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Author : Roger J Best
Publisher : McGraw-Hill Education
ISBN 13 : 9781259826498
Total Pages : 0 pages
Book Rating : 4.8/5 (264 download)
Download or read book Loose Leaf for Consumer Behavior written by Roger J Best and published by McGraw-Hill Education. This book was released on 2015-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : Solomon
Publisher : Pearson Education India
ISBN 13 : 9788177580327
Total Pages : 562 pages
Book Rating : 4.5/5 (83 download)
Download or read book Consumer Behavior written by Solomon and published by Pearson Education India. This book was released on 1973 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark A. Gluck
Publisher : Macmillan Higher Education
ISBN 13 : 1319029299
Total Pages : 642 pages
Book Rating : 4.3/5 (19 download)
Download or read book Learning and Memory written by Mark A. Gluck and published by Macmillan Higher Education. This book was released on 2016-03-14 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its modular organization, consistent chapter structure, and contemporary perspective, this groundbreaking survey is ideal for courses on learning and memory, and is easily adaptable to courses that focus on either learning or memory. Instructors can assign the chapters they want from four distinctive modules (introduction, learning, memory, and integrative topics), with each chapter addressing behavioral processes, then the underlying neuroscience, then relevant clinical perspectives. The book is further distinguished by its full-color presentation and coverage that includes comparisons between studies of human and nonhuman brains. The new edition offers enhanced pedagogy and more coverage of animal learning.
Author : John E. Mello
Publisher : McGraw-Hill Education
ISBN 13 : 9781264024285
Total Pages : 640 pages
Book Rating : 4.0/5 (242 download)
Download or read book Marketing Loose Leaf written by John E. Mello and published by McGraw-Hill Education. This book was released on 2020-01-02 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.
Author : Deborah Licht
Publisher : Macmillan Higher Education
ISBN 13 : 1319424945
Total Pages : 2489 pages
Book Rating : 4.3/5 (194 download)
Download or read book Scientific American: Presenting Psychology written by Deborah Licht and published by Macmillan Higher Education. This book was released on 2021-10-27 with total page 2489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two teachers and a science journalist, Presenting Psychology introduces the basics to psychology through magazine-style profiles and video interviews of real people, whose stories provide compelling contexts for the field’s key ideas.
Author : John J. Wheeler
Publisher : Pearson Higher Ed
ISBN 13 : 0133366375
Total Pages : 433 pages
Book Rating : 4.1/5 (333 download)
Download or read book Behavior Management written by John J. Wheeler and published by Pearson Higher Ed. This book was released on 2013-01-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is only available as a loose-leaf version with Pearson eText. Behavior Management: Principles and Practices of Positive Behavior Supports, 3/e provides the best of behavior analysis and positive behavior supports (PBS) available in a book. Using vignettes and student examples, the book shows teachers how to achieve optimal behavioral and learning outcomes for their students–regardless of the challenging behavior exhibited. Chapters focus on universal tools such as reinforcement, meaningful instruction, and student progress monitoring. Behavior Support Plans demonstrate how to implement techniques for students at all levels and abilities. Referencing the latest research in the field, this edition expands coverage of prevention, RTI, and assessment as it unlocks the power of positive behavior supports.
Author : Robert W. Lucas
Publisher :
ISBN 13 : 9780071277501
Total Pages : 544 pages
Book Rating : 4.2/5 (775 download)
Download or read book Customer Service written by Robert W. Lucas and published by . This book was released on 2009 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Customer Service, 4/e" by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for customer service supervisory personnel
Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Author : Ricky W. Griffin
Publisher :
ISBN 13 : 9789814866323
Total Pages : 576 pages
Book Rating : 4.8/5 (663 download)
Download or read book Organizational Behavior written by Ricky W. Griffin and published by . This book was released on 2019 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : N. Gregory Mankiw
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (11 download)
Download or read book Macroeconomics written by N. Gregory Mankiw and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shane Hunt
Publisher :
ISBN 13 : 9781260575934
Total Pages : pages
Book Rating : 4.5/5 (759 download)
Download or read book ISE Marketing written by Shane Hunt and published by . This book was released on 2019-11-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dhruv Grewal
Publisher : Irwin Professional Publishing
ISBN 13 : 9780073381176
Total Pages : 335 pages
Book Rating : 4.3/5 (811 download)
Download or read book Marketing written by Dhruv Grewal and published by Irwin Professional Publishing. This book was released on 2009-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Author : David S. Moore
Publisher : Macmillan Higher Education
ISBN 13 : 1464132232
Total Pages : 882 pages
Book Rating : 4.4/5 (641 download)
Download or read book Loose-leaf Version for Practice of Statistics for Business and Economics written by David S. Moore and published by Macmillan Higher Education. This book was released on 2015-11-03 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: With The Practice of Statistics for Business and Economics, instructors can help students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class.
Author : Christian Glide
Publisher : Cognella Academic Publishing
ISBN 13 : 9781634874427
Total Pages : 172 pages
Book Rating : 4.8/5 (744 download)
Download or read book Overchoice: Too Many Choices, Too Little Time (First Edition) written by Christian Glide and published by Cognella Academic Publishing. This book was released on 2015-12-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the increasingly common dilemma experienced by consumers who face an overabundance of choices, Overchoice: Too Much to Choose From, Too Little Time provides a much-needed context for the quandary and offers tools to help cope with it. The book creates an unobstructed overchoice narrative. It examines overchoice as a psychological theme and establishes its sociological foundations. It explores the economic nature of overchoice and its impact on the marketplace. It provides an overview of consumer culture, consumer overload, and the resultant consumer disenchantment. Lastly, it addresses the informational complexity created by overchoice. Developed to help readers recognize that the most plentiful choice is not necessarily the best one, Overchoice shows them how to analyze and make discerning decisions about the abundance that is regularly offered to consumers today. This timely text is well-suited for courses in marketing, consumer behavior, social psychology, and economics. Christian Gilde received his Ph.D. from the University of Bath and is now an associate professor of business in the Business and Technology Department at the University of Montana Western. His teaching interests include marketing and consumer behavior, and his research focuses on consumer psychology and culture. The former operations manager for a multi-million dollar company, Fredrick Chilson went on to pursue his Ph.D and now serves as a professor of business and the chair of the Business and Technology Department at the University of Montana Western. Dr. Chilson is also a managing editor for the Journal of Excellence in Business Education.
Author : Robert Bork
Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)
Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
