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Author : Frank R. Kardes
Publisher :
ISBN 13 : 9788131706367
Total Pages : 451 pages
Book Rating : 4.7/5 (63 download)
Download or read book Consumer Behavior And Managerial Decision Making, 2/e written by Frank R. Kardes and published by . This book was released on 2006 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank R. Kardes
Publisher :
ISBN 13 : 9788129711212
Total Pages : 505 pages
Book Rating : 4.7/5 (112 download)
Download or read book Consumer Behavior and Managerial Decision Making written by Frank R. Kardes and published by . This book was released on 1999 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank R. Kardes
Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Behavior and Managerial Decision Making written by Frank R. Kardes and published by . This book was released on 2002 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Author : Frank R. Kardes
Publisher :
ISBN 13 : 9788120322219
Total Pages : 476 pages
Book Rating : 4.3/5 (222 download)
Download or read book Consumer Behavior And Managerial Decision Making 2Nd Ed. written by Frank R. Kardes and published by . This book was released on 2002 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pearson Prentice Hall
Publisher :
ISBN 13 : 9780673558442
Total Pages : pages
Book Rating : 4.5/5 (584 download)
Download or read book Consumer Behavior Managerial Decision-making written by Pearson Prentice Hall and published by . This book was released on 1998-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick De Pelsmacker
Publisher : Prentice Hall
ISBN 13 : 9781405810777
Total Pages : pages
Book Rating : 4.8/5 (17 download)
Download or read book Multi Pack written by Patrick De Pelsmacker and published by Prentice Hall. This book was released on 2004-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Glenn Walters
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.4/5 (91 download)
Download or read book Consumer Behavior written by Charles Glenn Walters and published by Thomson South-Western. This book was released on 1989 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nina Mazar
Publisher : Springer Science & Business Media
ISBN 13 : 3322816796
Total Pages : 148 pages
Book Rating : 4.3/5 (228 download)
Download or read book Interactive Decision Aids written by Nina Mazar and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.
Author : JONES
Publisher : McGraw Hill
ISBN 13 : 0077166558
Total Pages : 562 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Contemporary Management - MEE, 2e written by JONES and published by McGraw Hill. This book was released on 2017-08-02 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Middle East Edition blends theory with contemporary management practice. Dr. Marina Apaydin (American University of Beirut) joins the authoring team in this edition for significant enhancements to content and presentation of topics. New chapter-opening cases have been added to feature companies and management personalities from the Middle East. Management Insights vignettes offer balanced representation of international as well as local, small-to-medium sized companies and start-ups, to ensure applicability of theory in a variety of contexts. Updated content and improved topics coverage ensure closer alignment with introductory management courses: • Two new topics have been added on the history of management in the Arab world in Chapter 2, and Islamic ethics in Chapter 5. • Improved content coverage includes a new Chapter 3 focusing on the Manager as a Person. • Improved and streamlined coverage of managerial processes relating to organizational culture in Chapter 4. • Managing in the Global Environment includes revised terminology consistent with International Business courses. • Chapters 8 through 11 have gone through substantial revision to focus on control as part of managing the organizational structure, and organizational learning as part of change and innovation. • Chapter 16 includes contemporary topics on communication including social media, influencers, and a guide to networking. Dr. Marina Apaydin is an Assistant Professor of Strategic Management at the Olayan School Business at the American University of Beirut, Lebanon. Dr. Omar Belkohodja is an Associate Professor of Strategic Management and International Business at the School of Business Administration at the American University of Sharjah, UAE.
Author : Mehmet Huseyin Bilgin
Publisher : Springer
ISBN 13 : 3319762885
Total Pages : 346 pages
Book Rating : 4.3/5 (197 download)
Download or read book Consumer Behavior, Organizational Strategy and Financial Economics written by Mehmet Huseyin Bilgin and published by Springer. This book was released on 2018-03-30 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.
Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 969 pages
Book Rating : 4.1/5 (259 download)
Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Author : Geoffrey Paul Lantos
Publisher : Routledge
ISBN 13 : 1317473841
Total Pages : 648 pages
Book Rating : 4.3/5 (174 download)
Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1605661279
Total Pages : 411 pages
Book Rating : 4.6/5 (56 download)
Download or read book Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2008-12-31 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce"--Provided by publisher.
Author : Abraham Pizam
Publisher : Routledge
ISBN 13 : 1136439021
Total Pages : 734 pages
Book Rating : 4.1/5 (364 download)
Download or read book International Encyclopedia of Hospitality Management 2nd edition written by Abraham Pizam and published by Routledge. This book was released on 2012-06-25 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from a sectoral level (lodging, restaurants/food service, time-share, clubs and events) as well as a functional one (accounting and finance, marketing, strategic management, human resources, information technology and facilities management). Its unique, user-friendly structure enables readers to find exactly the information they require at a glance – whether they require broad detail that takes a more cross-sectional view across each subject field or more focused information that looks closely at specific topics and issues within the hospitality industry today.
Author : Wuke Zhang
Publisher : Frontiers Media SA
ISBN 13 : 2832516351
Total Pages : 319 pages
Book Rating : 4.8/5 (325 download)
Download or read book Managerial Decision-Making From the Perspectives of Behavioral Science and Neuroscience written by Wuke Zhang and published by Frontiers Media SA. This book was released on 2023-03-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon R. Foxall
Publisher : Routledge
ISBN 13 : 1317913469
Total Pages : 470 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Companion to Consumer Behavior Analysis written by Gordon R. Foxall and published by Routledge. This book was released on 2015-08-20 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author : Steven S. Posavac
Publisher : Routledge
ISBN 13 : 1317473728
Total Pages : 344 pages
Book Rating : 4.3/5 (174 download)
Download or read book Cracking the Code: Leveraging Consumer Psychology to Drive Profitability written by Steven S. Posavac and published by Routledge. This book was released on 2015-02-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
