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Contemporary Indian Cases In Marketing 2006 07 Ed
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Book Synopsis Marketing In India, Cases And Readings - by : S.Neelamegham
Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Download or read book Indovation written by T. Birtchnell and published by Springer. This book was released on 2013-04-23 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should we understand the many reports that poverty is the mother of innovation in India? What has the role of austerity been in the development of India's knowledge economy? In this critical study of Indian innovation, or 'Indovation', Thomas Birtchnell explores how the complex mobilities of 'globals' with stakes in India have transformed discourses and imaginaries about innovation in the region. He adopts a critical eye to the notion of Indovation by focusing on the various circuits of globals where India's knowledge economy is concentrated: expertise, entrepreneurship and community. Birtchnell traces the various discourses and counter-discourses around an Indian way of working and illustrates how differences in the international dimensions of austerity allow India's knowledge economy to prosper.
Download or read book Tourism Marketing written by Nilanjan Ray and published by CRC Press. This book was released on 2017-09-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Book Synopsis Cases on Digital Strategies and Management Issues in Modern Organizations by : Santos, José Duarte
Download or read book Cases on Digital Strategies and Management Issues in Modern Organizations written by Santos, José Duarte and published by IGI Global. This book was released on 2021-11-19 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.
Book Synopsis Contemporary Hospitality and Tourism Management Issues in China and India by : Stephen Ball
Download or read book Contemporary Hospitality and Tourism Management Issues in China and India written by Stephen Ball and published by Routledge. This book was released on 2009-11-04 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region. Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Book Synopsis Media Discourse in Contemporary India by : Sudeshna Devi
Download or read book Media Discourse in Contemporary India written by Sudeshna Devi and published by Routledge. This book was released on 2022-06-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the historical trajectory of the growth of the television news and critically analyzes the role of private television news in framing the nature of public discourse in contemporary India. Set in the context of a transformed media landscape, the book attempts to understand and analyze the role of two private national news channels, NDTV 24×7 and Aaj Tak, in producing mediatized narratives that offer a commentary on the various social, political, cultural, religious and economic issues in the public domain. This is achieved by critically examining the process and techniques of production, representation and consumption of current affairs programs such as studio debates, panel discussions, audience talk shows and documentaries aired on both the channels. Highlighting some of the key trends that impinge on the structure and mode of operation of television news media in contemporary India, the book offers a simultaneous examination of how the production, representation and consumption of the mediatized discourses shape the nature of public discourse and have social-political ramifications for the functioning of Indian democracy. The book will be of interest to researchers in sociology, media and communication studies, popular culture and South Asian Studies.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book India's Long Road written by Vijay Joshi and published by Oxford University Press. This book was released on 2017-02-15 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: India's economic resurgence has been the subject of many extravagant predictions and hopes. In this powerful and wide-ranging book, distinguished economist Vijay Joshi lays out a penetrating analysis of the shaky foundations of the country's performance, and charts the course that it should follow to achieve widely-shared prosperity. Joshi argues that for India to realize its huge potential, the relation between the state, the market, and the private sector must be comprehensively realigned. Deeper liberalization and more extensive privatisation will be necessary. But they will not suffice to achieve India's economic objectives. The state needs to perform much more effectively many core tasks that belong squarely in its domain. India needs more of the market as well as more of the state. The road India takes will matter not only for the lives of its billion-plus people but also for the course of global economics and politics. In the course of his enquiry, Joshi examines in depth all the critical areas of Indian development policy, including employment and the 'demographic bulge'; investment and productivity; the markets for goods, resources, and finance; macroeconomic stability; public sector banks and enterprises; the infrastructure deficit; social protection and safety nets; education and health care; environmental sustainability; international economic relations; state capacity and accountability; and corruption and crony capitalism. His design for radical reform incorporates a fiscally affordable scheme to provide a regular 'basic income' for all citizens that would speedily abolish extreme poverty. An authoritative work of tremendous scope and depth, India's Long Road will be an essential resource for anyone who wants to know where India is today, where it is headed, and what it should do to attain its ambitions.
Book Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran
Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Book Synopsis The New Middle Classes by : Hellmuth Lange
Download or read book The New Middle Classes written by Hellmuth Lange and published by Springer Science & Business Media. This book was released on 2009-06-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: With respect to the developing and threshold economies, it is no longer the poor who are the only focus of media attention. Today, the new middle classes are about to take centre stage, too. With their lifestyles and attitudes, the new middle classes are considered to be both the products as well as the promoters of globalization. They are a highly heterogeneousgroup in socio-economicterms as well as in habits 1 and preferences, including their societal role as consumers and citizens. The ?rst wave of scholarly and political attention can be traced back to the mid-nineties. The focal point was surprise and unease about indubitable symptoms of consumerism which, until then had been seen as a characteristic of the richest western societies. However, since the nineties, consumerism has run rampant in - velopingcountriestoo.Thishasparticularlybeennotedwithrespecttotheemerging middle classes in South East Asia. The “will to consume seemed inexhaustible, and appetites insatiable. This rage to consume [...] was both celebrated and feared by political leadersand other social/moralgatekeepers,who beganto condemnthe p- cess as ‘Westernization’ and even ‘westoxi?cation”’ (Chua 2000: xii). Ever since, the debate about the lifestyles of the new middle classes and their role in society has gained momentum.
Book Synopsis Current Issues in Hospitality and Tourism by : A. Zainal
Download or read book Current Issues in Hospitality and Tourism written by A. Zainal and published by CRC Press. This book was released on 2012-08-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy probl
Book Synopsis Art and the Global Economy by : John Zarobell
Download or read book Art and the Global Economy written by John Zarobell and published by Univ of California Press. This book was released on 2017-04-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction : measuring the economy of the arts -- Museums in flux -- The exhibitionary complex -- Art and the global marketplace -- Conclusion : non-profits and artist collectives as market alternatives
Book Synopsis English in East and South Asia by : Ee Ling Low
Download or read book English in East and South Asia written by Ee Ling Low and published by Routledge. This book was released on 2021-08-29 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a first systematic and comprehensive account of English in East and South Asia (EESA) based on current research by scholars in the field. It has several unique features. Firstly, it provides a rigorous theoretical overview that is necessary for the understanding of EESA in relation to the burgeoning works on World Englishes as a discipline. Secondly, in the section on linguistic features, a systematic template was made available to the contributors so that linguistic coverage of the variety/varieties is similar. Thirdly, the vibrancy of the sociolinguistic and pragmatic realities that govern actual English in use in a wide variety of domains such as social media, the Internet and popular culture/music are discussed. Finally, this volume includes an extensive bibliography of works on EESA, thus providing a useful and valuable resource for language researchers, linguists, classroom educators, policymakers and anyone interested in the topic of EESA or World Englishes. This volume hopes to advance understanding of the spread and development of the different sub-varieties reflecting both the political developments and cultural norms in the region.
Book Synopsis Consumption Behaviour and Social Responsibility by : Karnika Gupta
Download or read book Consumption Behaviour and Social Responsibility written by Karnika Gupta and published by Springer Nature. This book was released on 2020-05-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Book Synopsis Strategic Management by : Richard Godfrey
Download or read book Strategic Management written by Richard Godfrey and published by Routledge. This book was released on 2015-12-14 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regularly considered to be the cap-stone course on any business or management degree, strategy has developed into a wide-ranging and sometimes overwhelming field of study. However, in recent years the theory of strategy has come under increasing scrutiny for its perceived failures and detachment from real world practice. With an engaging and conversational tone, this new concise textbook offers an accessible and timely review of the theory and practice of strategic management, explored from a more critical perspective. In a refreshing change from much of the literature, Richard Godfrey takes a wider view of strategy, incorporating insights from the worlds of sociology, psychology and history to highlight the complexity and plurality at the heart of the discipline. The book also incorporates a number of extensive case studies on contemporary business strategy from the likes of Apple, Nike, Zara and IKEA. Written for both an undergraduate and postgraduate audience, the book challenges a number of underlying assumption and beliefs about strategy and seeks to add clarity and context to the field.
Book Synopsis Handbook of Research on Recent Developments in Internet Activism and Political Participation by : Ibrahim, Yasmin
Download or read book Handbook of Research on Recent Developments in Internet Activism and Political Participation written by Ibrahim, Yasmin and published by IGI Global. This book was released on 2020-06-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: International politics is witnessing a rapid transformation due to the emerging impact of the internet and digital media. Activists in various countries have been given a new medium to voice their views and opinions, resulting in governments adapting to the digital environment in which we currently live. As the role of social media and online communities continue to grow, empirical research is needed on their specific impact on governmental policies and reform. Recent Developments in Internet Activism and Political Participation is an essential reference source that explores the modern role that digital media plays within community engagement and political development. This book discusses real-world case studies in various regions of the world on how the internet is affecting government agendas and promoting the voice of the community. Featuring research on topics such as digital ecosystems, information technology, and foreign policy, this book is ideally designed for researchers, strategists, government officials, policymakers, sociologists, administrators, scholars, educators, and students seeking coverage on the societal impact of social media in modern global politics.
Book Synopsis Inclusive Growth and Development in India by : Y. Tsujita
Download or read book Inclusive Growth and Development in India written by Y. Tsujita and published by Springer. This book was released on 2014-08-22 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the fastest growing countries in the world. However, high economic growth is accompanied by social stratification and widening economic disparity between states. This book illustrates some important aspects of underdevelopment and the process by which the underclass is left behind by focusing on the country's most neglected regions.
