Consideracoes Sobre O Desenvolvimento De Produtos Com Diferencial Em Servicos

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Considerações sobre o desenvolvimento de produtos com diferencial em serviços

Author : Eduardo Pinheiro Freme Ferreira
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Considerações sobre o desenvolvimento de produtos com diferencial em serviços by : Eduardo Pinheiro Freme Ferreira

Download or read book Considerações sobre o desenvolvimento de produtos com diferencial em serviços written by Eduardo Pinheiro Freme Ferreira and published by . This book was released on 2008 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este estudo apresenta aspectos relevantes do projeto de desenvolvimento de produto, para produtos que tenham serviços associados com a finalidade de aumento da percepção de valor. Partiu-se da constatação da realidade de mercado de que cada vez mais as indústrias, tradicionalmente reconhecidas pela qualidade tangível de seus produtos, passam a se preocupar com a associação de serviços a esses produtos. O atendimento das necessidades do consumidor com um sistema composto por bens tangíveis e intangíveis passa a ser um diferencial competitivo. Para se identificar os aspectos relevantes relacionados a serviço em um projeto de desenvolvimento de produto, inicialmente realizou-se a revisão bibliográfica sobre metodologias de desenvolvimento de produtos e serviços, de gestão de projeto e de conceitos relacionados a serviços. Os objetivos desta etapa foram o alinhamento de alguns conceitos relacionados ao trabalho e o conhecimento detalhado de tópicos relacionados ao desenvolvimento de serviços associado a produtos. Após este embasamento teórico, realizaram-se estudos de casos com cinco empresas. O objetivo foi identificar como, na prática, as empresas estão tratando o assunto serviço no desenvolvimento de produtos. Estes estudos de caso foram realizados em indústrias alimentícias que atuam no Brasil. O passo seguinte foi fazer considerações sobre as alterações no processo para se obter o desenvolvimento de produtos com diferencial de serviços de.

Considerações sobre o desenvolvimento de produtos com diferencial em serviços

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (691 download)

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Book Synopsis Considerações sobre o desenvolvimento de produtos com diferencial em serviços by :

Download or read book Considerações sobre o desenvolvimento de produtos com diferencial em serviços written by and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este estudo apresenta aspectos relevantes do projeto de desenvolvimento de produto, para produtos que tenham serviços associados com a finalidade de aumento da percepção de valor. Partiu-se da constatação da realidade de mercado de que cada vez mais as indústrias, tradicionalmente reconhecidas pela qualidade tangível de seus produtos, passam a se preocupar com a associação de serviços a esses produtos. O atendimento das necessidades do consumidor com um sistema composto por bens tangíveis e intangíveis passa a ser um diferencial competitivo. Para se identificar os aspectos relevantes relacionados a serviço em um projeto de desenvolvimento de produto, inicialmente realizou-se a revisão bibliográfica sobre metodologias de desenvolvimento de produtos e serviços, de gestão de projeto e de conceitos relacionados a serviços. Os objetivos desta etapa foram o alinhamento de alguns conceitos relacionados ao trabalho e o conhecimento detalhado de tópicos relacionados ao desenvolvimento de serviços associado a produtos. Após este embasamento teórico, realizaram-se estudos de casos com cinco empresas. O objetivo foi identificar como, na prática, as empresas estão tratando o assunto serviço no desenvolvimento de produtos. Estes estudos de caso foram realizados em indústrias alimentícias que atuam no Brasil. O passo seguinte foi fazer considerações sobre as alterações que devem ser realizadas em estratégia, processos e estrutura para se obter o desenvolvimento de produtos com diferencial de serviços de maneira mais eficiente. A conclusão a que se chegou é que se forem realizadas algumas ações relativas à estratégia da empresa, aos processos relacionados ao desenvolvimento de produto e à estrutura que suporta esses processos, podem ser gerados sistemas compostos por produtos e serviços de destaque no mercado. As ações necessárias para o melhor uso de serviços como diferencial competitivo são descritas e os possíveis impactos nas empresas estudadas são apresentados.

Design Management

Author : Brigitte Borja de Mozota
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1581152833
Total Pages : 385 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Design Management by : Brigitte Borja de Mozota

Download or read book Design Management written by Brigitte Borja de Mozota and published by Skyhorse Publishing Inc.. This book was released on 2003-08 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.

Information Technology and the Corporation of the 1990s

Author : Thomas J. Allen
Publisher : Oxford University Press
ISBN 13 : 0195361784
Total Pages : 545 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Information Technology and the Corporation of the 1990s by : Thomas J. Allen

Download or read book Information Technology and the Corporation of the 1990s written by Thomas J. Allen and published by Oxford University Press. This book was released on 1994-01-06 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most pathbreaking and influential business books of the 1990s is The Corporation of the 1990s by Michael Scott Morton. Its expert view of how information technology would influence organizations and their ability to survive and prosper in the 1990s has become the benchmark of thinking about information technology. Now, in a supporting companion volume, Information Technology and the Corporation of the 1990s makes available the research on which The Corporation of the 1990s was based. The research was conducted at the Sloan School of Management at MIT by the Management in the 1990s program. The program was funded by a group of 12 industrial and government sponsors from the United States and Britain which included American Express, Digital Equipment Corporation, Eastman Kodak, British Petroleum, MCI Communications, General Motors, U.S. Army, ICL Ltd., Internal Revenue Service, Ernst & Young, BellSouth, and CIGNA Corporation. Information Technology and the Corporation of the 1990s aims to disseminate ideas on how organizations can manage the impact of information technology, and also to raise issues and stimulate further thought by both academics and professionals. The book is divided into three sections which cover the information technology revolution, strategic options, and organization and management responses. It incorporates the work of many important scholars including Charles Jonscher, Michael J. Piore, Thomas W. Malone. JoAnne Yates, Robert I. Benjamin, Gary W. Loveman, Eric von Hippel, Edgar H. Schein, Stanley M. Besen, Garth Saloner, N. Venkatraman, Akbar Zaheer, John C. Henderson, Jay C. Cooprider, Kevin Crowston, Jeongsuk Koh, Gordon Walker, Laura Poppo, John S. Carroll, Constance Perin, Brian T. Pentland, John Chalykoff, Lotte Bailyn, D. Eleanor Westney, Sumantra Ghoshal, John D.C. Little, Thomas J. Allen, Oscar Hauptman, Lisa M. Lynch, Paul Osterman, Thomas A. Kochan, and John Paul MacDuffie.

Managing Business Performance

Author : Umit S. Bititci
Publisher : John Wiley & Sons
ISBN 13 : 1119025699
Total Pages : 62 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Managing Business Performance by : Umit S. Bititci

Download or read book Managing Business Performance written by Umit S. Bititci and published by John Wiley & Sons. This book was released on 2015-08-11 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivate, engage, and achieve lasting success with more effective performance management Managing Business Performance offers a unique blueprint for achieving organisational excellence through improved productivity, efficiency, engagement, and morale. With a unique approach that acknowledges the human aspect of performance management, this book combines technical and social know-how to give you a solid framework for designing, configuring, and managing performance improvement initiatives with sustainable results. You'll find practical models, techniques, and tools that take you beyond management theory into advice that you can use, with clear explanations that steer you toward the customisations that would best suit your organisation. International case studies illustrate these ideas in action, providing an intimate look at how cultural differences impact management strategies, and insight into how they can be managed. Organisational performance tools and techniques are well established, but many organisations will never realise their full benefit. This book helps you get more out of your performance strategy by showing you how the organisation's complex social nature impacts real-world outcomes, and how it can be used to drive better performance. Blend technical and social management strategies Keep people motivated and engaged See better results with more staying power Get the very best from your organisation Performance management strategies that fail to take people into account are counterproductive. There's no better way to de-motivate, demoralise, and disengage the people upon whom the organisation depends. Sustainable success requires a blended approach that utilizes the most effective science within the art of people management, and Managing Business Performance gives you a solid foundation for better business performance strategy.

Women in Antitrust

Author : Verônica de Castro Lameira
Publisher : Editora Singular
ISBN 13 : 6586352924
Total Pages : 151 pages
Book Rating : 4.5/5 (863 download)

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Book Synopsis Women in Antitrust by : Verônica de Castro Lameira

Download or read book Women in Antitrust written by Verônica de Castro Lameira and published by Editora Singular. This book was released on 2023-11-05 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first international book of the Women in Antitrust Network and we could not be more grateful for the opportunity to carry out this project and happier with the result. The ambition to organize a book written by women from different countries and nationalities rose from the success of the national book "Mulheres no Antitruste", which is already in its 6th edition, as well as from the WIA's dream of expanding the reach of its projects and introducing them to women from antitrust academic community outside Brazil. Aiming to understand and pursue the most recent discussions on Antitrust Law in different jurisdictions, we invited brilliant authors to contribute with unpublished articles about topics they considered most relevant and pertinent. Furthermore, in order to cover even more recent topics, with subjects still under discussion, we included a section in the book dedicated to shorter and already published articles and papers in order to make the book updated and informative. Thus, the WIA Network's first international book brings new and relevant contributions to the academic antitrust community, while highlighting recent discussions, which can encourage readers to develop new studies and research. The authors were selected amongst women who are dedicated to understanding and resolving relevant issues of Antitrust Law and were essential to the achievement of this project. To this end, this book went through a long process, taking two years of dedication from the WIA Academic Coordination. We have selected the invited authors, sent the invitations, organized the agendas to meet the authors' deadlines, chosen the articles already published – which make up the Session 2 of the book – and, finally, analyzed, reviewed, and edited the articles.

Winning by Design

Author : Vivien Walsh
Publisher : John Wiley & Sons
ISBN 13 : 0631185119
Total Pages : 310 pages
Book Rating : 4.6/5 (311 download)

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Book Synopsis Winning by Design by : Vivien Walsh

Download or read book Winning by Design written by Vivien Walsh and published by John Wiley & Sons. This book was released on 1992 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability.

The Economics of Industrial Innovation

Author : Christopher Freeman
Publisher : Psychology Press
ISBN 13 : 1855670704
Total Pages : 486 pages
Book Rating : 4.8/5 (556 download)

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Book Synopsis The Economics of Industrial Innovation by : Christopher Freeman

Download or read book The Economics of Industrial Innovation written by Christopher Freeman and published by Psychology Press. This book was released on 1997 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Six Sigma Business Scorecard

Author : Praveen Gupta
Publisher : McGraw Hill Professional
ISBN 13 : 0071431470
Total Pages : 272 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Six Sigma Business Scorecard by : Praveen Gupta

Download or read book Six Sigma Business Scorecard written by Praveen Gupta and published by McGraw Hill Professional. This book was released on 2003-09-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six Sigma has become a widely recognized strategic tool to improve business performance and profitability. Many books cover basic Six Sigma concepts, but none detail the most critical element of its improvement methodology: performance measurements. Without a strong grasp of performance metrics, a company can have no clear, quantitative indication of its quality improvement. The is a unique approach to measuring performance. It allows companies to track their improvements in quality and profitability--and make adjustments if such improvements are not up to expectations--while implementing Six Sigma. Without a comprehensive performance measurement strategy, your company can't hope to reap the many benefits of Six Sigma. This guidebook will show you how to implement a successful, statistically rigorous Six Sigma program. * Provides numerical methods for evaluating a corporation's Six Sigma success (or lack thereof) * Written by an author with twelve years teaching experience at Motorola University * Builds on the recognized Business Scorecard approach

Policy Instruments for Environmental and Natural Resource Management

Author : Thomas Professor Sterner
Publisher : Routledge
ISBN 13 : 1136522344
Total Pages : 530 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Policy Instruments for Environmental and Natural Resource Management by : Thomas Professor Sterner

Download or read book Policy Instruments for Environmental and Natural Resource Management written by Thomas Professor Sterner and published by Routledge. This book was released on 2010-09-30 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Thomas Sterner points out, the economic 'toolkit' for dealing with environmental problems has become formidable. It includes taxes, charges, permits, deposit-refund systems, labeling, and other information disclosure mechanisms. Though not all these devices are widely used, empirical application has started within some sectors, and we are beginning to see the first systematic efforts at an advanced policy design that takes due account of market-based incentives. Sterner‘s book encourages more widespread and careful use of economic policy instruments. Intended primarily for application in developing and transitional countries, the book compares the accumulated experiences of the use of economic policy instruments in the U.S. and Europe, as well as in select rich and poor countries in Asia, Africa, and Latin America. Ambitious in scope, the book discusses the design of instruments that can be employed in a wide range of contexts, including transportation, industrial pollution, water pricing, waste, fisheries, forests, and agriculture. Policy Instruments for Environmental and Natural Resource Management is deeply rooted in economics but also informed by perspectives drawn from political, legal, ecological, and psychological research. Sterner notes that, in addition to meeting requirements for efficiency, the selection and design of policy instruments must satisfy criteria involving equity and political acceptability. He is careful to distinguish between the well-designed plans of policymakers and the resulting behavior of society. A copublication of Resources for the Future, the World Bank, and the Swedish International Development Cooperation Agency (Sida).

Rbe

Author :
Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Rbe by :

Download or read book Rbe written by and published by . This book was released on 1994 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Sport Marketing

Author : David Shilbury
Publisher : Routledge
ISBN 13 : 1000247457
Total Pages : 521 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Sport Marketing by : David Shilbury

Download or read book Strategic Sport Marketing written by David Shilbury and published by Routledge. This book was released on 2020-07-25 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management

Sustainability

Author : Amarjit Sahota
Publisher : John Wiley & Sons
ISBN 13 : 1118676483
Total Pages : 304 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Sustainability by : Amarjit Sahota

Download or read book Sustainability written by Amarjit Sahota and published by John Wiley & Sons. This book was released on 2014-05-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability has come to the fore in the cosmetics and personal care industry. Rising ethical consumerism and the need for resource efficiency are making cosmetic companies – small, independent firms to global giants – take steps towards sustainable development. Sustainability: How the Cosmetics Industry is Greening Up discusses the growing importance of sustainability in the cosmetics industry, highlighting the various ways organisations can address the economic, environmental and social aspects. How can the cosmetics industry make a difference in terms of ingredients, formulations, packaging, CSR, operations, and green marketing? Topics covered include: Environmental and social impacts of cosmetic products Ethical sourcing and biodiversity Renewable energy and waste management Green formulations and ingredients Green marketing issues and consumer behaviour Green standards, certification schemes and indices in the cosmetics industry Industry experts share their experiences on how they are tackling the challenges of sustainability: from raw material procurements, manufacturing, business processes, to distribution and marketing to consumers. The book concludes with some future growth projections; what are some of the shortcomings in sustainability in the cosmetics industry and what can we expect to see in the future? Sustainability: How the Cosmetics Industry is Greening Up discusses business and technical issues in all areas of sustainable product development, from sourcing ingredients, to formulation, manufacture and packaging. Covering a diverse range of subjects, this book appeals to professionals in many key sectors of the cosmetics and personal care industry; cosmetic chemists, formulation scientists, R&D directors, policy makers, business and marketing executives. It is also of relevance to academic researchers working in cosmetic chemistry and sustainable process development.

Industrial Clusters in Biotechnology

Author : Vittorio Chiesa
Publisher : Imperial College Press
ISBN 13 : 1860944981
Total Pages : 242 pages
Book Rating : 4.8/5 (69 download)

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Book Synopsis Industrial Clusters in Biotechnology by : Vittorio Chiesa

Download or read book Industrial Clusters in Biotechnology written by Vittorio Chiesa and published by Imperial College Press. This book was released on 2005 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate aim of Cleverbio has been to build a normative model that incorporates:

Causal Mapping for Research in Information Technology

Author : V. K. Nakayama
Publisher : IGI Global
ISBN 13 : 9781591403975
Total Pages : 404 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis Causal Mapping for Research in Information Technology by : V. K. Nakayama

Download or read book Causal Mapping for Research in Information Technology written by V. K. Nakayama and published by IGI Global. This book was released on 2005-01-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The causal mapping method has been used in a variety of research areas. The purpose of this book is to provide an introduction to causal mapping for IS researchers and practitioners, providing them everything they need to use causal mapping for both research and application"--Provided by publisher.

Socio-economic Assessment

Author :
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Socio-economic Assessment by :

Download or read book Socio-economic Assessment written by and published by . This book was released on 1992 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fertilizing for High Yield and Quality

Author : Lindbergue Araújo Crisóstomo
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (891 download)

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Book Synopsis Fertilizing for High Yield and Quality by : Lindbergue Araújo Crisóstomo

Download or read book Fertilizing for High Yield and Quality written by Lindbergue Araújo Crisóstomo and published by . This book was released on 2007 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acerola; Banana; Cashew: dwarf variety; Citrus; Coconut: green dwarf variety; Guava; Mango; Papaya; Passion-fruit; Pineapple; Soursop.