Cookwise

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CookWise

Author : Shirley O. Corriher
Publisher : William Morrow Cookbooks
ISBN 13 : 9780062098658
Total Pages : 0 pages
Book Rating : 4.0/5 (986 download)

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Book Synopsis CookWise by : Shirley O. Corriher

Download or read book CookWise written by Shirley O. Corriher and published by William Morrow Cookbooks. This book was released on 2011-06-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In CookWise, food sleuth Shirley Corriher tells you how and why things happen in cooking. When you know how to estimate the right amount of baking powder, you can tell by looking at the recipe that the cake is overleavened and may fall. When you know that too little liquid for the amount of chocolate in a recipe can cause the chocolate to seize and become a solid grainy mass, you can spot chocolate truffle recipes that will be a disaster. And, in both cases, you know exactly how to "fix" the recipe. Knowing how ingredients work, individually and in combination, will not only make you more aware of the cooking process, it will transform you into a confident and exceptional cook—a cook who is in control. CookWise is a different kind of cookbook. There are more than 230 outstanding recipes—from Snapper Fingers with Smoked Pepper Tartar Sauce to Chocolate Stonehenge Slabs with Cappuccino Mousse—but here each recipe serves not only to please the palate but to demonstrate the roles of ingredients and techniques. The What This Recipe Shows section summarizes the special cooking points being demonstrated in each recipe. This little bit of science in everyday language indicates which steps or ingredients are vital and cannot be omitted without consequences. No matter what your cooking level, you'll find CookWise a revelation.

BakeWise

Author : Shirley O. Corriher
Publisher : Simon and Schuster
ISBN 13 : 1416560831
Total Pages : 546 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis BakeWise by : Shirley O. Corriher

Download or read book BakeWise written by Shirley O. Corriher and published by Simon and Schuster. This book was released on 2008-10-28 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The James Beard Award–winning, bestselling author of CookWise and KitchenWise delivers a lively and fascinating guide to better baking through food science. Follow kitchen sleuth Shirley Corriher as she solves everything about why the cookie crumbles. With her years of experience from big-pot cooking at a boarding school and her classic French culinary training to her work as a research biochemist at Vanderbilt University School of Medicine, Shirley looks at all aspects of baking in a unique and exciting way. She describes useful techniques, such as brushing your puff pastry with ice water—not just brushing off the flour—to make the pastry higher, lighter, and flakier. She can help you make moist cakes; shrink-proof perfect meringues; big, crisp cream puffs; amazing pastries; and crusty, incredibly flavorful, open-textured French breads, such as baguettes. Restaurant chefs and culinary students know Shirley from their grease-splattered copies of CookWise, an encyclopedic work that has saved them from many a cooking disaster. With numerous “At-a-Glance” charts, BakeWise gives busy people information for quick problem solving. BakeWise also includes Shirley's signature “What This Recipe Shows” in every recipe. This scientific and culinary information can apply to hundreds of recipes, not just the one in which it appears. BakeWise does not have just a single source of knowledge; Shirley loves reading the works of chefs and other good cooks and shares their tips with you, too. She applies not only her expertise but that of the many artisans she admires, such as famous French pastry chefs Gaston Lenôtre and Chef Roland Mesnier, the White House pastry chef for twenty-five years; and Bruce Healy, author of Mastering the Art of French Pastry. Shirley also retrieves "lost arts" from experts of the past such as Monroe Boston Strause, the pie master of 1930s America. For one dish, she may give you techniques from three or four different chefs plus her own touch of science—“better baking through chemistry.” She adds facts such as the right temperature, the right mixing speed, and the right mixing time for the absolutely most stable egg foam, so you can create a light-as-air génoise every time. Beginners can cook from BakeWise to learn exactly what they are doing and why. Experienced bakers find out why the techniques they use work and also uncover amazing pastries from the past, such as Pont Neuf (a creation of puff pastry, pâte à choux, and pastry cream) and Religieuses, adorable “little nuns” made of puff pastry filled with a satiny chocolate pastry cream and drizzled with mocha icing. Some will want it simply for the recipes—incredibly moist whipped cream pound cake made with heavy cream; flourless fruit soufflés; chocolate crinkle cookies with gooey, fudgy centers; huge popovers; famed biscuits. But this book belongs on every baker's shelf.

KitchenWise

Author : Shirley O. Corriher
Publisher : Simon and Schuster
ISBN 13 : 1982140690
Total Pages : 288 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis KitchenWise by : Shirley O. Corriher

Download or read book KitchenWise written by Shirley O. Corriher and published by Simon and Schuster. This book was released on 2020-11-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The James Beard Award–winning, bestselling author of CookWise and BakeWise delivers kitchen wisdom based on her knowledge of food science so that “cooks of any experience level will walk away from this sharp guide with some new tricks” (Publishers Weekly). Want to cook fluffier scrambled eggs and more flavorful sauces, keep your greens brilliantly green, and make everything taste more delicious? KitchenWise combines beloved cooking expert Shirley Corriher’s down-to-earth advice with scientific expertise to address everyday cooking issues. Whether you are a beginning cook or a professional chef, Shirley’s guidance will save you time, and let you know exactly what to do behind the stove. A gifted teacher with a degree in chemistry, Shirley takes readers through the hows and whys of what she does in the kitchen, explaining the science behind common problems and offering solutions for how to fix them. (For example, salt has an amazing ability to suppress bitterness and allow other flavors to emerge.) Filled with Shirley’s favorite time-tested recipes, this guide shows you how to cook more successfully, why certain ingredients work well together, and what makes good food great. Amazingly informative, approachable, and packed with proven techniques, KitchenWise serves up new ways to get the most from your cooking.

Food Styling

Author : Delores Custer
Publisher : John Wiley & Sons
ISBN 13 : 0470080191
Total Pages : 426 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Food Styling by : Delores Custer

Download or read book Food Styling written by Delores Custer and published by John Wiley & Sons. This book was released on 2010-05-03 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.

Ideas in Food

Author : Aki Kamozawa
Publisher : Clarkson Potter
ISBN 13 : 030771974X
Total Pages : 322 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Ideas in Food by : Aki Kamozawa

Download or read book Ideas in Food written by Aki Kamozawa and published by Clarkson Potter. This book was released on 2010-12-28 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alex Talbot and Aki Kamozawa, husband-and-wife chefs and the forces behind the popular blog Ideas in Food, have made a living out of being inquisitive in the kitchen. Their book shares the knowledge they have gleaned from numerous cooking adventures, from why tapioca flour makes a silkier chocolate pudding than the traditional cornstarch or flour to how to cold smoke just about any ingredient you can think of to impart a new savory dimension to everyday dishes. Perfect for anyone who loves food, Ideas in Food is the ideal handbook for unleashing creativity, intensifying flavors, and pushing one’s cooking to new heights. This guide, which includes 100 recipes, explores questions both simple and complex to find the best way to make food as delicious as possible. For home cooks, Aki and Alex look at everyday ingredients and techniques in new ways—from toasting dried pasta to lend a deeper, richer taste to a simple weeknight dinner to making quick “micro stocks” or even using water to intensify the flavor of soups instead of turning to long-simmered stocks. In the book’s second part, Aki and Alex explore topics, such as working with liquid nitrogen and carbon dioxide—techniques that are geared towards professional cooks but interesting and instructive for passionate foodies as well. With primers and detailed usage guides for the pantry staples of molecular gastronomy, such as transglutaminase and hydrocolloids (from xanthan gum to gellan), Ideas in Food informs readers how these ingredients can transform food in miraculous ways when used properly. Throughout, Aki and Alex show how to apply their findings in unique and appealing recipes such as Potato Chip Pasta, Root Beer-Braised Short Ribs, and Gingerbread Soufflé. With Ideas in Food, anyone curious about food will find revelatory information, surprising techniques, and helpful tools for cooking more cleverly and creatively at home.

What Einstein Didn't Know

Author : Robert L. Wolke
Publisher : Courier Corporation
ISBN 13 : 0486492893
Total Pages : 244 pages
Book Rating : 4.4/5 (864 download)

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Book Synopsis What Einstein Didn't Know by : Robert L. Wolke

Download or read book What Einstein Didn't Know written by Robert L. Wolke and published by Courier Corporation. This book was released on 2014-05-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents scientific answers to a series of miscellaneous questions, covering such topics as "Why are bubbles round," "Why are the Earth, Sun, and Moon all spinning," and "How you can tell the temperature by listening to a cricket."

James Beard's American Cookery

Author : James Beard
Publisher : BBS Publishing Corporation
ISBN 13 : 9780883659588
Total Pages : 0 pages
Book Rating : 4.6/5 (595 download)

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Book Synopsis James Beard's American Cookery by : James Beard

Download or read book James Beard's American Cookery written by James Beard and published by BBS Publishing Corporation. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Beard, one of America's greatest authorities on food and one of out best-loved chefs, puts practically everything he has learned about cooking into this magnificent, now classic volume which includes 1,500 recipes. 144 line drawings throughout.

Bon Appétit, Y'all

Author : Virginia Willis
Publisher : University of Georgia Press
ISBN 13 : 0820367494
Total Pages : 353 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Bon Appétit, Y'all by : Virginia Willis

Download or read book Bon Appétit, Y'all written by Virginia Willis and published by University of Georgia Press. This book was released on 2024-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring new recipes and photographs, this revised and updated edition of Virginia Willis’s best-selling culinary classic also features new variations and commentary on the original recipes plus options using healthier ingredients. More than two hundred heritage and new recipes seamlessly blend into a thoroughly modern Southern cookbook. The daughter and granddaughter of consummate Southern cooks, Willis is also a classically trained French chef and an award-winning writer. These divergent influences come together splendidly in Bon Appétit, Y’all, a modern Southern chef’s passionate and evolving homage to her culinary roots. Espousing a simple-is-best philosophy, Willis uses good ingredients, concentrates on sound French technique, and lets the food shine in a style she calls “refined Southern cuisine.” Approachable recipes are arranged by chapter into starters and nibbles; salads and slaws; eggs and dairy; main dishes with fowl, fish, and other meats; sides; biscuits and breads; soups and stews; desserts; and sauces and preserves. Collected here are stylishly updated Southern and French classics (New Southern Chicken and Herb Dumplings, Boeuf Bourguignonne, Fried Catfish Fingers with Country Rémoulade) and traditional favorites (Meme’s Biscuits, Mama’s Apple Pie, Okra and Tomatoes), and it wouldn’t be Southern cooking without vegetables (Cauliflower and Broccoli Parmesan, Green Beans Provençal, and Smoky Collard Greens). More than one hundred photographs bring to life both Virginia’s food and the bounty of her native Georgia. You’ll also find well-written stories, a wealth of tips and techniques from a skilled and innovative teacher, and the wisdom of a renowned authority in American regional cuisine, steeped to her core in the food, culinary knowledge, and hospitality of the South. Bon Appétit, Y’all is Virginia Willis’s way of saying, “Welcome to my Southern kitchen. Pull up a chair.” Once you have tasted her food, you’ll want to stay a good long while.

Wise Trees

Author : Diane Cook
Publisher : Abrams
ISBN 13 : 1683351770
Total Pages : 192 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis Wise Trees by : Diane Cook

Download or read book Wise Trees written by Diane Cook and published by Abrams. This book was released on 2017-10-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading landscape photographers Diane Cook and Len Jenshel present Wise Trees—a stunning photography book containing more than 50 historical trees with remarkable stories from around the world. Supported by grants from the Expedition Council of the National Geographic Society, Cook and Jenshel spent two years traveling to fifty-nine sites across five continents to photograph some of the world’s most historic and inspirational trees. Trees, they tell us, can live without us, but we cannot live without them. Not only do trees provide us with the oxygen we breathe, food gathered from their branches, and wood for both fuel and shelter, but they have been essential to the spiritual and cultural life of civilizations around the world. From Luna, the Coastal Redwood in California that became an international symbol when activist Julia Butterfly Hill sat for 738 days on a platform nestled in its branches to save it from logging, to the Bodhi Tree, the sacred fig in India that is a direct descendent of the tree under which Buddha attained enlightenment, Cook and Jenshel reveal trees that have impacted and shaped our lives, our traditions, and our feelings about nature. There are also survivor trees, including a camphor tree in Nagasaki that endured the atomic bomb, an American elm in Oklahoma City, and the 9/11 Survivor Tree, a Callery pear at the 9/11 Memorial. All of the trees were carefully selected for their role in human dramas. This project both reflects and inspires awareness of the enduring role of trees in nurturing and sheltering humanity. Photographers, environmentalists, history buffs, and nature-lovers alike will appreciate the extraordinary stories found within the pages of Wise Trees!

Keys to Good Cooking

Author : Harold McGee
Publisher : Appetite by Random House
ISBN 13 : 0449015998
Total Pages : 379 pages
Book Rating : 4.4/5 (49 download)

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Book Synopsis Keys to Good Cooking by : Harold McGee

Download or read book Keys to Good Cooking written by Harold McGee and published by Appetite by Random House. This book was released on 2013-02-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: A requisite countertop companion for all home chefs, Keys to Good Cooking distils the modern scientific understanding of cooking and translates it into immediately useful information. The book provides simple statements of fact and advice, along with brief explanations that help cooks understand why, and apply that understanding to other situations. Not a cookbook, Keys to Good Cooking is, simply put, a book about how to cook well. A work of astounding scholarship and originality, this is a concise and authoritative guide designed to help home cooks navigate the ever-expanding universe of recipes and ingredients and appliances, and arrive at the promised land of a satisfying dish.

The Cook's Bible

Author : Christopher Kimball
Publisher : Little, Brown
ISBN 13 : 9780316493710
Total Pages : 464 pages
Book Rating : 4.4/5 (937 download)

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Book Synopsis The Cook's Bible by : Christopher Kimball

Download or read book The Cook's Bible written by Christopher Kimball and published by Little, Brown. This book was released on 1996-10-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cook's Bible takes the mystery out of preparing a great meal. What's the ideal ratio of oil to vinegar in a vinaigrette? Kimball gives you the answer: 4 1/2 to 1. What's the secret to perfect roast chicken? A 375(degree) oven and a 170(degree) internal temperature for the thigh. How about the toughest kitchen challenge of all, piecrust? Kimball makes it easy with the right ingredients (including Crisco and butter) and illustrated step-by-step instructions. For these and the rest of America's best-loved dishes - vegetable soup, poached salmon, roast beef, barbecued ribs, homemade pizza, waffles, chocolate chip cookies, and many others - Kimball has tested and retested to deliver the definitive recipes. In addition to these master recipes, Kimball also serves up a generous helping of appealing variations - nearly 450 recipes in all. Throughout, Kimball elucidates kitchen procedures - butterflying a chicken, for instance, or dicing an onion - with more than 250 beautifully rendered step-by-step illustrations. And he also provides lucid guidance on what kitchen equipment you need and what you can live without - a microwave oven is optional, but good knives are essential - including brand names, model numbers, and prices. From recipes to techniques to equipment, here is a one-volume master class in American home cookery, a cooking school in print for beginners and experienced cooks alike.

How to Read a French Fry

Author : Russ Parsons
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780618379439
Total Pages : 362 pages
Book Rating : 4.3/5 (794 download)

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Book Synopsis How to Read a French Fry by : Russ Parsons

Download or read book How to Read a French Fry written by Russ Parsons and published by Houghton Mifflin Harcourt. This book was released on 2003 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book widely hailed for its entertaining prose and provocative research, the award-winning Los Angeles Times food journalist Russ Parsons examines the science behind ordinary cooking processes. Along the way he dispenses hundreds of tips and the reasons behind them, from why you should always begin cooking beans in cold water, to why you should salt meat before sautéing it, to why it's a waste of time to cook a Vidalia onion. Filled with sharp-witted observations ("Frying has become synonymous with minimum-wage labor, yet hardly anyone will try it at home"), intriguing food trivia (fruit deprived of water just before harvest has superior flavor to fruit that is irrigated up to the last moment ), and recipes (from Oven-Steamed Salmon with Cucumber Salad to Ultimate Strawberry Shortcake), How to Read a French Fry contains all the ingredients you need to become a better cook.

French Cooking in Ten Minutes

Author : Edouard de Pomiane
Publisher : Macmillan
ISBN 13 : 9780865474802
Total Pages : 180 pages
Book Rating : 4.4/5 (748 download)

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Book Synopsis French Cooking in Ten Minutes by : Edouard de Pomiane

Download or read book French Cooking in Ten Minutes written by Edouard de Pomiane and published by Macmillan. This book was released on 1994-10-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beautiful reprint of Edouard de Pomiane's classic collection of recipes for simply prepared meals is more useful now than ever before. Illustrated with period pen and ink drawings, French Cooking in Ten Minutes offers an array of recipes for quick soups, extemporaneous sauces, egg and noodle dishes, preparing fish and meats, as well as vegetables, salads, and deserts.

Culinary Reactions

Author : Simon Quellen Field
Publisher : Chicago Review Press
ISBN 13 : 1569769605
Total Pages : 258 pages
Book Rating : 4.5/5 (697 download)

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Book Synopsis Culinary Reactions by : Simon Quellen Field

Download or read book Culinary Reactions written by Simon Quellen Field and published by Chicago Review Press. This book was released on 2011-11-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you're cooking, you're a chemist! Every time you follow or modify a recipe, you are experimenting with acids and bases, emulsions and suspensions, gels and foams. In your kitchen you denature proteins, crystallize compounds, react enzymes with substrates, and nurture desired microbial life while suppressing harmful bacteria and fungi. And unlike in a laboratory, you can eat your experiments to verify your hypotheses. In Culinary Reactions, author Simon Quellen Field turns measuring cups, stovetop burners, and mixing bowls into graduated cylinders, Bunsen burners, and beakers. How does altering the ratio of flour, sugar, yeast, salt, butter, and water affect how high bread rises? Why is whipped cream made with nitrous oxide rather than the more common carbon dioxide? And why does Hollandaise sauce call for “clarified” butter? This easy-to-follow primer even includes recipes to demonstrate the concepts being discussed, including: &· Whipped Creamsicle Topping—a foam &· Cherry Dream Cheese—a protein gel &· Lemonade with Chameleon Eggs—an acid indicator

Science and Cooking: Physics Meets Food, From Homemade to Haute Cuisine

Author : Michael Brenner
Publisher : W. W. Norton & Company
ISBN 13 : 0393634930
Total Pages : 376 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Science and Cooking: Physics Meets Food, From Homemade to Haute Cuisine by : Michael Brenner

Download or read book Science and Cooking: Physics Meets Food, From Homemade to Haute Cuisine written by Michael Brenner and published by W. W. Norton & Company. This book was released on 2020-10-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the popular Harvard University and edX course, Science and Cooking explores the scientific basis of why recipes work. The spectacular culinary creations of modern cuisine are the stuff of countless articles and social media feeds. But to a scientist they are also perfect pedagogical explorations into the basic scientific principles of cooking. In Science and Cooking, Harvard professors Michael Brenner, Pia Sörensen, and David Weitz bring the classroom to your kitchen to teach the physics and chemistry underlying every recipe. Why do we knead bread? What determines the temperature at which we cook a steak, or the amount of time our chocolate chip cookies spend in the oven? Science and Cooking answers these questions and more through hands-on experiments and recipes from renowned chefs such as Christina Tosi, Joanne Chang, and Wylie Dufresne, all beautifully illustrated in full color. With engaging introductions from revolutionary chefs and collaborators Ferran Adria and José Andrés, Science and Cooking will change the way you approach both subjects—in your kitchen and beyond.

Smokin' in the Boys' Room

Author : Melissa Cookston
Publisher : Andrews McMeel Publishing
ISBN 13 : 1449450547
Total Pages : 519 pages
Book Rating : 4.4/5 (494 download)

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Book Synopsis Smokin' in the Boys' Room by : Melissa Cookston

Download or read book Smokin' in the Boys' Room written by Melissa Cookston and published by Andrews McMeel Publishing. This book was released on 2014-04-08 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eighty-five Southern-influenced barbecue recipes from the seven-time barbecue world champion and author of Smokin’ Hot in the South. Melissa Cookston, the “winningest woman in barbecue,” judge on the Netflix hit, American Barbecue Showdown, and the only female, seven-time barbecue world champion is bringing the heat with her first cookbook. Smokin’ In the Boys Room explores how to use fire in all its forms to craft more than eighty-five Southern-influenced barbecue recipes. One of the world’s top pitmasters, Melissa regularly smokes the competition on the barbecue contest circuit. Now, you can enjoy some of her best recipes for not only the barbecue that has made her famous, but also for baked and fried favorites, oh-so-good sides, and decadent desserts that will stick to your ribs. In Smokin’ in the Boys’ Room, Melissa shares the inspiring story of how she got into barbecue and worked her way to the top with grit and determination, even becoming known for smoking a whole hog like no one else—an uncommon feat in the barbecue world. She also shares tips and tricks for turning out great meals from the grill, from Slow-Smoked Competition Brisket, to Fire-Grilled Pork T-Bones with Hoe Cakes and Mississippi Caviar, and even Grilled Pineapple Upside Down Cake. And no true Southern cook would be without her Buttermilk Fried Chicken, BBQ Shrimp and Grits, and Red Beans and Rice. The recipes cover the gamut, from sauces and seasoning blends, to pork and bacon, beef, poultry, and seafood, as well as a few sides and desserts to round out the meal. Some are traditional favorites wherever you may live, and others are true to Melissa’s Delta roots. Many have won contests, and all are top-notch, having been honed to perfection in competitions or in the kitchens of Melissa’s restaurants, Memphis Barbecue Company. Whether you’re a contest veteran or just getting started, there’s something for everyone in Smokin’ in the Boys’ Room. As Melissa can tell you, anyone can learn to man the grill. To be really good at it just takes a little work and a little attitude.

In Defense of Processed Food

Author : Robert L. Shewfelt
Publisher : Springer
ISBN 13 : 3319453947
Total Pages : 279 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis In Defense of Processed Food by : Robert L. Shewfelt

Download or read book In Defense of Processed Food written by Robert L. Shewfelt and published by Springer. This book was released on 2016-11-23 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become popular to blame the American obesity epidemic and many other health-related problems on processed food. Many of these criticisms are valid for some processed-food items, but many statements are overgeneralizations that unfairly target a wide range products that contribute to our health and well-being. In addition, many of the proposed dangers allegedly posed by eating processed food are exaggerations based on highly selective views of experimental studies. We crave simple answers to our questions about food, but the science behind the proclamations of food pundits is not nearly as clear as they would have you believe. This book presents a more nuanced view of the benefits and limitations of food processing and exposes some of the tricks both Big Food and its critics use to manipulate us to adopt their point of view. Food is a source of enjoyment, a part of our cultural heritage, a vital ingredient in maintaining health, and an expression of personal choice. We need to make those choices based on credible information and not be beguiled by the sophisticated marketing tools of Big Food nor the ideological appeals and gut feelings of self-appointed food gurus who have little or no background in nutrition.