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Author : Frank Howard Wadsworrth
Publisher :
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumers' Salient Characteristics written by Frank Howard Wadsworrth and published by . This book was released on 1995 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pedro Bordalo
Publisher :
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4.:/5 (13 download)
Download or read book Salience and Consumer Choice written by Pedro Bordalo and published by . This book was released on 2015 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: We present a theory of context-dependent choice in which a consumer's attention is drawn to salient attributes of goods, such as quality or price. An attribute is salient for a good when it stands out among the good's characteristics, in the precise sense of being furthest away in that good from its average level in the choice set (or more generally, an evoked set). A local thinker chooses among goods by attaching disproportionately high weights to their salient attributes. When goods are characterized by only one quality attribute and price, salience tilts choices toward goods with higher ratios of quality to price. We use the model to account for a variety of disparate bits of evidence, including decoy effects in consumer choice, context-dependent willingness to pay, balance of qualities in desirable goods, and shifts in demand toward low quality goods when all prices in a category rise. We then apply the model to study discounts and sales, and to explain demand for low deductible insurance.
Author : Pedro Bordalo
Publisher :
ISBN 13 :
Total Pages : 57 pages
Book Rating : 4.:/5 (786 download)
Download or read book Salience and consumer choice written by Pedro Bordalo and published by . This book was released on 2012 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: We present a theory of context-dependent choice in which a consumer's attention is drawn to salient attributes of goods, such as quality or price. An attribute is salient for a good when it stands out among the good's characteristics, in the precise sense of being furthest away in that good from its average level in the choice set (or more generally, an evoked set). A local thinker chooses among goods by attaching disproportionately high weights to their salient attributes. When goods are characterized by only one quality attribute and price, salience tilts choices toward goods with higher ratios of quality to price. We use the model to account for a variety of disparate bits of evidence, including decoy effects in consumer choice, context-dependent willingness to pay, balance of qualities in desirable goods, and shifts in demand toward low quality goods when all prices in a category rise. We then apply the model to study discounts and sales, and to explain demand for low deductible insurance.
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yuan Gao
Publisher : IGI Global
ISBN 13 : 9781591403272
Total Pages : 350 pages
Book Rating : 4.4/5 (32 download)
Download or read book Web Systems Design and Online Consumer Behavior written by Yuan Gao and published by IGI Global. This book was released on 2005-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Author : P Saravanavel
Publisher : Vikas Publishing House
ISBN 13 : 9788125914761
Total Pages : 784 pages
Book Rating : 4.9/5 (147 download)
Download or read book Marketing Research & Consumer Behaviour written by P Saravanavel and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.
Author : Marija Klopčič
Publisher : Springer
ISBN 13 : 9086867626
Total Pages : 305 pages
Book Rating : 4.0/5 (868 download)
Download or read book Consumer attitudes to food quality products written by Marija Klopčič and published by Springer. This book was released on 2013-03-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693161
Total Pages : 463 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author : Dr A Madeswaran
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706572
Total Pages : pages
Book Rating : 4.1/5 (947 download)
Download or read book Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932820
Total Pages : 231 pages
Book Rating : 4.1/5 (349 download)
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.:/5 (38 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leighton Adams Price
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.3/5 (129 download)
Download or read book Personality Characteristics and Consumer-product Perceptions written by Leighton Adams Price and published by . This book was released on 1972 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert C. Webb
Publisher : Springer Science & Business Media
ISBN 13 : 1461547636
Total Pages : 370 pages
Book Rating : 4.4/5 (615 download)
Download or read book Psychology of the Consumer and Its Development written by Robert C. Webb and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319500082
Total Pages : 987 pages
Book Rating : 4.3/5 (195 download)
Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Ying Jiang
Publisher :
ISBN 13 : 9781109832266
Total Pages : 103 pages
Book Rating : 4.8/5 (322 download)
Download or read book The Influence of Task and Information Environment Characteristics on Consumer Search Behavior in an Online Setting written by Ying Jiang and published by . This book was released on 2006 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: The uniqueness of the online shopping environment and the rapid growth of the online retail sales make it important to understand how consumers search for information in an online setting. This dissertation takes both the adaptive decision making approach and the cost-benefit approach to examine how the task and information environment characteristics of an online shopping environment influence consumers' selective information processing strategies, amount of information search, experienced cognitive effort, affect, and choice. I report the results of two experiments that investigate these research questions.
Author : Prabhu TL
Publisher : NestFame Creations Pvt Ltd.
ISBN 13 :
Total Pages : 87 pages
Book Rating : 4./5 ( download)
Download or read book CONSUMER BEHAVIOR written by Prabhu TL and published by NestFame Creations Pvt Ltd.. This book was released on with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior refers to the activities and decision-making processes of people who buy goods and services for their own use. Consumer buying behavior is the study of consumers' actions when selecting whether to purchase a good that meets their needs. It is an investigation into how customers behave and what motivates them to purchase and use particular goods. The study of consumer purchasing behavior is crucial for marketers because it helps them comprehend what customers anticipate from them. Understanding what prompts a consumer to purchase a product is useful. In order to introduce a product to the market, it is critical to determine the kind of products that buyers want. Marketers can comprehend what consumers enjoy and detest so they may create their marketing strategies accordingly. Consumer buying behavior examines a variety of situations, including what customers purchase, why they purchase it, when they purchase it, how frequently they purchase it, and many other factors. Consumer researchers, for instance, study consumer purchasing patterns with the goal of understanding why women purchase moisturizer's (to reduce skin problems), the most preferred brand (Olay, L'Oréal), how frequently they use it (twice daily, thrice daily), where they prefer to purchase it (supermarkets, online), and how frequently they do so (weekly, monthly). It's instructive to hear some of the first-cut consumer thoughts on Vocally about what people think about various brands and what they anticipate from electronic devices and gadgets.
Author : Beth Walker
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.0/5 ( download)
Download or read book Exploring the Structural Characteristics of Consumers' Knowledge written by Beth Walker and published by . This book was released on 1986 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
