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Consumer Response
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Book Synopsis Persuasive Imagery by : Linda M. Scott
Download or read book Persuasive Imagery written by Linda M. Scott and published by Routledge. This book was released on 2003-04-02 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Book Synopsis Television Advertising And Consumer Response: Children Buying Behaviour by : Neeru Kapoor
Download or read book Television Advertising And Consumer Response: Children Buying Behaviour written by Neeru Kapoor and published by Mittal Publications. This book was released on 2003 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.
Book Synopsis Efficient Consumer Response by : Efficient Consumer Response UK Strategy Group
Download or read book Efficient Consumer Response written by Efficient Consumer Response UK Strategy Group and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Response to Various Levels of Advertising for Fluid Milk by : Wendell Emile Clement
Download or read book Consumer Response to Various Levels of Advertising for Fluid Milk written by Wendell Emile Clement and published by . This book was released on 1967 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Consumer Response to Gasoline Price Changes by : Kenneth Thomas Gillingham
Download or read book The Consumer Response to Gasoline Price Changes written by Kenneth Thomas Gillingham and published by Stanford University. This book was released on 2011 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: When gasoline prices rise, people notice: the news is filled with reports of pinched household budgets and politicians feeling pressure to do something to ameliorate the burden. Yet, raising the gasoline tax to internalize externalities is widely considered by economists to be among the most economic efficiency-improving policies we could implement in the transportation sector. This dissertation brings new evidence to bear on quantifying the responsiveness to changing gasoline prices, both on the intensive margin (i.e., how much to drive) and the extensive margin (i.e., what vehicles to buy). I assemble a unique and extremely rich vehicle-level dataset that includes all new vehicle registrations in California 2001 to 2009, and all of the mandatory smog check program odometer readings for 2002 to 2009. The full dataset exceeds 49 million observations. Using this dataset, I quantify the responsiveness to gasoline price changes on both margins, as well as the heterogeneity in the responsiveness. I develop a novel structural model of vehicle choice and subsequent utilization, where consumer decisions are modeled in a dynamic setting that explicitly accounts for selection on unobserved driving preference at both the time of purchase and the time of driving. This utility-consistent model allows for the analysis of the welfare implications to consumers and government of a variety of different policies, including gasoline taxes and feebates. I find that consumers are responsive to changing gasoline prices in both vehicle choice and driving decisions, with more responsiveness than in many recent studies in the literature. I estimate a medium-run (i.e., roughly two-year) elasticity of fuel economy with respect to the price of gasoline for new vehicles around 0.1 for California, a response that varies by whether the vehicle manufacturer faces a tightly binding fuel economy standard. I estimate a medium-run elasticity of driving with respect to the price of gasoline around -0.15 for new personal vehicles in the first six years. Older vehicles are driven much less, but tend to be more responsive, with an elasticity of roughly -0.3. I find that the vehicle-level responsiveness in driving to gasoline price changes varies by vehicle class, income, geographic, and demographic groups. I also find that not including controls for economic conditions and not accounting for selection into different types of new vehicles based on unobserved driving preference tend to bias the elasticity of driving away from zero -- implying a greater responsiveness than the true responsiveness. This is an important methodological point, for much of the literature estimating similar elasticities ignores these two issues. These results have significant policy implications for policies to reduce gasoline consumption and greenhouse gas emissions from transportation. The relatively inelastic estimated responsiveness on both margins suggests that a gasoline tax policy may not lead to dramatic reductions in carbon dioxide emissions, but is a relatively non-distortionary policy instrument to raise revenue. When the externalities of driving are considered, an increased gasoline tax may not only be relatively non-distortionary, but even economic efficiency-improving. However, I find that the welfare changes from an increased gasoline tax vary significantly across counties in California, an important consideration for the political feasibility of the policy. Finally, I find suggestive evidence that the ``rebound effect'' of a policy that works only on the extensive margin, such as a feebate or CAFE standards, may be closer to zero than the elasticity of driving with respect to the price of gasoline. This suggestive finding is particularly important for the analysis of the welfare effects of any policy that focuses entirely on the extensive margin.
Book Synopsis Consumer Response to Price by : Jacob Jacoby
Download or read book Consumer Response to Price written by Jacob Jacoby and published by . This book was released on 1976 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Response :. by : United States. Consumer Financial Protection Bureau
Download or read book Consumer Response :. written by United States. Consumer Financial Protection Bureau and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quick Response written by Bob Lowson and published by John Wiley & Sons. This book was released on 1999-08-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gap between demand for consumer goods and their efficient supply is greater now than at any other time, and is widening as consumers' wants become less predictable, and suppliers struggle to meet them. Quick Response (QR) is both a management paradigm and a methodology that allows supply systems to react quickly to changes while improving their performance. QR aims to help organize a business in the face of problems associated with the vast array of goods and services now to be found in consumer markets. It is particularly relevant to the Fast Moving Consumer Goods (FMCG) and Fashion industries. QR works by compressing the time between product or service design concept and appearance on the retail shelf. It then takes advantage of such recent technologies as Point of Sale (PoS) tracking and Electronic Data Interchange (EDI) to constantly up-date estimates of true consumer demand, and then places intelligent re-orders for goods with flexible manufacturers and their suppliers. One of the features of this book is the demonstration that the range of industries able to benefit from the application of QR methodologies is extremely wide. However, this apparent universality comes with a strong 'health warning'. By placing QR in a broad framework of management thinking, the book allows comparison with other paradigms and their off-shoots - partnerships and alliances, measurement and benchmarking, Information Systems Technology strategies, Total Quality Management, and change management. Belief systems such as World Class Manufacturing, Lean Production, Agile Manufacturing, Virtual Organization, Time-Based Competition, Supply Chain Management (SCM) and chaos theory, are also reviewed and contrasted. The book then quantifies the performance benefits that accrue from the application of QR using examples from the US and European industries as well as computer simulation. Lessons are also drawn from a wide variety of SMEs (Small and Medium sized Enterprises) who are using QR as a strategic tool, as well as those who have not yet adopted it. For the latter, there are recommendations for implementing QR. The future management and research directions required for full exploitation of QR are also explored in a separate section. The most important aspect of this book is that it concentrates on the practical, hands-on management of a supply pipeline as opposed to the generalized theories of Supply Chain Management.
Book Synopsis Consumer Response to Income Increases by : George Katona
Download or read book Consumer Response to Income Increases written by George Katona and published by Greenwood. This book was released on 1980 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer response to written by and published by . This book was released on 1948 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Persuasive Imagery by : Linda M. Scott
Download or read book Persuasive Imagery written by Linda M. Scott and published by Taylor & Francis. This book was released on 2003-04-02 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Book Synopsis Utility Green Pricing Programs: Design, Implementation, and Consumer Response by :
Download or read book Utility Green Pricing Programs: Design, Implementation, and Consumer Response written by and published by DIANE Publishing. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Efficient Consumer Response Adoption by : Daniel Corsten
Download or read book Efficient Consumer Response Adoption written by Daniel Corsten and published by . This book was released on 2004 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Infopartnering written by André J. Martin and published by John Wiley & Sons. This book was released on 1994-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance Praise for Infopartnering "André has done a great job of describing a future world in which we harness the power of technology and cooperative relationships to become as efficient and consumer-focused as possible." —Jerry Golub, Director, Trade and Inventory Effectiveness, Price Chopper Supermarkets "Correctly defines linkage between suppliers, retailers, and customers and provides a sure-footed road map to reduce costs at each level. A viable alternative to those Non-ELDP operators who are scurrying pell-mell toward CRP but giving up the farm to do it." —M. Davis Herriman, Vice President, Grocery Operations, Giant Foods, Inc. "Finally, a book that demystifies the ‘how-to’s’ of ECR. Infopartnering is a must-read for any Senior Manager truly dedicated to making ECR a reality." —Daphne Perry, General Manager, ECR, H. J. Heinz Company of Canada, Ltd. "André Martin has provided the experienced as well as the novice logistician with a valuable insight into ECR. Infopartnering is not business as usual, but a unique, value-added approach to meeting customer requirements." —Joseph Andraski, Vice President, Sales & Integrated Logistics Division, Nabisco Food Group "Infopartnering will help drive the implementation of new infopartnering techniques such as continuous replenishment to better manage the distribution pipeline for greater consumer value." —Ralph Drayer, Vice President, Product Supply-Customer Development, Procter & Gamble Company
Book Synopsis Cost Management in Supply Chains by : Stefan Seuring
Download or read book Cost Management in Supply Chains written by Stefan Seuring and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Chain Management and Cost Management are important developments helping companies to respond to increased global competition and demanding customer needs. Within the 23 chapters of the book, more than 35 authors provide insights into new concepts for cost control in supply chains. The frameworks presented are illustrated with case studies from the automotive, textile, white goods, and transportation industry as well as from retailing. Academics will benefit from the wide range of approaches presented, while practitioners will learn from the examples how their own company and the supply chains which they compete in, can be brought to lower costs and better performance.
Book Synopsis What are the Underlying Dimensions of Consumer Response? by : Clark Leavitt
Download or read book What are the Underlying Dimensions of Consumer Response? written by Clark Leavitt and published by . This book was released on 2000 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
