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Consumer Eastern Europe
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Book Synopsis Consumer Eastern Europe by : ANONIMO
Download or read book Consumer Eastern Europe written by ANONIMO and published by Euromonitor International. This book was released on 2008-07-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps understand modern market trends in Eastern Europe. This book provides hard to find volume and value market size data for 330 consumer products (2002-2007) along with an overview of key socio-economic parameters.
Book Synopsis Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century by : Magdalena Eriksroed-Burger
Download or read book Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century written by Magdalena Eriksroed-Burger and published by Springer Nature. This book was released on 2023-02-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Book Synopsis Consumer Lifestyles in Eastern Europe by : Euromonitor PLC.
Download or read book Consumer Lifestyles in Eastern Europe written by Euromonitor PLC. and published by . This book was released on 1997-01-01 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Consumer in Eastern Europe by : Cameron Hudson
Download or read book The Consumer in Eastern Europe written by Cameron Hudson and published by . This book was released on 1980 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Eastern Europe 1996 written by and published by . This book was released on 1995 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Socialist Good Life by : Cristofer Scarboro
Download or read book The Socialist Good Life written by Cristofer Scarboro and published by Indiana University Press. This book was released on 2020-06-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: “First-class, rigorously researched, richly documented, and thought-provoking” essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR). As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their apparent ability to satisfy consumers’ needs. Moving beyond binaries of production and consumption, the essays collected here examine the lessons consumption studies can offer about ethnic and national identity and the role of economic expertise in shaping consumer behavior. From Polish VCRs to Ukrainian fashion boutiques, tropical fruits in the GDR to cinemas in Belgrade, The Socialist Good Life explores what consumption means in a worker state where communist ideology emphasizes collective needs over individual pleasures.
Book Synopsis Marketing in Central and Eastern Europe by : Erdener Kaynak
Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Book Synopsis Consumer Eastern Europe by : Euromonitor
Download or read book Consumer Eastern Europe written by Euromonitor and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Eastern Europe written by and published by . This book was released on 2002 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Eastern Europe 1999-2000 by : Gale Group
Download or read book Consumer Eastern Europe 1999-2000 written by Gale Group and published by Gale Cengage. This book was released on 1999-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This directory provides volume and value market size data for Eastern Europe from 1993 to 1998 for more than 330 consumer product sectors. All data is presented in easy-to-read tables, and expressed in national currencies and US dollars or standard volume units such as kilograms or litres. Socio-economic trends such as population figures, income, imports, exports and tourism are covered, and there are full contact details for all major sources of research. The countries covered include: Bulgaria; Czech Republic; Hungary; Poland; Romania; Russia; Slovakia; and the Ukraine.
Book Synopsis Major Wholesalers and Retailers of the Eastern Europe by : BIA
Download or read book Major Wholesalers and Retailers of the Eastern Europe written by BIA and published by . This book was released on 2006-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Europe at the Gates of Union by : Milan Tuček
Download or read book Europe at the Gates of Union written by Milan Tuček and published by . This book was released on 2002 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland by : Philip Hanson
Download or read book Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland written by Philip Hanson and published by Routledge. This book was released on 2017-07-28 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks at the tiny but growing volume of consumer advertising even in countries such as the Soviet Union, which had detailed central planning, and substantially more in the recently decentralised Hungarian economy and pre-invasion Czechoslovakia. And of course, outside the Soviet orbit there was the relatively market-oriented and Westernised Yugoslav economy. This suggested that there were after all some interesting questions to answer: Why did an administrative economy like the Soviet one have any domestic consumer advertising at all, and why was it, apparently, growing? What did evidence from Hungary and Yugoslavia suggest about the scale and functions of advertising in more decentralised socialist economies? This title was first published in 1974.
Book Synopsis Successfully Doing Business/Marketing In Eastern Europe by : V H Kirpalani
Download or read book Successfully Doing Business/Marketing In Eastern Europe written by V H Kirpalani and published by Routledge. This book was released on 2012-12-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
Book Synopsis The Economics of Digital Shopping in Central and Eastern Europe by : Barbara Grabiwoda
Download or read book The Economics of Digital Shopping in Central and Eastern Europe written by Barbara Grabiwoda and published by Cambridge University Press. This book was released on 2022-03-03 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformations caused by increasing virtual connectivity reach all business touchpoints, but the surge towards digital technologies is not distributed evenly across European markets, with the Central & Eastern Europe (CEE) region showing the strongest diversity of digital adoption levels. This Element outlines the characteristics of CEE digital markets, along with an additional contextual layer investigating online consumer behaviors. In-depth analysis of the similarities and differences in the region will allow the pace of ongoing digitization to be traced. The authors' objective in delivering this Element is to analyze the opportunities presented by the digital economy in CEE and to provide an actionable outlook for the e-commerce potential within the region's markets. Observations are based on in-depth analysis of dependencies between globalization of consumer behaviors and ongoing barriers to digital adoption caused by both economic and geo-political limitations.
Book Synopsis Consumer Eastern Europe 2000 by : Gale Group
Download or read book Consumer Eastern Europe 2000 written by Gale Group and published by Gale Cengage. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Women, Consumption, and the Circulation of Ideas in South-Eastern Europe, 17th - 19th Centuries by : Constanţa Vintilă-Ghiţulescu
Download or read book Women, Consumption, and the Circulation of Ideas in South-Eastern Europe, 17th - 19th Centuries written by Constanţa Vintilă-Ghiţulescu and published by BRILL. This book was released on 2017-10-02 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women, fashion, consumption, luxury, and education are the main subjects of our researchers. The contributors of this volume accompanied women and objects in their travels across Modern Europe and offered thorough and diverse analyses connecting the circulation of people with the circulation of ideas. Making use of archive materials, visual sources and museum collections, the authors point out the richness of the region and the role of women in promoting new ideas of modernity. This will help the public to better know and understand the importance of women's sociability in building new nations and constructing new identities in South-Eastern Europe and beyond.
