between humans and nature, as well as a balance between markets and the state, and the short versus long term. To do this we need to leave behind working in ”silos” in favor of a more systemic approach that will require us to rethink the organization of science and education. However, we have to act now; the world cannot wait until 7.6 billion people have struggled to reach a new enlightenment. This book is full of optimistic case studies and policy proposals that will lead us back to a trajectory of sustainability. But it is also necessary to address the taboo topic of population increase. Countries with a stable population fare immensely better than those with continued increase. Finally, we are presenting an optimistic book from the Club of Rome.
Author : Naomi Klein
Publisher : Simon and Schuster
ISBN 13 : 1451697384
Total Pages : 576 pages
Book Rating : 4.4/5 (516 download)
Download or read book This Changes Everything written by Naomi Klein and published by Simon and Schuster. This book was released on 2014-09-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: With strong first-hand reporting and an original, provocative thesis, Naomi Klein returns with this book on how the climate crisis must spur transformational political change
