Contemporary Euromarketing

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Contemporary Euromarketing

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Author : Jorma Larimo
Publisher : Routledge
ISBN 13 : 1317960238
Total Pages : 328 pages
Book Rating : 4.3/5 (179 download)

Book Synopsis Contemporary Euromarketing by : Jorma Larimo

Download or read book Contemporary Euromarketing written by Jorma Larimo and published by Routledge. This book was released on 2018-10-24 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures (INV) and born globals (BG). Academics and researchers working in Finland, Spain, Denmark, Italy, France, Portugal, and the Czech Republic analyze both outward and inward types of operations, foreign sourcing, and foreign partner selection. The book also addresses international counterfeiting and the impact of culture on advertising related issues. Contemporary Euromarketing includes results of surveys and interviews with more than 1,000 European companies and case studies of software firms, export circles, and print media to present analytical insights on the internal and external aspect of marketing in the European Union. This unique book examines the vital issues facing European markets and marketing systems in dealing with global economics, including inter- and intra-trade activities, export behavior, marketing strategies and practices, marketing implications of strategic alliances, public sector marketing, comparative marketing systems, buyer-seller interactions, and business customs and practices among European countries. Topics examined in Contemporary Euromarketing include: a conceptual growth model with typical starting points, pathways, and outcomes of international growth whether partner commitment to export cooperation leads to a higher degree of success differences in international development of INVs and how/why differences are manifested the relationship between export intensity and different types of performance by structural equation modeling (SEM) analysis description of the stages of the internationalization process and its link to performance international sourcing as an entrepreneurial act the relationship between partner selection and international joint venture (IJV) performance differences and similarities between magazine advertisements in France and the Czech Republic the effects of provocative advertising imagery on consumers’ attitudes toward product factors that attract international counterfeiting to the European Union and much more! Contemporary Euromarketing is an essential resource for practitioners, academics, and policymakers involved in the European Union’s growing role in the global marketplace.

Chosen Legacies

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Author : Linde Egberts
Publisher : Routledge
ISBN 13 : 1317166833
Total Pages : 231 pages
Book Rating : 4.3/5 (171 download)

Book Synopsis Chosen Legacies by : Linde Egberts

Download or read book Chosen Legacies written by Linde Egberts and published by Routledge. This book was released on 2017-07-14 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The urge for regional identity has not declined in the process of globalization. Rather, heritage is used to develop regional distinctiveness and to charge identities with a past. Particularly helpful for this aim are creation stories, Golden Ages or recent, shared traumas. Some themes such as the Roman era or the Second World War appear easier to appropriate than, for example, prehistory. This book assesses the role of heritage in the construction of regional identities in Western Europe. It contains case studies on early medieval heritage in Alsace and Euregio-Meuse Rhine, industrial heritage in the German Ruhr area and competing memories in the Arnhem-Nijmegen region in the Netherlands. It presents new insights into the process of heritage production on a regional level in relationship to processes of identity construction. The theoretical analysis of "heritage" and "regional identity" is innovative as these concepts were hardly analysed in relation to each other before. This book also offers insights into policy, tourism, spatial development and regional development to policymakers, politicians, designers and professionals in the heritage and tourism industries.

Marketing Issues in Western Europe

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Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136437592
Total Pages : 186 pages
Book Rating : 4.1/5 (364 download)

Book Synopsis Marketing Issues in Western Europe by : Erdener Kaynak

Download or read book Marketing Issues in Western Europe written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data. Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe a probing appraisal of Pan-European marketing with a proposed conceptual framework a review of the marketing consequences of internal market unification an exploratory study of marketing practice and market orientation a penetrating look at the role of domestic animosity in consumer choice detailed research describing price strategy in the EU an exploration of the impact of fear appeal in a cross-cultural context and more! Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.

New Europe

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Author :
Publisher :
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.3/5 (555 download)

Book Synopsis New Europe by :

Download or read book New Europe written by and published by . This book was released on 1941 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

European Access

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Author :
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis European Access by :

Download or read book European Access written by and published by . This book was released on 1998 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Human Dynamics for the Development of Contemporary Societies

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Author : Daniel Raposo, Nuno Martins and Daniel Brandão
Publisher : AHFE International
ISBN 13 : 195865101X
Total Pages : 509 pages
Book Rating : 4.9/5 (586 download)

Book Synopsis Advances in Human Dynamics for the Development of Contemporary Societies by : Daniel Raposo, Nuno Martins and Daniel Brandão

Download or read book Advances in Human Dynamics for the Development of Contemporary Societies written by Daniel Raposo, Nuno Martins and Daniel Brandão and published by AHFE International. This book was released on 2022-07-24 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Human Dynamics for the Development of Contemporary Societies Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA

American Book Publishing Record

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Author :
Publisher :
ISBN 13 :
Total Pages : 838 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis American Book Publishing Record by :

Download or read book American Book Publishing Record written by and published by . This book was released on 2007 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Congress Calendar

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Author :
Publisher :
ISBN 13 :
Total Pages : 1730 pages
Book Rating : 4.F/5 ( download)

Book Synopsis International Congress Calendar by :

Download or read book International Congress Calendar written by and published by . This book was released on 1990 with total page 1730 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Euromarketing

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Author : Erdener Kaynak
Publisher : Psychology Press
ISBN 13 : 9781560244271
Total Pages : 404 pages
Book Rating : 4.2/5 (442 download)

Book Synopsis Euromarketing by : Erdener Kaynak

Download or read book Euromarketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere. The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on: Consumer Issues: Single Market and its Implications Export Behavior of European Firms Internationalization of European Firms Retailing Practices in European Countries Country Examples of European Distribution Channels Comparative Advertising Practices Internationalization of Scandinavian Firms Export Marketing Managerial Implications The restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.

List of Recent Additions

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Author : Joint Bank-Fund Library
Publisher :
ISBN 13 :
Total Pages : 754 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis List of Recent Additions by : Joint Bank-Fund Library

Download or read book List of Recent Additions written by Joint Bank-Fund Library and published by . This book was released on 1981 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:

European Banks and the Rise of International Finance

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Author : Carlo Edoardo Altamura
Publisher : Routledge
ISBN 13 : 1317276965
Total Pages : 353 pages
Book Rating : 4.3/5 (172 download)

Book Synopsis European Banks and the Rise of International Finance by : Carlo Edoardo Altamura

Download or read book European Banks and the Rise of International Finance written by Carlo Edoardo Altamura and published by Routledge. This book was released on 2016-08-12 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The banking and financial sector has expanded dramatically in the last forty years, and the consequences of this accelerated growth have been felt by people around the world. European Banks and the Rise of International Finance examines the historical origins of the financialised world we live in by analysing the transformations in world finance which occurred in the decade from the first oil crisis of 1973, until the debt crisis of 1982. This a crucial and formative decade for understanding the modern financial landscape, but it is still mostly unexplored in economic and financial history. The availability of new archival evidence has allowed for the re-examination of issues such as the progressive privatisation of international financial flows to Less Developed Countries, especially in Latin America and South-East Asia, and its impact on the expansion of the European banking sector, and for the development of an invaluable financial and political history. This book is well suited for those interested in monetary economics and economic history, as well as those studying international political economy, banking history and Financial history.

Rhetoric of Transformation

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Author : International Society for the History of Rhetoric. Congress
Publisher : Dig
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Rhetoric of Transformation by : International Society for the History of Rhetoric. Congress

Download or read book Rhetoric of Transformation written by International Society for the History of Rhetoric. Congress and published by Dig. This book was released on 2003 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fulltext Sources Online

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Author :
Publisher :
ISBN 13 :
Total Pages : 1708 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Fulltext Sources Online by :

Download or read book Fulltext Sources Online written by and published by . This book was released on 2008 with total page 1708 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Subject Guide to Books in Print

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Author :
Publisher :
ISBN 13 :
Total Pages : 1514 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1983 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

World Financial Orders

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Author : Paul Langley
Publisher : Routledge
ISBN 13 : 1134521405
Total Pages : 209 pages
Book Rating : 4.1/5 (345 download)

Book Synopsis World Financial Orders by : Paul Langley

Download or read book World Financial Orders written by Paul Langley and published by Routledge. This book was released on 2003-08-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Financial Orders challenges the predominance of neo-liberalism as a mode of knowledge about contemporary world finance, and claims that it neglects the social and political bases as well as the malign consequences of change. He looks to the field of International Political Economy (IPE) to construct an alternative mode, one that critically restores society and politics. An 'historical' approach to IPE is advanced that accounts for modern world finance since the seventeenth century as a succession of structurally distinct hierarchical social orders. This book will be of interest to those working in the field of IPE and to those scholars, researchers and students from across the social sciences who seek to challenge the common-sense, neo-liberal explanation of contemporary world finance.

The New York Times Book Review Index, 1896-1970: Subject index

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Author :
Publisher :
ISBN 13 :
Total Pages : 1182 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis The New York Times Book Review Index, 1896-1970: Subject index by :

Download or read book The New York Times Book Review Index, 1896-1970: Subject index written by and published by . This book was released on 1973 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New York Times Saturday Review of Books and Art

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Author :
Publisher :
ISBN 13 :
Total Pages : 1176 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis New York Times Saturday Review of Books and Art by :

Download or read book New York Times Saturday Review of Books and Art written by and published by . This book was released on 1973 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt: