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Author : Betty Butler Ravenholt
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (21 download)
Download or read book Contraceptive Social Marketing Guidelines for Project Development written by Betty Butler Ravenholt and published by . This book was released on 1982 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Annette L. Binnendijk
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.A/5 ( download)
Download or read book AID's Experience with Contraceptive Social Marketing written by Annette L. Binnendijk and published by . This book was released on 1986 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Annette L. Binnendijk
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.:/5 (22 download)
Download or read book AID's Experience with Contraceptive Social Marketing written by Annette L. Binnendijk and published by . This book was released on 1986 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phil Harvey
Publisher : Praeger
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 (91 download)
Download or read book Let Every Child Be Wanted written by Phil Harvey and published by Praeger. This book was released on 1999-11-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term. Let Every Child Be Wanted, with its comprehensive overview, anecdotes and strategies, is a useful handbook for philanthropic agencies, independent charities, and government programs. It will also be valuable for preparing students to work in public health arenas around the world. With a new generation of health workers steeped in social marketing techniques like those offered in this book, tremendous advances can be made in the battle against unwanted pregnancy and AIDS.
Author : Annette L. Binnendijk
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (91 download)
Download or read book AID's Experience with Contraceptive Social Marketing written by Annette L. Binnendijk and published by . This book was released on 1986 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Annette Binnendijk
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (952 download)
Download or read book A.I.D.'s Experience with Contraceptive Social Marketing written by Annette Binnendijk and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Social Marketing for Change
Publisher :
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4.:/5 (195 download)
Download or read book The Contraceptive Social Marketing Project in Review written by Social Marketing for Change and published by . This book was released on 1984* with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rashmi Luthra
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.:/5 (89 download)
Download or read book Communication in the Social Marketing of Contraceptives written by Rashmi Luthra and published by . This book was released on 1988 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marvin E. Goldberg
Publisher : Psychology Press
ISBN 13 : 131777860X
Total Pages : 463 pages
Book Rating : 4.3/5 (177 download)
Download or read book Social Marketing written by Marvin E. Goldberg and published by Psychology Press. This book was released on 2018-07-06 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.
Author : Diana L. Altman
Publisher :
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4.:/5 (851 download)
Download or read book Study of the Feasibility of a Contraceptive Social Marketing Project in Liberia written by Diana L. Altman and published by . This book was released on 1980* with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald C. Israel
Publisher : United Nations Educational, Scientific and Cultural Organization, Division of Science, Technical and Environmental Education
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (881 download)
Download or read book Operational Guidelines for Social Marketing Projects in Public Health and Nutrition written by Ronald C. Israel and published by United Nations Educational, Scientific and Cultural Organization, Division of Science, Technical and Environmental Education. This book was released on 1987 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing involves skills in health, nutrition, advertising, marketing, social research, and evaluation to address common problems of at-risk behavior in public health and nutrition. This how-to, step-by-step guide is geared to program managers and decision makers. 7 units are devoted to determining the feasibility of the project, planning research and data collection techniques, setting behavior change objectives, communications strategy, product and services marketing, managing projects and formative and summative evaluation. Each unit presents an overview statement, the expertise required, technical terms, a general discussion, questions for study and discussion, and references. Unit 1 stresses the necessity of assessing whether the health problem will be affected by a social marketing intervention and of developing a work plan for the 5 stages of interventions planning research, developing a campaign strategy, prerequisite training and networking activities, and summative evaluation. In unit 2, a table provides a useful reference guide of research tools. Distinctions are made among planning research, formative research, and summative evaluation. Planning research can help define campaign goals and objectives. In unit 3, the process of establishing behavior change objectives for social marketing interventions is described: identifying and analyzing practices important to the health related behavior of the target community, understanding the constraints of costs involved, and applying commercial marketing techniques of concept testing and product trials. Objectives might be purchase and use, access and compliance, and/or skill and adherence. The criteria for an effective social marketing message is presented in unit 4. In unit 5, the product, price, place of distribution, and promotion are discussed. Management issues in unit 6 involve resource allocation, institutions program design, and program implementation. Formative evaluation, discussed in unit 7, is the process used to inform health professionals about how to improve existing projects; the summative evaluation is an assessment of the extent to which desired outcomes are achieved. This expertise required is knowledge of quantitative and qualitative data collection techniques, experimental design, research methodology, and materials development.
Author : Adel I. Ansary
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (126 download)
Download or read book Marketing Planning Strategies for Contraceptive Social Marketing (CSM) Programs in Developing Countries written by Adel I. Ansary and published by . This book was released on 1985 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Stover
Publisher :
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4.:/5 (656 download)
Download or read book Costs of Contraceptive Social Marketing Programs Implemented Through the SOMARC Project written by J. Stover and published by . This book was released on 1992 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff French
Publisher : OUP Oxford
ISBN 13 : 0191501344
Total Pages : 493 pages
Book Rating : 4.1/5 (915 download)
Download or read book Social Marketing and Public Health written by Jeff French and published by OUP Oxford. This book was released on 2009-10-01 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behaviour change programmes. It focuses on target groups within the population, tailoring campaigns and awareness, with the aim of achieving specific behavioural goals relevant to the public good. It is increasingly recognised as a valuable tool within public health, where it can improve health and reduce health inequalities. It is particularly important for influencing voluntary lifestyle behaviours such as smoking, drug use, drinking and diet. Social marketing and public health: theory and practice gives an international focus on social marketing. It covers both theory and practice, frames social marketing within its political and policy context, and takes an ecological view of health improvement. The book includes case examples to allow the reader to understand some of the benefits and challenges of this approach, and provides a step by step guide to developing, implementing and evaluating social marketing. It will appeal to a broad academic and practitioner readership, from both a medical and business background, including those working in public health, health promotion, public sector management, nursing, medicine, allied health, communications, and marketing.
Author : T Scarlett Epstein
Publisher : SAGE
ISBN 13 : 9780761993346
Total Pages : 186 pages
Book Rating : 4.9/5 (933 download)
Download or read book A Manual for Culturally-Adapted Social Marketing written by T Scarlett Epstein and published by SAGE. This book was released on 1999-09-29 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide detailed, user-friendly guidelines on how to effect changes in human behaviour using culturally-adapted social marketing campaigns (CASM). It shows how the adoption of some well-established commercial marketing strategies can benefit those involved in development projects. The book provides an overview of CASM theory and techniques; gives a step-by-step guide to the various phases in such a project; details case studies of successful CASM exercises; and invites readers to develop their own CASM strategy using a campaign to reduce the incidence of female genital multialtion as a case study. With its wide-range of examples, this book will be an invaluable resource for development practitioners working in areas such as nutrition, reproductive health and safe motherhood, and drugs information, and will also interest researchers in communication studies and marketing.
Author : United States. Agency for International Development
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.F/5 ( download)
Download or read book Congressional Presentation written by United States. Agency for International Development and published by . This book was released on with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. Perla
Publisher :
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4.:/5 (656 download)
Download or read book Developing Contraceptive Social Marketing Strategy in Indonesia written by G. Perla and published by . This book was released on 1990 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
