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Author : Morris Perry
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.3/5 (129 download)
Download or read book Conflict and Performance in Marketing Channels of Distribution written by Morris Perry and published by . This book was released on 1989 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Morris Perry (Graduate of Michigan State University)
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (244 download)
Download or read book Conflict and Performance in Marketing Channels of Distribution written by Morris Perry (Graduate of Michigan State University) and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Louis W. Stern
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (319 download)
Download or read book Distribution Channels written by Louis W. Stern and published by . This book was released on 1969 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles A. Ingene
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938606
Total Pages : 608 pages
Book Rating : 4.8/5 (579 download)
Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1315506432
Total Pages : 678 pages
Book Rating : 4.3/5 (155 download)
Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2016-06-03 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Author : Bruce J. Walker
Publisher : Grid Incorporated
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Channels and Institutions written by Bruce J. Walker and published by Grid Incorporated. This book was released on 1973 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kusum L. Ailawadi
Publisher : John Wiley & Sons
ISBN 13 : 1119632889
Total Pages : 387 pages
Book Rating : 4.1/5 (196 download)
Download or read book Getting Multi-Channel Distribution Right written by Kusum L. Ailawadi and published by John Wiley & Sons. This book was released on 2020-04-14 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Author : Srinivas K. Reddy
Publisher : Routledge
ISBN 13 : 1136245723
Total Pages : 345 pages
Book Rating : 4.1/5 (362 download)
Download or read book Retail and Marketing Channels (RLE Retailing and Distribution) written by Srinivas K. Reddy and published by Routledge. This book was released on 2012-10-02 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Author : Charles W. Lamb, Jr.
Publisher : Marketing Classics Press
ISBN 13 : 1613112343
Total Pages : 283 pages
Book Rating : 4.6/5 (131 download)
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth ROLNICKI
Publisher : AMACOM
ISBN 13 : 9780814416037
Total Pages : 298 pages
Book Rating : 4.4/5 (16 download)
Download or read book Managing Channels of Distribution written by Kenneth ROLNICKI and published by AMACOM. This book was released on 1998-01-06 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."
Author : Barry Berman
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Channels written by Barry Berman and published by . This book was released on 1996 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.
Author : Samsinar MD Sidin
Publisher : Springer
ISBN 13 : 3319173200
Total Pages : 670 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1997 World Marketing Congress written by Samsinar MD Sidin and published by Springer. This book was released on 2015-06-25 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Louis W. Stern
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (97 download)
Download or read book Management in Marketing Channels written by Louis W. Stern and published by . This book was released on 1989 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth J. Wilson
Publisher : Springer
ISBN 13 : 3319131419
Total Pages : 381 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-20 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Louis W. Stern
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing Channels written by Louis W. Stern and published by Prentice Hall. This book was released on 1988 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service--both for the end-users they serve and the organizations that comprise them.
Author : Anne T. Coughlan
Publisher :
ISBN 13 : 9780130127723
Total Pages : 618 pages
Book Rating : 4.1/5 (277 download)
Download or read book Marketing Channels written by Anne T. Coughlan and published by . This book was released on 2001 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Autobiography and Ministry of Bishop M. D. Spires
Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1000650456
Total Pages : 578 pages
Book Rating : 4.0/5 (6 download)
Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
