Content Optimization Simple Steps To Win Insights And Opportunities For Maxing Out Success

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Making Websites Win

Author : Karl Blanks
Publisher : Conversion Rate Experts
ISBN 13 : 9781544500539
Total Pages : pages
Book Rating : 4.5/5 (5 download)

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Book Synopsis Making Websites Win by : Karl Blanks

Download or read book Making Websites Win written by Karl Blanks and published by Conversion Rate Experts. This book was released on 2017-10-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.

Website Optimization

Author : Rich Page
Publisher : John Wiley & Sons
ISBN 13 : 111824060X
Total Pages : 495 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Website Optimization by : Rich Page

Download or read book Website Optimization written by Rich Page and published by John Wiley & Sons. This book was released on 2012-04-23 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

You Should Test That

Author : Chris Goward
Publisher : John Wiley & Sons
ISBN 13 : 1118463838
Total Pages : 389 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis You Should Test That by : Chris Goward

Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Playing to Win

Author : Alan G. Lafley
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

New Directions in Science and Environmental Communication: Understanding the Role of Online Video-Sharing and Online Video-Sharing Platforms for Science and Research Communication

Download New Directions in Science and Environmental Communication: Understanding the Role of Online Video-Sharing and Online Video-Sharing Platforms for Science and Research Communication PDF Online Free

Author : Joachim Allgaier
Publisher : Frontiers Media SA
ISBN 13 : 2889743640
Total Pages : 255 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis New Directions in Science and Environmental Communication: Understanding the Role of Online Video-Sharing and Online Video-Sharing Platforms for Science and Research Communication by : Joachim Allgaier

Download or read book New Directions in Science and Environmental Communication: Understanding the Role of Online Video-Sharing and Online Video-Sharing Platforms for Science and Research Communication written by Joachim Allgaier and published by Frontiers Media SA. This book was released on 2022-02-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Search Engine Optimization

Author : Jennifer Grappone
Publisher : John Wiley & Sons
ISBN 13 : 0470382112
Total Pages : 386 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Search Engine Optimization by : Jennifer Grappone

Download or read book Search Engine Optimization written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2008-06-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Digital Marketing Excellence

Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Dive Into SEO

Author : Narayan Prusty
Publisher : Lulu.com
ISBN 13 : 1312255382
Total Pages : 96 pages
Book Rating : 4.3/5 (122 download)

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Book Synopsis Dive Into SEO by : Narayan Prusty

Download or read book Dive Into SEO written by Narayan Prusty and published by Lulu.com. This book was released on 2014-06-07 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search Engine Optimization, or SEO, is one of the most powerful tools you can use to get traffic to your(or your clients) websites. In Dive Into SEO, Blogger and Entrepreneur Narayan Prusty gives you a solid grasp of what SEO is all about, and how it can help you generate steady and sustainable traffic to your website. As you progress through the book, you'll learn about structuring a website for SEO, the the importance of website speed, redirection, duplicate content handling and link building. By the time you reach the final page, you'll be equipped to use SEO personally to give your websites and edge against the competition. If you are a developer or not, this book is perfect for you. Its well written for everyone to understand

ChatGPT Millionaire Money-Making Guide

Author : Robert Cooper
Publisher : LEGENDARY EDITIONS
ISBN 13 :
Total Pages : 263 pages
Book Rating : 4./5 ( download)

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Book Synopsis ChatGPT Millionaire Money-Making Guide by : Robert Cooper

Download or read book ChatGPT Millionaire Money-Making Guide written by Robert Cooper and published by LEGENDARY EDITIONS. This book was released on 2024-04-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of AI: Transform Your Business Today Are you struggling to find innovative ways to grow your business? Are you overwhelmed by the rapidly changing technology landscape? Do you want to stay ahead of the competition and achieve unparalleled success? If so, this book is your ultimate guide to harnessing the power of AI and revolutionizing your business. Do you ever wonder: How can I leverage AI to identify profitable opportunities? How can I use AI to create winning business plans and strategies? How can I boost my productivity and automate my workflows with AI? Discover the Expertise of a Seasoned Professional With years of experience in the AI and business industries, the author has helped countless entrepreneurs and businesses unlock the full potential of AI. Having faced and overcome the same challenges you're facing today, the author shares their unique insights and practical solutions to help you succeed. 8 Key Topics That Will Transform Your Business Mastering the art of AI prompts to tailor solutions to your specific needs Identifying profitable opportunities with AI-powered market research Crafting winning business plans using AI-driven insights Enhancing your content marketing strategy with AI-generated content Boosting productivity through AI-powered automation Providing exceptional customer service with AI-assisted support Scaling your business for long-term success with AI-driven growth strategies Navigating the ethical considerations of AI in business If you want to: Stay ahead of the competition and achieve unparalleled success Learn how to leverage AI to identify profitable opportunities Discover the power of AI in automating your workflows and boosting productivity Master the art of AI-driven content marketing and customer service Scale your business for long-term success with AI-powered strategies Then scroll up and buy this book today! Don't miss out on the chance to transform your business and achieve the success you've always dreamed of.

10 Proven Ways to Earn Money Online from Anywhere in the World

Author : UGAN MODEY
Publisher : BookRix
ISBN 13 : 3755449323
Total Pages : 126 pages
Book Rating : 4.7/5 (554 download)

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Book Synopsis 10 Proven Ways to Earn Money Online from Anywhere in the World by : UGAN MODEY

Download or read book 10 Proven Ways to Earn Money Online from Anywhere in the World written by UGAN MODEY and published by BookRix. This book was released on 2023-08-10 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of working from home and making money online? If so, you're not alone. Millions of people around the world are earning a living online, and you can too. Do you want to: Work from home and set your own hours? Travel the world while you work? Make more money than you ever thought possible? If so, then you need to read "10 Proven Ways to Earn Money Online from Anywhere in the World." This book will teach you everything you need to know to start earning a living online, no matter where you are in the world. Imagine what it would be like to be able to work from home, set your own hours, and travel the world while you make money. It's not a dream anymore. It's a reality for millions of people around the world, and it can be a reality for you too. In this book, you'll discover 10 proven ways to earn money online from anywhere in the world. These methods are all legitimate and sustainable, and they don't require any special skills or experience. Once you learn about these 10 methods, you'll be amazed at how many opportunities there are to make money online. You could start a blog, create an online course, or even become a virtual assistant. The possibilities are endless! With the information in this book, you'll have everything you need to start earning money online from anywhere in the world. So what are you waiting for? Order your copy today and start your journey to financial freedom! Don't wait any longer! Order your copy of "10 Proven Ways to Earn Money Online from Anywhere in the World" today and start earning money online tomorrow!

Optimize

Author : Lee Odden
Publisher : John Wiley & Sons
ISBN 13 : 1118167775
Total Pages : 259 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Optimize by : Lee Odden

Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Web Analytics 2.0

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470596449
Total Pages : 517 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Web Analytics 2.0 by : Avinash Kaushik

Download or read book Web Analytics 2.0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Trends and Innovations in Information Systems and Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 3030456919
Total Pages : 854 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Trends and Innovations in Information Systems and Technologies by : Álvaro Rocha

Download or read book Trends and Innovations in Information Systems and Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2020-06-07 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020. WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern information systems and technologies. The main topics covered are A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.

PR Technology, Data and Insights

Author : Mark Weiner
Publisher : Kogan Page Publishers
ISBN 13 : 1398600415
Total Pages : 233 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis PR Technology, Data and Insights by : Mark Weiner

Download or read book PR Technology, Data and Insights written by Mark Weiner and published by Kogan Page Publishers. This book was released on 2021-04-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.

Sales Enablement

Author : Byron Matthews
Publisher : John Wiley & Sons
ISBN 13 : 1119440270
Total Pages : 263 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Sales Enablement by : Byron Matthews

Download or read book Sales Enablement written by Byron Matthews and published by John Wiley & Sons. This book was released on 2018-05-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice. Understand sales enablement and what it can do for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.