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Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrés Aljure
Publisher : Editorial UOC
ISBN 13 : 8490644152
Total Pages : 174 pages
Book Rating : 4.4/5 (96 download)
Download or read book El plan estratégico de comunicación written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Wendell L. French
Publisher : Pearson Educación
ISBN 13 : 9789688805848
Total Pages : 394 pages
Book Rating : 4.8/5 (58 download)
Download or read book Organization Development written by Wendell L. French and published by Pearson Educación. This book was released on 1995 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: French and Bell explore the improvement of organizations through planned, systematic, long-range efforts focused on the organization's culture and its human and social processes. They present a concise but comprehensive exposition of the theory, practice and research related to organization development. The Fifth Edition reflects recent developments, advances and expansions, and research.
Author : Muhammad Abubakar
Publisher : BoD – Books on Demand
ISBN 13 : 1789857651
Total Pages : 184 pages
Book Rating : 4.7/5 (898 download)
Download or read book Ticks and Tick-Borne Pathogens written by Muhammad Abubakar and published by BoD – Books on Demand. This book was released on 2019-03-13 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is vital to understand ticks and tick-borne pathogens as well as their impact on humans. This book is intended for students in parasitology, biologists, parasitologists involved in molecular diagnostics of tick-borne diseases, practicing veterinarians, and for others who may require information on ticks and tick-borne diseases. Here we have put together a collection of chapters focused on different aspects of ticks and tick-borne diseases mainly to provide the reader with novel information in the field, but not the basic generalised information provided by many textbooks. This book includes topics such as high-throughput technologies in diagnosis, discovery of novel tick vaccines, identification of new pathogens transmitted by ticks, and new epidemiological information of certain well-known ticks and tick-borne diseases. These chapters were authored by parasitologists from all over the world, giving an insight to the reader about significant ticks and tick-borne diseases prevalent in those particular geographical regions with the local expert's point of view. Each of the chapters has separate reference lists, making it easier for the reader to find additional reading material related to their topic of interest.
Author : Laura Gamboa
Publisher : Cambridge University Press
ISBN 13 : 1009193805
Total Pages : 323 pages
Book Rating : 4.0/5 (91 download)
Download or read book Resisting Backsliding written by Laura Gamboa and published by Cambridge University Press. This book was released on 2022-11-03 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, democratically elected executives across the world have used their popularity to push for legislation that, over time, destroys systems of checks and balances, hinders free and fair elections, and undermines political rights and civil liberties. Using and abusing institutions and institutional reform, some executives have transformed their countries' democracies into competitive authoritarian regimes. Others, however, have failed to erode democracy. What explains these different outcomes? Resisting Backsliding answers this question. With a focus on the cases of Hugo Chávez in Venezuela and Alvaro Uribe in Colombia, the book shows that the strategies and goals of the opposition are key to understanding why some executives successfully erode democracy and others do not. By highlighting the role of the opposition, this book emphasizes the importance of agency for understanding democratic backsliding and shows that even weak oppositions can defeat strong potential autocrats.
Author : Cesar Garavito
Publisher : Routledge
ISBN 13 : 1136002405
Total Pages : 306 pages
Book Rating : 4.1/5 (36 download)
Download or read book Law and Society in Latin America written by Cesar Garavito and published by Routledge. This book was released on 2014-09-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, legal thought and practice in Latin America have changed dramatically: new constitutions or constitutional reforms have consolidated democratic rule, fundamental innovations have been introduced in state institutions, social movements have turned to law to advance their causes, and processes of globalization have had profound effects on legal norms and practices. Law and Society in Latin America: A New Map offers the first systematic assessment by leading Latin American socio-legal scholars of the momentous transformations in the region. Through an interdisciplinary and comparative lens, contributors analyze the central advances and dilemmas of contemporary Latin American law. Among them are pioneering jurisprudence and legal mobilization for the fulfillment of socioeconomic rights in a highly unequal region, the rise of multicultural constitutionalism and legal struggles around identity politics, the globalization of legal education and practice, tensions between developmental policies and environmental justice, and the emergence of a regional human rights system. These and other processes have not only radically altered the institutional landscape of the region, but also produced academic and practical innovations that are of global interest and defy conventional accounts of Latin American law inherited from law-and-development studies. Painting a portrait of the new Latin American legal thought for an international audience, Law and Society in Latin America: A New Map will be of particular interest to students of comparative law, legal mobilization, and Latin American politics.
Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251041093
Total Pages : 108 pages
Book Rating : 4.0/5 (41 download)
Download or read book Biological Control of Gastro-intestinal Nematodes of Ruminants Using Predacious Fungi written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1998 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes papers about Argentina, Fiji, India, Indonesia, Kenya, Malaysia, Mexico, Paraguay & Uruguay
Author : Ridao i Martín, Joan
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)
Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Author : Jaime Rivera Camino
Publisher : ESIC
ISBN 13 : 8416462828
Total Pages : 273 pages
Book Rating : 4.4/5 (164 download)
Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Author : Juan F. Gonzalez-Bertomeu
Publisher : Routledge
ISBN 13 : 1317026209
Total Pages : 297 pages
Book Rating : 4.3/5 (17 download)
Download or read book The Latin American Casebook written by Juan F. Gonzalez-Bertomeu and published by Routledge. This book was released on 2016-04-20 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally relegated because of political pressure and public expectations, courts in Latin America are increasingly asserting a stronger role in public and political discussions. This casebook takes account of this phenomenon, by offering a rigorous and up-to-date discussion of constitutional adjudication in Latin America in recent decades. Bringing to the forefront the development of constitutional law by Latin American courts in various subject matters, the volume aims to highlight a host of creative arguments and solutions that judges in the region have offered. The authors review and discuss innovative case law in light of the countries’ social, political and legal context. Each chapter is devoted to a discussion of a particular area of judicial review, from freedom of expression to social and economic rights, from the internalization of human rights law to judicial checks on the economy, from gender and reproductive rights to transitional justice. The book thus provides a very useful tool to scholars, students and litigants alike.
Author : Andrés Medina (editor)
Publisher : Ediciones UCSC
ISBN 13 : 9566068190
Total Pages : 328 pages
Book Rating : 4.5/5 (66 download)
Download or read book De la sociedad de las naciones a la globalización: Visiones desde América y Europa written by Andrés Medina (editor) and published by Ediciones UCSC. This book was released on 2021-06-08 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: El contenido de este texto dice relación directa con las investigaciones que presentaron diferentes académicos nacionales y extranjeros en el V Congreso Chile España, que se desarrolló en la Universidad Católica de la Santísima Concepción durante el año 2018. Las temáticas que se consideraron en dicha actividad, tuvieron directa relación con la Historia de las Relaciones Internacionales y se iniciaron con el origen y rol de la Sociedad de Naciones el año 1919, culminando con la iniciativa americana en este campo, representada por UNASUR y su actual condición.
Author : María Teresa Castañeda Galvis
Publisher : Springer Nature
ISBN 13 : 3030493709
Total Pages : 192 pages
Book Rating : 4.0/5 (34 download)
Download or read book Proceedings of the International Congress of Industrial Engineering (ICIE2019) written by María Teresa Castañeda Galvis and published by Springer Nature. This book was released on 2020-12-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a selection of the best papers presented at the 11th International Conference on Industrial Engineering and Industrial Management (ICIE2019), held in Bucaramanga, Colombia, from 9 to 11 October 2019. It discusses topics in the following areas: sustainability and life-cycle analysis in the supply chain, logistics of emerging markets, risk in the value chain, public logistics policy and chain management of supply, as well as analysis, corporate social responsibility and social innovation in the supply chain.
Author : Alix Fuentes
Publisher : Lulu.com
ISBN 13 : 1105223035
Total Pages : 92 pages
Book Rating : 4.1/5 (52 download)
Download or read book APLICACIÓN GERENCIAL: SISTEMA EMPRESARIAL PROSPECTIVO written by Alix Fuentes and published by Lulu.com. This book was released on 2012-01-27 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro de texto SISTEMA EMPRESARIAL PROSPECTIVO involucra la gestión estratégica prospectiva, el plan estratégico y el proceso prospectivo con herramientas de gestión, control y auditoría del sistema empresarial. Este enfoque sistémico concibe a la empresa como un sistema prospectivo que requiere de una gestión prospectiva en las acciones de un plan estratégico dinámico que fortalezca a la empresa en el desarrollo tecnológico del cambio. Esta dirección propone el trabajo efectivo de los subsistemas empresariales, a través de un proceso de pensamiento sistémico controlado y auditado, basado en el cumplimiento de las metas, objetivos y por supuesto la misión y visión empresarial de la empresa a futuro. Visión en la prospectiva de la dirección estratégica hacia aplicaciones gerenciales a la medida de cada empresa, teniendo en cuenta el horizonte de corto, mediano y largo plazo. El objetivo principal es alinear una aplicación gerencial con la visión prospectiva de la empresa como sistema, a través de la aplicación del proceso de dirección estratégica a los recursos estratégicos del negocio generadores de productos y servicios, en el contexto de un modelo sistémico que es retroalimentado continuamente, para orientar y prospectar a la empresa hacia un futuro exitoso.
Author : Mariano L. Bernardez
Publisher : AuthorHouse
ISBN 13 : 1434398331
Total Pages : 655 pages
Book Rating : 4.4/5 (343 download)
Download or read book Capital Intelectual written by Mariano L. Bernardez and published by AuthorHouse. This book was released on 2008 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: El término "capital intelectual" se confunde con frecuencia - e incluso indistintamente- con "propiedad intelectual", "tecnología" o "ideas". "innovación" de carácter científico. Además de las ideas e invenciones de naturaleza tecnológica o científica, el capital intelectual incluye un enorme acervo de ideas y componentes socioculturales, expresadas en las marcas comerciales, las experiencias del cliente, los modelos de negocio y organización e inclusive las cadenas de valor y ecosistemas que las producen. Este libro ha sido diseñado como un manual comprensivo y de aplicación práctica para empresarios y gerentes de diversas áreas funcionales que deseen detectar, desarrollar y aplicar el capital intelectual de sus organizaciones y ecosistemas de negocios en tanto en su dimensión tecnológica como comercial. Los conceptos, modelos y herramientas de este libro -ejemplificados con los casos de empresas líderes y modelo de diferentes giros de actividad- permiten al lector detectar y valuar el capital intelectual tecnológico y comercial, tácito y explicito, planificar el desarrollo de las diez formas de propiedad intelectual y organizar su comercialización mediante la creación y desarrollo de marcas.
Author : Constantine Stephanidis
Publisher : Springer Nature
ISBN 13 : 3030601528
Total Pages : 734 pages
Book Rating : 4.0/5 (36 download)
Download or read book HCI International 2020 – Late Breaking Papers: Interaction, Knowledge and Social Media written by Constantine Stephanidis and published by Springer Nature. This book was released on 2020-09-26 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes late breaking papers from the 22nd International Conference on Human-Computer Interaction, HCII 2020, which was held in July 2020. The conference was planned to take place in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings before the conference took place. In addition, a total of 333 papers and 144 posters are included in the volumes of the proceedings published after the conference as “Late Breaking Work” (papers and posters). These contributions address the latest research and development efforts in the field and highlight the human aspects of design and use of computing systems. The 54 late breaking papers address topics such as Interaction, Knowledge and Social Media.
Author : United States. Department of State. Central Translating Office
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.3/5 (91 download)
Download or read book Publications written by United States. Department of State. Central Translating Office and published by . This book was released on 1945 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
