Content Marketing Rookie

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Author :
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4./5 ( download)

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Book Synopsis Content Marketing Rookie by : resell right

Download or read book Content Marketing Rookie written by resell right and published by 大賢者外語. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you frustrated because you’re still not making the kind of money you would like to – even after you’ve spent hundreds of dollars and countless hours marketing your business the way everyone else told you to? This guide is insight into one of the most effective and valuable marketing techniques available to you – and it doesn’t have to cost you a dime. Content marketing. It’s a way to gain exposure for your business by creating high quality content and distributing it on the Internet. As a direct result, your market finds you and your products or services with minimal time and effort on your part to make it happen. Here is what you will learn: Why is Content An Important Part of Your Marketing Strategy? Content That Holds the Power You Should Be Harnessing Creating Compelling Content that Achieves Marketing Success Where To Market Your Content And much more!

Content Marketing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111809378X
Total Pages : 362 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Content Marketing For Dummies by : Susan Gunelius

Download or read book Content Marketing For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

Content Marketing For 2020 Workbook

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Author :
Publisher : Digital Street Academy
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Content Marketing For 2020 Workbook by : Paula Isaiah Panganiban

Download or read book Content Marketing For 2020 Workbook written by Paula Isaiah Panganiban and published by Digital Street Academy. This book was released on 2020-03-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook will guide you towards creating an Online Content Marketing positioning for your brand and business. You’re here because you want to apply content marketing concepts to your business, turning yourself into a lean and mean content-marketing machine. To start, what is Content Marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand. In a nutshell, content marketing is really just the art of communicating with your prospects and customers without having to sell to them. What You’ll Learn in This Workbook he activities and readings in this workbook will help you fine-tune and grow your content marketing capabilities. Apply what you learned to your business. If you need help, feel free to send an email at [email protected]. Lastly, follow or like my page on facebook (https://www.facebook.com/digitalstreetagency/) and feel free to ask questions. Let me help you as you work through your content marketing transformation. **Please keep this workbook once accomplished. This way your progress will be saved correctly as you complete each section.** About the Author Paula was a Digital Content Producer and Lead Content Specialist and Strategist for SAYS Malaysia (a sister company of Mashable SEA) and Stripe Reputation and Scenic Figure (owned by Edelman Digital’s former Senior VP Craig Kronenberger) -- and local news companies here in the Philippines (GMA and ABS-CBN). Presently, she is the resident Digital Content and Digital Marketing Trainer and Data Analyst (for predictive, descriptive and prescriptive analysis) of Star News Group, a 100-year-old news producer in Melbourne, Australia. She is the manager of the Digital Marketing Agency Star Media Platform in Melbourne and the main trainer for Target Social a digital consulting company in Australia that trains Journalists the best practices for digital from Content Marketing to SEO. She published two books under Digital Street Academy, particularly the Social Media 101 Workbook (A Beginner’s Workbook to Applying Social Media to Your Business) and the Content Marketing 101 Workbook (Step-By-Step Guide in Creating Content Marketing Strategy for Your Brand & Business).

Beginner's Guide To The Digital Marketing

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Author :
Publisher : Sukhdeep Singh
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4./5 ( download)

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Book Synopsis Beginner's Guide To The Digital Marketing by : Sukhdeep Singh

Download or read book Beginner's Guide To The Digital Marketing written by Sukhdeep Singh and published by Sukhdeep Singh. This book was released on 2021-02-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing - Beginner's Guide To The Digital Marketing This Guide is one of the best when it comes to Digital Marketing If you want to make yourself perfect and looking to boost your existing Business, HERE YOU ARE AT THE RIGHT PLACE. Digital Marketing is Profitable Users are using the web to search and explore offers, make purchasing decisions. They took into account the opinions of their friends, user and other recommendation and provide awareness about the product. Online Marketing is an approach to gain and persuade customers that are using the web and devices constantly using. Thus it can reach and address the user at any time and anywhere. Digital Marketing is Measurable What worked, what didn’t? By observing how customers behave and measuring conversions based on resources, where users came from, we identify what works better and what works worse. So, with every investment, we can improve the performance of our marketing campaign and get a higher return. After Reading This Book You will become to aware about- How to get your website on the top page with SEO? How to grow your business with SMM strategies? How to use PPC to generate paid leads? Major Google Updates How to earn from your Social Accounts and Website with Affiliate Marketing? How to Create a Successful E-Mail Marketing Campaign? What is the Black hat and white hat SEO? And many more interesting topics only for you. - See more at: https://sukh4655.stores.instamojo.com/product/284561/beginners-guide-to-the-digital-marketing/#sthash.YelZmftD.dpuf

Practical Content Strategy & Marketing

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Author :
Publisher : Julia McCoy
ISBN 13 : 1978318286
Total Pages : 366 pages
Book Rating : 4.9/5 (783 download)

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Book Synopsis Practical Content Strategy & Marketing by : Julia McCoy

Download or read book Practical Content Strategy & Marketing written by Julia McCoy and published by Julia McCoy. This book was released on 2017-11-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.

Low Budget Marketing for Rookies

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Publisher :
ISBN 13 : 9780462099576
Total Pages : 176 pages
Book Rating : 4.0/5 (995 download)

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Book Synopsis Low Budget Marketing for Rookies by : Karen McCreadie

Download or read book Low Budget Marketing for Rookies written by Karen McCreadie and published by . This book was released on 2009 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to improve their marketing effectiveness, no matter what budget they have! Part of the launch of a major new series - 'Rookies' - by Marshall Cavendish. Become skilled and knowledgeable in just one week: information and advice is straight to the point, fast to read and easy to digest. These days, it's about making more out the resources that you have, especially in marketing. Written by an experienced practitioner and expert in the field. The simple reality of modern business is that marketing is part of virtually every activity undertaken by your company, so it's not something you can ignore, whether you are a manager or an entrepreneur. However, many people assume that good marketing involves infectious TV campaigns, innovative direct marketing and celebrity endorsements that require enormous marketing budgets. Marketing is important, but it does not always require you to have huge resources to avoid typical mistakes and get the basics right. With clarity and an orientation towards practical application, this book shows you how to maximise the effectiveness of your marketing resources, no matter how small they may be. Getting the basics of marketing right is what this book is about. If you do that, even the lowest marketing spend will result in an improved bottom line

Content Marketing

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546465126
Total Pages : 98 pages
Book Rating : 4.4/5 (651 download)

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Book Synopsis Content Marketing by : James Jackson

Download or read book Content Marketing written by James Jackson and published by Createspace Independent Publishing Platform. This book was released on 2017-05-03 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content marketing is good for your bottom line - and your customers Specifically, there are three key reasons - and benefits - for enterprises who use content marketing: Increased sales Cost savings Better customers who have more loyalty Content is the present - and future - of marketing Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That's the difference between content marketing and the other informational garbage you get from companies trying to sell you "stuff." Companies send us information all the time - it's just that most of the time it's not very relevant or valuable (can you say spam?). That's what makes content marketing so intriguing in today's environment of thousands of marketing messages per person per day. Marketing is impossible without great content Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing: Social media marketing: Content marketing strategy comes before your social media strategy. SEO: Search engines reward businesses that publish quality, consistent content. PR: Successful PR strategies address issues readers care about, not their business. PPC: For PPC to work, you need great content behind it. Inbound marketing: Content is key to driving inbound traffic and leads. Content strategy: Content strategy is part of most content marketing strategies. Tag: content strategy for the web, content marketing strategy, content marketing agency, content strategy, marketing social media, seo 2017, blogging for profit, blogging for money, blogging for beginners, content marketing for bloggers, content marketing business, content writing for the web, content for web, web marketing for profit, web marketing that works

Digital Marketing QuickStart Guide

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Author :
Publisher : ClydeBank Media LLC
ISBN 13 : 1945051469
Total Pages : 343 pages
Book Rating : 4.9/5 (45 download)

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Book Synopsis Digital Marketing QuickStart Guide by : Benjamin Sweeney

Download or read book Digital Marketing QuickStart Guide written by Benjamin Sweeney and published by ClydeBank Media LLC . This book was released on 2022-04-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.

A Digital Marketing Journey: A Beginner's Guide To Digital Marketing

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Author :
Publisher : Mayowa Adenekan
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4./5 ( download)

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Book Synopsis A Digital Marketing Journey: A Beginner's Guide To Digital Marketing by : Mayowa Adenekan

Download or read book A Digital Marketing Journey: A Beginner's Guide To Digital Marketing written by Mayowa Adenekan and published by Mayowa Adenekan. This book was released on 2022-09-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Digital Marketing Journey is a professional and personal guide that illustrates first-hand the road map to building a career in Digital Marketing—analyzing the steps-by-step process in a real-life scenario through the story of growth and personal development. Since the beginning of digital marketing, guides to this new career path have been written in bourgeois digital marketing language. However, not many books have been written to show, tell, and motivate young digital marketing fans on what to do to build a career in the space. A.M Adebayo tells his story about his journey to stardom, tackling the reasons why the field is not relatable to enthusiasts even after training. Offering mentorship advice in his ten-chapter book, modeling current marketing practices to teach and show the true ingredients, making and molding enthusiasts into great digital gurus by preparing them for the journey ahead.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1259589668
Total Pages : 256 pages
Book Rating : 4.2/5 (595 download)

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Book Synopsis Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by : Joe Pulizzi

Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.

Content Marketing Beginner Guide

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Author :
Publisher :
ISBN 13 : 9781686818462
Total Pages : 98 pages
Book Rating : 4.8/5 (184 download)

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Book Synopsis Content Marketing Beginner Guide by : Scorpio Digital Press

Download or read book Content Marketing Beginner Guide written by Scorpio Digital Press and published by . This book was released on 2019-08 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Marketing This book includes proven steps and techniques for how to achieve a competitive side and build your authority. i will reveal to you how you can use various components and sources and infuse them to your content marketing strategy. after you follow them, you will attract greater clients and they'll become your dependable supporters. Content Marketing includes knowing the dynamic relationship between your existing and capacity customers' wishes and the functionality of your services or products. You need to understand how your customers view the world, how society, own family, and their peers can affect their conduct, and how they understand their needs and goals. whilst members of your audience are motivated to satisfy their wishes, they'll buy your product or service. however, you have to first engage them. You may research modern and provoking methods to seize anybody's attention. After enforcing these strategies, you may connect better with your targeted audience, positively affect your target market's way of wondering, and reap extra effects. Marketing is impossible without excellent content No matter what form of marketing procedures you use, content marketing have to be part of your method, no longer something separate. exceptional content material is part of all forms of marketing: Social media marketing content advertising and marketing method comes earlier than your social media strategy. SEO Search engines like google reward agencies that submit first-class, consistent content material. PR Successful PR techniques address issues readers care about, no longer their commercial enterprise. P.C For % to work, you need exceptional content behind it. Inbound advertising Content material is prime to using inbound visitors and leads. Content Strategy Content Strategy is a part of maximum content material marketing strategies.

Digital Marketing Demystified: A Beginner's Guide to Social Media Success

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Author :
Publisher : Hannibal Wayne
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing Demystified: A Beginner's Guide to Social Media Success by : Hannibal Wayne

Download or read book Digital Marketing Demystified: A Beginner's Guide to Social Media Success written by Hannibal Wayne and published by Hannibal Wayne. This book was released on 2024-04-17 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquering the Social Media Jungle: A Captivating Guide to Engagement and Growth Struggling to navigate the ever-evolving social media landscape? Wish you could craft magnetic content, cultivate a loyal community, and finally crack the code to social media success? This book is your adventure guide! Packed with actionable strategies and insightful tips, Conquering the Social Media Jungle equips you with the essential tools to: Craft captivating content that stops the scroll and sparks engagement Build a thriving social media community that becomes your biggest cheerleader Harness the power of data analytics to optimize your strategy and achieve real results Stay ahead of the curve with the latest trends and tactics Whether you're a seasoned entrepreneur or a complete social media newbie, this book offers a clear roadmap to achieving your goals. Stop feeling overwhelmed and start making a genuine impact! Download your copy today and embark on your social media conquest!

Content Marketing In A Week

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Author :
Publisher : Teach Yourself
ISBN 13 : 1473608260
Total Pages : 108 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Content Marketing In A Week by : Jane Heaton

Download or read book Content Marketing In A Week written by Jane Heaton and published by Teach Yourself. This book was released on 2016-03-10 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success

The Beginner's Guide to Content Marketing

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Author :
Publisher :
ISBN 13 : 9781735688527
Total Pages : pages
Book Rating : 4.6/5 (885 download)

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Book Synopsis The Beginner's Guide to Content Marketing by : Jessica Ainsworth

Download or read book The Beginner's Guide to Content Marketing written by Jessica Ainsworth and published by . This book was released on 2020-10-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling to convert leads into sales? Learn how to be an authority in your niche, what content marketing is, and what it can do for you! Content marketing is about providing valuable and relevant information to your followers and potential customers - for free. Why? Because you want to demonstrate that you're an authority on the subject to instill confidence and you want to demonstrate that, yes, it'd be nice to make sales, but that it is not all about the money. When done correctly, this type of marketing can help you drive traffic to your website, provide value for your audience and increase your company's revenue. By including the right keywords and formatting you have the ability to rank on page one of Google and the other search engines, meaning increased revenue. Sounds good, right? To get that coveted first page result, though, it takes time, research and effort on your part. The first step? Understanding what it is exactly that you need to do to create effective content. This book will show you how to do just that, and more!Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner's Guide to Content Marketing gives you the tools to provide valuable and relevant information to your potential customers and get traffic that will convert to sales while doing so. In this book, you'll discover: ?What Content Marketing is?How to define a Target Audience?SEO Basics?How to blog effectively?How to create and use Lead Magnets?How to create and use Landing Pages?About Infographics?The potential of Podcasts?What Videos can do for your business?About Social Media in Content Marketing?How to create an Effective Content Marketing Strategy?And more!

Valuable Content Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749473282
Total Pages : 328 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Valuable Content Marketing by : Sonja Jefferson

Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.

The Beginner's Guide to Content Marketing

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (725 download)

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Book Synopsis The Beginner's Guide to Content Marketing by : Teresa Miller

Download or read book The Beginner's Guide to Content Marketing written by Teresa Miller and published by Independently Published. This book was released on 2023-12-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital landscape, where every click floods us with information, capturing and holding customer attention is an art. This book unveils the strategic linchpin businesses of all sizes leverage - content marketing. It's more than just promotion; it's about creating valuable, relevant, and consistent content to attract and retain your audience. Discover why content marketing isn't just about sales pitches, but about providing authentic value. Today's consumers seek more than products; they crave meaningful experiences and authenticity. This book reveals how content marketing serves as a platform to engage, educate, entertain, and build trust-based relationships. Learn why it's essential in today's world where consumers actively research and seek insights before making a purchase. Content marketing positions businesses as reliable sources, aiding consumers' decision-making process while subtly guiding them towards offerings. Explore the versatility of content marketing across various platforms - from social media to podcasts - adapting seamlessly to diverse audience preferences. In an age where authenticity reigns supreme, this book uncovers the cornerstone of successful business strategies, driving brand loyalty and sustainable growth. Join us on this journey as we uncover the intricate strategies and insights that pave the way for a successful content marketing venture.

Content Marketing

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548333355
Total Pages : 56 pages
Book Rating : 4.3/5 (333 download)

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Book Synopsis Content Marketing by : David Scott

Download or read book Content Marketing written by David Scott and published by Createspace Independent Publishing Platform. This book was released on 2017-06-24 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make money with Content Marketing If you are confused about just what content marketing is all about, don't worry you aren't alone. The phrase content marketing is a relatively new umbrella term for quite a few different things that many online entrepreneurs have been doing for years including things like creating targeted content and communicating directly with their target audience. If you are interested in discovering what it is really all about then Content Marketing: Step by Step Beginner Guide for Making Money Online is the book that you have been waiting for. At its most basic, content marketing is all about generating content that people are interested in interacting with and then marketing it to your target audience so that they can take advantage of all the great content you have created. The specifics of the content, be it social media posts, white papers, video content, podcasts or blog posts don't matter as much as the fact that generating the content allows you to connect with a target audience and to build a relationship with them that you can then utilize in one of the several different ways to create revenue both in the short and the long term. Content marketing is the future of online sales and this book can help to ensure that you are on the forefront and are ready to make good money in the process. No matter what you are truly passionate about, there is a captive audience out there just waiting for you come along and start creating the type of content that speaks to them on a meaningful level and, if you do it right, even be willing to pay you for the privilege of doing so. If you have dreams of giving up your traditional 9 to 5 and joining the millions of individuals who make a successful living online then the details found inside can be your key to living your dreams. Don't let the opportunity to create useful content that people are anxious to read, and get paid for doing so, pass you by, make your dreams a reality and buy this book today! Inside you will find A step-by-step breakdown of what you need in order to start putting content marketing to work for you including how to create the type of content that people will be anxious to interact with and how to ensure the right people find what you produce. A complete walkthrough of how to create an eye-catching website even if you have no previous website creation experience. The easiest way to find a target audience that is anxious for new content and a niche that is guaranteed to be profitable if you work it properly. Content marketing strategies that are used by experts in order to make the most of the time you put into content marketing. Everything you ever wanted to know to ensure that your search engine optimization is good enough to land you on the first page of search results on Google. And much more... Get your copy now and start making money online with Content Marketing!