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Consumer Behavior Managerial Decision Making
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Book Synopsis Consumer Behavior and Managerial Decision Making by : Frank R. Kardes
Download or read book Consumer Behavior and Managerial Decision Making written by Frank R. Kardes and published by . This book was released on 2002 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Book Synopsis Consumer Behavior And Managerial Decision Making, 2/e by : Frank R. Kardes
Download or read book Consumer Behavior And Managerial Decision Making, 2/e written by Frank R. Kardes and published by . This book was released on 2006 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior and Managerial Decision Making by : Frank R. Kardes
Download or read book Consumer Behavior and Managerial Decision Making written by Frank R. Kardes and published by . This book was released on 1999 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior Managerial Decision-making by : Pearson Prentice Hall
Download or read book Consumer Behavior Managerial Decision-making written by Pearson Prentice Hall and published by . This book was released on 1998-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Marketing Strategy by : Rajagopal
Download or read book Contemporary Marketing Strategy written by Rajagopal and published by Springer. This book was released on 2019-02-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Book Synopsis Consumer Behavior And Managerial Decision Making 2Nd Ed. by : Frank R. Kardes
Download or read book Consumer Behavior And Managerial Decision Making 2Nd Ed. written by Frank R. Kardes and published by . This book was released on 2002 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Charles Glenn Walters
Download or read book Consumer Behavior written by Charles Glenn Walters and published by Thomson South-Western. This book was released on 1989 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations by : Pradeep Kautish
Download or read book An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations written by Pradeep Kautish and published by GRIN Verlag. This book was released on 2011-12-08 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, Maharshi Dyanand Saraswati University, Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential capacity that a consumer has of recognizing or recalling the name of the brand as an offer of a certain category of product. Brand awareness is a dimension of brand equity that affects the decisions of the consumer both at the affective level and the behavior level. Presumably, marketers expect that brand awareness will keep the brand in the consumer’s evoked set while consumer decides about the brand for consumption. Brand awareness favors the creation of brand image.
Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Book Synopsis Multi Pack by : Patrick De Pelsmacker
Download or read book Multi Pack written by Patrick De Pelsmacker and published by Prentice Hall. This book was released on 2004-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behaviour (RLE Consumer Behaviour) by : Gordon R. Foxall
Download or read book Consumer Behaviour (RLE Consumer Behaviour) written by Gordon R. Foxall and published by Routledge. This book was released on 2014-12-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
Download or read book Consumer Behaviour written by M. Khan and published by New Age International. This book was released on 2007 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.
Book Synopsis Consumer Behaviour and Analytics by : Andrew Smith
Download or read book Consumer Behaviour and Analytics written by Andrew Smith and published by Routledge. This book was released on 2019-08-13 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.
Book Synopsis Decision-Making in Management by : Kesra Nermend
Download or read book Decision-Making in Management written by Kesra Nermend and published by Springer Nature. This book was released on 2021-08-10 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making important business decisions is usually a difficult and complicated task. In the modern economy where businesses have to solve increasingly complex decision-making problems, it is important to learn and use methods and techniques including the analysis of behavioral data to support decision-making in practice. This book presents various methods and solutions to problems in modern data acquisition techniques and practical aspects of decision making. In particular, it addresses such important issues as: business decision making, multi-criteria decision analysis (MCDA), multidimensional comparative analysis (MCA), decision games and data acquisition techniques for decision making (declarative techniques and cognitive neuroscience techniques). Important topics such as consumers’ rational behavior, environmental management accounting, operational research methods, neuroscience including epigenetics, DEA analysis etc., as well as case studies related to decision making in management are also included.
Book Synopsis Consumer Behavior for Marketing Managers by : John A. Quelch
Download or read book Consumer Behavior for Marketing Managers written by John A. Quelch and published by Allyn & Bacon. This book was released on 1984 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Thirty-six authoritative overviews address the latest findings and current knowledge of consumer attitudes and behavior from a marketing standpoint. Emphasis is placed on specific, practical applications to marketing strategies as the justification for the theories and conceptual framework presented, leading to improved marketing management decision-making. The overviews are organized under 8 central themes: fundamental models of consumer behavior and marketing; various key influential factors affecting consumer behavior; the processes involved in consumer decision-making; issues and practical considerations in consumer behavior relative to market segmentation strategies; factors affecting the consumer acceptability of new products; the influences of pricing policies; consumer perceptions derived or affected by advertising and multimedia information sources; and the effective use of and pitfalls in managerial applications of consumer research findings. (wz).
Book Synopsis Consumer Behavior Theories by : Rajagopal
Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Book Synopsis Utilizing Consumer Psychology in Business Strategy by : Dalgic, Tevfik
Download or read book Utilizing Consumer Psychology in Business Strategy written by Dalgic, Tevfik and published by IGI Global. This book was released on 2018-04-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.
