Mobile Application Security

Download Mobile Application Security PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 007163357X
Total Pages : 432 pages
Book Rating : 4.0/5 (716 download)

DOWNLOAD NOW!


Book Synopsis Mobile Application Security by : Himanshu Dwivedi

Download or read book Mobile Application Security written by Himanshu Dwivedi and published by McGraw Hill Professional. This book was released on 2010-02-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secure today's mobile devices and applications Implement a systematic approach to security in your mobile application development with help from this practical guide. Featuring case studies, code examples, and best practices, Mobile Application Security details how to protect against vulnerabilities in the latest smartphone and PDA platforms. Maximize isolation, lockdown internal and removable storage, work with sandboxing and signing, and encrypt sensitive user information. Safeguards against viruses, worms, malware, and buffer overflow exploits are also covered in this comprehensive resource. Design highly isolated, secure, and authenticated mobile applications Use the Google Android emulator, debugger, and third-party security tools Configure Apple iPhone APIs to prevent overflow and SQL injection attacks Employ private and public key cryptography on Windows Mobile devices Enforce fine-grained security policies using the BlackBerry Enterprise Server Plug holes in Java Mobile Edition, SymbianOS, and WebOS applications Test for XSS, CSRF, HTTP redirects, and phishing attacks on WAP/Mobile HTML applications Identify and eliminate threats from Bluetooth, SMS, and GPS services Himanshu Dwivedi is a co-founder of iSEC Partners (www.isecpartners.com), an information security firm specializing in application security. Chris Clark is a principal security consultant with iSEC Partners. David Thiel is a principal security consultant with iSEC Partners.

Mobile Application Penetration Testing

Download Mobile Application Penetration Testing PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1785888692
Total Pages : 313 pages
Book Rating : 4.7/5 (858 download)

DOWNLOAD NOW!


Book Synopsis Mobile Application Penetration Testing by : Vijay Kumar Velu

Download or read book Mobile Application Penetration Testing written by Vijay Kumar Velu and published by Packt Publishing Ltd. This book was released on 2016-03-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore real-world threat scenarios, attacks on mobile applications, and ways to counter them About This Book Gain insights into the current threat landscape of mobile applications in particular Explore the different options that are available on mobile platforms and prevent circumventions made by attackers This is a step-by-step guide to setting up your own mobile penetration testing environment Who This Book Is For If you are a mobile application evangelist, mobile application developer, information security practitioner, penetration tester on infrastructure web applications, an application security professional, or someone who wants to learn mobile application security as a career, then this book is for you. This book will provide you with all the skills you need to get started with Android and iOS pen-testing. What You Will Learn Gain an in-depth understanding of Android and iOS architecture and the latest changes Discover how to work with different tool suites to assess any application Develop different strategies and techniques to connect to a mobile device Create a foundation for mobile application security principles Grasp techniques to attack different components of an Android device and the different functionalities of an iOS device Get to know secure development strategies for both iOS and Android applications Gain an understanding of threat modeling mobile applications Get an in-depth understanding of both Android and iOS implementation vulnerabilities and how to provide counter-measures while developing a mobile app In Detail Mobile security has come a long way over the last few years. It has transitioned from "should it be done?" to "it must be done!"Alongside the growing number of devises and applications, there is also a growth in the volume of Personally identifiable information (PII), Financial Data, and much more. This data needs to be secured. This is why Pen-testing is so important to modern application developers. You need to know how to secure user data, and find vulnerabilities and loopholes in your application that might lead to security breaches. This book gives you the necessary skills to security test your mobile applications as a beginner, developer, or security practitioner. You'll start by discovering the internal components of an Android and an iOS application. Moving ahead, you'll understand the inter-process working of these applications. Then you'll set up a test environment for this application using various tools to identify the loopholes and vulnerabilities in the structure of the applications. Finally, after collecting all information about these security loop holes, we'll start securing our applications from these threats. Style and approach This is an easy-to-follow guide full of hands-on examples of real-world attack simulations. Each topic is explained in context with respect to testing, and for the more inquisitive, there are more details on the concepts and techniques used for different platforms.

The Digital Business Start-Up Workbook

Download The Digital Business Start-Up Workbook PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0857083058
Total Pages : 326 pages
Book Rating : 4.8/5 (57 download)

DOWNLOAD NOW!


Book Synopsis The Digital Business Start-Up Workbook by : Cheryl Rickman

Download or read book The Digital Business Start-Up Workbook written by Cheryl Rickman and published by John Wiley & Sons. This book was released on 2012-05-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

iPhone and iOS Forensics

Download iPhone and iOS Forensics PDF Online Free

Author :
Publisher : Elsevier
ISBN 13 : 159749660X
Total Pages : 327 pages
Book Rating : 4.5/5 (974 download)

DOWNLOAD NOW!


Book Synopsis iPhone and iOS Forensics by : Andrew Hoog

Download or read book iPhone and iOS Forensics written by Andrew Hoog and published by Elsevier. This book was released on 2011-07-25 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: iPhone and iOS Forensics is a guide to the forensic acquisition and analysis of iPhone and iOS devices, and offers practical advice on how to secure iOS devices, data and apps. The book takes an in-depth look at methods and processes that analyze the iPhone/iPod in an official legal manner, so that all of the methods and procedures outlined in the text can be taken into any courtroom. It includes information data sets that are new and evolving, with official hardware knowledge from Apple itself to help aid investigators.This book consists of 7 chapters covering device features and functions; file system and data storage; iPhone and iPad data security; acquisitions; data and application analysis; and commercial tool testing.This book will appeal to forensic investigators (corporate and law enforcement) and incident response professionals. - Learn techniques to forensically acquire the iPhone, iPad and other iOS devices - Entire chapter focused on Data and Application Security that can assist not only forensic investigators, but also application developers and IT security managers - In-depth analysis of many of the common applications (both default and downloaded), including where specific data is found within the file system

Advanced Penetration Testing for Highly-Secured Environments

Download Advanced Penetration Testing for Highly-Secured Environments PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1784392022
Total Pages : 428 pages
Book Rating : 4.7/5 (843 download)

DOWNLOAD NOW!


Book Synopsis Advanced Penetration Testing for Highly-Secured Environments by : Lee Allen

Download or read book Advanced Penetration Testing for Highly-Secured Environments written by Lee Allen and published by Packt Publishing Ltd. This book was released on 2016-03-29 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employ the most advanced pentesting techniques and tools to build highly-secured systems and environments About This Book Learn how to build your own pentesting lab environment to practice advanced techniques Customize your own scripts, and learn methods to exploit 32-bit and 64-bit programs Explore a vast variety of stealth techniques to bypass a number of protections when penetration testing Who This Book Is For This book is for anyone who wants to improve their skills in penetration testing. As it follows a step-by-step approach, anyone from a novice to an experienced security tester can learn effective techniques to deal with highly secured environments. Whether you are brand new or a seasoned expert, this book will provide you with the skills you need to successfully create, customize, and plan an advanced penetration test. What You Will Learn A step-by-step methodology to identify and penetrate secured environments Get to know the process to test network services across enterprise architecture when defences are in place Grasp different web application testing methods and how to identify web application protections that are deployed Understand a variety of concepts to exploit software Gain proven post-exploitation techniques to exfiltrate data from the target Get to grips with various stealth techniques to remain undetected and defeat the latest defences Be the first to find out the latest methods to bypass firewalls Follow proven approaches to record and save the data from tests for analysis In Detail The defences continue to improve and become more and more common, but this book will provide you with a number or proven techniques to defeat the latest defences on the networks. The methods and techniques contained will provide you with a powerful arsenal of best practices to increase your penetration testing successes. The processes and methodology will provide you techniques that will enable you to be successful, and the step by step instructions of information gathering and intelligence will allow you to gather the required information on the targets you are testing. The exploitation and post-exploitation sections will supply you with the tools you would need to go as far as the scope of work will allow you. The challenges at the end of each chapter are designed to challenge you and provide real-world situations that will hone and perfect your penetration testing skills. You will start with a review of several well respected penetration testing methodologies, and following this you will learn a step-by-step methodology of professional security testing, including stealth, methods of evasion, and obfuscation to perform your tests and not be detected! The final challenge will allow you to create your own complex layered architecture with defences and protections in place, and provide the ultimate testing range for you to practice the methods shown throughout the book. The challenge is as close to an actual penetration test assignment as you can get! Style and approach The book follows the standard penetration testing stages from start to finish with step-by-step examples. The book thoroughly covers penetration test expectations, proper scoping and planning, as well as enumeration and foot printing

Web Application Security, A Beginner's Guide

Download Web Application Security, A Beginner's Guide PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071776125
Total Pages : 353 pages
Book Rating : 4.0/5 (717 download)

DOWNLOAD NOW!


Book Synopsis Web Application Security, A Beginner's Guide by : Bryan Sullivan

Download or read book Web Application Security, A Beginner's Guide written by Bryan Sullivan and published by McGraw Hill Professional. This book was released on 2011-12-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Security Smarts for the Self-Guided IT Professional “Get to know the hackers—or plan on getting hacked. Sullivan and Liu have created a savvy, essentials-based approach to web app security packed with immediately applicable tools for any information security practitioner sharpening his or her tools or just starting out.”—Ryan McGeehan, Security Manager, Facebook, Inc. Secure web applications from today's most devious hackers. Web Application Security: A Beginner's Guide helps you stock your security toolkit, prevent common hacks, and defend quickly against malicious attacks. This practical resource includes chapters on authentication, authorization, and session management, along with browser, database, and file security--all supported by true stories from industry. You'll also get best practices for vulnerability detection and secure development, as well as a chapter that covers essential security fundamentals. This book's templates, checklists, and examples are designed to help you get started right away. Web Application Security: A Beginner's Guide features: Lingo--Common security terms defined so that you're in the know on the job IMHO--Frank and relevant opinions based on the authors' years of industry experience Budget Note--Tips for getting security technologies and processes into your organization's budget In Actual Practice--Exceptions to the rules of security explained in real-world contexts Your Plan--Customizable checklists you can use on the job now Into Action--Tips on how, why, and when to apply new skills and techniques at work

The Everything Guide to Mobile Apps

Download The Everything Guide to Mobile Apps PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1440555346
Total Pages : 359 pages
Book Rating : 4.4/5 (45 download)

DOWNLOAD NOW!


Book Synopsis The Everything Guide to Mobile Apps by : Peggy Anne Salz

Download or read book The Everything Guide to Mobile Apps written by Peggy Anne Salz and published by Simon and Schuster. This book was released on 2013-02-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover: What to consider when developing an app Which format best fits your needs and budget How to stand out in the app market The benefits of including apps in a marketing strategy How creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.

Application Security Program Handbook

Download Application Security Program Handbook PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1638351597
Total Pages : 294 pages
Book Rating : 4.6/5 (383 download)

DOWNLOAD NOW!


Book Synopsis Application Security Program Handbook by : Derek Fisher

Download or read book Application Security Program Handbook written by Derek Fisher and published by Simon and Schuster. This book was released on 2023-02-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop dangerous threats and secure your vulnerabilities without slowing down delivery. This practical book is a one-stop guide to implementing a robust application security program. In the Application Security Program Handbook you will learn: Why application security is so important to modern software Application security tools you can use throughout the development lifecycle Creating threat models Rating discovered risks Gap analysis on security tools Mitigating web application vulnerabilities Creating a DevSecOps pipeline Application security as a service model Reporting structures that highlight the value of application security Creating a software security ecosystem that benefits development Setting up your program for continuous improvement The Application Security Program Handbook teaches you to implement a robust program of security throughout your development process. It goes well beyond the basics, detailing flexible security fundamentals that can adapt and evolve to new and emerging threats. Its service-oriented approach is perfectly suited to the fast pace of modern development. Your team will quickly switch from viewing security as a chore to an essential part of their daily work. Follow the expert advice in this guide and you’ll reliably deliver software that is free from security defects and critical vulnerabilities. About the technology Application security is much more than a protective layer bolted onto your code. Real security requires coordinating practices, people, tools, technology, and processes throughout the life cycle of a software product. This book provides a reproducible, step-by-step road map to building a successful application security program. About the book The Application Security Program Handbook delivers effective guidance on establishing and maturing a comprehensive software security plan. In it, you’ll master techniques for assessing your current application security, determining whether vendor tools are delivering what you need, and modeling risks and threats. As you go, you’ll learn both how to secure a software application end to end and also how to build a rock-solid process to keep it safe. What's inside Application security tools for the whole development life cycle Finding and fixing web application vulnerabilities Creating a DevSecOps pipeline Setting up your security program for continuous improvement About the reader For software developers, architects, team leaders, and project managers. About the author Derek Fisher has been working in application security for over a decade, where he has seen numerous security successes and failures firsthand. Table of Contents PART 1 DEFINING APPLICATION SECURITY 1 Why do we need application security? 2 Defining the problem 3 Components of application security PART 2 DEVELOPING THE APPLICATION SECURITY PROGRAM 4 Releasing secure code 5 Security belongs to everyone 6 Application security as a service PART 3 DELIVER AND MEASURE 7 Building a roadmap 8 Measuring success 9 Continuously improving the program

Guide to Bluetooth Security

Download Guide to Bluetooth Security PDF Online Free

Author :
Publisher : DIANE Publishing
ISBN 13 : 1437913490
Total Pages : 43 pages
Book Rating : 4.4/5 (379 download)

DOWNLOAD NOW!


Book Synopsis Guide to Bluetooth Security by : Karen Scarfone

Download or read book Guide to Bluetooth Security written by Karen Scarfone and published by DIANE Publishing. This book was released on 2009-05 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document provides info. to organizations on the security capabilities of Bluetooth and provide recommendations to organizations employing Bluetooth technologies on securing them effectively. It discusses Bluetooth technologies and security capabilities in technical detail. This document assumes that the readers have at least some operating system, wireless networking, and security knowledge. Because of the constantly changing nature of the wireless security industry and the threats and vulnerabilities to the technologies, readers are strongly encouraged to take advantage of other resources (including those listed in this document) for more current and detailed information. Illustrations.

The Ultimate Guide to 21st Century Careers

Download The Ultimate Guide to 21st Century Careers PDF Online Free

Author :
Publisher : Hachette India
ISBN 13 : 9351951472
Total Pages : 472 pages
Book Rating : 4.3/5 (519 download)

DOWNLOAD NOW!


Book Synopsis The Ultimate Guide to 21st Century Careers by : Richa Dwivedi

Download or read book The Ultimate Guide to 21st Century Careers written by Richa Dwivedi and published by Hachette India. This book was released on 2017-09-15 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for the career of your choice and don?t want to take the beaten path? Then pick up this book and get ready for your dream career! The Ultimate Guide to 21st Century Careers is designed to provide you with all the information you need about new careers in a range of fields. Specially designed for the modern Indian student, it is the first book in years to give detailed overviews of job profiles under each field it covers, as well as offer a roadmap to students on how to get these jobs. In its pages you will find: ? Detailed information about the roles you can pursue in every field. ? Exercises that will help you assess your skill sets and interests, and correlate them to specific career paths. ? A comprehensive list of colleges, both in India and abroad, that offer courses in each field. ? Estimates of the salaries you could expect to earn in every profession and role. ? Testimonies from experts in different areas, providing a peek into their daily work lives. Whether you are interested in problem-solving or ideating, creating something new or working with people, this book is your one-stop compendium to finding your niche and excelling in it.

MCommerce Security

Download MCommerce Security PDF Online Free

Author :
Publisher : Network Professional's Library
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.:/5 (321 download)

DOWNLOAD NOW!


Book Synopsis MCommerce Security by : Kapil Raina

Download or read book MCommerce Security written by Kapil Raina and published by Network Professional's Library. This book was released on 2002 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Security is one of the highest strategic priorities that operators and mobile commerce service providers face in the modern era. This text book describes mCommerce applications and the various security implications associated with them.

Technologies for Smart Cities

Download Technologies for Smart Cities PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031055160
Total Pages : 180 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!


Book Synopsis Technologies for Smart Cities by : Yuri A. Vershinin

Download or read book Technologies for Smart Cities written by Yuri A. Vershinin and published by Springer Nature. This book was released on 2022-08-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an overview about technologies that are useful for developments related to Smart Cities. Some technologies are already available, such for example, as smart meters for electricity and gas in buildings. But there are possibilities to incorporate existing devices into wider networks with other smart devices that currently operate independently. This in turn will considerably improve the reduction of the energy consumption in buildings, reduction of emission pollutions in cities and improvement of the well-being of people. The other objective of this book is to introduce readers to new technologies which are not yet implemented in areas related to the efficient functioning of cities. For example, areas related to Intelligent Transport Systems are mostly developed for the optimization of the traffic flow, reduction of accidents on roads, improvement of the safety of drivers and related to road transportation problems. The rapid advances in Blockchain technologies are also covered.

Electronic Commerce 2018

Download Electronic Commerce 2018 PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319587153
Total Pages : 653 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Electronic Commerce 2018 by : Efraim Turban

Download or read book Electronic Commerce 2018 written by Efraim Turban and published by Springer. This book was released on 2017-10-12 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Introducing Microsoft Power BI

Download Introducing Microsoft Power BI PDF Online Free

Author :
Publisher : Microsoft Press
ISBN 13 : 1509302751
Total Pages : 453 pages
Book Rating : 4.5/5 (93 download)

DOWNLOAD NOW!


Book Synopsis Introducing Microsoft Power BI by : Alberto Ferrari

Download or read book Introducing Microsoft Power BI written by Alberto Ferrari and published by Microsoft Press. This book was released on 2016-07-07 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Introducing Microsoft Power BI enables you to evaluate when and how to use Power BI. Get inspired to improve business processes in your company by leveraging the available analytical and collaborative features of this environment. Be sure to watch for the publication of Alberto Ferrari and Marco Russo's upcoming retail book, Analyzing Data with Power BI and Power Pivot for Excel (ISBN 9781509302765). Go to the book's page at the Microsoft Press Store here for more details:http://aka.ms/analyzingdata/details. Learn more about Power BI at https://powerbi.microsoft.com/.

The Network Is Your Customer

Download The Network Is Your Customer PDF Online Free

Author :
Publisher : Yale University Press
ISBN 13 : 030016601X
Total Pages : 336 pages
Book Rating : 4.3/5 (1 download)

DOWNLOAD NOW!


Book Synopsis The Network Is Your Customer by : David L. Rogers

Download or read book The Network Is Your Customer written by David L. Rogers and published by Yale University Press. This book was released on 2014-05-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

The Mobile Mind Shift

Download The Mobile Mind Shift PDF Online Free

Author :
Publisher : Greenleaf Book Group
ISBN 13 : 0991361016
Total Pages : 240 pages
Book Rating : 4.9/5 (913 download)

DOWNLOAD NOW!


Book Synopsis The Mobile Mind Shift by : Ted Schadler

Download or read book The Mobile Mind Shift written by Ted Schadler and published by Greenleaf Book Group. This book was released on 2014-06-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

SRDS Consumer Magazine Advertising Source

Download SRDS Consumer Magazine Advertising Source PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 1018 pages
Book Rating : 4.3/5 (555 download)

DOWNLOAD NOW!


Book Synopsis SRDS Consumer Magazine Advertising Source by :

Download or read book SRDS Consumer Magazine Advertising Source written by and published by . This book was released on 2006 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt: