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Consumption Culture In Europe Insight Into The Beverage Industry
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Book Synopsis Consumption Culture in Europe: Insight into the Beverage Industry by : Santos, Carmen R.
Download or read book Consumption Culture in Europe: Insight into the Beverage Industry written by Santos, Carmen R. and published by IGI Global. This book was released on 2013-01-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Book Synopsis The SAGE Encyclopedia of Alcohol by : Scott C. Martin
Download or read book The SAGE Encyclopedia of Alcohol written by Scott C. Martin and published by SAGE Publications. This book was released on 2014-12-16 with total page 1674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol consumption goes to the very roots of nearly all human societies. Different countries and regions have become associated with different sorts of alcohol, for instance, the “beer culture” of Germany, the “wine culture” of France, Japan and saki, Russia and vodka, the Caribbean and rum, or the “moonshine culture” of Appalachia. Wine is used in religious rituals, and toasts are used to seal business deals or to celebrate marriages and state dinners. However, our relation with alcohol is one of love/hate. We also regulate it and tax it, we pass laws about when and where it’s appropriate, we crack down severely on drunk driving, and the United States and other countries tried the failed “Noble Experiment” of Prohibition. While there are many encyclopedias on alcohol, nearly all approach it as a substance of abuse, taking a clinical, medical perspective (alcohol, alcoholism, and treatment). The SAGE Encyclopedia of Alcohol examines the history of alcohol worldwide and goes beyond the historical lens to examine alcohol as a cultural and social phenomenon, as well—both for good and for ill—from the earliest days of humankind.
Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan
Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Book Synopsis Educational Strategies for the Next Generation Leaders in Hotel Management by : Feng, Jiuguang
Download or read book Educational Strategies for the Next Generation Leaders in Hotel Management written by Feng, Jiuguang and published by IGI Global. This book was released on 2015-04-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.
Book Synopsis Strategic Tools and Methods for Promoting Hospitality and Tourism Services by : Nedelea, Alexandru-Mircea
Download or read book Strategic Tools and Methods for Promoting Hospitality and Tourism Services written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2016-01-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Book Synopsis Strategic Labor Relations Management in Modern Organizations by : Casademunt, Ana María Lucia
Download or read book Strategic Labor Relations Management in Modern Organizations written by Casademunt, Ana María Lucia and published by IGI Global. This book was released on 2016-04-22 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.
Book Synopsis Consumer Behavior and Culture by : Marieke de Mooij
Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE Publications. This book was released on 2010-09-29 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Book Synopsis Tea Cultures of Europe: Heritage and Hospitality by : Hartwig Bohne
Download or read book Tea Cultures of Europe: Heritage and Hospitality written by Hartwig Bohne and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-06-04 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No matter where you are in the world, you are at home when tea is served." -- Earlene Grey Tea has its very own significance in every consumer’s life. However, above all, tea represents enjoyment, the ritual of preparation and the appreciation of the moment. In this sense, tea creates hospitality and peace, tea brings people together to talk and to make time for each other. Tea needs time, tea spends time. In this pioneering book featuring hospitality embraced by tea culture, you will read of fascinating tea ceremonies, impressive tea china and comfortable tea houses as well as different national and regional tea-related habits in European countries. Nearly 50 contributions provide unique insights -- Samowars in the East, Dresmer blue porcelain in Germany, tulip glasses in Turkey and around, silver tea pots in Great Britain and, many more. The first tea plantations in Portugal or Georgia are discussed, as well as tea in arts, tea events, tea flavoured signature products, tea pairing and, impulses for entrepreneurship and education. Tea Cultures of Europe is written for tea lovers, educators and students, as well as industry practitioners (tea sommeliers, tea masters) and entrepreneurs.
Book Synopsis The Sustainable Marketing Concept in European SMEs by : Edyta Rudawska
Download or read book The Sustainable Marketing Concept in European SMEs written by Edyta Rudawska and published by Emerald Group Publishing. This book was released on 2018-05-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Book Synopsis Wine and Culture by : Rachel E. Black
Download or read book Wine and Culture written by Rachel E. Black and published by A&C Black. This book was released on 2013-08-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine is one of the most celebrated and appreciated commodities around the world. Wine writers and scientists tell us much about varieties of wines, winegrowing estates, the commercial value and the biochemistry of wine, but seldom address the cultural, social, and historical conditions through which wine is produced and represented. This path-breaking collection of essays by leading anthropologists looks not only at the product but also beyond this to disclose important social and cultural issues that inform the production and consumption of wine. The authors show that wine offers a window onto a variety of cultural, social, political and economic issues throughout the world. The global scope of these essays demonstrates the ways in which wine changes as an object of study, commodity and symbol in different geographical and cultural contexts. This book is unique in covering the latest ethnography, theoretical and ethnohistorical research on wine throughout the globe. Four central themes emerge in this collection: terroir; power and place; commodification and politics; and technology and nature. The essays in each section offer broad frameworks for looking at current research with wine at the core.
Book Synopsis A Cultural History of Food in the Early Modern Age by : Beat Kümin
Download or read book A Cultural History of Food in the Early Modern Age written by Beat Kümin and published by Bloomsbury Publishing. This book was released on 2014-05-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventeenth and eighteenth centuries form a very distinctive period in European food history. This was a time when enduring feudal constraints in some areas contrasted with widening geographical horizons and the emergence of a consumer society.While cereal based diets and small scale trade continued to be the mainstay of the general population, elite tastes shifted from Renaissance opulence toward the greater simplicity and elegance of dining à la française. At the same time, growing spatial mobility and urbanization boosted the demand for professional cooking and commercial catering. An unprecedented wealth of artistic, literary and medical discourses on food and drink allows fascinating insights into contemporary responses to these transformations. A Cultural History of Food in the Early Modern Age presents an overview of the period with essays on food production, food systems, food security, safety and crises, food and politics, eating out, professional cooking, kitchens and service work, family and domesticity, body and soul, representations of food, and developments in food production and consumption globally.
Book Synopsis Reading Inebriation in Early Colonial Peru by : Mónica P. Morales
Download or read book Reading Inebriation in Early Colonial Peru written by Mónica P. Morales and published by Routledge. This book was released on 2016-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing a variety of narratives through the lens of inebriation imagery, this book explores how such imagery emerges in colonial Peru as articulator of notions of the self and difference, resulting in a new social hierarchy and exploitation. Reading Inebriation evaluates the discursive and geo-political relevance of representations of drinking and drunkenness in the crucial period for the consolidation of colonial power in the Viceroyalty of Peru, and the resisting rhetoric of a Hispanicized native Andean writer interested in changing stereotypes, fighting inequality, and promoting tolerance at imperial level in one of the main centers of Spanish colonial economic activity in the Americas. In recognizing and addressing this imagery, Mónica Morales restores an element of colonial discourse that hitherto has been overlooked in the critical readings dealing with the history of sixteenth and early seventeenth-century Andes. She presents drinking as the metaphorical site where Western culture and the New World collide and define themselves on the grounds of differing drinking rituals and ideas of moderation and excess. Narratives such as dictionaries, legal documents, conversion manuals, historical writings, literary accounts, and chronicles frame her context of analysis.
Book Synopsis Alcohol and Temperance in Modern History [2 volumes] by : Jack S. Blocker Jr.
Download or read book Alcohol and Temperance in Modern History [2 volumes] written by Jack S. Blocker Jr. and published by Bloomsbury Publishing USA. This book was released on 2003-12-17 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive encyclopedia on all aspects of the production, consumption, and social impact of alcohol. Alcohol and Temperance in Modern History: An International Encyclopedia spans the history of alcohol production and consumption from the development of distilled spirits and modern manufacturing and distribution methods to the present. Authoritative and unbiased, it brings together the work of hundreds of experts from a variety of disciplines with an emphasis on the extraordinary wealth of scholarship developed in the past several decades. Its nearly 500 alphabetically organized entries range beyond the principal alcoholic beverages and major producers and retailers to explore attitudes toward alcohol in various countries and religions, traditional drinking occasions and rituals, and images of drinking and temperance in art, painting, literature, and drama. Other entries describe international treaties and organizations related to alcohol production and distribution, global consumption patterns, and research and treatment institutions, as well as temperance, prohibition, and antiprohibitionist efforts worldwide.
Book Synopsis Production and Management of Beverages by : Alexandru Grumezescu
Download or read book Production and Management of Beverages written by Alexandru Grumezescu and published by Woodhead Publishing. This book was released on 2018-12-07 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production and Management of Beverages, Volume One in the Science of Beverages series, introduces the broad world of beverage science, providing an overview of the emerging trends in the industry and the potential solutions to challenges such as sustainability and waste. Fundamental information on production and processing technologies, safety, quality control, and nutrition are covered for a wide range of beverage types, including both alcoholic and nonalcoholic beverages, fermented beverages, cocoa and other powder based beverages and more. This is an essential resource for food scientists, technologists, chemists, engineers, microbiologists and students entering into this field. • Describes different approaches to waste management and eco-innovative solutions for the wine and beer industry • Offers information on ingredient traceability to ensure food safety and quality • Provides overall coverage of hot topics and scientific principles in the production and management of beverages for sustainable industry
Download or read book Egypt's Beer written by Omar D. Foda and published by University of Texas Press. This book was released on 2019-12-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt’s Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt’s Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves—including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella—Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company’s success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian “modernity” seen through the lens of a distinctly Egyptian brand.
Download or read book Who Drinks What written by Anonimo and published by Euromonitor International. This book was released on 2009-02 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who Drinks What: Identifying International Drinks Consumption Trends provides an insight into hot, soft and alcoholic drinks consumption trends across 52 countries worldwide. As well as providing volume and value retail sales, it identifies the leading brands and their brand shares.This book will help you identify the leading coffee brand in Columbia, the volume retail sales of spirits by sector in Russia and per capita volume retail sales of wine by sector in France and much more.
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