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Consommateurs
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Book Synopsis Marketing critique : le consommateur collaborateur en question by : COVA
Download or read book Marketing critique : le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Author : Publisher :Editions Bréal ISBN 13 :2749521025 Total Pages :387 pages Book Rating :4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Edinburgh Review Or Critical Journal by :
Download or read book The Edinburgh Review Or Critical Journal written by and published by . This book was released on 1821 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Edinburgh Review written by and published by . This book was released on 1814 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les nouvelles régulations électriques 1 : monopole et concurrence by : LAPEYRE Michel
Download or read book Les nouvelles régulations électriques 1 : monopole et concurrence written by LAPEYRE Michel and published by Lavoisier. This book was released on 2012-09-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'approvisionnement en électricité connaît en France de nombreuses et profondes transformations : le monopole de la fourniture est supprimé , le capital d'EDF est ouvert , les énergies renouvelables se développent , la lutte contre les émissions de gaz à effet de serre devient une priorité , la maîtrise de la demande d'énergie doit impérativement se développer , on peut donner aux réseaux publics des fonctions supplémentaires grâce aux techniques de l'information et de la communication. Les nouvelles régulations électriques ont pour objet les multiples organismes contribuant, à des degrés divers, à déterminer ou à influencer – autrement dit à réguler – le cadre dans lequel les entreprises électriques exercent aujourd'hui leurs activités. Cet ouvrage décrit chaque régulation et en analyse les effets. Le présent tome, à caractère économique et politique, porte sur les régulations destinées à la maîtrise des prix et à la progression de la qualité.
Book Synopsis Consumer Capitalism by : Gunnar Trumbull
Download or read book Consumer Capitalism written by Gunnar Trumbull and published by Cornell University Press. This book was released on 2006 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The unfettered marketplace, in which uncertainty rules and the admonition caveat emptor ('let the buyer beware') dictates each consumer decision, has today virtually disappeared. Consumers have become the focus of intensive economic policymaking designed to protect them from the risks and disappointments of the market.... Today, arguably no other economic actor in the advanced industrial countries--not the investor, not the worker, not the welfare recipient--enjoys a more thorough set of legal and institutional protections than the modern consumer when he or she enters the corner store."--from the IntroductionGunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight areas of policy--product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and pricing--Trumbull shows that different conceptions of the consumer interest emerged in the two countries. The result was the development of distinctive national consumption regimes, which have in turn influenced the market strategies of domestic producers. Trumbull's findings help to clarify distinctive national approaches to recent product crises--including cases of BSE and genetically modified foods. His research suggests that, in the age of consumer capitalism, national competitiveness may hinge not only on endowments of labor and capital, but also on the institutional forms of national consumption.
Book Synopsis Des pains aux plantes – nutrition et sensorialité by : ARVY Marie-Pierre
Download or read book Des pains aux plantes – nutrition et sensorialité written by ARVY Marie-Pierre and published by Lavoisier. This book was released on 2012-04-20 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Des pains… aux céréales ou pseudo-céréales, aux farines diverses, aux graines, aux fruits, aux légumes, aux épices ou herbes aromatiques, tels sont les six univers présentés dans cet ouvrage. Plus de 50 pains innovants, enrichis en végétaux aux vertus nutritionnelles reconnues, ont fait l'objet, chacun, de mesures instrumentales et de tests sensoriels auprès de 250 consommateurs. Le but de cette étude est de proposer des améliorations au pain blanc par l'ajout de végétaux conformément au plan nutrition-santé. Des plantes et des pains, nutrition et sensorialité offre une présentation individuelle, très complète et richement illustrée de chaque plante ajoutée au pain. Chaque présentation se termine par une étude sur la sensorialité du pain enrichi comprenant : les résultats des tests hédoniques auprès des consommateurs, le profil sensoriel et les propriétés texturales. Une fiche présentant l'appréciation globale des pains clôt chaque univers. Cet ouvrage apporte un éclairage nouveau et fournira aux boulangers des données précieuses sur ces pains novateurs. Il trouvera naturellement sa place auprès de tous les professionnels des métiers de bouche.
Download or read book Canadiana written by and published by . This book was released on 1984 with total page 1686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Compliance with European Consumer Law by : Felix Pflücke
Download or read book Compliance with European Consumer Law written by Felix Pflücke and published by Oxford University Press. This book was released on 2024-08-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Consumer Law has adapted and evolved in response to the rapid growth of e-commerce in the last two decades. Compliance with European Consumer Law: The Case of E-Commerce examines the evolving legal framework at the EU and national levels - from mandatory disclosures to unfair contract terms - and analyses the extent to which scientifically grounded evidence or theories underpin these legislative choices. At the heart of the book lies an original, data-driven inquiry assessing compliance among e-commerce traders with consumer protection rules. The empirical analysis investigates whether 300 traders from four jurisdictions (France, Germany, the Netherlands, and the United Kingdom) comply with their legal duties and identifies reasons for non-compliance. It translates the evidence of previously undiscovered non-compliance patterns into targeted and actionable policy recommendations, presenting a significant new interpretation of the regulatory landscape. Compliance with European Consumer Law offers a unique, analytical perspective and contributes to a deeper understanding of e-commerce regulation. Innovative and engaging, this book advocates for a more evidence-driven approach within European Consumer Law aimed at strengthening the effectiveness of the rules and fostering trader compliance.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789250028361 Total Pages :108 pages Book Rating :4.0/5 (283 download)
Book Synopsis Aliments Vendus Sur la Voie Publique by : Food and Agriculture Organization of the United Nations
Download or read book Aliments Vendus Sur la Voie Publique written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1990 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Product Safety by : Geraint G. Howells
Download or read book Consumer Product Safety written by Geraint G. Howells and published by Routledge. This book was released on 2018-08-09 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1998, this book seeks to analyse in a comparative framework laws relating to product safety. These include standard setting, general safety obligations, (enforcement agencies), recall of products, export control, product accident monitoring and information exchange systems. The countries studied will include UK, USA, Canada, France, Germany, Sweden, Australia, New Zealand, as well as EC law in the light of the recent EC product safety directives.
Book Synopsis An English - French Military Dictionary by : Bill St. Amour
Download or read book An English - French Military Dictionary written by Bill St. Amour and published by Trafford Publishing. This book was released on 2012-07 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the "greatest hits" compilation of more than 100 French books, journals, papers and articles. It contains more than 15000 key French economic, legal, medical, military, political, scientific, sociological terms and colloquial phrases. It also contains important abbreviations. One look will convince you, the student or interpreter, of the value of this work!
Book Synopsis Les mots-clés de la vente - Anglais by :
Download or read book Les mots-clés de la vente - Anglais written by and published by Editions Bréal. This book was released on with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Law, Norms and Freedoms in Cyberspace / Droit, normes et libertés dans le cybermonde by : Cécile de Terwangne
Download or read book Law, Norms and Freedoms in Cyberspace / Droit, normes et libertés dans le cybermonde written by Cécile de Terwangne and published by Éditions Larcier. This book was released on 2018-05-29 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professeur, chercheur, directeur de centre, doyen et recteur, Yves Poullet s’est illustré dans toutes les étapes et fonctions d’une carrière universitaire bien remplie, marquant des générations d’étudiants, de chercheurs, de collègues et de pairs. Spécialiste éminent et incontournable du droit de l’internet et des technologies de l’information et de la communication, il en est aussi l'un des précurseurs en fondant dès 1979 un des premiers centres de recherche européens en la matière. Par cet ouvrage, collègues, amis, anciens doctorants rendent hommage à l’une des plus belles plumes de la discipline, en lui offrant leurs réflexions sur l’influence réciproque du droit et de la technologie. Leurs contributions démontrent l’étendue de l’expertise et des réseaux européens et internationaux d’Yves Poullet. Elles s’articulent autour de trois axes qui furent autant de perspectives dans lesquelles il a inscrit sa recherche : le droit, les normes et les libertés. La richesse de ce volume témoigne de son attention à l’humain, des amitiés qu’il a nouées, mais aussi des sillons qu’il a tracés en droit des technologies de l’information et de la communication, sillons dans lesquels a poussé une forêt luxuriante, toujours fertile. C’est l’héritage d’un grand penseur, d’un véritable universitaire. =========== Yves Poullet has not merely served but excelled in all functions of the University world. Whether as professor, researcher, director of a research centre or as dean and rector, he has left a lasting impression in the minds of generations of students, researchers, colleagues and peers. He is a preeminent expert on the law of Internet and Information and Communications Technologies who, already in 1979, pioneered one of the first European research centres in the field. This volume is a tribute to Yves Poullet from colleagues, friends, former PhD researchers, offering their reflections on the reciprocal influence of law and technology. These contributions highlight both the range of expertise and the extent of the European and international networks he has nourished. They address the three main research axes Yves Poullet has developed through the years: law, norms and freedoms. The authors of this volume pay homage to a mentor, a friend, but above all to an exceptional researcher who has sown countless seeds in the field, enabling a luxurious landscape to grow and become a source of inspiration for many scholars. This is the heritage of a genuine thinker, a real academic.
Book Synopsis Les mots-clés de l'économie - Anglais by :
Download or read book Les mots-clés de l'économie - Anglais written by and published by Editions Bréal. This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La vie privée à l’ère du numérique by : REY Bénédicte
Download or read book La vie privée à l’ère du numérique written by REY Bénédicte and published by Lavoisier. This book was released on 2012-09-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: La démocratisation de l'informatique, puis des usages de l'internet, de la téléphonie mobile, ou plus récemment d'autres objets communicants génèrent une profusion de traces numériques gardant en mémoire les actions des usagers. Approuvé par certains qui y voient l'opportunité d'améliorer la sécurité publique, la relation marchande ou encore leur propre confort quotidien, ce constat fait craindre à d'autres l'avènement d'une société de la surveillance érodant le respect de la vie privée. Cet ouvrage étudie la notion d'espace privé à l'ère du numérique. Il montre comment les changements technologiques, de services et d'usages redéfinissent l'acceptation traditionnelle de la vie privée fondée sur des normes, et comment, en complément du dispositif normatif existant, des modalités de régulation appropriables par les individus sont envisagées.
Book Synopsis Les mots-clés de la communication des entreprises by : Joëlle Rouanet-Laplace
Download or read book Les mots-clés de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: