Content Creation 101

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Content Creation 101

Author : Chisom Udeoba
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis Content Creation 101 by : Chisom Udeoba

Download or read book Content Creation 101 written by Chisom Udeoba and published by . This book was released on 2020-06-30 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: .Do You Want To Learn How To Generate Compelling Content Ideas?.Discover How To Make More Sales As A Freelance Content Creator?.Learn How To Create A Freelancers Agreement With Your Client?.Learn How To Write Even As A Beginner?.Sell Your Products And Services Easily With Your Content?Does this sound like you or someone you know?Then this book is definitely what you need.Here's What Is Packed In This Detailed Guide.-The Five-step by step guide to generating your first written content like a Pro.This includes how to break out of writer's block and lack of confidence, three easy ways to generate ideas instantly, how to discover a profitable niche and how to create your content calendar.- Detailed steps on How to create an audio content; Podcast or Broadcasting. -How to Create your first Video Content and gain traction.-How to write your first book in 14 days or less.-How to create titles for your contents that immediately attracts attention.-Over 100 Freelancing sites that will pay you for your skills.-How to create a Freelancer's contract /agreement with your client to prevent sad outcomes after you're set your services.Intrigued yet?Scroll up now and grab this value-packed book

Content Writing 101

Author : Joice Carrera
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.6/5 (855 download)

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Book Synopsis Content Writing 101 by : Joice Carrera

Download or read book Content Writing 101 written by Joice Carrera and published by . This book was released on 2020-09-11 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land profitable content writing jobs from home and establish a successful career in writing today. Are you scared, confused, and clueless about having a career from home? It's either: You don't know how to start; You think you don't have the skill; You believe online jobs are a scam; You feel that having a thriving business online is impossible; Or all of the above. ______________________________________________________________ Research reveals that freelancers are generally happier and more satisfied with work and leisure. It's not difficult to see why - the work flexibility, financial rewards, and creative control -- just a few perks that most freelancers who work from home take joy in. The freelancing industry has grown significantly over the past decade, and while there are tons of options for freelancers these days, the competition has gotten tougher, too. ______________________________________________________________ A freelance content writing career is one that seems to flourish all the more because of two things: Businesses need content, and Content sells. ______________________________________________________________ This book, Content Writing 101, guides you through the step by step process of building a content writing career from scratch - from finding your why to building your portfolio to landing lucrative online content writing jobs and working with your dream clients - even with ZERO experience. This book is written with you in mind if you are: Clueless about where and how to find online work; An aspiring website content writer who's looking at how to get better at writing and win more contracts; Struggling with content planning and coming up with content ideas; Looking to add SEO marketing as part of your website content writing service. SEO Content Specialist, Joice Carrera, walks you through the best practices in content writing and SEO marketing that will help you: Curate an impressive portfolio even without experience; Create a well-crafted written content that speaks to your ideal reader; Build a client network and carry out projects that interest you; Stand out among the sea of freelance content writers; Start getting paid to write for businesses; Embark on living the life that you want. ______________________________________________________________ Content Writing 101 is a practical guide to help you get started with working online as a content writer, build a business that you love, earn money while working from home, and enjoy time and financial freedom for you and your family. It comes with a content writing workbook that serves as a reflective and actionable guide to help you navigate the process of website content writing step-by-step. It's content writing made easy -- filled with useful and effective content writing practices and advice that could jumpstart your career as a writer. ______________________________________________________________ Pursue content writing online and start getting paid to write for businesses that you care about. Scroll up and hit that "Buy Now" button!

Video Production 101

Author : Antonio Manriquez
Publisher : Pearson Education
ISBN 13 : 0321990196
Total Pages : 337 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Video Production 101 by : Antonio Manriquez

Download or read book Video Production 101 written by Antonio Manriquez and published by Pearson Education. This book was released on 2014 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Not only in the filmmaking, broadcasting, and journalism worlds but in all types of businesses, visual media and video are fast becoming one of the most important tools for disseminating information. This book walks teachers and students through the entire process of digital content creation in a fun, project-oriented way that resonates with a younger audience - from development of the story to deciding which equipment to use, to producing a video and editing the content, to final output and distribution.

Introduction to Digital Marketing 101

Author : Cecilia Figueroa
Publisher : BPB Publications
ISBN 13 : 9389328187
Total Pages : 545 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis Introduction to Digital Marketing 101 by : Cecilia Figueroa

Download or read book Introduction to Digital Marketing 101 written by Cecilia Figueroa and published by BPB Publications. This book was released on 2019-09-17 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch

You Are a Writer (So Start Acting Like One)

Author : Jeff Goins
Publisher :
ISBN 13 : 9780990378501
Total Pages : 136 pages
Book Rating : 4.3/5 (785 download)

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Book Synopsis You Are a Writer (So Start Acting Like One) by : Jeff Goins

Download or read book You Are a Writer (So Start Acting Like One) written by Jeff Goins and published by . This book was released on 2014-09-02 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a writer begins with a simple but important belief: You are a writer; you just need to write. In "You Are a Writer," Jeff Goins shares his own story of self-doubt and what it took for him to become a professional writer. He gives you practical steps to improve your writing, get published in magazines, and build a platform that puts you in charge. This book is about what it takes to be a writer in the 21st Century. You will learn the importance of passion and discipline and how to show up every day to do the work. Here's what else you will learn: -How to transition from wanting to be a writer to actually being one -What "good" writing is (and isn't) -How to stop waiting to be picked and finally choose yourself -What it takes to build a platform -Why authors need to brand themselves (and how to do it) -Tips for freelancing, guest blogging, and getting published in magazines -Different ways to network with other writers, artists, and influencers -The importance of blogging and social media and how to use it well to find more readers and fans of your writing "You Are a Writer" will help you fall back in love with writing and build an audience who shares your love. It's about living the dream of a life dedicated to words. AND IT ALL BEGINS WITH YOU. Table of Contents Introduction Part 1: Writing You ARE a Writer: Claiming the Title Writers Write The Myth of Good It Gets Tough Part 2: Getting Read Three Tools Every Writer Needs You Need a Platform Your Brand is You Channels of Connection Part 3: Taking Action Getting Started Before Your First Book When the Pitching Ends What Next?

Social Media for Strategic Communication

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 150638711X
Total Pages : 337 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Social Media for Strategic Communication by : Karen Freberg

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2018-07-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation

Author : Sharma, Ramesh C.
Publisher : IGI Global
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation by : Sharma, Ramesh C.

Download or read book Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation written by Sharma, Ramesh C. and published by IGI Global. This book was released on 2024-02-07 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of generative Artificial Intelligence (AI) signifies a momentous stride in the evolution of Large Language Models (LLMs) within the expansive sphere of Natural Language Processing (NLP). This groundbreaking advancement ripples through numerous facets of our existence, with education, AI literacy, and curriculum enhancement emerging as focal points of transformation. Within the pages of Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation, readers embark on a journey into the heart of this transformative phenomenon. Generative AI's influence extends deeply into education, touching the lives of educators, administrators, policymakers, and learners alike. Within the pages of this book, we explore the intricate art of prompt engineering, a skill that shapes the quality of AI-generated educational content. As generative AI becomes increasingly accessible, this comprehensive volume empowers its audience, by providing them with the knowledge needed to navigate and harness the potential of this powerful tool.

Digital Content Creation in Schools

Author : Karen S. Ivers
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1610696301
Total Pages : 265 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Digital Content Creation in Schools by : Karen S. Ivers

Download or read book Digital Content Creation in Schools written by Karen S. Ivers and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how digital content creation supports 21st-century learning, providing new insights into organizing, synthesizing, and evaluating information. This practical guide will make it easy for you to engage your students through this powerful communications medium. Digital content creation supports the Common Core State Standards (CCSS) and 21st-century learning skills by helping students use their knowledge to analyze, create, solve problems, communicate, collaborate, and innovate. This update of the popular Multimedia Projects in Education, Fourth Edition emphasizes digital content creation and the use of the CCSS as benchmarks to help you create cutting-edge classroom instruction. The book begins by presenting research on student learning through multimedia and digital content creation. This introduction is followed by outlines of each stage of the practical, easy-to-use Decide, Design, Develop, and Evaluate (DDD-E) model, which is designed specifically for classroom use. Content also includes discussion of multiple intelligences, constructivist learning, and cooperative grouping; blackline masters to guide you and your students through the DDD-E process; and assessment and management strategies. In addition, you'll find sample activities using an array of development tools, information on mobile and web apps, and numerous other resources to support digital projects in your classroom. The book, which is most applicable to students in grades 4 through 12, will also serve as an ideal resource for media specialists who work with teachers and students.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 1118232607
Total Pages : 327 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Your First 1000 Copies

Author : Tim Grahl
Publisher : Story Grid Publishing LLC
ISBN 13 : 1645010325
Total Pages : 141 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Your First 1000 Copies by : Tim Grahl

Download or read book Your First 1000 Copies written by Tim Grahl and published by Story Grid Publishing LLC. This book was released on 2020-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If I could give an aspiring writer one piece of advice, it would be to read this book." — Hugh Howey, New York Times best selling author of Wool "Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you've got a book to promote, stop what you're doing right now and start reading Your First 1000 Copies." — Daniel H. Pink, New York Times bestselling author of Drive and When "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." — Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Body of Work "Tim was an early pioneer in teaching book authors how Internet marketing actually works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Barbara Corcoran Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: - Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. - Content - How to use content to engage with current readers and connect with new ones. - Outreach - How to ethically and politely introduce yourself to new readers. - Sell - How all of these steps can naturally lead to book sales without being pushy or annoying This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470606630
Total Pages : 324 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Writing for the Web

Author : Lynda Felder
Publisher : New Riders
ISBN 13 : 0321794435
Total Pages : 192 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Writing for the Web by : Lynda Felder

Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

Video Production

Author : James C. Foust
Publisher : Taylor & Francis
ISBN 13 : 1003854370
Total Pages : 652 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Video Production by : James C. Foust

Download or read book Video Production written by James C. Foust and published by Taylor & Francis. This book was released on 2024-04-29 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal text, now in its thirteenth edition, provides a comprehensive and accessible overview of the operations underlying video production. It provides thorough coverage of the theory and techniques readers need to know, balancing complexity with practical how-to information about detailed subjects in a concise, conversational style. The book has been updated to incorporate recent changes in the video production pipeline–emphasizing digital video, non-linear video production, streaming platforms, mobile production, and do-it-yourself video–while maintaining the foundational, nuanced, teamwork-based approach that has made the book popular. Chapters include key takeaways, review questions, on-set exercises, and QR codes, and a comprehensive glossary defines all the key production terms discussed. An accompanying eResource includes downloadable versions of the forms and paperwork used in the book, in addition to links to further online resources.

Transmedia Marketing

Author : Anne Zeiser
Publisher : CRC Press
ISBN 13 : 1134746296
Total Pages : 582 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Transmedia Marketing by : Anne Zeiser

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Practical Content Strategy & Marketing

Author : Julia McCoy
Publisher : Julia McCoy
ISBN 13 : 1978318286
Total Pages : 366 pages
Book Rating : 4.9/5 (783 download)

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Book Synopsis Practical Content Strategy & Marketing by : Julia McCoy

Download or read book Practical Content Strategy & Marketing written by Julia McCoy and published by Julia McCoy. This book was released on 2017-11-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.

Content Creation Handbook

Author : Aurelius Tjin
Publisher : Editora Bibliomundi
ISBN 13 : 1526036967
Total Pages : 48 pages
Book Rating : 4.5/5 (26 download)

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Book Synopsis Content Creation Handbook by : Aurelius Tjin

Download or read book Content Creation Handbook written by Aurelius Tjin and published by Editora Bibliomundi. This book was released on 2021 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re a blogger, video marketer, internet marketer, or an information product creator you’ve no doubt struggled with the question of content.You can have the best ideas, but if you don’t know how to use that idea to build quality content for a website, it probably won’t be successful. When it comes to your website, every part is important. Sure you want the right font, color, design, etc. The most important part of your website, however, is your content. Without quality content, your website cannot survive. It is important to remember—Content is everything! When you first start your site, you give a great deal of time to picking out the perfect domain name.There’s a reason you select a good domain name. It’s where your site lives. If your website is your domain, then think of content as the king of that domain. In other words...content rules!Many start-up businesses, and even established business owners who've decided it's time their business had a professional web presence, don't know where to start when it comes to planning their website. There are so many things to consider, and so many choices. Just getting the design and layout of the website can be intimidating. Then you have to determine what wil be on the site. It can be mind-boggling.Sometimes, by the time you get to the content portion of the site, your brain is fried from trying to make the other decisions. When you begin to think about the content, you’re probably asking yourself, “What do I write about” The Content Creation Handbook or “Where do I start?”If so, you’ve come to the right place. You only have one chance to make that first impression. If you take your content seriously then your audience will too. You want your audience to visit your site over and over again. If you provide quality content for them time and time again, they will keep returning to your site.Getting started is the most important step. If you know how to write, you are already 95% of the way there. You don’t need to be an English major to understand any of the tips in this book either. It is written in plain English that everyone can understand.Writing for the internet requires different skills to those covered in most school writing lessons. If you’ve never been much of a writer, starting writing as an adult may seem difficult. The upside of that is that as an adult you have more experience, skil s, and knowledge that you can share with your readers. This knowledge, skills and experience can be valuable to you and to others. Writing an article, series of articles, or blog posts can be an excellent way to share what you know and what you’ve experienced with your audience.While the writing you need for your site can be outsourced to professionals, it is very possible, and definitely more personal, for you to do it yourself.That’s what the tips in this book can help you do. Professional content writers are exactly that, professional. They take their jobs seriously. When a professional writer has been provided with instructions from a client, they read them careful y to get an understanding of what is required. The problem with outsourcing to a professional is they don’t know what you know or haven’t experienced the things that you have. They don’t know 5The Content Creation Handbook how you feel. In other words, they don’t have your heart. They can write in the way you instruct them, but they can’t write with your heart. They can give information, but they can’t give a reader a sense of who you are. They can’t share your personal experiences with the same passion you feel.Writing your own content can also be a very rewarding experience. It can help you make a personal connection with your readers. It gives them a sense of who you are, because you wil be sharing your knowledge, thoughts, and feelings in everything you write. Writing content that connects to your readers is what you want to do.If you’ve never written anything for a website before, don’t worry. You’re not alone. That’s why you’re reading this book. The information here wil help you create that quality content. For your convenience, the book is sectioned into the four main content areas: articles, blog posts, ebooks, and videos. Together, there are 70 great tips to give your website the “WOW” factor.

Content Marketing For 2020 Workbook

Author : Paula Isaiah Panganiban
Publisher : Digital Street Academy
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Content Marketing For 2020 Workbook by : Paula Isaiah Panganiban

Download or read book Content Marketing For 2020 Workbook written by Paula Isaiah Panganiban and published by Digital Street Academy. This book was released on 2020-03-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook will guide you towards creating an Online Content Marketing positioning for your brand and business. You’re here because you want to apply content marketing concepts to your business, turning yourself into a lean and mean content-marketing machine. To start, what is Content Marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand. In a nutshell, content marketing is really just the art of communicating with your prospects and customers without having to sell to them. What You’ll Learn in This Workbook he activities and readings in this workbook will help you fine-tune and grow your content marketing capabilities. Apply what you learned to your business. If you need help, feel free to send an email at [email protected]. Lastly, follow or like my page on facebook (https://www.facebook.com/digitalstreetagency/) and feel free to ask questions. Let me help you as you work through your content marketing transformation. **Please keep this workbook once accomplished. This way your progress will be saved correctly as you complete each section.** About the Author Paula was a Digital Content Producer and Lead Content Specialist and Strategist for SAYS Malaysia (a sister company of Mashable SEA) and Stripe Reputation and Scenic Figure (owned by Edelman Digital’s former Senior VP Craig Kronenberger) -- and local news companies here in the Philippines (GMA and ABS-CBN). Presently, she is the resident Digital Content and Digital Marketing Trainer and Data Analyst (for predictive, descriptive and prescriptive analysis) of Star News Group, a 100-year-old news producer in Melbourne, Australia. She is the manager of the Digital Marketing Agency Star Media Platform in Melbourne and the main trainer for Target Social a digital consulting company in Australia that trains Journalists the best practices for digital from Content Marketing to SEO. She published two books under Digital Street Academy, particularly the Social Media 101 Workbook (A Beginner’s Workbook to Applying Social Media to Your Business) and the Content Marketing 101 Workbook (Step-By-Step Guide in Creating Content Marketing Strategy for Your Brand & Business).